CYNOPSISDIGITAL
07.24.15

Good morning. It’s Friday July 24, 2015, and this is your first early morning digital briefing.

 
Meerkat is upping its game, adding support for GoPro cameras. GoPro3 owners can now stream their videos directly to Meerkat with an iPhone wireless connection. It’s one of several recent announcements, including the ability to connect with Facebook profiles, that the streaming video app has made, as rival Periscope, owned by Twitter, generates buzz. Adobe recently released data showing that Periscope has generated 3x more traffic than Meerkat since late March.
 
Netflix ordered 20 episodes of Spanish-language drama Ingobernable (Ungovernable), starring Mexican actress Kate del Castillo (ABC’s Killer Women) as the wife of Mexico’s president. “Netflix is committed to the creation of high-quality, Spanish-language original series for Mexico, U.S., Latin America and the world,” said Netflix chief content officer Ted Sarandos. Also on the way: Gaz Alazraki’s Club de Cuervos, Netflix’s first original Spanish-language drama, debuting Aug. 7.

 
Univision scored a long-term partnership with Snapchat that will kick off with the Gold Cup soccer final on July 26. Univision Deportes and Snapchat previously teamed for the USA versus Mexico soccer friendly via a Live Story in April. The two companies are working to create a Live Stories installment based on the Copa America Centenario tournament next summer.
 
Free movie and TV streaming app Popcornflix added previously aired programming from National Geographic, BBC, Discovery and Channel 4. The content deals were made with Looking Glass International and TVF International. Popcornflix is available on Roku, Sony PlayStation PS3 and PS4, Xbox One, Xbox 360, online and on mobile devices.
 
 

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AOL rolled out its first five video ad formats to be sold programmatically through the ONE by AOL platform and served on AOL On properties. Each of the new ad platforms use an interactive element for the user or the advertiser, including a branded skip option, which allows viewers to skip the ad if they fill out a survey. Havas Media is the first to use AOL’s new video ad formats.
 
Data company Emogi launched a new sentiment-driven mobile ad platform along with a partnership with mobile advertising company Kargo. “We believe that this additive measurement solution will help address the industry’s frustration with using [click-through-rate] as a primary benchmark for success,” said Ryan McConville, Chief Operating Officer of Kargo. “Emogi’s technology helps give a voice to the silent majority­consumers.”
 
 

Stat Social exclusively tracked Twitter Audience Ratings from the Sharknado3: Oh Hell No on July 22 for Cynopsis. Key findings:
Demographics:
Age: 27% millennials (18-34)
Gender: 60% men
Location: 7% were from Florida
Income: 52% earn over $50K
Favorite Cameos: 5.1x more likely to like Mark Cuban than the Twitter average; 7.2x more likely to like Chris Jericho; 9.9x more likely to like Michele Beadle; 5.3x more likely to like Hoda Kotb; 8.2x more likely to like Joey Lagano; 6x more likely to like Frankie Muniz; 7.2x more likely to like Brad Keselowski; 9.1x more likely to like Max Kellermann
Favorite TV Shows: 3.3x more likely to like Pizza Hut; 8.3x more likely to like Hotels.com; 4.9x more likely to like Doritos; 5.1x more likely to like Comcast
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Sharknado 3 premiered on Syfy Wednesday night and quickly became a trending topic on Twitter,” StatSocial’s Audrey Hungerman told Cynopsis. “What intrigued viewers were the large amount of cameos from films, TV, sports, and the business world. Although they seemed to have a high preference for sports industry professionals, such as Brad Keselowski and Ryan Kerrigan – TV personalities Holly Madison and Kendra Wilkinson fell short of the the Twitter average. Major advertisers of the film scored big as the viewers’ affinity for each sponsor was higher than the Twitter average; even the affinity for Syfy was 20x the average.
 

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The views are in: the most viral ad of 2015 so far goes to Disney Parks with the Disney Characters Surprise Shoppers video stunt. According to Unruly, the vid has clocked in 3,757,909 shares so far. Check it out at www.cynopsis.com/#video.

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JOB OPENING:ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: [email protected] (8/1)

JOB OPENING:PRESS MANAGER/Syfy/LA: Min. 4 yrs publicity exp.in entertain, strong media relations & writing; mang strategy & implement of campgns, rsch, write, edit press mat, talent rela, events. Full info/apply HERE (8/1)

JOB OPENING: PHOTO PUBLICIST/NATGEO/DC: Identify visual opportunities & coordinate outreach to photo press for publicity of programs. Manage QC, editing & distro of photo assets. Partner with talent, publicists & photographers. 3-6 yrs photo/editing/PR exp. Full info/apply HERE (8/1) 

JOB OPENING:DIR SOCIAL MEDIA/Showtime Sports/NYC: Create & execute social media mktg strategy across all sports programs. 5-7 yrs in digital & social mktg exp. Passionate about Sports. Strong writing skills. Build relationships. Full info/apply HERE (8/1)

JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (7/30)

JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (7/30)

JOB OPENING:DIRECTOR, PRICING & PLANNING/IFC/NYC: Mng pricing/plan’g function for nat’l advrtsng & align w/network’s financial & inventory strategy goals. 4-6 yrs min working in Ad Sales Pricing & Plan’g at nat’l brdcst or cable ntwrk. Full info/apply HERE (7/29)

JOB OPENING: PROMO EDITOR/Meredith Viera Talk/NYC: Edit Promos for 6 Talk Shows per wk. 2+ yrs exp editing teases/features. Strong knowledge of Talk Shows & editing procedures. Work closely w/graphic designer for strong visual look to spots. More info/resumes HERE (7/29)

JOB OPENING:DIGITAL PRODUCER/NYC: Manage portfolio of dig projects in interactive, gaming & dig media; Exp w/Agile/Scrum framework and full dev cycle,from concept to delivery; Min.5 yrs exp. Full info/apply HERE (7/29)

JOB OPENING:VP of DEVELOPMENT/LA: Boutique prodco seeks creative individual w/knowledge of network mandates and industry relationships. Can work autonomously AND lead a team. BA, 7+ yrs exp., proficient in MSO. Resume to: [email protected] (7/29)

JOB OPENING:TV SALES PLANNER/NYC: 2 to 3 years exp as a TV Buyer or Sr. Sales Assistant at Network, rep Firm or ad agency a must. Good software skills and some exp training assistants. Send resume: [email protected] (7/29)

JOB OPENING: SALES SERVICE EXEC/Screenvision/LA & Chicago: Asst AE’s w/full sales process. Interact w/Ad Sales, Mktg, Rsrch, etc. Prep mtg support materials, oversee campaigns 1-3 yr media sales/agency exp. Strong comm skills a must. Proficient in MO tools Apply HERE (7/29)

JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/Santa Monica, CA: Establish/maintain strong relationships w/brand & agencies. 3+ yrs exp selling media advtsing.Client mgmt & dvlpmt. Proven success selling non-traditional & integrated products. Apply HERE (7/29)

JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/29)

JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/29)

JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/29)

JOB OPENING: COORDINATOR, GLOBAL DISTRIBUTION/Jim Henson Company/LA: Seeks Coordinator for Global Distribution department to oversee daily admin., market prep, client relations, etc. College degree and one year of work in office environment required. Resume HERE (7/29)

JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/29)

JOB OPENING: DIR, PROJ PORTFOLIO MGMT/A+E Networks/NY: Estb’g & running world class Portfolio Mgmt & Governance capabilities to maximize business value from IT investments across global operations. Full Info/Apply HERE (7/29)

JOB OPENING: SR BUS ANALYST, INT’L SYS/A+E Networks/NY: Dev & maintenance of sys/workflows supp’g various dept’s in Int’l division – Programming, Sales, Finance, Prod, Fulfillment, Mkt’g & Dig. Full Info/Apply HERE (7/29)

JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/29)

JOB OPENING: MGR, BUS SYSTEMS SOLUTIONS/AMC/NYC: Key liaison for Prgrm Asset Metadata sys dvlpmnt, implement & deplymnt. Ensure metadata systems are designed/maintained. 5+ yrs exp. Knwldg: Pilat IBMS, Content Mngmnt System (CMS), RSG RightsLogic etc. Full info/Apply HERE (7/29)

JOB OPENING: ASSOC MKTG MGR/MUSIC CHOICE/NY: Develop & execute strategic content/marketing/ad sales partnerships. 3-5 yrs exp in mktg/promotions/sponsorship. Strong writing, PowerPoint & comm skills. Full info/apply HERE (7/29)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

FALL INTERNSHIP CREDITS ONLY: Mktg & Sales Intern/NASL/NYC: Strategic thinker, Mktg Concepts, Positioning, People Mngmnt, Sales Plan’g + other duties. Knwlg MS PP & excel & creating mktg/sales presentations a must. Asst w/daily sales needs. Exp w/sports & media a +. Resume: HERE (7/30)

FALL INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: Raw Travel TV – National TV show has opening for 1 serious intern interested in learning hands on TV production 4 college credit only. Please submit to: [email protected] (7/28)

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