CYNOPSISDIGITAL
08.20.14 Good morning. It’s Wednesday, August 20, 2014, and this is your first early morning digital briefing.
Disney’s multi-channel network Maker Studios signed on YouTube musician Lindsay Stirling – a web celeb with 5.2 million subscribers on her main channel and 337,000 subs on her behind-the-scenes channel. Maker will manage her channels and advertising along with her social platforms. Previously, Stirling worked with MCN Fullscreen. Stirling released her first album in 2012, with the track “Crystalize” hitting more than 100 million views on YT.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS BUSINESS SUMMIT
August 20 | 9AM – 4PM | NYAC | [REGISTER NOW]
Thank you to our sponsor – FOX Sports 1 & Forward Market Media
Keynoters Include:
Opening Keynote: Ross Greenburg – Executive Producer
Q&A: Scott Greenstein, President/CCO – SiriusXM
Featured Sessions: State of the Sports Industry, College Football Playoff, CMO Summit, Making the Big Data Play (and Pay), Leveraging the Power of the Local Fan, Evolution of a Franchise: Thursday Night Football & more.
YouTube darlings Grace Helbig and Mamrie Hart’s summer trip web series, HeyUSA, will premiere on Conde Nast Entertainment’s The Scene. The producer of the show, Astronauts Wanted, released footage and bloopers from HeyUSA to drum up excitement, which did the trick – its social content reeled in more than six million views on YT and three million engagements on social platforms. The series will premiere on the digital hub on Oct. 15.
Artist John Legend is currently casting a new dance movie, Breaking Through, to exclusively premiere on YouTube dance MCN DanceOn. Dancers can submit videos through YT; those chosen will appear on the drama, taped during live performance DanceOn Spotlight: The Ultimate Dance Experience Event in LA on Aug. 29. DanceOn has more than ten million subscribers and more than two billion overall views.
Fox Sports has partnered with YouTube Space LA to create a daily web series focusing on breaking sports news, called @TheBuzzer. Entertainment Tonight and The Insider alum Nicole Dabeau will host the show, expected to produce ten videos a day. @TheBuzzer, quietly launched earlier this summer, averages 500,000 views per week with more than 40 percent of visitors coming from social media, according to Fox Sports. The videos are posted to the network’s YT channel, and at FoxSports.com.
Deadline extended! If you were unable to get in your entry for the Cynopsis Digital Model D Awards last week – due to popular demand we have extended the deadline to this Friday, August 22 at midnight. Please note: the late entry charges still apply. Please contact Pete Romas with any questions.
PBS Digital Studios debuted its first scripted series Frankenstein, MD on its YouTube channel yesterday. The show is a multiplatform version of the classic Mary Shelley novel, but Frankenstein is a woman named Victoria. The character will also have a blog, Twitter, Tumblr and Instagram account throughout the series.
Seth Meyers’ animated series The Awesomes was renewed by Hulu for a third season. The Awesomes follow the origins of superhero team that become less powerful when some members leave.
MTV is pushing the multiscreen experience for this year’s Video Music Awards events, with nominees announced via SnapChat and eight social influencers, including JennXPenn, King Bach and Rebecca Black, enlisted to co-create content around the show across social media. The show will be broadcast on Aug. 24.
The pilot for upcoming ABC comedy Selfie is available on http://www.hulu.com/selfie, ahead of its premiere on Tuesday, September 30 at 8p. Series focuses on a social media star who needs to rebrand her reputation after a workplace slip.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
The Xbox One added Reddit and MTV apps, and updated the Twitch app. The ReddX lets users quickly upvote or downvote Reddit submissions without a PC, and customize the main page and setup. The MTV app offers full episodes, sneak peeks and more for users with a pay-TV subscription. Twitch’s most notable new feature is a “watch with friends” option.
A CYNOPSIS MESSAGE FROM WICT
Social Media TV… Mergers & Acquisitions… oh my!
"CABLE INTERRUPTED: A BRAVE NEW WORLD" WICT New York’s Executive Women’s Luncheon
Sept. 29, 2014, 11 a.m. 2 p.m. Mandarin Oriental, NYC
Featuring CNN Digital Correspondent Kelly Wallace as moderator.
Panelists include:
Shelley Brindle, HBO; Laura Lee, YouTube;
Craig Moffett, MoffettNathanson; and Matt Strauss, Comcast Cable.
CLICK FOR TICKETS.
TECHNOLOGY
The company known for its set-top box, Roku, is getting into the Smart TV biz. The company announced it’s prepping to launch a TV product line with its streaming service integrated. The TVs will launch later this month and early September, with prices ranging from $229 to $649.
MOBILE ADVERTISING
Mobile video ads that last ten seconds are twice as effective as mobile video ads lasting 20 seconds, according to a study from mobile video ad company Vdopia. Although research showed ten-second ads are completed and clicked-through the most, 20-second and 30-second versions still account for three-quarters of entertainment brands’ mobile video ad spend. “This may be attributed to marketers re-purposing TV ads for mobile – a viable solution if the ad can be shortened by removing any secondary messaging and adding an interactivity element,” said Vdopia CEO Saurabh Bhatia.
Analytics and software enterprise Acxicom announced the launch of MyAcxiomPartner.com to help marketers to build and target multichannel advertising campaigns. Said Unique Two Limousine CEO Marcello Bustamante in the company’s release, “We can now build our own creative, launch ads and build out social and mobile campaigns using fewer marketing dollars than are usually associated with a multichannel campaign.”
Former president and founder of OgilvyEntertainment Doug Scott has joined WME IMG as its new Executive Vice President of Marketing and Brand Solutions.
Simulmedia hired Jayme Beth Frieder in the newly created role of Senior Director of Sales. She was most recently the Director of the Advertiser Solutions Group at Collective.
The Weather Channel tapped Nora Zimmett to serve as as Senior Vice President of Live Programming. Zimmett was previously co-creator and Executive Producer of CNN’s New Day Weekend and Smerconish.
Scott Portugal joined Yieldbot as the General Manager of its Publisher Platform. He joins the company from Pulsepoint, where he was the Senior Vice President, Programmatic & Strategic Alliances.
Wywy appointed Alan Ives as Vice President Sales and Business Development, North America. Ives previously led sales teams at ABC, Time. Inc, CBS and MSNBC Interactive.
PostUp announced Robin Green has been named Vice President of Sales. She was formerly Global Head of Channels and OEM/ISV Partners for Fair Isaac Corp.
A CYNOPSIS MESSAGE
Wednesday, September 24, 2014 | 1:30 to 3:00 PM EST | REGISTER NOW! Join Cynopsis for a deep dive into how to read and understand the latest changes in TV ratings. Viewing habits change by the day, it’s more important than ever to be up to speed on state-of-the-art ratings data.
Featured Speakers
Brad Adgate,
Brian Fuhrer, SVP, Product Leadership & Cross-Platform Audience Meas., {Nielsen}
Bruce Goerlich, Chief Research Officer, {Rentrak}
DIGITAL SPOTLIGHT OF THE DAY
Breaking Bad duo Bryan Cranston and Aaron Paul reunited for a comedic short from Audi promoting the upcoming Emmy Awards. In the vid, the duo play pawn shop owners who encounter Seinfeld’s Julia Louis-Dreyfus trying to sell her 1996 Emmy. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
08.20.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (8/27)
JOB OPENING: INT’L SALES REP/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (8/27)
JOB OPENING: SR DIR, STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. Exec must have strong creative & strategic experience. Analytics are a plus. Apply HERE (8/27)
JOB OPENING: HEAD OF CUSTOMER ENGAGEMENT/AMAZON INSTANT VIDEO/Seattle: Amazon Instant Video seeks a talented individual to join the team. 10+ years’ exp in online and/or consumer mktg pref w/online retail exp. Full info/apply HERE (8/27)
JOB OPENING: SALES DEVELOPMENT MGR/NYPost/NY: Cross platform sales support & oppty dev’t w/focus on digital. 3+ yr sales mktng/dev exp, w/sales writing, project management, client svc, digital media exp preferred. Details/apply: HERE (8/27)
JOB OPENING: DIR, ON-AIR PROMO & PGRMNG STRATEGY/CMT/Nashville: Dvlp tactics to support varying levels of prgrmmng priorities. 5+ yrs exp prgrm plan’g/sched &/or in on air promo sched’g @brdcst/cbl ntwrk. Strong knwlg. of PTS, OAP & GRiPit software. Apply HERE (8/23)
JOB OPENING: MGR, PR/Scripps Ntwks/Chevy Chase MD or NYC: help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (8/23)
JOB OPENING: DIRECTOR EDITORIAL VIDEO/Washington Post/DC: Leader w/6+ yrs in video production Drives audience traffic w/track record storytelling w/graphics & video in time constraints [email protected] http://linkd.in/1lXVn28 (8/22)
JOB OPENING: DIR GLOBAL SALES, ENTERTMNT/NYC: Create thriving biz model & adoption of ent platform w/in agency & client media comms. Set strategy & drive execution. 15 yrs of relevant sales w/emphasis on integrations deals. Full info/apply HERE (8/22)
JOB OPENING: DIGITAL ASSOCIATE MANAGER/Discovery Ad Sales/NY: Temporary opp. to develop digital and on-air sales solutions and execute sold marketing deals. Great presentation skills and client care. 2-5 years exp. APPLY HERE (8/22)
JOB OPENING: SR DIRECTOR, RESEARCH/SPROUT/NYC: Lead research for Sprout. Research systems expert & strong presenter. Must have network experience. 8+ yrs exp in media rsch required. Exp with Nielsen a must. Full info/apply HERE (8/22)
JOB OPENING: RESEARCH ANALYST/DIRECTOR/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch. [email protected] (8/22)
JOB OPENING: SR MGR/DIR, DIGITAL PRODUCT/A+E Networks/NY: Dev & serve as owner of dig products & features across A+E Networks dig platforms. Full Info/Apply: http://www.aenetworks.com/careers (8/22)
JOB OPENING: MGR DVLPMNT/NY Established Prodco: Create and cast new shows for cable. 2+ yrs exp. mandatory. Please send job specific cover letter. [email protected] (8/22)
JOB OPENING: PRICING CONSULTANT/OPRAH WINFREY NETWORK/LA: Develop pricing strategies, business models for OWN’s eCourse business. Strategy, industry experience, analytics, web-based ecommerce required. Apply online at http://careers.own.tv (8/22)
JOB OPENING: VP, BRAND MKTG & ACTIVATION/SPIKE/NY: Oversee off-channel mktg for Spike brand & TV content. Min 10-15 yrs of relevant exp mktg and/or Media Plan’g. Exp in mktg leadership role in a media co, agency or client-side. Full info/apply HERE (8/22)
JOB OPENING: DIR, ANALYTICS & BRAND MKTG/SPIKE/NY: Measure, report, and analyze all key performance indicators across mktg initiatives. BA Deg req’d w/ 8-10+ yrs relevant work exp in a mktg analytics role 3+ yrs mngmnt exp. Full info/apply HERE (8/22)
JOB OPENING: RESEARCH PROFESSIONAL/Litton Entertainment/Charleston SC: Provide rsch/analysis supporting corp sales. TV rsch exp in ad agency or TV ind a must. BS deg & 6 yrs of TV exp req’d. MRI/Simmons, Ad Views & Nielsen sys knwlg req’d. Resumes HERE (8/22)
JOB OPENING: SCHEDULING SPECIALIST/Lifetime/NY: Resp for scheduling, dissemination, tracking & upkeep of all scheduling information & prgrm records. Create & update/maint all Air Schedules. Sched/rsch exp and able to multi task a must. Full info apply HERE (8/22)
JOB OPENING: SVP, BRAND CREATIVE/Comedy Central/NY: Lead team to dvlp all branding/mktg; Min 12 yrs brand-building exp. Digital creative background a must. Strong comedic dvlp background a + Apply HERE (8/22)
JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/22)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Business & Partnership Development Pro/Mobile app and video games experience/Digital media and entertainment licensing exp/International exp/SF Bay Area [email protected] (8/22)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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