06/26/17: Google gets a little less nosy

Good morning. It’s Monday June 26, 2017 and this is your your first early morning Digital briefing!

10 Foot Experience: AKA the 10 Foot User Interface, is based on the premise that the average distance from the viewer to the average size TV is thought to be 10 feet.
In effort to sign up more corporate accounts for its G Suite software, Google will stop scanning the contents of Gmail messages in order to place relevant ads within the emails. Free Gmail will continue to contain ads but they will be placed based on other information Google has about users.
When he’s not thinking about self-driving cars or space exploration, Elon Musk is apparently pondering the music business. Recode quotes sources as saying that Tesla is considering creating its own streaming service and has been talking to all of the major music labels. As for why the company doesn’t just integrate with existing services like Spotify, a Tesla spokesperson told Recode “Our goal is to simply achieve maximum happiness for our customers.”
At the end of June, Yahoo plans to shut down its News Digest app, which debuted in January 2014. It was the creation of British tech entrepreneur Nick D’Aloisio originally called Summly. Yahoo was taken over by Verizon two weeks ago and News Digest is among the first things to be cut.
Reddit is getting into the video ad business but it will be interesting to see which brands are courageous enough to feature themselves on the oft-controversial platform. The company used its presence at the recent Cannes Lions Festival of Creativity to call attention to its stats – the 64th most-visited U.S. website in May, with 48 million visitors per comScore – and highlight partnerships with WPP Group’s Essence unit and Omnicom Group’s Resolution Media to build self-serve ad products.
Later this year Facebook will launch an app that will enable its influencers to better manage content on its platform, the company disclosed at Vidcon. The app will feature a Live Creator Kit for live broadcasts to which by intros and outros, custom stickers and frames can be added. The kit will also facilitate communication among the community of users following the influencer, and serve up user data to optimize future broadcasts.
Are you on the list?
NOW accepting nominations for Cynopsis Digital “It List “Awards
We’re looking for the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content to take their place on Cynopsis Digital’s “It List.”
In addition to receiving this esteemed award, finalists will be honored at our annual awards event, November 10 in NYC. Nominations received from now until August 1 qualify for our lowest rate, so don’t wait…

Netflix has conjured a reality series created by and starring magician/comedian Justin Willman. “I’ve dreamt of having my own Netflix series since the early ’90s,” said Willman. “I’m hoping to make a mind-blowing magic show that also happens to be very funny.”
Netflix giveth, and Netflix taketh away. Girlboss, which premiered April 21, will not make it to a second season on the streaming service. The comedy from Denver & Delilah centers on a broke anarchist turned unlikely entrepreneur.
Millennial-focused, video-driven news and entertainment brand Circa and media brand What’s Trending have entered into a strategic partnership to create daily news and pop culture series Circa Pop Live with Shira Lazar. Programming is scheduled to begin this summer on Facebook Live and Circa.com. The companies will jointly create co-sales opportunities for brand integration to Circa’s social reach and an additional potential distribution with Sinclair Broadcast Group.
Mobile advertising is going gangbusters in China, leading global ad spending growth. According to mobile ad company Smaato, global mobile ad spend grew 14% in the first quarter of 2017 while the increase in China was a whopping 90%. That’s twice what Australia’s was (+37%), along with France (+23%) and Canada (+21+).
MoffettNathanson Research figures Hulu’s recently launched live package of linear TV networks could generate ad revenue of about $70 million annually and $568 million in subscriber fees if it can garner 1% of all 118 million U.S. TV homes. At the high end, 4% of homes (4.7 million subs) could yield $474 million in ad dollars and $2.27 billion in subscriber income.
Nearly half of online viewers watch something live-streamed once a week, according to Magid Advisors’ “The Annual State of Digital Video” study. Facebook Live is tops with 45% of market share, edging out YouTube Live with 44%. Instagram has 28% market share, Twitter 19% and Snapchat 17%.

Marshall, a movie about Supreme Court Justice Thurgood Marshall, hits theaters in October with Chadwick Boseman in the title role. Who is his female co-star? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: In May, Hellboy creator Mike Mignola said that a new Hellboy film will be in theaters by 2018. (Title: Hellboy: Rise of the Blood Queen.) According to Mignola, which Stranger Things actor is set to star in the film? Answer: David Harbour. Kudos to Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA.
August 3 |Dream Downtown, NYC |11:30AM – 4:00PM

Industry experts are joining together to lead a series of panels including:
Monetization That Makes Sense
The Advertisers Speak
Hitting the Bullseye with Data & Audience Targeting
Measure for Measure
Seating is limited, so be sure to register your team today!
Sponsored by Nielsen

If you’ve been holding off getting tattooed while waiting for a useful reason to do so, you might want to reconsider now that a new kind of body art can actually talk or play music. Skin Motion’s Soundwave Tattoos play audio clips thanks to an accompanying app that scans them on your skin, as demonstrated in this video.
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (7/13)

SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (7/13)

JOB OPENING: SR DIRECTOR MARKETING/NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (7/13)

SUPERVISING PRODUCER/PRODUCERS/NYC: Exp producing live video in high-pressure environment, searching for trending topics in real time, scripting, booking, overseeing mult segments in hour-long show. News/current events focused role. Short-term in NYC kicking off early July. Email resumes HERE (7/13) 
JOB OPENING: VP PRODUCTION/Bounce/ATL: Sprvse all operational aspects of orig prod; draft prod plans & scheds; oversee MMB budgets throughout prod. Oversee all audit req’s; provide notes on prod concepts  Min 7 yrs TV prod req’d; advance knwlg of Movie Magic Budgeting & Scheduling. Email resume to [email protected] (7/13) 

DEVELOPMENT REALITY TV EXEC: LA-based reality producer seeking dev exec. Must have 2-3 years reality development, casting or agency experience, strong written and verbal communication skills, and understanding of network brands. Send resume and references to [email protected] (7/13)

JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (7/13)

JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (7/12

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: [email protected] (7/12)

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3 yrs applicable experience. Direct Job Post: HERE (7/12)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (7/12)

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERNSHIP/Long Is City: For established fine art shipping co. to work on mktg initiative; mng mktg lists/ database contacts. Knowledge of e-mail blasts, MS off, CRM programs. Stipend for commuting + lunch. Skills must inc: Photo Shop & PP. Cvr/res: HERE (7/12)

Related Stories

06/07/23: Cynopsis Jobs


SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/07/23: Angry Birds lands at Amazon

Angry Birds lands at Amazon

A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]

06/06/23: Apple unveils Vision Pro

Apple unveils Vision Pro

Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]

06/05/23: Cynopsis Media Tech Update

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Amazon has agreed to payments to settle two federal lawsuits alleging that the tech giant violated users’ privacy through its Alexa voice assistant and its Ring doorbell cameras. The FTC found that Amazon violated children’s privacy law COPPA by keeping voice recordings of children, in some cases failing to honor deletion […]

06/05/23: Big reveal for “Top Chef” host Padma Lakshmi

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]