CYNOPSISDIGITAL
07.25.14 Good morning. It’s Friday, July 25, 2014, and this is your first early morning digital briefing.
Amazon’s earnings call revealed the tech giant took a hit during its second quarter, with a wider-than-expected $126 million loss, despite its $19.34 billion in revenue. The company still expects to lose up to $810 million in the next quarter, in part because of its recent spending spree for the new Amazon Fire smartphone (on shelves today) and e-book subscription service Kindle Unlimited.
NEW PROGRAMMING + DEALS
Jerry Seinfeld announced a new series of video vignettes motivated by his Crackle series Comedians in Cars Getting Coffee, called Single Shots. The show will feature two-minute long vids of past Comedians in Cars Getting Coffee guests discussing one topic that includes both never-before-seen footage and previously aired content. The first “shot” premiered yesterday with Tina Fey, Sarah Silverman and Brian Regan talking about donuts. Seinfeld’s series has been nominated for a Primetime Emmy this year in the “Outstanding Special Class – Short-Format Nonfiction Programs” category. The Emmys air Monday, August 25 on NBC.
The Ovation channel released its new original web talk show series yesterday, Touching the Art. Comedian and artist Casey Jane Ellison hosts the series, and asks questions debunking issues surrounding art and society. The first two episodes are available on Ovation’s YouTube channel.
PBS Digital Studios’ first scripted series and adaptation of the classic novel, Frankenstein, M.D., will premiere the first three episodes on its YouTube channel on Aug. 19. The show is produced by Emmy Award-winner Bernie Su with Pemberley Digital, and will include 24 eps between five to eight minutes each. Su said, “Our version of Mary Shelley’s classic will re-imagine the legend of Dr. Frankenstein for a whole new generation of viewers.” A new ep will roll out every Tuesday and Friday for ten weeks, with the finale released, appropriately, on Halloween.
Look out, Bay Area! Cynopsis is holding its first west coast Video Forum – Small Screen, Big Ideas on Wednesday, August 6 at the StumbleUpon office in San Francisco. Speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and other experts, startups, tech providers and content creators will discuss the future of digital video. Register now at http://www.cynopsis.com/event/digital-video-business-summit/.
MTV is getting fancy, and named hip-hop artist Iggy Azalea the host of its multi-screen series House of Style. Throughout the eight-episode season starting Aug. 4 on MTV.com, Azalea will take viewers through vintage stores to music video sets in Los Angeles while interviewing artists, athletes and others about fashion. The show will lead up to the Aug. 24 2014 MTV Video Music Awards; Azalea nabbed seven nominations, such as for “Best Female Video,” “Best Pop Video” and “Best Collaboration.”
Multi-platform video company What’s Trending is teaming up with HLN to cover Comic Con 2014; reporting will air on HLN and HLNtv.com. Viewers can find additional daily reporting of the day’s events on WhatsTrending.com and its YouTube channel.
The NFL’s Jacksonville Jaguars unveiled the largest video boards in the world (60 feet high and 362 feet long) at the Florida stadium powered by the Hollywood-based Troika redesign and content integration. The game presentation comes from Cinematic Look, while Troika designed a grid with “content zones” to bring information to fans throughout a game.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
RESEARCH
Entertainment marketing and rewards platform, Viggle, is improving TV ad efficacy, according to a joint study with Nielsen Innovation Labs. The Brand Effect Study found that a spot on both TV and within the Viggle app had a higher brand recall – 39 percent boost in resonance and 46 percent in positive likeability. “While we address this as ‘second screen,’ it’s worth noting that mobile device usage, while the television is on, is de facto in today’s household,” Chief Revenue Officer Kevin Arrix said. “In order to ensure getting the in-home consumer’s attention, brands have to distribute their messaging on both the TV and the mobile device.”
A CYNOPSIS MESSAGE
August 6, 2014 | StumbleUpon Office | San Fran, CA
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ADVERTISING
AT+T and Vice Media’s in-house creative agency Virtue are expanding their collaborative campaign Mobile Movement with a Hispanic-themed push of new videos. The short four-minute video and two 30-second spots features young Latinos discussing how they embrace two cultures (and use “Spanglish” as their language), which will air on Univision, Telemundo, ESPN Deportes and MTV Tr3s. Additionally, the videos will run prominently on AT+T’s Mobile Movement Tumblr, YouTube channel and Vice digital properties. The campaign originally debuted at South by Southwest in March with commercials and a 13-minute vid, called The Network Diaries.
Weinstein Studios partnered with Adaptly to launch an ad campaign for upcoming movie, The Giver, on mobile messaging app Kik. The promotion includes a photo sharing experience with virtual stickers inspired by the film. “The most powerful aspect of Kik is that it helps brands create very intimate connections with their audience,” Adaptly CEO Nikhil Sethi said. “What’s more intimate than delivering an experience to the phone in someone’s pocket?” According to eMarketer, Kik is the third most installed mobile messaging app in the U.S., reaching 150 million unique users and two million new subscribers per week.
AD PLATFORMS
Vubiquity announced a new digital storefront powered by the AnyVU Cloud platform. “Vubiquity’s digital storefront is a key component of our AnyVU Cloud platform, making it easy for the consumer to find, watch and experience the content they most want and enabling content and service providers to more easily monetize it,” Cloud Services Executive Vice President Anupam Gupta said. “Because AnyVU Cloud is offered as a modular service, our customers can choose an end-to-end solution, or just the pieces they need to round out their offering. Our aim is to provide the most efficient solution that helps our customers bring new services to market quickly, and effectively compete in a TV Everywhere world.”
Tubular Labs rolled out the new Brand Intelligence Dashboard to give brands real-time snapshots of how official, fan uploaded and competitor videos are performing on YouTube, Facebook and Twitter. “Since the online video market is exploding and new content is being created every moment, brands need easy and effective tools that help them understand what’s happening with their brand on YouTube [and online],” VP Enterprise Solutions Allison Stern said. “The Brand Intelligence Dashboard demystifies the world of YouTube and empowers brands to make quick data-informed decisions to improve content, optimize promotion, and grow audience on the platform.”
EXEC MOVES
NBCUniversal formed a new cross-platform research and strategy team, called the Advertising Sales Research and Strategy group. Katie Larkin has been promoted to lead the group as Executive Vice President, Advertising Sales Strategy and Operations. The team will work closely with NBCU’s programming research, insights and analytics units.
AOL appointed Marta Martinez as the company’s new Global Head of Video Sales. Martinez joined AOL in 2013 as the head of Sales Strategy and Operations.
Getty Images hired Susan Smith Ellis as Chief Marketing Officer. Ellis was most recently the CMO for Morgan Stanley.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL MODEL D AWARDS
The Best in Online Video Content & Advertising
Entry Deadline: TWO WEEKS AWAY! (Friday, August 8th)
Late Deadline: August 15, 2014
Awards Event: November 13, 2014 (NYC)
Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.
DIGITAL SPOTLIGHT OF THE DAY
To ramp up excitement for the FXX’s major marathon for The Simpsons and new digital destination for all 25 years of the series, the network released an apocalyptic themed spot this week. The epic commercial shows what would (or will) happen when everyone watches the two-week-straight marathon starting on Aug. 21. Check it out and get prepared at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
07.25.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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