07/19/22: Content + Commerce = “Love Island USA”

Cynopsis Medias First Morning Read
Tuesday July 19, 2022

Today’s Premieres
Peacock: Love Island

Today’s Finales
A&E: Origins of Hip Hop at 10p
History Channel: The Secret of Skinwalker Ranch at 9p
PBS: The Great Muslim American Road Trip at 10p
TLC: Little People, Big World at 9p


Netflix will share its 2Q22 financial results today, three months after a quarterly report that caused the company’s shares to plummet. Back then, Netflix reported a loss of 200,000 streaming subscribers and projected a net loss of 2 million for the second quarter. While that may come to pass, and inflation will do the streamer no favors, the success of “Stranger Things 4” – the most-watched English-language original series in its first month of release – is a bright spot, along with an AVOD tier in the works and a crackdown on password sharing.

National TV ad spend for 2022 is $593.5 million so far, down 20% from the same period in pre-pandemic 2019, according to iSpot.tv. Universal Pictures is the biggest-spending studio so far ($167.5 million), followed by Warner Bros. ($67.9 million); Columbia Pictures ($44.3 million); MGM ($38.6 million); DreamWorks Animation ($35.9 million); 20th Century Studios ($32.7 million); Marvel ($31.7 million); and Disney Pixar ($28.6 million).

The new season of “Love Island USA” will offer shoppable experiences for viewers attracted to the islander vibe. Scanning the ShoppableTV QR code on screen will take users to shoppable articles on E! Online; from there, they can complete their purchase via NBCUniversal Checkout. “’Love Island USA’ presented the perfect opportunity to blend together content and commerce in an engaging way for our audiences,” said Evan Moore, SVP, Commerce Partnerships, NBCUniversal. “In collaboration with ITV, we had the unique opportunity to redefine shoppable, premium video by identifying which products to place in each episode, how to extend the love for the show across One Platform, and more specifically deliver what looks, or styles fans will want to re-create themselves.” (Evan Moore will be a speaker at the Cynopsis Big TV Conference to share more details about shoppable advancements – details on the event are here.)

Casey Bloys, Chief Content Officer at HBO and HBO Max, signed a new five-year contract with Warner Bros. Discovery. The deal comes as Bloys, who has been with HBO since 2004, celebrates a haul of 140 Emmy nominations for the company.

Sinclair Broadcast Group has awarded scholarships to 17 university students as a part of its annual Diversity Scholarship program, which aims help students from diverse backgrounds who reflect Sinclair’s audiences nationwide, complete their education and pursue careers in broadcast journalism, digital storytelling, and marketing. This year the program was expanded nationally.


Drum roll please…

The speakers for That Big TV Conference keeps getting better! Please welcome Brittany Mehciz, Head of Social Media, Hulu to this year’s linup!



Guru Studio unveiled “Scoops,” a new animated educational comedy series being developed with the support of TIME Studios’ Kids & Family division. The show will teach kids 5-8 how to develop a lifelong practice of separating fact from fiction, whether it’s a schoolyard rumor or misinformation online.

Xbox videogame “Grounded” is being adapted as a TV series by Brent Friedman (“Star Wars: The Clone Wars”). Obsidian Entertainment and Xbox are adapting the game into a series, following four friends who accidentally shrink themselves, in association with Waterproof Studios/SC Productions, Kinetic Media and Bardel Entertainment.

Dan Levy (“Schitt’s Creek”) has launched Not a Real Production Company, with Megan Zehmer as President of Film and Television. Levy, who has a new overall TV deal with Netflix, already has a film in the works at the streamer.

Hanna-Barbera Studios Europe has begun development on reboots of “The Powerpuff Girls” and “Foster’s Home for Imaginary Friends.” Craig McCracken, who began his career at Hanna-Barbera Cartoons 30 years ago, is attached to develop both projects.

Frederator Studios has entered development on live-action/animation crossover series “Hammy and Olivia,” featuring two corgis who found social media stardom during the pandemic. The show will target kids ages 6+ with winks to an older audience.

Casting notes: Christina Hendricks (“Good Girls”) has joined the cast of Apple TV+ drama “The Buccaneers,” based on the unfinished Edith Wharton novel…Onboard Disney+ film “Out of My Mind” are Rosemarie DeWitt (“The Staircase”), Luke Kirby (“The Marvelous Mrs. Maisel”) and Judith Light (“American Crime Story”).


HGTV’s new original digital series, “Freestyled,” starring former professional dancer and DIY designer Adar Kirham, premieres Sunday, July 24. Weekly episodes will be available via HGTV.com/Freestyled and HGTV’s social, as well as the HGTV Handmade YouTube channel.

Season three of Apple TV+ animated comedy “Central Park” launches Friday, September 9, with Kristen Bell rejoining the cast as a new character. Bell left the role of a mixed-race character in 2020 so another performer could “give a much more accurate portrayal” of the mixed-race experience.

“RuPaul’s Secret Celebrity Drag Race” kicks off season two on Friday, August 12 at 8p on VH1. In the series, nine celebrities leave their famous identities behind as they embrace drag. Contestants’ identities will be kept under wraps until they are asked to sashay away.

Also returning to VH1 is “Black Ink Crew,” on Tuesday, August 9 at 8p. The reality show’s crew learns how to navigate an altered landscape.

Epix docuseries “My Life as a Rolling Stone” premieres Sunday, August 7 at 9p. Each of the four episodes focuses on one member of the legendary band.

Title of the day: New UnchainedTV series “Pig Little Lies” – described as “the first reality series starring pigs” – exposes the lie about teacup pigs, animals abandoned when they outgrow their name. “We used a fun approach to send a serious message. This scam is happening all over America,” said UnchainedTV President Jane Velez-Mitchell. “We rescued one pig family but saw other abandoned pigs coming into shelters as we were filming. It was heartbreaking. We can’t rescue them all. But, we can urge the public not to fall for it.”

Promised land: Guest star Natalie Portman treks to the Utah desert for the season premiere of Nat Geo’s “Running Wild with Bear Grylls: The Challenge,” on Monday, July 25 at 9p.


Circle Network is partnering with the Grand Ole Opry for a special, “Opry Live: Opry Loves the ’90s,” featuring performances by Jimmie Allen, Kelsea Ballerini, Cody Johnson, Midland, Michael Ray, Carrie Underwood, Keith Urban, Lainey Wilson and Chris Young covering popular ‘90s country hits. Hosted by Natalie Stovall, the special premieres on Circle Network on Saturday, July 23 at 9p.

Univision’s “Premios Juventud” will honor star and entrepreneur J Balvin as “Agent of Change” for his mental health advocacy and creative innovation. The 19th edition of the show airs live Thursday, July 21 at 7p Univision.

Documentary film “The Princess,” which uses archival audio and video footage to the story of Princess Diana, premieres Saturday, August 13 at 8p on HBO.


Among those joining host Steph Curry to present awards on “The 2022 ESPYS Presented by Capital One,” airing live on ABC tomorrow, July 20, are Odell Beckham Jr.; Mookie Betts; singer Ciara; Jon Hamm (“Mad Men”); rapper Lil Wayne; Billie Jean King; Derek Jeter; and Dwayne Johnson, among others.

The BBC will air live coverage of the World Athletics Championships in Eugene, Oregon, July 15-24. Britain’s Dina Asher-Smith and Katarina Johnson-Thompson are among the star names defending their titles at the event, which is being hosted in the US for the first time.

Cool beans: Bush’s Beans announced a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the “Official Beans of the SEC.” The new partnership begins this week with an on-site presence at SEC Kickoff in Atlanta. The sponsorship includes integration of Bush’s Beans on SEC Network programming and within the SEC footprint through “SEC Nation,” the network’s traveling football pre-game show. Bush’s Beans will also activate on-site at SEC FanFare at the football championship in Atlanta and will have a presence at other major SEC championship events.

TSM has inked a broad partnership with GMC, the automaker’s first ride with an esports organization. In addition to the GMC logos on jerseys, the deal includes content creation, in-person and digital events and activations, custom branded merch, social content and more.

FOX Sports has its lineup set for the 92nd MLB All-Star Game presented by MasterCard, airing tonight, July 19 at 8p on FOX, FOX Deportes and the FOX Sports app. Joe Davis, the new voice of FOX MLB, joins first-ballot Hall-of-Famer John Smoltz in the booth for the network’s 23rd Midsummer Classic, familiar ground for Davis, who continues to call Los Angeles Dodgers games. Ken Rosenthal and broadcaster Tom Verducci round out the broadcast crew.

NFL veteran and Auburn Tiger great Takeo Spikes has signed a deal to join SEC Network as a college football studio analyst. Spikes will a appear on SEC Now and SEC Football Final programs throughout the fall. “Back when SEC Network launched in 2014, I was watching from afar and over the past few years, I knew I wanted to be part of that team,” Spikes said. “I played against and with so many of my fellow analysts and I feel like this is where I belong.”

For Soccer Ventures announced the calendar of events for Black Star, a program celebrating the diversity of Black soccer culture, increasing access to the sport, and providing coaching and player development pathways. This year’s soccer programs will include youth clinics, U.S. Soccer Coaching Clinics and Talent ID Workshops, an HBCU Soccer ID Camp, and elite showcase ID programs in which players will have the opportunity to be evaluated for collegiate and professional soccer opportunities. Paramount+, adidas, Buzzer, and Boyd Parker Sports Group’s HBCU Soccer ID Camps are official media, athletic apparel, corporate, and soccer partners, respectively.


Spectrum Reach, the advertising sales business of Charter Communications, and Frequence, provider of advertising sales automation and workflow software, announced the launch of Unified Proposal, a technology that builds comprehensive, real-time multiscreen media plans for advertisers by seamlessly integrating linear, streaming TV and digital tools and processes. “With Unified Proposal, we are able to facilitate automated workflows that combine our aggregated and de-identified first-party data with the power of our multiscreen products to create media plans in one proposal,” said Rob Klippel, SVP, Advanced Advertising Products and Strategy, Spectrum Reach. “This technology allows us to simplify the process so our account executives and planners can create multiscreen plans in real-time, and with greater efficiency.”

WUSA9, TEGNA’s CBS affiliate serving Washington D.C., Virginia and Maryland, debuted an environmentally friendly, low emission live truck. ECO9 is a 2022 Toyota Highlander XLE Hybrid; Washington Area Toyota Dealers are serving as launch partner and exclusive sponsor. ECO9’s electronics for broadcasting run on a state-of-the-art rechargeable lithium-ion battery system with supplemental charging from solar panels on the roof. “We’ve committed to making a positive impact through our work, which includes today’s introduction of ECO9,” said Richard Dyer, president and general manager, WUSA. “ECO9 might be the first of its kind, but we hope it will be a standard setter as we begin testing its capabilities here in the DMV.”


Upgrades to Prime Video’s interface are rolling out this week. Enhancements include new visual cues to indicate which programming is included in a user’s service as part of a subscription, and which is available to rent or buy. The interface is also less cluttered, with a simplified navigation menu, and there’s a new “Find” feature to simplify searches.

Chefclub and Pluto TV announced the launch of a standalone Chefclub channel in France. The partnership comes on the heels of Chefclub’s debut on Pluto TV’s channels in the US, Latin America, Spain and the UK in April this year.


AMC Networks International Central & Northern Europe and Orange Romania Group struck a multi-year renewal of their distribution agreement. Orange Romania, Orange Romania Communications and NextGen Communications will broadcast six AMCNI channels to its subscribers: AMC, Filmcafe, JimJam, Minimax, TV Paprika and CBS Reality.

Armoza Formats has commissioned CGI-based studio game show format “Family Piggy Bank” in Portugal. Produced by Fremantle Portugal for RTP1, the local adaptation is set to air Monday through Friday during prime time starting later this summer.

All3Media International has signed deals for “The Control Room” in Australia, China and Europe. The round of sales marks All3Media International’s first distribution agreement with Hartswood Films (“Sherlock”).

2022 Model D and IT List Awards

This just in…

The Cynopsis Model D and IT List Awards is set for this November 17th in NYC at the Edison Ballroom South. Stay tuned for more information on entries and registration.

Check out our 2021 winners and categories.


Season two of HGTV’s “Battle on the Beach” drew more than 14 million viewers since it premiered on Tuesday, June 5. The sophomore season averaged a .61 Live+3 rating among P25-54 and a .76 among W25-54, an increase of 33 percent across both demos over year-ago benchmarks.

Shareablee Top 10 Streaming Shows for the week of July 10
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Stranger Things (Netflix), 16m, 39, 412,196, 34m
Umbrella Academy (Netflix), 2m, 51, 39,549, 5.2m
The Boys (Prime Video), 1.9m, 34, 57,315, 2.5m
Get Organized With The Home Edit (Netflix), 830k, 25, 33,200,, 6.8m
Netflix Is A Joke (Netflix), 587k, 48, 12,246, 2.6m
Nanatsu No Taizai (Netflix), 356.8k, 118, 3,024, 1m
Only Murders in the Building (Hulu), 345k, 54, 6,384, 372.8k
Bridgerton (Netflix), 442.6k, 2, 221,269, 3.7m
P-Valley (Starz), 231k, 20, 11,569, 658k
The Kardashians (Hulu), 211k, 4, 52,909, 1.7m

Broadcast Nielsen Ratings for Friday, July 15
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 2.48 (0.3), 20.20 2.79 (0.3)
CBS: S.W.A.T. 2.12 (0.2), Magnum P.I. 2.59 (0,.2), Blue Bloods 2.91 (0.2)
CW: Penn & Teller: Fool Us 0.51 (0.1), World’s Funniest Animals 0.45 (0.1), World’s Funniest Animals 0.54 (0.1)
FOX: WWE Friday Night Smackdown 2.08 (0.5)
NBC: American Ninja Warrior 1.44 (0.2), Dateline 1.83 (0.3)
Telemundo: La Casa de los Famosos 1.13 (0.3), Amore Valiente 0.83 (0.2), Infiel: Historia de un Engano 0.88 (0.2)
Univision: La Mexicana y el Guero 1.07 (0.3), La Herencia 1.46 (0.5), Mujer de Nadie 1.14 (0.4)
Source: Nielsen live + same day time period averages


Angela Cannon has been named Senior Vice President of Multicultural Networks and Strategy at UP Entertainment. Previously, Cannon was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution and CDM-focused marketing efforts for AspireTV, UPtv and UP Faith & Family.

This Day in History
1848 – The first US women’s rights convention was held, in Seneca Falls, NY.

Answer to Our Last Trivia Question
Guest stars Jason Bateman, Bob Odenkirk, Maya Rudolph and Cheryl Hines appeared on which series as themselves? “Nobodies” (2017-18). Kudos to: David Westberg-SAG-AFTRA Credit Union/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Paul Blutter-Walk and Talk Production Rentals/Burbank; Louis Lewow-FITE/Atlanta; Gerry Bixenspan-TV Marketing Inc./NYC

Today’s Trivia Question
Which sitcom character had photos Michelle Obama, Madeline Albright and Hillary Clinton in her office? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Cynopsis Job Listings Sales
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Check out more jobs in Cynopsis Classifieds »
Job of the day


We are looking to add a Coordinator to our team! The US Networks Distribution (“USND”) team is responsible for the monetization and multi-platform distribution of Paramount’s portfolio of linear networks, VOD content, and streaming products to MVPDs, virtual MVPDs, and mobile platforms. Minimum 1+ years industry experience. Full info HERE (7/30)


Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies. Work collaboratively with Chicago & LA offices to execute network sales priorities. 15+ yrs of advertising sales exp. in a broadcast or cable network environment 10 + yrs successfully management advertising sales teams. Full info HERE (7/29)


Respond to RFP, RFI & general Sales Requests: concept & formulate both large & small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives & their associated KPIs. Champion & help implement the vision & go-to-market strategy. Min 2-yrs at a media company or sales/marketing organization. Full info HERE (7/29)


Work with account executives and sales planners utilizing system to fulfill sales orders through the execution of specific allocations and flowcharts. Serve as the primary point of contact for ad agencies and TV One to resolve discrepancies, schedule changes and facilitate make goods. Bachelor’s degree and 1 year of working experience. Full info HERE (7/29)

CRACKLE PLUS/NY: Manage the inventory and revenue analysis across the entire portfolio of properties. Also manage ongoing and ad hoc reporting and interact regularly with a cross-functional team of internal stakeholders, including Ad Sales, Ad Operations, Product, Marketing and Finance. Full info HERE (7/29)

INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (7/28)

Position supports the needs of both Programming & Ad Sales including competitive information, network performance & industry trends. 2+ years media research exp. Ability to analyze & interpret data for reports, presentations and development of ratings estimates. Working knowledge of Nielsen & StarMedia. Full info HERE (7/28)


Drive advertising sales demand across new & existing clients & agencies with a primary focus, but not limited to, SPT’s syndicated & third-party business. Understand client needs & prepare sales proposals & presentations using audience data & consulting with internal resources as needed. 6+ yrs of exp actively selling Direct Response Advertising. Full info HERE (7/27)

UNIVERSAL PARKS & RESORTS/ ORLANDO FL: Support the development of integrated media plans (annual and trimester based) for all segments/audiences. Collaborate with Integrated Media Activation Team during the Activation process to ensure alignment on overall strategy and budget allocations. 3-5 yrs min. of marketing experience w/Media Industry and/or integrated media strategy/planning. Full info HERE (7/27)


1 yr exp. Day to day community & implementation coor. across all platforms. Troubleshoot issues as they arise. Monitor social channels; listen/engage with followers, identify real-time opp to create convo. Ensure consistent messaging across all networks. Assist with content creation/strategy calendar. Source clips, graphics, writing copy for posts. Full info HERE (7/25)

ATLANTA (Hybrid)

Maintain a positive, entertaining & culturally informative dialogue with aspireTV and aspireTV LIFE viewers and potential viewers through aspireTV’s digital and social media channels, with particular emphasis on Twitter, Facebook, Instagram YouTube and Pinterest. Promote original online content through social channels. 2-3 yrs of industry exp. req. Full info HERE (7/25)

NEW YORK, NY (Hybrid)

Maintain agency accounts including upfront &scatter order entry, inventory moves, & product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Full info HERE (7/25)

ATLANTA (Hybrid)

Conceive, write, produce and edit breakthrough on-air promotional spots, launch campaigns, marketing sales tapes and on-going episodic on-air promotions as assigned. Create digital-first content across brands for social media and streaming services including, but not limited to: Instagram stories, branded filters, GIFs and videos. 7 yrs exp. req. Full info HERE (7/25)

Create unique & customized media plans for high profile buyers leveraging Nexstar Digital’s full suite of products that can include but not limited to: OTT, Video, Social, Data, Addressable. Meet & exceed sales quota leveraging Nexstar’s products & manage a client pipeline & project revenue with a CRM. 3+ yrs exp. in selling TV, Video & Digital. Full info HERE (7/25)

FINANCE DIRECTOR (Hallmark Channel)

Responsible for financial planning, analysis & ad hoc decision support. Determine financial/business forecasts, assess new business opportunities, program acquisitions & new content strategies. BA/BS in Accounting, Finance or equivalent exp., 7+ yrs of financial planning & analysis exp. in media/entertainment & exp. with film forecasting/modeling. Full info HERE (7/20)


Assist the VP, Director, and Managers of the Ad Sales team & provide administrative support including client communications, materials, PPT decks, event coordination, advertiser sponsorship opportunities, premiums & promotions. BA/BS in marketing or related field and 1-3 yrs experience in marketing or advertising at an entertainment company req. Full info HERE (7/20)


Will support Account Executives to understand agency and client goals and objectives by building digital and linear sales proposals that leverage Crown Media platforms to drive maximum revenue. Experience with digital ad serving systems including FreeWheel, 3-4 yrs experience in advanced TV ad platforms for an agency, network or publisher req. Full info HERE (7/20)


The AE will solicit ad sales from prospective clients and implement advertising sales strategies and sales marketing campaigns. BA/BS in Marketing or related field 3-5 yrs. AE experience and strong PC skills required. Full info HERE (7/20)


Will edit daily broadcast logs and execute agency traffic instructions while maintaining commercial inventory. BA/BS in communications, advertising, business or related field & min 2 yrs television/radio traffic experience required. Wide Orbit a plus. Full info HERE (7/20)


2+ yrs in a cable network role. Experience in affiliate sales/marketing within TV. Responsible for reaching distribution and marketing goals within assigned accounts for GSN and Sony US Nets. Establish/manage day-to-day relationships with clients/sales prospects/and current affiliates. Strong sales-orientated person needed. Full info HERE (7/19)


1+ yr exp in an admin type role. Entertainment experience is a plus. Coordinate calendar mgmt, logistics, prepping materials for meetings, ad hoc projects, research in the game show realm, creating ppt presentations, creating weekly agendas, participate in the dev process, general admin duties – phones, calendar mgmt., expenses. Full info HERE (7/19)


1-2 yrs ex in a similar role. Serve as dept liaison, manage communications w/ internal teams and in-house productions. Maintain files, status reports, logging notes, watch final lock cuts, coordinate between post dept. organize and participate in the notes process for casting and presentation, actively participate in production dept meetings. Full info HERE (7/19)

ABC: Celebrity Family Feud, Judge Steve Harvey, The Rookie
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Tom Swift
FOX: 2022 MLB All-Star Game
NBC: America’s Got Talent, Dancing With Myself
PBS: Finding Your Roots with Henry Louis Gates, Jr., America Outdoors With Baratunde Thurston, The Great Muslim Road Trip [f]
Telemundo: La Casa de los Famosos, Amor Valiente, Infiel: Historia de un Engano
Univision:, La Mexicana y el Guero, La Herencia, Mujer de Nadie


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