06/26/17: Google to stop scanning Gmail for ads

Good morning. It’s Monday June 26, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

10 Foot Experience: AKA the 10 Foot User Interface, is based on the premise that the average distance from the viewer to the average size TV is thought to be 10 feet.

JUST IN

In effort to sign up more corporate accounts for its G Suite software, Google will stop scanning the contents of Gmail messages in order to place relevant ads within the emails. Free Gmail will continue to contain ads but they will be placed based on other information Google has about users.

When he’s not thinking about self-driving cars or space exploration, Elon Musk is apparently pondering the music business. Recode quotes sources as saying that Tesla is considering creating its own streaming service and has been talking to all of the major music labels. As for why the company doesn’t just integrate with existing services like Spotify, a Tesla spokesperson told Recode “Our goal is to simply achieve maximum happiness for our customers.”

At the end of June, Yahoo plans to shut down its News Digest app, which debuted in January 2014. It was the creation of British tech entrepreneur Nick D’Aloisio originally called Summly. Yahoo was taken over by Verizon two weeks ago and News Digest is among the first things to be cut.

SOCIAL MEDIA

Reddit is getting into the video ad business but it will be interesting to see which brands are courageous enough to feature themselves on the oft-controversial platform. The company used its presence at the recent Cannes Lions Festival of Creativity to call attention to its stats – the 64^th most-visited U.S. website in May, with 48 million visitors per comScore – and highlight partnerships with WPP Group’s Essence unit and Omnicom Group’s Resolution Media to build self-serve ad products.

Later this year Facebook will launch an app that will enable its influencers to better manage content on its platform, the company disclosed at Vidcon. The app will feature a Live Creator Kit for live broadcasts to which by intros and outros, custom stickers and frames can be added. The kit will also facilitate communication among the community of users following the influencer, and serve up user data to optimize future broadcasts.

A CYNOPSIS MESSAGE

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PROGRAMMING

Netflix has conjured a reality series created by and starring magician/comedian Justin Willman. “I’ve dreamt of having my own Netflix series since the early ’90s,” said Willman. “I’m hoping to make a mind-blowing magic show that also happens to be very funny.”

Netflix giveth, and Netflix taketh away. Girlboss, which premiered April 21, will not make it to a second season on the streaming service. The comedy from Denver & Delilah centers on a broke anarchist turned unlikely entrepreneur.

Millennial-focused, video-driven news and entertainment brand Circa and media brand What’s Trending have entered into a strategic partnership to create daily news and pop culture series Circa Pop Live with Shira Lazar. Programming is scheduled to begin this summer on Facebook Live and Circa.com. The companies will jointly create co-sales opportunities for brand integration to Circa’s social reach and an additional potential distribution with Sinclair Broadcast Group.

RESEARCH

Mobile advertising is going gangbusters in China, leading global ad spending growth. According to mobile ad company Smaato, global mobile ad spend grew 14% in the first quarter of 2017 while the increase in China was a whopping 90%. That’s twice what Australia’s was (+37%), along with France (+23%) and Canada (+21+).

MoffettNathanson Research figures Hulu’s recently launched live package of linear TV networks could generate ad revenue of about $70 million annually and $568 million in subscriber fees if it can garner 1% of all 118 million U.S. TV homes. At the high end, 4% of homes (4.7 million subs) could yield $474 million in ad dollars and $2.27 billion in subscriber income.

Nearly half of online viewers watch something live-streamed once a week, according to Magid Advisors’ “The Annual State of Digital Video” study. Facebook Live is tops with 45% of market share, edging out YouTube Live with 44%. Instagram has 28% market share, Twitter 19% and Snapchat 17%.

TRIVIA

Marshall, a movie about Supreme Court Justice Thurgood Marshall, hits theaters in October with Chadwick Boseman in the title role. Who is his female co-star? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: In May, Hellboy creator Mike Mignola said that a new Hellboy film will be in theaters by 2018. (Title: Hellboy: Rise of the Blood Queen.) According to Mignola, which Stranger Things actor is set to star in the film? Answer: David Harbour. Kudos to Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA.

A CYNOPSIS MESSAGE

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August 3 |Dream Downtown, NYC |11:30AM – 4:00PM

Industry experts are joining together to lead a series of panels including:

Monetization That Makes Sense

The Advertisers Speak

Hitting the Bullseye with Data & Audience Targeting

Measure for Measure

Seating is limited, so be sure to register your team today!

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DIGITAL SPOTLIGHT

If you’ve been holding off getting tattooed while waiting for a useful reason to do so, you might want to reconsider now that a new kind of body art can actually talk or play music. Skin Motion’s Soundwave Tattoos play audio clips thanks to an accompanying app that scans them on your skin, as demonstrated in this video.

David Teich
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