07/13/21: HBO Max has hot “Gossip”

 

Cynopsis Medias First Morning Read

 

Tuesday July 13, 2021

Today’s Premieres
Netflix: Ridley Jones
TBS: Miracle Workers at 10:30p
Vice: Unknown Amazon at 10p

Today’s Finales
Food Network: Good Eats at 10:30p
FX: Mr Inbetween at 10p
HGTV: $50K Three Ways at 10p
History: The Secret of Skinwalker Ranch at 9p
TLC: 7 Little Johnstons at 8p

IN THE NEWS

Entertainment and media revenues dropped 3.8% to $2 trillion during pandemic-impacted 2020, but PwC’s new Global Entertainment and Media Outlook projects an increase to $2.2 trillion in 2021, hitting $2.6 trillion in 2025 – faster growth than the overall economy. While traditional TV and home video will continue to make up the largest share of total consumer revenue, it is expected to decline 1.2% annually. “After a difficult decade in which broadcasters coped with declining viewership and threats from online advertising while still investing in infrastructure and technology, the sector will near a tipping point by 2025, when revenue from online and connected TV will be just $1 billion smaller than multichannel TV advertising revenue,” said PwC.

Gossip Girl” was HBO Max’s most-watched new series ever its first weekend of availability. The reboot also “saw a greater proportion of new subscribers choosing it as the first thing to watch after signing up,” said the streamer. Within an hour of the episode’s premiere on Thursday, the show was trending No. 11 nationwide on Twitter, continuing as a Top 5 trend through mid-day, said HBO Max, adding that there were also 5 billion impressions of “Gossip Girl” content on TikTok tied to the show’s launch.

Cedric the Entertainer (“The Neighborhood”) will host the 73rd Emmys, airing live Sunday, September 19 on CBS and Paramount+. “Since I was a little boy huddled up next to my grandmother, television has always been my reliable friend, so it is an enormous honor for me to host this year’s Emmy Awards,” said the first-time Emmys host. Reginald Hudlin and Ian Stewart will return as executive producers, with Hamish Hamilton back direct. Done+Dusted and Hudlin Entertainment are producing. The show will be filmed at LA’s Microsoft Theatre in front of “a limited audience of nominees and their guests.”

CBS set premiere fall premiere dates. “NCIS: Hawai’i” makes its debut Monday, September 20 at 10p, followed by fellow newcomers “FBI: International” on Tuesday, October 1 at 10p, “CSI: Vegas” on Wednesday, October 6 at 10p, “Ghosts” on Thursday, October 7 at 9p, and “The Activist” on Friday, October 22 at 8p. Season five of SEAL Team premieres in a new time slot, Sunday, October 10 at 10p; the show will move to streaming sib Paramount+ after four episodes on broadcast.

Starz didn’t wait for the season one premiere of “Power Book III: Raising Kanan” to renew the series for a sophomore run. Sascha Penn will return as creator and showrunner and will continue exec producing alongside Curtis “50 Cent” Jackson and Courtney A. Kemp. The “Power” prequel, set in South Jamaica, Queens in the early ‘90s, launches Sunday, July 18 at 8p.

Julian Castro, a 2020 presidential candidate, has joined NBC News and MSNBC as a political analyst. Castro was secretary of Housing and Urban Development from 2014-17.

If you created online video content this year, launched new creative campaigns or adapted to a changing landscape of advertising, we want to hear from you. Cynopsis is hosting the 9th Annual Model D + It List awards. Here’s your chance to recognize the work, the individuals and the teams who made it happen. Just a few more weeks to go. Start your entry now!

Two Days Left to Make Your Mark on The Esports Industry
The Tempest Awards puts the spotlight on the best work in esports: from the legendary titans who forged a path mainstream, to the stars of tomorrow raising the industry standard. Winners will be named live during the Esports Business Summit at the Tempest Awards Gala on October 19.

But, you can’t win if you don’t play: entries are due this Thursday, July 15.



ENTER NOW!

PRODUCTION & DEVELOPMENT

Showtime has picked up the comedy series “I Love This for You,” starring and executive produced by Vanessa Bayer (“Saturday Night Live”), along with “SNL” alum Molly Shannon leading the cast. Bayer co-created the series with Jeremy Beiler (“SNL,” “Inside Amy Schumer”), who will executive produce. Jessi Klein (“Dead to Me,” “Transparent”) will serve as showrunner and executive produce along with Michael Showalter (“The Big Sick”).

Nickelodeon and Awesomeness Films announced the production of two films. “Fantasy Football,” executive produced by The SpringHill Company (“Space Jam: A New Legacy)”, in partnership with Marsai Martin and Joshua Martin of Genius Entertainment (“Little”), follows 15-year-old Carmen Coleman (Marsai Martin, “black-ish”) as she discovers she can control her professional football player dad’s prowess on the field through her video game. Production is set to begin in early 2022. Also on deck is “Hush Hush,” a film adaptation the YA novels by Becca Fitzpatrick. Production is slated for late 2021 in partnership with BCDF Pictures and Entertainment 360.

Vince Gilligan (“Breaking Bad”) is sticking with longtime partner Sony Pictures Television. When he realized his deal was up, “I pondered my options for maybe twenty seconds, then decided to re-up,” said Gilligan. “It was a no-brainer: Sony is very generous to me, they’ve been a great place to work and I like everybody there…Also, having put in fifteen years already, I’m only a decade shy of receiving a gold Walkman.”

Jesse Collins, producer of this year’s Grammy Awards, has been set as executive producer and showrunner of the 2021 American Music Awards. “Jesse and his team bring tremendous creative firepower, expertise that spans multiple genres and formats, and an innovative mindset that makes them our ideal partners to shepherd this show into the future,” said MRC Co-CEO Modi WIczyk. Jesse Collins Entertainment will produce along with dick clark productions for a show airing Sunday, November 21 on ABC.

Jennifer Lopez is teaming with Skydance to develop projects based on Concord’s catalog of musicals. “Musicals were a part of the tapestry of my childhood,” said Lopez. “We’re so excited to begin our association with Skydance and Concord in reinterpreting some of the most classic musicals and bringing them to life in new ways for a new generation.” Lopez, along with partners Elaine Goldsmith-Thomas and Benny Medina, will EP for Nuyorican Productions. David Ellison, Dana Goldberg and Bill Bost will exec produce for Skydance, alongside Sophia Dilley of Concord’s Film & TV division and Concord CEO, Scott Pascucci.

Sci-fi mystery “The Last Police” landed a pilot order from Fox. The project, based on the novel The Last Policeman by Ben Winters, will be written, directed and executive produced by Kyle Killen (“Lone Star”).

Alexa Davalos (“The Man in the High Castle”) landed the lead opposite Julian McMahon in season three of CBS’ “FBI: Most Wanted.”

The Cynopsis Resource Center was created with executives like you in mind. Get the latest reports, research, insights on which technology, streaming, and networking services are the right partners for you. Explore the Resource Center now.

RETURNING SERIES

A&E set second season return dates for two docu-series. “Accused: Guilty or Innocent?” launches Thursday, August 19 at 10p, followed by the “Kids Behind Bars: Life or Parole” on Thursday, August 26 at 9p.

Season two of “Diary of a Future President” launches Wednesday, August 18 on Disney+. All ten episodes of the coming-of-age series will be available at launch.

COMING UP

Jake “The Problem Child” Paul will square off against former UFC champion Tyron “The Chosen One” Woodley in the main event of a professional boxing event on Sunday, August 29, live on Showtime PPV. The telecast begins at 8p.

The Country Music Association is filming “CMA Summer Jam,” a two-night summer concert experience live from Nashville on July 27 and July 28. Footage will be part of a three-hour primetime special airing later this summer on ABC.

ShortsTV has partnered with the Rock the Shorts Film Festival to air films from the second annual event on July 22, July 29 and August 5 at 7p.

TECH TALK

Co-viewing apps are increasingly popular with young audiences, with 23% of viewers saying they have watched via a co-viewing app or service this year, up 20% over 2020, according to Hub Entertainment Research’s “Evolution of the TV Set” report. There are big differences in co-viewing by age – 41% of viewers A16-34 say they’ve used a co-viewing app, compared with 23% of those A35-54 and only 3% of those 55+. “Co-viewing apps and services are becoming increasingly important, no doubt driven in part by recent pandemic experiences,” said David Tice, senior consultant to Hub and co-author of the study. “Content distributors and streaming services that help enable this behavior will increase their appeal to young adults overall, and in particular young men. This is an important consideration with the advent of fully or partially ad-supported streaming services and the desirability of these key demos to advertisers.”

The FTC has opened an investigation into Amazon’s proposed $8.45 billion MGM acquisition, according to The Information. Last month, Amazon filed a petition attempting to force new FTC chair Lina Khan, an antitrust advocate and Amazon critic Lina Khan, to recuse herself from actions against Amazon.

Microsoft Advertising released Video Extensions, enabling advertisers to combine business information such as address, phone number, store rating or more webpage links with an ad, as well as video. Video Extensions are available in all Microsoft Advertising markets for the PC, but only in the US on mobile.

Nifty’s, Inc. launched Niftys.com, a social NFT platform dedicated to bringing digital collectibles to mainstream audiences. The new venture also announced a partnership with Warner Bros. that introduces a collection of limited-edition NFTs featuring characters from the live-action/animated film “Space Jam: A New Legacy,” LeBron James alongside the Looney Tunes. The film launched July 16 in theaters and on HBO Max; it will be available on HBO Max for 31 days from release.

STREAMING

“Black Widow” drew over $215 million in its opening weekend, helped by a $60 million boost from Premier Access sales on Disney+. “Black Widow’s strong performance this weekend affirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and, as COVID concerns continue globally, providing choice to consumers who prefer to watch at home on Disney+,” said Kareem Daniel, Chairman of Disney Media and Entertainment Distribution.

Redbox is expanding its lineup of content available through its AVOD platform, which includes Free Live TV and Free On Demand. The service has deepened added content from Shout! Factory, Legendary Television, Magnolia Pictures, and Relativity Media. “Redbox is building a home for audiences looking for the widest possible selection of entertainment at every price point, including free,” said Jason Kwong, Chief Strategy and Digital Officer.

Pluto TV and bull riding organization PBR have struck a partnership that will kick off by bringing PBR’s streaming service RidePass, and its stable of live events, talent and fans, to Pluto TV. Beginning July 20, PBR RidePass will stream exclusively on Pluto TV, as both a linear channel and on-demand featuring live professional bull riding, rodeo, other western sporting events, and more. Additionally, Pluto TV will market its service to PBR fans.

As ESPN+ expands its live sports offerings, the cost of an ESPN+ subscription will rise from $6 to $7/month on August 13. The price of an annual sub will rise from $60 to $70.

Haystack News launched two dedicated pop-up news streaming channels on its live news platform, and shared plans for a third. Gun Violence in America will run now through July 19, and Tokyo 2020 Summer Olympics will run through August 9. Blue Origin First Space Passenger Space Flight, following Amazon founder Jeff Bezos’ rocket ride, will be available July 19-20.

CuriosityStream is now available on PlayStation 4 consoles. “PlayStation 4 has been our most requested platform from customers,” said Devin Emery, CuriosityStream’s Chief Product Officer and EVP of Content Strategy. “The PlayStation community is such a highly engaged audience and we are thrilled to bring a seamless integration of great curated content from CuriosityStream to PlayStation gamers.”

KIDS CORNER

Sesame Workshop, along with the support of USAA, released a collection of resources to help military and veteran families start conversations about race with young children. Sesame Workshop also debuted a video featuring First Lady Dr. Jill Biden and Sesame Street’s Rosita.

Nickelodeon Studios and Paramount+ announced the start of production on “The Fairly OddParents” (wt), a new series based off the 2001-17 animated show, “The Fairly OddParents.” Combining live-action and animation, the 13-episode first season will pick up years after the original series ended and follow Timmy Turner’s cousin, Vivian “Viv” Turner, and her new stepbrother, Roy Ragland, as they navigate life in Dimmsdale with the help of their fairy godparents, Wanda and Cosmo.

PBS Distribution has collaborated with Foxtel to launch a PBS Kids’ channel in Australia. Shows include puppet series “Donkey Hodie” and STEM-based animated series “Elinor Wonders Why.”

GOING GLOBAL

Banijay Rights announced the sale of Israeli dramedy “Fifty” to French and German broadcaster Arte. Produced by Endemol Shine Israel for Yes TV, the Hebrew-language series tells the story of 49-year-old widowed screenwriter who is struggling to raise her three children.

Drive has sold more than 35 hours of factual content to broadcasters in Asia. Among the sales: ViuTVsix in Hong Kong has picked up “Auschwitz Untold: In Colour,” produced by Fulwell73 for Channel 4 and History Channel USA; “The Spy who Stole the Atom Bomb” from Oxford Digital Media; and “Building Star Trek” from Yap Films for Smithsonian and Discovery Canada.

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RATINGS

The Euro 2020 final between England and Italy was watched by peak audience of 31 million viewers in the UK, one of the highest ratings in British broadcasting history. The total combines the high in viewers on BBC One (25 million) and ITV (6 million).

HGTV’s “Celebrity IOU” delivered its highest-rated season two episode to date on Monday, July 5, with a 1.08 Live+3 rating among P25-54 and a 1.38 Live+3 rating among W25-54. The ratings for the episode, which featured Kevin Hart, were a 109% increase over the prior six weeks and a 154% lift over year ago levels among P25-54.

Driven by the success of “Love After Lockup” and “Mama June: From Not to Hot,” WE tv reports it has been the #1 cable network on Friday nights in prime time among W18-49 for the first six months of 2021 in Live+3 ratings. This follows the network’s longstanding record of leadership on Thursday night, #1 with Black women for nearly a decade. WE tv has also been the #1 cable network with Black women on Friday nights since 2019.

Shareablee Top 10 TV Shows for the week of July 5
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
Hannity (Fox News), 2.7M, 203, 13,328, 11.4M
Today Show (NBC), 1.8M, 803, 2,231, 13.8M
The Tonight Show Starring Jimmy Fallon (NBC), 1.7M, 41, 41,574, 26.5M
Entertainment Tonight (CBSMV/syndicated), 1.6M, 532, 3,055, 9.3M
The Daily Show (Comedy Central), 937K, 52, 18,022, 28M
Good Morning America (ABC), 920K, 738, 1,246, 14.4M
Ellen DeGeneres (WB/Syndicated), 885K, 49, 18,062, 212.7M
America’s Got Talent (NBC), 727K, 116, 6,270, 16.8M
Rick and Morty (Adult Swim), 645K, 6, 107,436, 11.6M
The Bachelorette (ABC), 580K, 58, 9,992, 3.5M

Shareablee Top 10 Streaming Shows for the week of July 5
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
The Witcher (Netflix), 2.6M, 95, 27,192, 1.8M
Gossip Girl (HBO Max), 656K, 104, 6,304, 16.1M
Loki (Disney+), 457K, 16, 28,560, 590K
Get Organized With The Home Edit (Netflix), 371K, 36, 10,305, 5.7M
Never Have I Ever (Netflix), 313K, 10, 31,276, 583K
Nanatsu No Taizai (Netflix), 294K, 79, 3,720, 893K
Shadow and Bone (Netflix),252K, 3, 84,092, 729K
The Grand Tour (Amazon Prime), 239K, 7, 34,116, 5.8M
Virgin River (Netflix),168K, 7, 23,932, 268K
The Boys (Amazon Prime), 149K, 9, 16,595, 1.5M

Broadcast Nielsen Ratings for Friday, July 9
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 2.48 (0.2), 20/20 2.63 (0.3)
CBS: Secret Celebrity Renovation 2.84 (0.3), Love Island 1.45 (0.3), Blue Bloods 2.22 (0.2)
CW: Gossip Girl 0.29 (0.1), Whose Line is It Anyway? 0.27 (0.1)
ION: Hawaii Five-0 1.31 (0.2), Hawaii Five-0 1.47 (0.2), Hawaii Five-0 1.25 (0.2)
FOX: WWE Friday Night Smackdown 196 (0.5)
NBC: American Ninja Warrior 1.82 (0.3), Dateline NBC 2.34 (0.4)
Telemundo: Exatlon Estados Unidos 0.96 (0.2), Hercai: Amor Venganza 1.35 (0.4), Café Aroma de Mujer 0.97 (0.3)
Univision: Disenando to Amor 1.47 (0.4), Si Nos Dejan 1.45 (0.5), Hija del Embajador 1.39 (0.4)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

Crown Media Family Networks has named Terry McCormick as SVP of Brand Creative, and Christopher Doyle as VP, Brand Design. Prior to joining Crown Media, McCormick was contracted as creative director by Discovery’s Magnolia Network. Doyle joins the company from Travel Channel, where he served as creative director.

IN MEMORIAM

World Wrestling Federation star Paul Orndorff (“Mr. Wonderful”) died July 12. He was 71. Orndorff was one of the four men to main event the first Wrestlemania.

This Day in History
1960 – John F. Kennedy was nominated as the presidential candidate at the Democratic Convention.

Answer to Our Last Trivia Question
The main characters in which 1970s sitcom worked at the Bedford Advertising Agency in NYC? “On Our Own” (1977-78). Kudos to: John Ferlazzo/London; Greg West-WATC TV Atlanta; Steven Piluso-OMD/NYC; Jim Kelly-Jim Kelly Consulting/Central Islip, NY; Louis Lewow-FITE/Atlanta; David Chill-David Chill LLC/LA; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo, CA; David Garber-Loyola Marymount University/Playa Vista, CA; Andy Pittman-TAMU; College Station, TX

Today’s Trivia Question
In “The 4400” (2004-2007), what was the name of the terrorist faction in the group? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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TUESDAY JULY 13
ABC: The Goldbergs, Home Economics, The Conners, black-ish. To Tell the Truth
CBS: NCIS, Love Island, FBI: Most Wanted
CW: The Flash, Superman & Lois
FOX: MLB All-Star Game
NBC: America’s Got Talent, College Bowl
PBS: Finding Your Roots With Henry Louis Gates, Jr., The Latino Experience, Frontline
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Café con Aroma de Mujer
Univision: Disenando tu Amor, Si Nos Dejan, La Hija Del Embajador

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