CYNOPSISDIGITAL
08.14.14 Good morning. It’s Thursday, August 14, 2014, and this is your first early morning digital briefing.
Vimeo is dipping into YouTube’s talent pool in a new distribution deal with three major creators: Joe Graceffa, Taryn Southern and comicbookgirl19. Graceffa will debut a full-length version of his web series Storytellers, Southern is working on a feature film and comicbookgirl19 is distributing her long-form reviews on the platform. The biggest draw for these creators? As opposed to YT’s steep 45 percent cut of profits, Vimeo pulls in just ten percent.
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Are you ready for TWO days of Sports action?
68+ PRESENTERS | HUNDREDS OF ATTENDEES | Q&A’s, PANELS & KEYNOTES
Hear speakers from: Bloomberg Sports, CBS Sports, CSE, EA Sports, WWE, FOX Sports, Chobani, HBO Sports, Mars, MLS Business Ventures, NBA, NBC Sports Group, Neulion, NFL Media, NHL, SiriusXM, Sporting News Media, Troika and more.
AUG 19 -Women of Action | AUG 20 – Sports Business Summit.
Vevo just got pinned…on Pinterest. In an agreement between the two companies, Pinterest users will now have the ability to search, share, create “pinned” playlists and watch the music videos directly on the site. Financial details were not disclosed.
SendtoNews signed a multi-year agreement with MLB Advanced Media to syndicate MLB and MiLB (minor league baseball) short-form digital content. SendtoNews will have distribution rights to MLB game highlights, interviews, top plays and video from local news sites. “For advertisers, this means an opportunity to surround their brands around America’s favorite pastime,” SendtoNews CEO Greg Bobolo told Cynopsis. “There are more than 2,000 games per season for MLB alone, and we estimate the deal with push us over the 100 million mark in terms of viewership.”
Shine some light on your best work by entering the Cynopsis Model D Awards here. Deadline is this Friday, August 15th.
CONTENT MEDIA
The Veronica Mars web series first announced in January will hit CW Seed on Sept. 15. The show, Play It Again, Dick, will reunite the entire cast in eight episodes, and will focus on actor Ryan Hansen, who played Dick Casablancas. However, the series will take on a new twist, with the actors playing fictional versions of themselves, creating a web series as they portray the characters. The creator, Rob Thomas, revived the series with a $.48 million Kickstarter in a film that hit theatres this past March.
Univision’s Flama premiered the first three episodes of its new scripted comedy series The Bodega. The show features two lazy brothers forced to work at their father’s NYC store. Additional episodes will be released every Wednesday at TheFlama.com.
Michael Jackson is still breaking records. Last night, he became the first artist to release a music video exclusively on Twitter. Jackson Estate and Epic Records unleashed the video for the single, A Place With No Name (originally recorded in 1998), on the King of Pop’s Twitter handle. The video was created by award-winning director Samuel Bayer (Nirvana and Rolling Stones), and includes outtakes and behind-the-scene footage from the Jackson’s In The Closet production in 1992.
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The Best in Online Video Content & Advertising The awards show is a competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services. Enter today for the digital industry’s top honor – we look forward to seeing your submissions! Enter Now: Click Here | Entry Questions: Pete Romas.
ADVERTISING
Facebook unveiled a new cross-device reporting feature for its ad product, to allow marketers to find where conversations happen on mobile devices and desktops. The ad performance is broken down further to tablets versus smartphones as well as brands, i.e. iPhone versus Samsung. Adweek reports One Kings Lane tested the new tool and saw “unprecedented insights into the cross-device shopping behavior of our customers.”
Honda’s American division Acura will promote its latest sedan in a digital-heavy campaign, with an emphasis on Facebook. Ad Age reports Acura will run “road block” videos to reach 100 percent of users, and do major takeovers on sites like Yahoo and MSN. The campaign is also dipping into Hulu and Crackle – no surprise there, since the automaker has been the exclusive sponsor of Jerry Seinfeld’s Comedians in Cars Getting Coffee on Crackle. Spots for the new car will start rolling out on Aug. 17.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
RESEARCH
More than 90 percent of buyers are using programmatic, according to a new study from AOL Platforms. The research surveyed senior executives at 25 major U.S. brands, 96 agencies and 56 publishers from May to June 2014 and found:
- 76 percent of advertisers buy programmatically for display
- 56 percent for mobile
- 48 percent for video ads
- 32 percent for search
- 24 percent for social
- 13 percent for TV
From agencies:
- 86 percent are buy programmatically for display
- 60 percent for mobile and video
- 34 percent for social
- 24 percent for search
- 7 percent for TV
AOL concluded, “87 percent of brands and agencies plan to increase spend in display and video up to 50 percent in the next year.”
Nothing beats a big small screen, according to research commissioned by BroadStream Systems. Despite the preponderance of options for TV viewing on PCs, tablets and smartphones, the vast majority of Americans polled said they prefer to watch television shows…on a television, according to a survey by market research firm YouGov that found 82 percent of respondents regularly use their TV set for live TV viewing, versus 14 percent who use a laptop, 10 percent who use a desktop, 8 percent who use a mobile phone and 7 percent a tablet. The survey also showed 64 percent of viewers like to watch their favorite shows in groups – no easy task on a smartphone.
Vdopia appointed Saurabh Bhatia as the new CEO. Srikanth Kakani becomes CTO and Chhavi Upadhyay is now President. Bhatia cofounded Vdopia in 2007, and succeeded Kakani (also a co-founder).
Teads hired Eric Shih as the Senior Vice President of Business Development. Shih joined the company from Scripps, where he was Vice President of Business Development for ulive.
Get ‘em before they’re gone! Networking, keynotes, Commissioners and top brands in the business will all be at the Cynopsis Sports Business Summitand Women of Action on Aug. 19-20 in NY. Our annual sold out conferences continue to deliver with organizations this year that will include Chobani, Twitter, SiriusXM, Mars, CBS Sports, NFL and NBA. For more info and to register, click here.
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Early Bird Ends Next Week!
Cynopsis Kids Business Summit
Monday, September, 8th 2014 | Yale Club NY
At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space
For more information & to register, visit our website:
http://www.cynopsiskidssummit.com
Questions? Please contact [email protected] at 203-899-8483.
DIGITAL SPOTLIGHT OF THE DAY
Jimmy Fallon took a note from Conan’s latest spoof of a Netflix original, and just released a parody of House of Cards. In “House of Cue Cards,” Fallon touches upon everything from the window-side smoking seen frequently in the series to the onscreen texting. There are two segments, with the second presenting a major twist at the end. Check out the first part at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
08.14.14
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: SR DIRECTOR, RESEARCH/SPROUT/NYC: Lead research for Sprout. Research systems expert & strong presenter. Must have network experience. 8+ yrs exp in media rsch required. Exp with Nielsen a must. Full info/apply HERE (8/21)
JOB OPENING: RESEARCH ANALYST/DIRECTOR/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch. [email protected] (8/21)
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JOB OPENING: PRICING CONSULTANT/OPRAH WINFREY NETWORK/LA: Develop pricing strategies, business models for OWN’s eCourse business. Strategy, industry experience, analytics, web-based ecommerce required. Apply online at http://careers.own.tv (8/20)
JOB OPENING: VP, BRAND MKTG & ACTIVATION/SPIKE/NY: Oversee off-channel mktg for Spike brand & TV content. Min 10-15 yrs of relevant exp mktg and/or Media Plan’g. Exp in mktg leadership role in a media co, agency or client-side. Full info/apply HERE (8/20)
JOB OPENING: DIR, ANALYTICS & BRAND MKTG/SPIKE/NY: Measure, report, and analyze all key performance indicators across mktg initiatives. BA Deg req’d w/ 8-10+ yrs relevant work exp in a mktg analytics role 3+ yrs mngmnt exp. Full info/apply HERE (8/20)
JOB OPENING: RESEARCH PROFESSIONAL/Litton Entertainment/Charleston SC: Provide rsch/analysis supporting corp sales. TV rsch exp in ad agency or TV ind a must. BS deg & 6 yrs of TV exp req’d. MRI/Simmons, Ad Views & Nielsen sys knwlg req’d. Resumes HERE (8/20)
JOB OPENING: SCHEDULING SPECIALIST/Lifetime/NY: Resp for scheduling, dissemination, tracking & upkeep of all scheduling information & prgrm records. Create & update/maint all Air Schedules. Sched/rsch exp and able to multi task a must. Full info apply HERE (8/20)
JOB OPENING: SVP, BRAND CREATIVE/Comedy Central/NY: Lead team to dvlp all branding/mktg; Min 12 yrs brand-building exp. Digital creative background a must. Strong comedic dvlp background a + Apply HERE (8/19)
JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/15)
JOB OPENING: SR ANALYST/Viacom/NYC: Create, collect, analyze & interpret audience/Nielsen data. 1+ year media research exp. Strong analytical skills. Nielsen based apps/measurements exp. required. Apply HERE (8/15)
JOB OPENING: ADMIN ASST/NICKELODEON/Minneapolis: Freelance position.Support Nick Target Team w/general admin support incl mng calendar, book travel etc. Self-starter, highly orgnzd & able to multi task. Resumes HERE (8/15)
JOB OPENING: ADMIN ASST/LEGAL CLERK/Maya Cinemas/LA: Work directly to support CEO, General Counsel, etc. Highly orgnzd a must for fast-paced & entrepreneurial envir. Script coverage background, bilingual English/Spanish a +. Resume HERE (8/15)
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