| A CYNOPSIS MESSAGE |
“ The emergence of ‘audience graph’ within the OTT space (similar to what FB relies on or what’s in existence on the Data Management side) will be the single most impactful enhancement to audience measurement.”
— Albert Thompson – Walton Isaacson
(Featured speaker at That Big TV Conference on Sept. 9 – 10 in NYC)
Sponsors: Gamut – Sinclair – NY Interconnect – FriendMTS – iSpot.tv – ListenFirst Media – NCC Media – TV Time – Tubi – a4 – Simpli.fi – TVsquared
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LA Stadium and Entertainment District at Hollywood Park announced American Airlines as its first partner, where the brand will serve as a Founding Partner of LASED, the Los Angeles Chargers and Los Angeles Rams. As a part of the agreement, the airline will serve as the exclusive naming rights partner of American Airlines Plaza, a 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue. American Airlines Plaza will also be the main entry point into an adjacent VIP entrance, which opens into a three-level lobby inside the stadium.
MLB locked in the third annual Players’ Weekend returns to MLB ballparks on August 23-25, where players will showcase their passions, backgrounds and interests by putting their own personal touches on what they wear and equipment they use during Players’ Weekend. Players have selected nicknames for themselves to be on the backs of their jerseys, and are given the chance to design, wear and use creatively colored and decorated equipment including bats, spikes, batting gloves, wristbands, compression sleeves and catcher’s equipment. 30 players, one representing each Club, have been named Players’ Weekend Ambassadors and will take the team-lead in championing the initiative and their teammates’ efforts. New to Players’ Weekend this year will be an expansion of mobile device usage. Prior to the National Anthem, players will be permitted to use their personal handheld mobile devices, such as smartphones and tablets, on the field or in the dugout to promote the event via social media.
Laureus USA announced details for the second annual Laureus Fashion Show Gala on Sept. 10 at Mercedes-Benz Manhattan, featuring star athletes and Olympians walking the runway to support Laureus’ mission to improve the lives of youth and unite communities through the power of sport. Athletes participating will include Tony Hawk, Jesse Palmer, Nadia Comaneci, Ibtihaj Muhammad, Malcolm Mitchell, Sanya Richards-Ross, Marcus Allen, Dwight Howard, Edwin Moses, Paul Rabil, and more. The gala will feature musical guest Doug E Fresh and DJ Dee Wiz.
Oakley announced a partnership with Pittsburgh Steelers’ wide receiver, JuJu Smith-Schuster. JuJu will be the second-ever football player to join Team Oakley, alongside Patrick Mahomes II of the Kansas City Chiefs.
Genius Sports Group was awarded the exclusive right to collect official Serie A betting data in stadia from the start of the 2019/20 season. The data will be captured using the Group’s pitchside technology and instantaneously distributed as a live feed to licensed sportsbook operators outside of Italy via its sports betting arm, Betgenius. To provide enhanced control and visibility over the use of its betting data, Serie A will launch its first rights enforcement initiative, including the identification and ejection of unauthorised data collectors operating in-stadia.
TickPick announced a $40 million investment from PWP Growth Equity. This will be TickPick’s first institutional funding round. The investment will allow TickPick to accelerate its marketing and business development initiatives and establish a data team to further improve its customer service by utilizing machine learning and artificial intelligence. As part of the investment, Mr. McKee and Chip Baird will be joining TickPick’s Board of Directors.
Esports org Gen.G closed a partnership with Bumble, the “women-first” social networking app with over 65 million users worldwide, to form Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). Through the deal, the two brands will also develop new platforms to drive empowerment in the gaming community. Bumble has now added a ‘gaming’ badge that Bumble BFF users can easily showcase on their profiles. Gamers on Bumble BFF can now filter their matches to find other gamers to connect with in their communities. In addition, Bumble will become an official partner for Kristen Valnicek (@KittyPlays), Gen.G’s Head of New Gaming Initiatives, as well as partner to #TeamKitty, a network of hundreds of women gamers and streamers organized by KittyPlays. Gen.G and Bumble will develop custom content and deploy a series of activations including co-hosted events, live-streaming opportunities and more, utilizing KittyPlays and #TeamKitty.
ESPN8: The Ocho returns all day on ESPN2.
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| A CYNOPSIS MESSAGE |
It’s Almost That Time…
To Unite Digital’s Leading Innovators
Celebrate the Cynopsis Digital “It List” Honorees at the 7th Annual Cynopsis Digital Awards , taking place this November in NYC (details coming soon).
There’s still time to enter! Nominate someone to the “It List” or enter your team’s campaign, content or tech by AUG 8! Get started, here .
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ON THIS DAY in 1999: Wade Boggs becomes the first player to hit a HR for his 3,000th hit.
In the Know: In which sitcom was Wade Boggs quoted as saying “What a fabric! Finally we can breathe.”? (Email [email protected] with your answer and be sure to include your company and city).
Answer to Our Last Sports Trivia Question: Which four athletes have won the NBA MVP Award as a member of the 76ers? Answer: Allen Iverson, Moses Malone, Julius Erving, Wilt Chamberlain. Kudos: Michael Ritz-Northwestern Mutual/NY; Denis Barry-CBS/NY; Patrick Palmer-Home Team Sports/NY; Joel Lewin-Warner Bros./NY; Matt Marini/NJ; Roger Furman-Sports Marketing Communications/Greentown; Patrick McOwen-Comcast Spotlight/North Wales; Leonardo Penagos-ESPN Deportes/Coral Gables; , Anthony Antonelli-Rogers Communications/Toronto; Andy Pittman-TAMU/College Station; Matthew Shapiro–AT&T SportsNet/Denver; Tom Moore-Kalt Productions/LA; David Westberg–SAG–AFTRA Credit Union/Burbank; Tim Davidson-DISH Media/El Segundo
Later — Chris
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MGR, AD SALES MARKETING
Gamut – Cox Media
NYC
Lead planning/execution of multi-channel mktg strategies designed to drive ad sales revenue for the co. Must possess a demonstrated ability to comm & collaborate with all levels of the org; 5+ yrs of exp in Ad Sales Marketing at a Media, Brdcst or Ent co. pref’d
Full info HERE
ACCOUNT EXECUTIVE >>
Trifecta Entertainment/NYC: Dynamic individual to focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/syndication, national cable, broadcast ad sales or media buying background req’d. Full info HERE (8/21)
PRODUCER/SHOOTER/EDITOR >> Overtime/NYC: Applicants should have a min of 2 yrs filming doc and/or reality content. Exp functioning as a one-person-band is mandatory since it will be a standard part of the job. Full info HERE (8/21)
CONSUMER INSIGHTS MGR >>
Gamut – Cox Media/NYC: Lead data-driven rsrch projects that align w/sales objectives & client needs. Thru analysis of mult rsrch sources, he/she will support the media ad sales team to consult clients on their ad strategies. 6-9 yrs of exp in a rsrch or insights role at a media agency. Full info HERE (8/20)
MEDIA INSIGHTS ANALYST >>
Gamut – Cox Media/NYC: Perform data runs & analysis through the use of multiple rsrch sources to support the media ad sales team & consult clients on their media plans. 1+ yr exp in a rsrch or insights role at a media agency, brdcst/dig co., or media rep firm. Full info HERE (8/20)
MGR, AD SALES MARKETING >>
Gamut – Cox Media/NYC: Lead planning/execution of multi-channel mktg strategies designed to drive ad sales revenue for the co. Must possess a demonstrated ability to comm & collaborate with all levels of the org; 5+ yrs of exp in Ad Sales Marketing at a Media, Brdcst or Ent co. pref’d Full info HERE (8/20)
DIGITAL ACCOUNT EXECUTIVE >>
AMI Entertainment Group/NYC: Secure digital advertising from a diverse list of Entertainment, CPG, Beauty, Fashion and misc. Strong knwldg NY based digital advertising mkt. 2+yrs of exp selling online advertising; recent online sales req’d. Full info/apply HERE (8/20)
DIRECTOR, BUSINESS STRATEGY >>
FX/LA: Work cross-functionally w/FX leadership team, while also being resp for creating models, performing analyses around talent term deals, orig prgrmng costs, back-end profit participations, ancillary rev streams, content windowing & AdHoc projects. 5+ yrs relevant exp. MBA req’d. Full info HERE (8/17)
BUSINESS ANALYST, INT’L & DIGITAL SOLUTIONS >>
A+E/NY: Analyze existing business processes & systems functionality; propose new or updated solutions to changing business needs; be an active member of Technology Team. 5+ yrs exp working w/applications & technology solutions that are vendor supported, strong analytical skills, project mgmt exp, detailed oriented, strong communication skills, exp w/HTML, CSS or WordPress preferred. Apply HERE (8/17)
Sales Planner, Direct Response >>
Hallmark/NYC: This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Apply HERE (8/16)
DIRECTOR of SALES, USA >>
NHNZ: Generate and maximize sales for NHNZ in the USA through proactive, business orientated, results driven client management. Self-starter with a clear creative vision and an understanding of all things TV. Full info HERE (8/15)
DIRECTOR, PRICING & PLANNING >>
Fuse Media/NYC: Play a critical role in the design, development, planning & execution of our comprehensive product & services pricing strategy. 10+ yrs ad sales exp w/strong understanding of pricing a variety of inventory, within the NY mktt (Nati’l Broadcast/Cable ntwrk) Full info HERE (8/15)
SALES ASSISTANT >>
REELZ/NY: Responsible for providing service to clients on a daily basis, maintaining sales orders and supporting Account Executives and the Management team. BA/BS & Wide Orbit experience preferred. Full info/apply HERE (8/15)
DIRECTOR OF TEAM SALES >>
Momentous/Remote: Responsible for building relationships with professional teams, colleges and universities, coaches, trainers and dietitians to sell our products on a long-term basis. 3+ yrs of team sales exp, preferably in food or supplements. Full info/apply HERE (8/15)
AD SALES ANALYST >>
Discovery Inc/NYC: seeking numbers whiz to learn & leverage rsrch resources to provide data-driven intel for ad sales/mkting initiatives on media rsrch team. Utilize data systems & translate info into digestible presentations. 1-2 yrs media exp. Full info HERE (8/15)
CORPORATE COMMUNICATIONS COORDINATOR >>
BECK Media/Santa Monica CA: Seeking a team member with 2-4 years of corporate communications experience, strong writing chops, deep interest in the business of sports and sponsorship/ strategic partnership experience. For more information apply here (8/15)
MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH >>
Turner Sports/NYC: Run custom primary research projects for Turner Sports Ad Sales, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. Full info/apply HERE (8/13)
MGR, CAMPAIGN REPORTING & ANALYSIS >>
Viacom/NYC: Resp for media campaign reporting, data aggregation & analysis for performance mktg initiatives. 3-5 yrs exp digital mktg & analytics role on either in-house/client side or at a media or dig. agency w/exp in programmatic & social measurement. Full info HERE (8/13)
MGR, MULTI-PLATFORM MEASURMENT & ANALYTICS >>
Viacom/NYC: Develop/produce regular & ad-hoc reporting, providing various corp stakeholders w/an understanding of how Viacom’s brand portfolio is consumed by distributor and platform.3-5 yrs of exp in TV /video audience research. Full info HERE (8/13)
DIGITAL STRATEGIST >>
Octagon/Stamford CT: Resp for developing and executing investment recommendations for our clients and generating social and digital first marketing campaigns and strategies tailored to specific business objectives. BA deg related field or min 3+ yrs exp in digital/social strategy. Full info HERE (8/12)
EXECUTIVE PRODUCER, MORNINGS WITH MARIA >>
Fox Business Network/NYC: Responsible for overseeing content for a three-hour morning cable television news program. 8+ years’ experience producing at a local station or News network, Full info HERE (8/12)
DIRECTOR, AD SALES >>
The Weather Channel and Entertainment Studios/Chicago: responsible for generating ad revenue for the Midwest and Detroit Region and achieving target goals. Serve as primary lead with Midwestern Region agency and client relationships. 10 yrs of relevant exp with demonstrated achievements. Full info HERE (8/12)
VP, BRAND MARKETING >>
POINTS BET/Jersey City NJ: Join a growing & fact-paced team in need of VP w/huge hunger & passion for sports knowledge to create, implement, and innovate impactful brand campaigns across advertising, content, PR & more. 7-10 years of consumer brand marketing, sports exp a huge + Full info HERE (8/7)
MGR, CORPORATE RESEARCH & ANALYTICS >>
Viacom/NYC: Responsible for audience analysis of media consumption for Viacom TV networks & competition at the corporate level. Deep interest in entertainment, TV & the media business. 5+ yrs exp with Nielsen audience analytics. Full info HERE (8/8)
SPECIALIST, AFFILIATE SALES & MARKETING >>
MLB/Secaucus, NJ: Knowledge & passion for baseball and hockey, as well as the media industry a must. Support the affiliate sales dept thru variety of mktg & acct mngmnt tasks. 2-4 yrs exp in TV, advertising, affiliate sales or production industries are preferred. Full info/apply HERE (8/8)
VP, UNSCRIPTED DEVELOPMENT >> Brian Graden Media (BGM)/Hollywood CA: Lead team’s ideation of program concepts, w/boundless enthusiasm for their own ideas, as well as others. Create sales strategies. Exp w/successful track record at production company/studio in a development role actively selling shows. Full info HERE (8/8)
MGR, AD SALES PARTNERSHIPS >>
A+E Networks/NY: Manage the departmental activities for monetizing network content & assets to drive national ad sales revenue for A+E Networks, Lead 360 ideation & response on all RFPs under assigned categories, including meeting w/ account executives, advising on pitch strategy & leading brainstorms w/ internal resources. Full info HERE (8/8)
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