07/24/15: Meerkat ups the ante with GoPro streaming; Sharknado3 social results are in; Netflix orders Spanish-language drama with Kate del Castillo



CYNOPSISDIGITAL
07.24.15

Good morning. It’s Friday July 24, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Meerkat
is upping its game, adding support for GoPro cameras. GoPro3 owners can now stream their videos directly to Meerkat with an iPhone wireless connection. It’s one of several recent announcements, including the ability to connect with Facebook profiles, that the streaming video app has made, as rival Periscope, owned by Twitter, generates buzz. Adobe recently released data showing that Periscope has generated 3x more traffic than Meerkat since late March.
 
Netflix
ordered 20 episodes of Spanish-language drama Ingobernable (Ungovernable), starring Mexican actress Kate del Castillo (ABC’s Killer Women) as the wife of Mexico’s president. “Netflix is committed to the creation of high-quality, Spanish-language original series for Mexico, U.S., Latin America and the world,” said Netflix chief content officer Ted Sarandos. Also on the way: Gaz Alazraki’s Club de Cuervos, Netflix’s first original Spanish-language drama, debuting Aug. 7.

 
 
NEW PROGRAMMING + DEALS

 
Univision scored a long-term partnership with Snapchat that will kick off with the Gold Cup soccer final on July 26. Univision Deportes and Snapchat previously teamed for the USA versus Mexico soccer friendly via a Live Story in April. The two companies are working to create a Live Stories installment based on the Copa America Centenario tournament next summer.
 
Free movie and TV streaming app Popcornflix added previously aired programming from National Geographic, BBC, Discovery and Channel 4. The content deals were made with Looking Glass International and TVF International. Popcornflix is available on Roku, Sony PlayStation PS3 and PS4, Xbox One, Xbox 360, online and on mobile devices.
 
 

CONTENT MEDIA
 

AOL nabbed three nominations for the 36th Annual News + Documentary Emmy Awards. True Trans With Laura Jane Grace landed one nom, and Makers scored two. Both can be viewed on AOL ON, PBS Primetime and Makers.com.

 
 
MOBILE GAMING + APPS
 

Mobile game developer SGN, known for the freebie Cookie jam, landed $130 million from Korean mobile-game publisher Netmarble Games. Netmarble will be the largest shareholder in SGN; Austin Ventures and the founder previously raised $28 million.
 
Leading into the season two premiere of Adult Swim’s Rick and Morty this Sunday, the network partnered with Creative Carrot to launch Rick and Morty Rickstaverse on Instagram. By tapping once on individual photos, fans can discover tags, which act as portals to different worlds and collectibles.
 

 
ADVERTISING
 

App fraud may surpass $1 billion this year, according to a new study from digital ad fraud detection firm Forensiq. More than 13 percent of the 16.2 billion daily mobile app impressions were found to be high-risk for ad fraud. Annual cost of fraud to advertisers: more than $857 million, estimates Forensiq.
 
National Geographic Channel
selected Yahoo’s Fantasy Football platform to serve a Wicked Tuna advertising campaign. Yahoo included each viewer’s fantasy team name to capture their attention, along with an ad unit that included program information and video. The Yahoo Smart Ads reeled in big results: a 117 percent lift in engagement for ads with the user’s team name.


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AD PLATFORMS

 
AOL
rolled out its first five video ad formats to be sold programmatically through the ONE by AOL platform and served on AOL On properties. Each of the new ad platforms use an interactive element for the user or the advertiser, including a branded skip option, which allows viewers to skip the ad if they fill out a survey. Havas Media is the first to use AOL’s new video ad formats.
 
Data company Emogi launched a new sentiment-driven mobile ad platform along with a partnership with mobile advertising company Kargo. “We believe that this additive measurement solution will help address the industry’s frustration with using [click-through-rate] as a primary benchmark for success,” said Ryan McConville, Chief Operating Officer of Kargo. “Emogi’s technology helps give a voice to the silent majority­consumers.”
 
 

RESEARCH

 
[] 

Stat Social exclusively tracked Twitter Audience Ratings from the Sharknado3: Oh Hell No on July 22 for Cynopsis. Key findings:
Demographics:
Age
: 27% millennials (18-34)
Gender: 60% men
Location: 7% were from Florida
Income: 52% earn over $50K
Favorite Cameos: 5.1x more likely to like Mark Cuban than the Twitter average; 7.2x more likely to like Chris Jericho; 9.9x more likely to like Michele Beadle; 5.3x more likely to like Hoda Kotb; 8.2x more likely to like Joey Lagano; 6x more likely to like Frankie Muniz; 7.2x more likely to like Brad Keselowski; 9.1x more likely to like Max Kellermann
Favorite TV Shows
: 3.3x more likely to like Pizza Hut; 8.3x more likely to like Hotels.com; 4.9x more likely to like Doritos; 5.1x more likely to like Comcast
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Sharknado 3 premiered on Syfy Wednesday night and quickly became a trending topic on Twitter,” StatSocial’s Audrey Hungerman told Cynopsis. “What intrigued viewers were the large amount of cameos from films, TV, sports, and the business world. Although they seemed to have a high preference for sports industry professionals, such as Brad Keselowski and Ryan Kerrigan – TV personalities Holly Madison and Kendra Wilkinson fell short of the the Twitter average. Major advertisers of the film scored big as the viewers’ affinity for each sponsor was higher than the Twitter average; even the affinity for Syfy was 20x the average.
 

 
EXECUTIVE MOVES
 

Little Dot Studios appointed Dan Jones as Director of Content, Rich Payne as Head of Social and Alex Hryniewicz as Head of Multiplatform. All three join from Maverick Television and will start in their new roles this month.


A CYNOPSIS MESSAGE


THE CYNOPSIS DIGITAL AWARDS
 
are open to all individuals and teams worldwide with popular categories including:

Multiplatform Marketing Campaign: Cable TV  I  Best Host in a Web Series or Channel  I  Best New Web Series  I  TV Everywhere App  I  Social TV Service  I  Branded Web Video  I  Branded Integration in a Web Series  I  Social Media Campaign For Cable TV  I  Digital Video Technology Platform

ENTER TODAY!

Questions? Contact Sarah Martinez.


 

 
DIGITAL SPOTLIGHT OF THE DAY

 
The views are in: the most viral ad of 2015 so far goes to Disney Parks with the Disney Characters Surprise Shoppers video stunt. According to Unruly, the vid has clocked in 3,757,909 shares so far. Check it out at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese
07.24.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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