A CYNOPSIS MESSAGE
CYNOPSISKIDS!
08.13.14
Good morning. It’s Wednesday, August 13, 2014, and this is your first early morning briefing.
History is extending its brand to the younger demo with a new line of apps for kids, ages 7-11. They will fill the void of “premium, historically-inspired content, ” Evan Silverman, SVP, digital, A+E Networks, tells CynKids. Under the umbrella Planet H, the first two titles, just released, are Empire Runa race through several of the world’s great empiresand Frontier Heroesa series of games set in different eras of American history. Both are available on iOS, Android and Kindle Fire. A third game will follow later this year, exploring the earth’s seas and other bodies of water. The network hopes the apps will serve as an incubator for future History viewers. “We see an opportunity to reach new customers and introduce them to the History brand,” Silverman says. He adds that though the network tends to skew more male than female, the games are being developed to appeal to both genders. History developed Empire Run and Frontier Heroes in partnership with RED Games.
A CYNOPSIS MESSAGE
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Fifteen years after she first debuted on Nickelodeon, Dora is growing up. Nick debuts new series Dora and Friends: Into the City! on Monday, Aug. 18, at 8p; the show will run weekdays at noon during the preschool block alongside the original Dora the Explorer and feature the iconic Latina living in a city, attending school, spending time with her peer group and giving back to the community. CynKids sat down with creators Chris Gifford and Valerie Walsh Valdes (Dora the Explorer, Go, Diego, Go!) to get the scoop.
Double duty Dora
Gifford: The fact that the shows were running [simultaneously] was a big concern of ours, so we did a lot of research to see how kids would feel about Dora being older and younger at the same time. We found they don’t think about the logic of it – they see the shows as entirely separate. Even though she’s a little older, Dora is a peer to them. When we asked how old she is, kids usually said, “She’s my age.”
Cross-over possibilities
Gifford: Will Dora’s rain forest friends come visit her in the city? It may happen. We expected kids to say, “Where’s Boots and Swiper?” but they’re very interested in the new story and they know they can watch the other show, too. But I don’t think Dora has left those friends behind. We have a lot of shows to write and I can’t imagine we aren’t going to have one or two with some crossover.
New show, new angle?
Valdes: We actually have a lot of the same curriculum, but one thing we did was add a lot of emotional intelligence into the stories. How you relate to your friends and family is such a hot button these days. We get to see her interact with them and put herself in others’ place, in addition to the ABCs and 123s that are part of a preschool curriculum. The other piece that’s big is community service. We’ve always thought about who Dora would be if she were a little bit older, and community service seemed like something she would gravitate to.
Get ‘em before they’re gone! Networking, keynotes, Commissioners and top brands in the business will all be at the Cynopsis Sports Business Summit and Women of Action on Aug. 19-20 in NY. Our annual sold out conferences continue to deliver with organizations this year that will include Chobani, Twitter, SiriusXM, Mars, CBS Sports, NFL and NBA.For more info and to register, click here.
Bright House Networks is asking high school students in its service area to submit an invention to make their own life, community or even the world “more awesome.” The Bright Ideas STEM from Today’s Youth program will bring six finalists–one from each of the distributor’s service areasto Orlando to compete head-to-head on TV, in front of a studio audience. The program will be recorded and available via VOD on Bright House Networks, and the winner will have the opportunity to work with innovation firm Fahrenheit 212 to develop their idea. More information: www.brighthouse.com/about/about-us/community.
If you’re involved in any aspect of kids and teen media programming, digital, distribution, advertising, apps–you belong at the Cynopsis Kids Business Summit, Sept. 8 in NY. Don’t miss out on the earlybird rate. Register today: http://www.cynopsiskidssummit.com
D’oh. Parents Television Council President Tim Winter sent an open letter to The Simpsons creator Matt Groening asking him not to air rape jokes during the comedy’s crossover episode with Fox’s Family Guy, slated to air in the fall. Winter was prompted to contact Groening after content was widely disseminated on YouTube. “I respectfully and humbly urge you not to allow ‘Springfield’ to be a place where we are asked to laugh at humanity’s most heinous and disgusting crimes against children,” said Winter.
Random House Children’s Books will launch a new chapter book series featuring Anna and Elsa from Disney’s Frozen. The first two books in the series, Anna & Elsa #1: All Hail the Queen and Anna & Elsa #2: Memory and Magic, will be published simultaneously on Jan. 6, 2015, for children 6-9, with first printings of 150,000 copies. Random House Children’s Books published its first Frozen movie tie-in titles in October 2013. To date the company has sold more than 8 million books in the Frozen movie tie-in program.
A CYNOPSIS MESSAGE
Cynopsis Kids Business Summit
Monday, September, 8th 2014 | Yale Club NY | 9AM-4PM
At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space.
For more information & to register, visit our website:
http://www.cynopsiskidssummit.com
Questions? Please contact [email protected] at 203-899-8483.
Sponsorship? Please contact [email protected] at 203-218-6480.
DHX Media is in production on new 2D animated series Supernoobs described as the place where the evils of the universe and the evils of adolescence collide. The show was commissioned by Teletoon Canada and acquired by Cartoon Network in the US. Aimed at K6-11, the comedy was created by Scott Fellows and is being produced at DHX’s Vancouver studio.
That was fast. Disney Channel ordered a second season of Girl Meets World, which debuted in June. Since its premiere, the series has ranked as the top series among K2-11, K6-11 and Tweens 9-14 and has generated 4.7 million views on the WATCH Disney Channel app for mobile devices. Last month, Disney Consumer Products debuted the D-Signed Girl Meets World Collection, a line of tween apparel inspired by characters Riley and Maya, available exclusively at Kohl’s stores.
The KneeBouncers Show, a co-production of educational app and game developer KneeBouncers and BabyFirst, debuted on BabyFirst Monday, Aug. 11. The show features popular KneeBouncers characters including SlyCat, Freddy and FooFoo, and teaches without dialogue, instead using shapes, colors and music.
Virtual world Poptropica launched a new function that enables members to invent their own islands. The new Poptropica Land is the result of the February Poptropica Labs experiment, in which potential new features are tested with players. More story-building capabilities will be added in the future. Poptropica is published by Pearson.
Cross-platform network batteryPOP is elevating its offerings of premium kids video content with the addition of six series: DHX Media’s animated educational series UMIGO; a series of new animated music videos from children’s musician Danny Weinkauf (Grammy-winning composer and bassist from They Might Be Giants); live-action series Totally Amp’d and Unlikely Heroes; Korean animated series Kimchi Warrior and the PSA series How to UnMake A Bully. Current site content includes cartoons, live-action shows and exclusive interviews and events covering top trending celebrities and topics for kids including Dan Zanes and Friends, sketch comedy series Totally Random and animated series Ants.
Overstock.com partnered with PBS Kids to create the Overstock Kid Zone, a curated shop within the retail site that includes hundreds of children’s products across many categories. A portion of the proceeds from every sale in Overstock’s Kid Zone will go to support PBS Kids’ mission of educating children. The page also provides links to PBS Kids videos and family activities.
Three new senior appointments at FremantleMedia Kids & Family Entertainment: Henry Or has been named VP, Kids & Family Entertainment, Asia; Tracy Griffiths is the new VP, Licensing & Consumer Products EMEA & Australia; and Nicola Herrmann becomes Global Brand Director. The news completes the restructure of the Consumer Products business announced earlier this year. Or most recently was Director for Asia at HIT Entertainment, Griffiths was also at Hit Entertainment, serving as Group Director, Softlines, for EMEA, and Hermann joins from Zodiak Rights, where she was Head of Brand Marketing.
Top 10 Basic Cable Ratings for the week of Aug. 4-10, 2014
K2-11 Total Programming Day
Network/Rating/000s
NICK/2.6/830
DSNY/2.5/804
TOON/1.7/557
DSJR/1.2/305
NAN/0.9/277
DXD/0.7/203
NKJR/0.6/167
NKTN/0.6/129
ADSM/0.5/158
SPRT/0.5/93
K2-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.0/957
NAN/1.7/530
DSJR/1.5/364
NKJR/1.0/258
NKTN/1.0/211
DXD/0.9/258
ADSM/0.6/206
SPRT/0.6/118
USA/0.4/124
DSE/0.4/18
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.6/842
NICK/2.6/830
TOON/1.7/557
DSJR/1.4/356
NAN/1.3/418
DXD/0.8/228
NKJR/0.8/219
NKTN/0.6/122
HUB/0.5/113
SPRT/0.5/91
K6-11 Total Programming Day
Network/Rating/000s
DSNY/3.1/596
NICK/2.6/494
TOON/2.1/410
NAN/1.1/222
DXD/1.0/165
NKTN/0.7/93
ADSM/0.6/119
DSJR/0.5/72
TNNK/0.4/67
HUB/0.3/50
K6-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/4.0/768
NAN/2.2/419
DXD/1.2/201
NKTN/1.1/148
ADSM/0.8/151
DSJR/0.6/85
USA/0.4/79
NKJR/0.4/63
DISC/0.3/66
SYFY/0.3/54
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/3.1/604
NICK/2.6/494
TOON/2.1/410
NAN/1.7/331
DXD/1.1/183
NKTN/0.6/86
DSJR/0.6/83
TNNK/0.5/77
HUB/0.4/66
NKJR/0.4/62
K9-14 Total Programming Day
Network/Ratings/000s
DSNY/2.7/536
NICK/1.8/359
TOON/1.5/311
NAN/1.0/204
ADSM/0.8/171
DXD/0.7/122
NKTN/0.5/73
TNNK/0.4/66
MTV/0.3/52
FAM/0.3/52
K9-14 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.3/669
NAN/1.5/310
ADSM/0.9/171
DXD/0.8/140
NKTN/0.8/90
USA/0.6/90
MTV/0.4/83
FAM/0.4/78
LIFE/0.4/72
DISC/0.4/70
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.5/512
NICK/1.8/359
TOON/1.5/311
NAN/1.3/254
DXD/0.7/132
TNNK/0.5/77
NKTN/0.5/63
FAM/0.3/56
MTV/0.3/50
HUB/0.3/43
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day
K2-11 Top 10 Programs for the week of Aug. 4-10 , 2104
Date/Program/Network/Time/000s
8/4/14/Toy Story of Terror/DSNY/12:20-12:50p/2102
8/4/14/Disney Mickey Mouse Short/DSNY/12:50-1:05p/1771
8/4/14/Gravity Falls/DSNY/1:05-1:30p/1392
8/5/14/SpongeBob/NICK/4-4:30p/1365
8/4/14/Toy Story 3/DSNY/10:30a-12:20p/1349
8/4/14/iCarly/NICK/5-5:30p/1311
8/6/14/Every Witch Way/NICK/7:30-8p/1297
8/4/14/Gravity Falls/DSNY/1:30-2p/1296
8/7/14/Teen Titans Go!/TOON/6-6:30p/1263
8/10/14/Austin & Ally/DSNY/8-8:30a/1248
K6-11 Top 10 Programs for the week of Aug. 4-10, 2014
Date/Program/Network/Time/000s
8/4/Toy Story of Terror/DSNY/12:20-12:50p/1185
8/4/14/Disney Mickey Mouse Short/DSNY/12:50-1:05p/1024
8/10/14/I Didn’t Do It/DSNY/8:30-9p/1021
8/10/14/Austin & Ally/DSNY/8-8:30p/1003
8/6/14/Every Witch Way/NICK/7:30-8p/996
8/10/14/Girl Meets World/DSNY/9-9:30p/964
8/6/14/Lemonade Mouth/DSNY/1-2:55p/949
8/5/14/Lemonade Mouth/DSNY/9-10:55p/920
8/4/14/Jessie/DSNY/3:30-3:55p/919
8/7/14/iCarly/NICK/5:30-6p/905
Source: Turner Research based on Total US Television Universe of 115,800,000 homes.
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Aug. 8-10, 2014:
Teenage Mutant Ninja Turtles (Paramount) PG-13 $65.58 million (weekend) $65.58 million (1-week cume)
Guardians of the Galaxy (Disney) PG-13 $42.12 million (weekend) $176.52 million (2-week cume)
Into The Storm (Warner Bros.) PG-13 $17.35 million (weekend) $17.35 (1-week cume)
The Hundred-Foot Journey (Disney) PG $10.98 million (weekend) $10.98 million (1-week cume)
Step Up All In (Lionsgate) PG-13 $6.47 million (weekend) $6.47 million (1-week cume)
Hercules (Paramount) PG-13 $5.75 million (weekend) $63.51 million (3-week cume)
Get On Up (Universal) $5.2 million (weekend) $23.11 million (2-week cume)
Dawn of the Planet of the Apes (20th Century Fox) PG-13 $4.33 million (weekend) $197.77 million (5-week cume)
Planes: Fire and Rescue (Disney) $2.45 million (weekend) $52.98 million (4-week cume)
Answer to last week’s Trivia Question: What Led Zeppelin song did Richard Linklater and Jack Black convince the band to let them license for the movie School of Rock? Immigrant Song Kudos to: Hank Bordowitz, The Bordowitz Media Werx, Ridgewood, NJ; Jeff Grant, Turner Research, Atlanta; Robbie Hetzron, Nickelodeon, NY; John May, Cartoon Network, Atlanta; Jeremy St-Onge, DHX Television, Toronto; Grace Benn, Institute for Creative Technologies, LA.
Today’s Trivia Question: In remembrance of the incredible comic genius whose loss we’re mourning… The Disney film Aladdin was turned down for a Best Adapted Screenplay Oscar nom because: a) It wasn’t an adapted screenplay b) The nominating committee doesn’t like genies c) Robin Williams ad-libbed so many of his lines. Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy Applefeld Olson
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08.13.14
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JOB OPENING: PRICING CONSULTANT/OPRAH WINFREY NETWORK/LA: Develop pricing strategies, business models for OWN’s eCourse business. Strategy, industry experience, analytics, web-based ecommerce required. Apply online at http://careers.own.tv (8/20)
JOB OPENING: VP, BRAND MKTG & ACTIVATION/SPIKE/NY: Oversee off-channel mktg for Spike brand & TV content. Min 10-15 yrs of relevant exp mktg and/or Media Plan’g. Exp in mktg leadership role in a media co, agency or client-side. Full info/apply HERE (8/20)
JOB OPENING: DIR, ANALYTICS & BRAND MKTG/SPIKE/NY: Measure, report, and analyze all key performance indicators across mktg initiatives. BA Deg req’d w/ 8-10+ yrs relevant work exp in a mktg analytics role 3+ yrs mngmnt exp. Full info/apply HERE (8/20)
JOB OPENING: RESEARCH PROFESSIONAL/Litton Entertainment/Charleston SC: Provide rsch/analysis supporting corp sales. TV rsch exp in ad agency or TV ind a must. BS deg & 6 yrs of TV exp req’d. MRI/Simmons, Ad Views & Nielsen sys knwlg req’d. Resumes HERE (8/20)
JOB OPENING: SCHEDULING SPECIALIST/Lifetime/NY: Resp for scheduling, dissemination, tracking & upkeep of all scheduling information & prgrm records. Create & update/maint all Air Schedules. Sched/rsch exp and able to multi task a must. Full info apply HERE (8/20)
JOB OPENING: DIR OF DEVLPMNT/NY: Established Prodco. Create and cast new shows for cable. 3+ yrs exp. mandatory. Must send job specific cover letter. [email protected] (8/19)
JOB OPENING: SVP, BRAND CREATIVE/Comedy Central/NY: Lead team to dvlp all branding/mktg; Min 12 yrs brand-building exp. Digital creative background a must. Strong comedic dvlp background a + Apply HERE (8/19)
JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/15)
JOB OPENING: SR ANALYST/Viacom/NYC: Create, collect, analyze & interpret audience/Nielsen data. 1+ year media research exp. Strong analytical skills. Nielsen based apps/measurements exp. required. Apply HERE (8/15)
JOB OPENING: ADMIN ASST/NICKELODEON/Minneapolis: Freelance position.Support Nick Target Team w/general admin support incl mng calendar, book travel etc. Self-starter, highly orgnzd & able to multi task. Resumes HERE (8/14)
JOB OPENING: ADMIN ASST/LEGAL CLERK/Maya Cinemas/LA: Work directly to support CEO, General Counsel, etc. Highly orgnzd a must for fast-paced & entrepreneurial envir. Script coverage background, bilingual English/Spanish a +. Resume HERE (8/14)
JOB OPENING: PARTNERSHIP DIRECTOR/NBCU/NYC: NBCUniversal is looking for a Partnership Director for CNBC Digital. Apply HERE (8/14)
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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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FALL INTERNSHIP CREDITS ONLY: The Zazoom Media Group/NYC Fall Business Internship program provides a unique opportunity for eligible students to gain broad hands-on experience in a dynamic digital video company. For more and to apply, go to www.zazoomvideo.com (8/14)
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