07/17/20: NBC redeals w/ Poker Central


Medias First Morning Read
Friday July 17, 2020

Poker Central landed a multi-year partnership renewal with NBC Sports Group that runs through 2022. With the deal, several of the world’s largest high-stakes poker tournaments that are owned and operated by Poker Central will be incorporated into NBC Sports’ schedule on its linear platforms, including the Super High Roller Bowl (SHRB), U.S. Poker Open and Poker Masters. In addition, the deal allows Poker Central and NBC Sports to jointly develop new programs and formats.


Meanwhile, Telemundo Deportes picked up exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara to its sports content portfolio starting with the 2020 Apertura tournament set to kickoff later this month. The multi-year agreement includes rights to all Chivas home games in Spanish and English across all Telemundo platforms. In addition to the men’s team, Telemundo Deportes will also carry rights to the women’s club, Chivas Femenil, and their youth team Cantera Rojiblanca.

FIFA revealed the 2022 World Cup match schedule for its Qatar tournament, which will now feature four games a day on television, spread out over 11 hours, during the group stage with games kicking off on Nov. 21 and matches at 5a, 8a, 11a and 2p on the east coast. The final, meanwhile, will take place on Dec. 18 at Lusail Stadium.

Bellator MMA returns to competition on Friday on Paramount Network at 10p. Preliminary action will stream on Bellator MMA’s YouTube channel at 8:45p. “On July 24, Bellator is back,” said Bellator MMA President Scott Coker. “I am thrilled to announce our return event this month at Mohegan Sun, which has always been an incredible venue partner for us. The team has worked tirelessly to make this show happen and I know the fighters are ready to compete. We put together an exciting card with great matchups, featuring some of our best rising prospects. We look forward to our fans joining us on Paramount Network for what will surely be a memorable night of action inside the Bellator cage.”

Tennis Channel revealed its lineup for World TeamTennis coverage this season, lining up 19 matches and all nine teams from July 20-30. The action begins with a tripleheader on Monday at noon starting with the all-time classic Philadelphia Freedoms against the Springfield Lasers

MLB Network will air seven live Summer Camp game telecasts presented by Mastercard, beginning Saturday with the Indians/Pirates at 7p. As part of the schedule beginning this Saturday, MLB Network will air at least one live game every day through Wednesday, July 22,

FOX Sports unveiled talent for the PBA King of the Lanes, which starts play next week, running on Monday, Tuesday and Wednesday nights. FOX Sports taps longtime bowling announcer Dave Ryan for play-by-play duties, along with Randy Pedersen as analyst and reporter Kimberly Pressler to work all six shows next week from Bowlero Jupiter in Florida.

For Soccer Ventures announced the launch of a podcast network dedicated to “aggregating the best and most diverse voices in the sport of soccer in America, and a “Preferred Partnership” with Girls Soccer Network – that will see the two companies collaborate on content, production and commercial opportunities. The first original shows to launch on the FSV network will include “Orange Slices,” hosted by former U.S. Men’s National Team star Heath Pearce and rising American star Mark McKenzie of the Philadelphia Union, as well as the reintroduction of “The Best Soccer Show,” with Sirius XM’s Jason Davis and Jared DuBois.

The MEAC is pulling the plug on fall sports as a result of the pandemic, joining collegiate conferences such as the Ivy and Patriot Leagues. As a result of the decision, ESPN announced that both the MEAC/SWAC Challenge and Celebration Bowl would also be cancelled for the 2020 season.


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The Virtual Cynopsis Sports Media Awards: AUG 12 | 2PM ET
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Get in on the action as winners are announced, luminaries are celebrated and new connections are made during this virtual celebration. Finalists represent a range of sports media’s elite, including: ESPN, FOX, NBA, NBC Universal, New York Jets, NFL Media, Showtime Networks, SiriusXM, Telemundo, TUDN/Univision, Turner Sports, WWE and MANY more. Click here to view them all.

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Richard Petty Motorsports locked in a multi-year partnership with Cash App to serve as the primary sponsor of the No. 43 Chevrolet Camaro ZL1 1LE, driven by Darrell “Bubba” Wallace Jr., for five events. In addition, the brand will also be an associate partner throughout the 2020 NASCAR Cup Series (NCS) campaign. The partnership was secured by Leverage Agency. “Bubba Wallace is a once-in-a-generation talent and we are proud to partner with Richard Petty Motorsports to usher in this new era of racing,” Garrett McManus, artistic development lead for Cash App, said. “We stand with Bubba and we are thrilled to team-up on the next part of his journey.”

The Association of Volleyball Professionals announced a new partnership with Porsche Cars North America. The 2020 agreement includes automotive category exclusivity, Porsche Key Performance Match Statistics and logo inclusion on the stadium signage. In addition, AVP will have the new Porsche Cayenne Coupe model on display and branding on all digital tournament assets.

World TeamTennis saw Guaranteed Rate sign on as the Official Mortgage Sponsor of World TeamTennis for the regular season and postseason. Their sponsorship includes on-court signage and the post-match Player of The Match interview.

Mazda renewed its sponsorship of Spain’s LaLiga for another two years, extending its agreement through the end of the 2022-23 season. Mazda became a sponsor of LaLiga ahead of the 2015-16 season, w


AEG entered into a strategic new marketing partnership with fantasy sports gaming platform Monkey Knife Fight. The deal sees MKF named the exclusive fantasy sports partner of the LA Kings (NHL) and the LA Galaxy (MLS) and an official partner of the Ontario Reign (AHL). The deal also marks MKF’s first partnerships with an NHL, MLS and AHL franchise. MKF will have an enhanced brand presence for both popular Los Angeles teams’ venues and online media channels. For the LA Kings, MKF will have a premiere corner in-ice logo, which will be featured during all regular season home games at STAPLES Center. MKF will also receive digital scoreboard and LED stadium ribbon board signage during all LA Galaxy regular season home games at Dignity Health Sports Park.

Entercom, home of RADIO.COM, announced a strategic programming partnership with Twitch, to bring live video simulcasts of sports talk programs to Twitch and its 17.5 million daily users. Initially, live video streaming of leading RADIO.COM Sports stations from six major markets across the country will be accessible to Twitch users via individually tailored, branded station channels, such as WEEI in Boston, WFAN 101.9 FM/660 AM in New York, 105.3 The Fan in Dallas, 670 The Score in Chicago, 92.9 The Game in Atlanta and 97.1 The Ticket in Detroit.

EA SPORTS and Real Madrid inked a multi-year renewal to their partnership in which EA SPORTS will remain the exclusive Official Video Games Partner of Real Madrid. “Strategic partnerships like this one with Real Madrid are crucial to our vision to grow the love of sport, and in this case, global football worldwide,” said Nick Wlodyka, Vice President & GM, EA SPORTS FIFA. “Real Madrid C. F. is one of the most iconic and successful clubs in the world and we look forward to offering the most authentic, innovative and interactive Real Madrid FIFA experience to fans for years to come.”

The Professional Fighters League announced a long-term marketing and technology partnership with Acronis, which specializes in cyber protection. The multi-year partnership focuses on cyber protection for the league’s data, applications and systems. Additionally, Acronis will provide PFL with media archive tools to manage increased content produced by PFL Studios, a newly formed division with an emphasis on MMA, PFL and individual fighter stories for television, as well as digital and mobile platforms. Acronis will also equip PFL with brand analytical tools utilizing AI and Machine Learning capabilities, helping the league measure the value of brand integration for sponsors.

ACX Music announced a new licensing agreement with UFC in which the brand will serve as the “Official Sound of UFC.” As part of this partnership, ACX will launch UFC Ultimate Sound, a new music streaming app designed specifically for UFC fans around the world and allowing fighters the opportunity to directly connect with fans around the world through music and content. “It’s all about bridging a gap between fans and their favorite sport. With UFC Ultimate Sound, we can finally connect fans and fighters on a new level. Music brings people together and we’ve given them a place to meet. Every mix is inspired by UFC and the fighters and curated by music professionals. Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports,” said Svein Sorgard, ACX Music CEO.


Ubisoft unlocked a new initiative for its Rainbow Six Circuit. Partnering with FACEIT, the company is launching the Rainbow Six Collegiate Program for registered students across the US and Canada. Each Collegiate Club starts with a Club Leader, who will work with our Community team to help cultivate a Championship League and Recreational Teams within their school; more details on the leagues below. Each club has a chance at earning prizes from Rainbow Six and Ubisoft as well as with the program’s Collegiate partner, CORSAIR.

Golf’s The Open is opening the doors for The e-Open, with Mastercard on-board as a presenting partner. The tournament will leverage Topgolf’s World Golf Tour, a free online gaming platform that will enable its 28 million users to play for a chance to win an exclusive trip to The 149th Open in 2021 with flights, hotels, and tickets fully compensated.

ESL announced that the 2020 ESL One Cologne CS:GO event will go online. “After a thorough evaluation we’ve concluded that ESL One Cologne 2020 powered by Intel will transition to an Online Tournament.” the company stated, “The decision was made after extensive research and understanding of global travel regulations and individual national guidelines.” They event will now be split into four separate regions, Europe, North America, Oceania, and Asia with the $500,000 prize pool proportionally split into each of the regions.

REV TV Canada, Canada’s motorsports network, announced that the eNASCAR Heat Pro League will debut on REV TV Canada starting Monday at 7:30p. “With success, REV TV Canada has aired Road to Indy, Mazda MX5 Cup, the Virtual 24 hours of Le Mans and the Virtual 2020 Race of Champions and the eNASCAR Heat Pro League is a welcome addition to our commitment to bring new racing content to our loyal viewers during this unique time” said Mike Garrow President of REV TV Canada. “It has been an honour to once again work with Motorsport Games who have been at the forefront in delivering innovative and compelling content.”


Panini America and CLC inked a long-term extension of the exclusive licensing relationship that began in 2015. The announcement means that Panini America will maintain the exclusive rights to use collegiate imagery and marks for officially licensed sports trading cards for CLC partner institutions participating in the program.


NHL Announcers call games remotely and no crowd noise and no fans

When the NHL resumes and heads right into the Stanley Cup playoffs, the announcers will face two oddities, empty stands and broadcasting from remote facilities. The Penguins’ Mike Lange, NHL broadcast Hall of Famer was asked what it would be like, he quipped, “The real redeeming value is it’s a shorter walk to the bathroom.”

Halby’s Morsels; MNF, Steve Levy, Al Michaels, Nick/Lou Saban, Woj, Maria Taylor, Howard Cosell, John Sterling

We’re in middle of July and ESPN has still not announced its Monday Night Football crew. It’s becoming quite apparent that the network is waiting for some sort of a resolution as to what will happen with the college season. If the seasoned is shortened, cancelled or moved to the spring, Chris Fowler and Kirk Herbstreit will likely move over to do the NFL. That would be too bad because Steve Levy and Brian Griese deserve the gig.

The media world then vs. today

Jayson Stark, Sally Jenkins, Ken Rosenthal, Jackie MacMullan and Paul Sullivan other prominent sportswriters compare the demands for writers in pre-digital days to today. Stark: “It’s hard to remember ‘then’ anymore, and it makes me laugh just to think about that. “You know what was required before this 24/7 media world we live in now? Patience. If you were breaking a story then, there was no way to reach the masses until the next edition of the newspaper – or, even if you were a broadcaster, the next show.”
MLB All Star Game in 1970, 50 years ago did a 28.5 rating. Last season, it did a 5.0

The All Star Game scheduled for this past Tuesday at Dodger Stadium was a victim of Covid-19. In the days before every game anywhere was available somewhere at the touch of a finger, the ASG gave fans an unrivaled opportunity to watch the best on one field in a two and a half hour span. Think Willie Mays, Henry Aaron, Mickey Mantle, Bob Gibson, Sandy Koufax, Whitey Ford, Roberto Clemente, Pete Rose and Don Drysdale all one field and free on TV. Check out the highlights of key Mid-Summer Classics, beginning with the first in 1933. It’s an entertaining history

Happy Birthdays and many happy returns:

Slick Leonard, July 17 Indiana Pacers radio
Verne Lundquist, July 17 CBS, Golf
Charley Steiner, July 17 Dodgers radio
Jim Donovan, July 17 Cleveland Browns radio
Jeff Rimer, July 18 Columbus Blue Jackets TV
Jayson Stark, July 19 Senior baseball writer, The Athletic
Curt Menefee, July 22 FOX Sports, Host
Rick Jeanneret, July 23 Buffalo Sabres, Radio/TV
Shannon Spake, July 23 FOX Sports, NASCAR

Sports Broadcast Journal

The Cynopsis Digital Awards
In addition to the pride and excitement that comes with entering digital media’s premier awards program, this year’s awards program has:
With new categories tailored to new trends and the changing world around us, this year’s awards program has all angles covered. View all categories


On this Day
1941: Joe DiMaggio’s 56-game hitting streak ends.

In the Know
For how many seasons did Michael Jordan play for the Washington Wizards? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
In what other event (outside of the Decathlon) did Jim Thorpe win a gold medal? Answer: Pentathlon. Kudos: Michael Ritz-Lenox Advisors/NY; Roger Furman-Sports Marketing Communications/Greentown; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Greg Molozik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG•AFTRA Credit Union/Burbank; Larry Hutchings/Nipomo

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Newsmax Media

Are you a hot-shot video journalist looking for a big break? Field produce, shoot and edit news stories, feature reports, live events and multi-camera productions. Min 2yrs exp as a videographer / editor (incl demonstrated achievements during your course of study). Full info HERE (7/31)

New 24/7 streaming network aimed at gaming and pop culture audiences is seeking a candidate to plan, schedule and analyze promos and graphics across linear platform. 5+ yrs in broadcast field, media scheduling and analytics perf’d. Full info HERE (7/24)

Leads all aspects of the recruitment function for the enterprise. Works in tandem with sr. mgmt to understand the company’s current and forecasted business priorities. 10+ yrs TA exp, pref within a media envir. Full info HERE (7/23)

Ring2Media: Highly motivated & self-starter type candidate with guerilla mktg mentality & strong tech ability to fully mng/grow our outbound mktg efforts & dvlp new relationships. Strong comm skills are a must to fully understand our data-driven business model & communicate that to prospects. Full info/apply HERE (7/22)

Ring2Media: Great opportunity for a passionate person to learn how TV advertising works from ground up. Having strong analytical skills, you will own the day-to-day operations of our insurance-focused TV ad campaigns airing nationally. Highly organized & able to multi-task in fast-paced environment a must. Full info HERE (7/22)

Newsmax Media/NYC:
Resp for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the production of key video and graphic elements. 3+yrs exec producing exp or overseeing newscast prod. Full info HERE (7/22)

Newsmax Media/NYC:
Write for fast paced prime time and overnight newscasts. You are an exceptional storyteller with a dedicated command for news and cultural trends. At least 3 years of national or large market local news exp. Full info HERE (7/22)

Newsmax Media/NYC:
Responsible for the production of live newscasts and recorded video segments for television, and digital platforms. 3 years’ experience line producing a newscast. Full info HERE (7/22)

Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for television, and digital platforms. BA Deg pref’d. Full info HERE (7/22)

Newsmax Media/NYC:
Responsible for the administration, organization and secretarial work involved in producing a television program. At least 1 yr of news prod. Full info HERE (7/22)

Weather Channel
Identify, negotiate, and secure product placement and brand integration deals across The Weather Channel and Entertainment Studios live and long-form original programming. 7-10 years in Product Integration or Branded Content. Full info HERE (7/22)

A+E/NY: Support the Int’l, Corp Dev & Corp Divisions, incl domestic & int’l mergers & acquisitions and general corporate matters. Min 7 yrs legal exp at a major law firm or in-house counsel at a media co., exp in an active M&A practice, content licensing exp & strong negotiation & drafting skills. APPLY HERE (7/21)

Insight TV Studios US/NYC: Ambitious candidate to leverage their own ntwk of ad and media agencies as well as direct advertisers to expand our reach. Oversee campaign executions w/support teams incl mktg, acct mngmnt, Insights, OTT Programming & Media Plan’g. 5 yrs exp OTT sales and/or multi-platform dig. Full info HERE (7/21)

Weather Channel: Identify, negotiate, and secure product placement and brand integration deals across The Weather Channel and Entertainment Studios live and long-form original programming. 7-10 years in Product Integration or Branded Content. Full info HERE (7/21)


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