07/07/14: Unruly’s most shared brand for June is…, Facebook dives deeper into video ads with latest purchase, MRC focuses on viewable impressions


Good morning. It’s Monday, July 07, 2014, and this is your first early morning digital briefing.


Sports and adventure digital channel Network A and Valvoline premiered Garage Tours last week. Foruma Drift professional driver Chris Forsberg hosts the series, which shows the nation’s biggest and most diverse garages from grassroots shops to NASCAR. The ten-ep series will air every Tuesday at NetworkA.com.


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Believe Entertainment Group and electronic dance music DJ Tiesto released the third season of In the Booth last week. The new seven-episode season, in partnership with 7UP, continues to follow Tiesto as he DJs around the world and helps new artists enter the business. The first two eps are available at YouTube.com/Tiesto.

Community fans rejoiced last week when Sony Pictures Television announced it would revive the recently cancelled series. The show will return for a sixth season with 13 episodes available on Yahoo Screen this fall. “You can’t get to six seasons and a movie without a sixth season,” Sony Pictures Television President of Programming and Production Jamie Erlicht said. “Yahoo is the perfect home for the continuation of this journey.”

WE tv announced the launch of In Between, an online-based series that keeps viewers up to speed on what’s happening to the stars of its unscripted shows off-season. "In this age of fragmented viewing, we are constantly looking for innovative ways to keep viewers engaged longer," said Marc Juris, WE tv president. "In Between not only bridges seasons but also seamlessly connects our linear and online audiences, giving them a platform to continue the conversation year round." First up: SWV Reunited, available here today, Monday July 7.
Social TV network Beamly announced its monthly active users have tripled since Q1 and the associated re-branding from the former Zeebox. Beamly’s global monthly active users increased to three million in June, and grew 30 percent per month since Q1. Frequency use had doubled from 2.7 to 5.4 visits per user per week, and retention has increased from 23 percent to 43 percent. The app’s users are pulling in 28 minutes per session. “Now over 60% of Beamly’s user base is under 30, and these super fans who love TV and pop culture have been engaging heavily with us – which mirrors TV viewers’ emotional engagement with their favorite shows and celebrities across the day.” Beamly U.S. Managing Director Jason Forbes said.
Look out, Bay Area! Cynopsis is holding its first west coast Video Summit – Small Screen, Big Ideas on Wednesday, August 6 at the StumbleUpon office in San Francisco. Speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and other experts, startups, tech providers and content creators will discuss the future of digital video, from content development and marketing to advertising and measurement. Early bird registration ends July 18, so register now at


Facebook agreed to buy video ad supply-side platform LiveRail last week. LiveRail was founded in 2007, and is one of the largest video ad platforms in the U.S. (reaching 37 percent of the nation). The company also serves seven billion ads a month, and includes clients like ABC, A&E Networks, MLB.com, Dailymotion and more. Facebook did not disclose financial details, and if it will keep LiveRail as its own entity.

The Media Ratings Council (MRC) gave the green light to a new viewability ad impression metric for video ads last week. The measurement was created with the IAB’s Emerging Innovations Task Force, and entails that viewable impressions need “50 percent of pixels to be in a viewable portion of an internet browser for a specific amount of time: at least one continuous second for display ads, and at least two continuous seconds for video ads.” Video ad company Vindico’s President Matt Timothy told Cynopsis about the new guidelines: “the lifting of the Viewable Impressions advisory will push forward industry standards that can be adopted at scale, making it easier for advertisers and publishers to understand how to operate in this space. This strengthens the health of the entire ecosystem, as the standard will help set measurement benchmarks that are accepted by both sides… and will help bring long term sustainability.”

How have changing attitudes about families altered TV storytelling? Kate Canada Obregon, partner and VP of Oishii Creative, talks about the "new canvas" in the latest Cynsiders.

YuMe announced a partnership with brand intelligence and analytics company Moat last week. Through the deal, Moat will provide viewability measurement for YuMe’s brand advertisers. In light of the MRC advisory lift, YuMe’s EVP Business Development & Sales Operations Bryant Everett said: “Video viewability has emerged as a vital industry standard, so it’s critical to select a partner that can provide accurate and actionable metrics. We support the MRC’s efforts to identify technologies, like Moat, that are able to provide salient measurement.”

Bad Bingeing: Every episode of AMC‘s Breaking Bad (2008-2013) will air in order on Sunday nights from 5p-1a, August 10 through October 5. Custom social graphics and new content will complement viewing, including a partnership with Facebook that looks at how the series exploded on social media. AMC.com’s "Breaking Bad Binge Companion" will use the Story Sync platform to provide an interactive experience, including trivia questions and polls.


Did you miss an Upfront?

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Social media analytics firm Unruly released the Top Social Video Brands in June 2014, and the results include:
1) Activia: 2,722,088 shares; placed 1st last month; notable campaign was Shakira La La La (Brazil 2014) ft. Carlinhos Brown with 2,722,088 shares.
2) Nike: 1,135,44 shares; placed 5th last month; notable campaign was Nike Football: The Last Game Ft. Ronaldo, Neymar Jr., Rooney, Ibrahimovic, Iniesta & more with 886,975 shares.
3) Adidas: 641,175 shares; placed 9th last month; notable campaign was House Match ft. Beckham, Zidane, Bale and Lucas Moura: all in or nothing with 237,550 shares.
4) Coca-Cola: 617,200 shares; placed 6th last month; notable campaign was Friendly Twist with 111,136 shares.
5) PlayStation: 560,127 shares; placed 22nd last month; notable campaign was Mortal Kombat 10 Trailer (PS4/Xbox One) with 144,009 shares.
6) Beats by Dr. Dre: 452,836 shares; placed 58th last month; notable campaign was Beats by Dre | The Game Before The Game with 412,977 shares.
7) Samsung: 448,702 shares; placed 2nd last month; notable campaign was #GALAXY11: The Match Part 1 with 98,220 shares.
8) Volkswagen: 437,444 shares; not in the top 100; notable campaign was Eyes on the Road with 415,016 shares.
9) Cornetto: 342,390 shares; placed 12th last month; notable campaign was Yalin  Ask Diye with 110,239 shares.
10) Ubisoft: 338,187 shares; placed 8th last month; notable campaign was Assassin’s Creed Unity E3 2014 World Premiere Cinematic Trailer with 228,521 shares.

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Should The View have a regular male co-host? Vote in the Cynopsis poll.


BrightRoll announced Bruce Falck as the new Chief Operating Officer. Most recently, Falck previously led global sales and strategy for Google’s DoubleClick Digital Marketing platform and ad exchange. Additionally, Twitter’s former global head of product marketing, Guy Yalif was named Vice President of Marketing and former Zynga CFO, Mark Vranesh, was appointed to BrightRoll’s Board of Directors.

Zodiak UK appointed Rod Henwood as the new CEO. Henwood joins Zodiak from kids online social destination Bin Weevils, where he was the founding investor and CEO. He also launched JK Rowling’s online world Pottermore with Sony in 2011, among other roles with Channel 4 and more.

Mark D’Andrea has been named the Vice President, New Business Initiatives for [x+1] last week. D’Andrea will focus on the company’s newly launched Origin KeyChain platform.


Gillette’s 100 Years of Hair spot, which takes viewers through decades of men’s hairstyles, is resonating with consumers. Since it was released on June 24, the ad has received more than 7.8 million views on YouTube. Maybe you like a 1970’s mustache or the clean-shaven 1950’s look, but either way check out the charming advertisement at

See you tomorrow,
Jessica Reese  @JMarieReese

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JOB OPENING: DIR OF OPERATIONS WC/RNN TV/Rye Brook NY: 5-10 yrs. exp managing teams in brdcst operations, B.S., Deliver exceptional service by providing organization-wide leadership for all production & operating staff. Resumes to: [email protected] (7/12)

JOB OPENING: INTEGRATED SALES MGR/Meredith Video Studios/NY: Drive rev for branded ent programs leveraging Meredith assets. Conceptual seller across all platforms with strong client and agcy contacts. Resume: [email protected] (7/12)

JOB OPENING: MGR, STRATEGIC MKTG/NYC: Dvlp proposals in response to RFPs & execute mktg campaigns for USA. 5+ yrs integrated mktg exp required in broadcast media/agency. Digital exp req’d. Full info/apply HERE (7/12)

JOB OPENING: DIR, LIVE ACTION DVLPMNT/Nickelodeon/Santa Monica: Oversee development process from script phase through pilot prod. 5+ yrs min exp in TV PROD and/or dvlpmnt, preferably w/in children’s prgrmng. Full info/apply HERE (7/12)

JOB OPENING: HR MANAGER/CNBC/NYC: Provide day-to-day support for 200 staff employees in the Tech & Digital depts to facilitate growth in a dynamic environment. Full info/apply HERE (7/12)

JOB OPENING: MGR BUSINESS AFFAIRS/Sundance/NY: Serves as internal bus. contact for owned orig prods. Process weekly prod & payroll funding for owned orig prods. Confers w/key internal depts on all contract points/budgets. Apply HERE: http://tinyurl.com/phpa9ws (7/12)

JOB OPENING: PRGRMING COORD/Debmar Mercury/NYC: Gen. Admin skill req.; Must be proficient in PowerPoint creation. A general understanding for marketing & branded entertainment, as well as programming & content. Submit to: [email protected] (7/12)

JOB OPENING: MANAGER, MARKETING/re:fuel agency/New York, NY: Supports all company marketing efforts include dev marketing collateral, biz dev & proposal generation, event mgmt. & execution. 3+ yrs min exp in marketing. Apply HERE (7/12)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/re:fuel agency/New York, NY: Experienced digital seller with strong digital client and agency contacts. 3+ yrs min outside digital sales exp. Apply HERE (7/12)

JOB OPENING: SR DESIGNER/VH1/NYC: Must be super creative & tapped into all aspects of pop culture. 6+ yrs advrtsng, graphic design ind or editorial design. Media brand a +. 2 yrs schooling Graphic Design & Formal training in art dir. Full info/apply HERE (7/12) 

JOB OPENING: COMMS DIRECTOR/NBC News Digital/NYC: The Dir of Digital will drive PR strategy for NBC News digital properties & work = to secure multi-platform press opps for digital content & talent. Full info/apply HERE (7/12)

JOB OPENING: TVONE/ACCOUNT EXEC/CHI: Achieve National Ad revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. travel. BA+8 yrs national advertsing sales exp. Strg cable industry knwldge. Resumes: HERE [email protected] (7/12)

JOB OPENING: DIST COUNSEL/A&E NETWORKS/NY: SR affil sales attorney providing legal & strategic support for domestic dist of 10 A&E Networks on cable, satellite & alternative tech platforms. Current dist exp req’d and law firm exp pref’d. Apply HERE (7/12) 

JOB OPENING: MGR, DIGITAL & SOCIAL MKTG/HBO/NY: Reports to the Director & resp for the execution of our digital & social mktg strategies. Exp in community mgmnt incl covering live events & exceptional comm skills. Apply via: http://bit.ly/1nRJkX6 (7/10)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY: AE w/3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: [email protected] (7/10)

JOB OPENING: ACCOUNT EXECUTIVE/CW/RICHMOND VA: 2+ yrs. Bcast & Digital Sales exp. Resume/cover letter to: CW Richmond, 5710 Midlothian Turnpike, Richmond, VA 23225 Attn: Adam Brown or [email protected]. EOE M/F/D/V (7/9)

JOB OPENING: DIGITAL SALES PLANNER/HGTV/DIY/ATL: highly motived digital sales professional, 2 yrs digital media sales planning. Internet research tools and metrics. For more detail www.scrippsnetworks.com #4303 (7/8)

JOB OPENING: MGR RSCH/VIACOM/NYC: Serve as expert on the VMN Ent brands, & their target audiences. Min 5 yrs media rsrch exp. Strong analytical & numeric skills req’d.Exp w/web & social analytics a +. BS/BA pref’d. Full info/apply: HERE (7/8)

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