06/19/17: Apple poaches SONY TV Presidents to oversee video efforts

The Quarterly Barometer of the Industry Has Arrived!
Download Now: FreeWheel Video Monetization Report: Q1 2017
In “The Unifying TV Landscape” the VMR: Q1 2017 highlights how the boundaries within premium video – traditional linear television and digital video – are dissolving, as the industry moves even closer to true unification.
FreeWheel’s position at the center of the New TV Ecosystem gives unique perspective into the themes that are top of mind for our industry, based on 59Bn video starts in Q1 2017.
Good morning. It’s Monday June 19, 2017 and this is your your first early morning Digital briefing!

Focal Length (Virtual Reality): In the world of virtual reality, focal length refers to the distance between a user’s eyes and the display. Some headsets are designed with the ability to adjust the FL for comfort.
The Interactive Advertising Bureau (IAB) is prepping to launch a set of standards to help guide media buyers and publishers through the process of “header bidding,” the direct auction ad sales format that started gaining popularity last year. The trade group has unveiled a new outline for what it’s calling “Standard Header Container Integration with an Ad Server.” The nine-page doc comes from the IAB’s tech lab; the proposed standards are open to public comment until July 28. Check them out here.
Cross-device marketing technology company Tapad announced a new partnership with Sojern, a marketing platform for travel brands. Under the deal, Sojern will use Tapad’s Device Graph to target travelers more precisely and glean insights for clients.

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The 5th Annual Cynopsis Digital Model D & It List Awards:
Honoring the best in online video, content, advertising, talent, and digital media’s movers and shakers.
If Netflix wants to keep pace overseas, it needs to churn out its own localized content. For example: African streamer Showmax has started production on its first original shows, including an eight-part mockumentary series (title: Tali’s Wedding Diary) starring YouTube star Julia Anastasopoulos. The service has also started production on crime drama iNumber Number, an adaptation of a 2013 film of the same name.
Amazon Channels is tacking on some new services. The Amazon video service, which offers Prime members access to premium TV Everywhere services from the likes of HBO and Showtime, will now let users log into networks’ standalone streaming apps as well. Instead of entering one’s pay-TV credentials to gain access to an app, users will be able to simply enter in their Amazon account info.



J. Walter Thompson ’s work for Alcoholics Anonymous got some love from Facebook, when the platform announced the winners of its Facebook Awards, singling out best campaigns. Also honored was Amnesty International’s use of Facebook Live to stream video of refugees meeting people in their new settlement countries. The goal of the Facebook Awards is simple: To show advertisers what it’s possible to produce on Facebook and Instagram. See the full winners’ list here .
Nominations are open for the 3rd Annual Cynopsis Rising Star Awards, and we hope to have you and your team represented as we celebrate the media industry’s most inspiring young professionals. The deadline is just days away, so don’t miss this chance to show off the innovative work of your 30-and under colleagues. Nominate before June 21.
Sony’s Crackle is adding all episodes of the NBC drama Heroes – as well as the 2015 Heroes Reborn event miniseries – to its platform. Episodes will be available starting July 13.
Cord-cutting’s not the only game in town. According to a new study from IBB Consulting, about 63% percent of U.S. streaming service subscribers also have a cable sub. Forty-nine percent use one streaming service, while 33 percent use two and 18 percent use three or more. (Millennials were the most likely demo to be in the three-or-more group.) Another notable tidbit: Among current streamers, 61% say they would be willing to pay up to $2 extra per month for their subscriptions if prices went up. The study surveyed more than 1,000 OTT subscribers in the U.S.
In the latest sign that Apple is getting serious about original content, the tech giant has named Sony Pictures Television Presidents Jamie Erlicht and Zack Van Amburg to oversee global video efforts. Apple hasn’t fully detailed their job descriptions just yet, but the hires come just as the tech giant is launching its first original video content for the Apple Music streaming service. Erlicht and Van Amburg will report to Eddy Cue, SVP of Internet Software and Services.
… for the week of Monday, June 19 , through Sunday, June 25
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include actor Anthony Anderson (ABC’s Black-ish), actress Kate Walsh (Netflix’s 13 Reasons Why), and director/actress team Sophia Coppola and Kirsten Dunst (Focus FeaturesThe Beguiled)
– Acorn TV: Scottish crime drama Loch Ness debuts today, June 19
Netflix: Rory Scovel Tries Stand-Up for the First Time, a new comedy special, debuts Tuesday, June 20
Seeso: Doug Stanhope and Friends, a new comedy special, debuts Thursday, June 22
Seeso: The newest season of comedy showcase The Guest List debuts Thursday, June 22
Netflix: Period comedy series GLOW debuts Friday, June 23
Netflix: Family-oriented series Free Rein debuts Friday, June 23
Netflix: Nobody Speaks: Trials of the Free Press, a new documentary, debuts Friday, June 23
Netflix: You Get Me, an original thriller film, debuts Friday, June 23
Hulu’s anime catalogue includes shows such as Attack on Titan and Cowboy Bebop that are licensed from an anime-focused entertainment distributor. What’s the company called? (Emai[email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: In the recently released Netflix original film War MachineBrad Pitt plays a four-star general named Glen McMahon. The character is based on a real-life U.S. general; who is it? Answer: Stanley McChrystal. Kudos to Chris Surowiec-Mercer/NY, Andy Pittman-TAMU/TX, Luke Watson-Roker Labs/NY, Matthew Archambault-We Are The Mighty/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Dan Haberer-Creo Entertainment/CA, Tom Moore-Kalt Productions/CA, Alejandro Sacasa-Albavision/FL, and Mathew Tombers-Intermat/NY
To Snapchat or Instagram Stories… that is the question
Cynopsis Digital’s latest webinar, Snapchat vs. Instagram Stories: A How & When Guide , on Thursday, June 29, will focus on which features are unique to these essential tools, the demos reached on either app, and when – and how – to implement a dual strategy that incorporates both platforms. Hear from agencies Laundry Service & Cycle, Giant Spoon and more!


The Coca-Cola Company had a simple goal: Create a Fanta bottle with a twisted look, to make it look “freshly squeezed.” It was a lot harder than it sounds; the process took five years.  And yet the company’s new video detailing the design process is only 44 seconds long. Check it out here.
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JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (6/24)

JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (6/24) 

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: [email protected] (6/24)

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3 yrs applicable experience. Direct Job Post: HERE (6/23)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team.  Process media buys/revisions, sending pre and post logs, and updating account info.  BS req.  Apply HERE (6/23)  

JOB OPENING: ACCOUNT MGR/NEWSY/NYC: Maintain/optimize the performance of client partnerships, from signing to renewal & mng day-to-day relationships w/major strategic partners. BA deg req’d & 2-4+ years’ exp in publisher development, acct mngmnt, or affiliate relations. Full info/apply HERE (6/22)
JOB OPENING: MGR, CONTENT/Pond 5/NYC: Mng new artists’ experience throughout  acquisition & onboarding process, ensuring seamless uploading of their content to mktplace. 5 yrs of proj mngmnt, sales or sales operations, and/or media prod exp. Exp TV/Film Media Pref’d. Full info/apply HERE (6/22)
JOB OPENING: MEDIA ASSET MANAGER/NBC Sports Group/Orlando: Accountable for executing advertising campaigns and programs for Golf Channel. Must have 6 yrs of mkg, adv, or trafficking exp. Full info/apply HERE (6/22)

JOB OPENING: SR DIRECTOR/NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (6/21)

JOB OPENING: SR DIGITAL SALES PLANNER/AT & T/NYC: Prepares sales plans & reports to include forecasting, trending, penetration and coverage. 2+ y rs digital exp. Knwlg digital ad tech & programmatic landscape. Exp w/supply side platform & demand side platform. Full info/apply HERE (6/21)

JOB OPENING: POLITICS EDITOR/CNBC.com: Oversee our politics coverage both in Washington DC and globally. Min 8 yrs of exp in journalism. At least 4yrs focusing on politics, working in digital journalism. Full info/apply HERE (6/21)

JOB OPENING: DIGITAL PRODUCER/CNBC Events/East Coast: Create content that promotes & amplifies CNBC’s slate of event franchises on CNBC’s digital platforms & partner social platforms. 4+yrs exp working in digital editorial at a media company; exp in digital video or at a TV network pref’d. Full info/apply HERE (6/20)

JOB OPENING: SOCIAL MEDIA MGR/CNBC.com/East Coast: set and execute our social strategies for CNBC Digital. Supervise our social media team to increase our footprint across all platforms. Min 3 yrs working in social media at a news operation or an agency with a focus on news and storytelling. Full info/apply HERE (6/20)

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