CYNOPSISDIGITAL
06.17.14 Good morning. It’s Tuesday, June 17, 2014, and this is your first early morning digital briefing.
DreamWorks stars Shrek and Puss in Boots now are top video bloggers for the new DreamWorksTV YouTube channel. In a partnership with AwesomenessTV, the channel will showcase original live-action series Prank My Parents, OMG, Record Setter Kids as well as animated shorts like Jimmy Blue Shorts, Public Pool, Fifi Cat Therapist, Gorillaville and Report Card. An original scripted series revolving around comic book character Richie Rich will also debut this summer. “The key to success for DreamWorksTV is creating great content that will engage our audience,” AwesomenessTV founder Brian Robbins told Cynopsis. “So we’re focused on original live action and animated short form ‘snackable’ content that is really funny.”
Conde Nast Entertainment is paving the way for its first scripted series through a first-look deal announced yesterday with 20th Century Fox TV. The partnership will bring sources from Conde Nast properties like Vanity Fair and Vogue to 20th TV, and CNE will have the opportunity to produce and fund scripted series with the studio.
Yahoo unveiled its new digital magazine, Yahoo Beauty. “The first thing you’ll notice is the stunning photos and videos, which allow you to see the stories before you read them,” Editor-in-Chief Bobbi Brown said in a blog. “We’ll also have inspiring stories from people like Palestinian journalist Rula Jebreal, American Ballet Theatre soloist Misty Copeland and Olympic runner Lea Wallace.”
In just two days, we’ll be presenting the case study “Culinary Beats,” starring Citi, Razorfish, & Yahoo! This video partnership, which explores the intersection of food and music, is just one of the brand moments planned for our Digital Monetization Summit this Thursday the 19. Register here.
BBC America launched the web series Almost Royal Goes to YouTube featuring YT stars Chester See and Kingsley yesterday. The show is a companion to the network’s original comedy series Almost Royal, which follows young British aristocrats interacting with real Americans. The first ep is available on BBC America’s YT channel and at BBCAmerica.com.
British TV streaming site Acorn TV will exclusively premiere the final three episodes of Agatha Christie’s Poirot beginning on Aug 11 with Elephants Can Remember. The ep Labours of Hercules will debut on Aug 18, and Curtain: Poirot’s Last Case will round out the 70 total mysteries on Aug 25. Acorn TV content can be viewed at www.Acorn.TV and on its Roku channel.
Forbes Media announced that Forbes magazine increased its readership by one million in the past year to six million, resulting in its highest audience ever in the U.S. “Print and digital are supporting each other,” Forbes Magazine Editor Randall Lane told Cynopsis. “Readers continue to be attracted to deep-dive reporting, contrarian views and beautiful design and photography; we’re delivering that kind of rich consumer experience across multiple platforms.”
Let us know what you think in the Cynopsis poll: Who will win the World Cup? Vote on Cynopsis.com.
MOBILE GAMING + APPS
Rovio is extending its Angry Birds hit into the new franchise Angry Birds Transformers, which will include a mobile game and a product line from Hasbro. Forbes reports the mobile game will be part of its racing hit Angry Birds Go!, but no release date has been set yet. Rovio previously announced a female-focused character addition, called Angry Birds Stella, which will launch in September.
A CYNOPSIS MESSAGE
June 19 | 10 on the Park, NYC | Sponsors: FreeWhee, YuMe & Hiro Come hear Christine Dilandro, SVP, Head of Media & Integrated Marketing for Citi, Kerri Vickers, Senior Media Director for Razorfish, and Yahoo! talk digital partnerships. View the complete list of speakers & register: http://www.cyndigitalmonetization.com/.
AD PLATFORMS
MediaRadar added a new online video ad sales platform to its sales tools to better help publishers find the best and most competitive video ad opportunities. The marketing tech company works with publishers including ESPN, The New York Times, Mashable and Bloomberg BusinessWeek.
Kantar Media announced the U.S. launch of TGI Consumer Insights Business. “TGI fills a need in the U.S. for consistent consumer insights delivered with a global perspective,” Head of Kantar Media TGI, U.S. Leslie Albright said.
Outrigger Media’s new YouTube media-planning platform Vnetic is looking to align advertisers with the channels best suited for a campaign. The platform comes from the creators of YT channel-rater OpenSlate, and pulls content and engagement data from more than 220,00 channels. “Short form video is unfamiliar, fragmented and fast-growing; this gives brands the transparency and quality control required to leverage the scale of YouTube,” Outrigger’s CEO Mike Henry told Cynopsis. “Given the breadth of content on YouTube, helping brand advertisers better understand what’s available on the platform is a priority for us,” Carat USA SVP Group Director, Digital Strategy Sarah Baehr said. “Vnetic will help us make more informed buying decisions on YouTube and increase the reach and efficiency of our client’s video buys.”
OpenSlate Engagement Data for Beauty and Style channels, based on the engagement metric for the week ending 6/14.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
Gav3yardgirl (9.5) / 25,235,130 / 2,899,785 / 795
Cutiepiemarzia (9.3) / 15,582,810 / 3,506,015 / 797
MissGlamorazzi (9.1) / 5,380,020 / 2,657,242 / 773
MichellaPhan (9.1) / 14,941,110 / 6,559,181 / 775
MacBarbie07 (9) / 16,865,610 / 6,394,271 / 741
WonderlandC (9) / 149,940 / 87,175 / 542
Leannewoodfull (8.9) / 20,130 / 56,011 / 559
Eleventhgorgeous (8.8) / 3,323,730 / 838,438 / 750
Xlosetoreal (8.8) / 79,770 / 191,612 / 547
Zoella280390 (8.8) / 15,301,680 / 4,946,177 / 772
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXEC MOVES
Chris Dobson has been named Executive Chairman at The Exchange Lab. Dobson originally joined the company as Chairman at the beginning of the year.
Tremor Video promoted Katie Seitz to Vice President of Strategy and Operations. Seitz joined Tremor in 2010 (when under ScanScout), and led the sales planning department.
Centro named Gunnard Johnson as Senior Vice President of Data and Analytics. He was most recently the Advertising Research Director for Google.
A CYNOPSIS MESSAGE
The 2nd Cynopsis Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2013-2014, as well as recognize the leading players propelling the industry into the future. For more information & to enter, visit the awards webpage:
http://www.cynopsis.com/event/digital-model-d-awards/.
DIGITAL SPOTLIGHT OF THE DAY
Oscar winning Director Spike Jonze, who is also known for his very cool ads, delivered the keynote speech at the first day of the advertising festival Cannes Lions Festival of Creativity yesterday. He revealed that his favorite ad was Sony Bravia’s award winning 2006 “Balls” ad. He describes it as “just magic” and something that gave him “that feeling.” His Ikea spot from 2003 titled “Lamp” won the Film Grand Prix award at the festival in the same year. Check out Jonze’s adored ad at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
06.17.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: STRATEGIST/Providence, RI: Lead team in development of all aspects of projects 4-7 yrs research exp.; Microsoft Office; Detail oriented For full details & to apply visit www.three-group.com/our-team (6/24)
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JOB OPENING: DIRECTOR AD SALES MARKETING/Travel/GAC/NYC: 360 ASM professional, successful leader, proven experience driving added value proposals for Ad Sales team. For more details http://www.scrippsnetworksinteractive.com/careers/ #4294 (6/21)
JOB OPENING: SR MGR CLIENT SOLUTIONS/NYC: 5-7 yrs integrated marketing, digital media experience preferred. Must work well under pressure, mature, passionate. Resume to: [email protected] (6/20)
JOB OPENING: WRITER/PRODUCER, MKTG/NYC: Ideate, produce & edit promotional content & advertising content for Sprout Network. 3+ yrs relevant exp. in TV or agency required. Full info/apply: HERE (6/20)
JOB OPENING: MEDIA PLNR/BUYER/Mahwah, NJ: Lding kid media buyg/plng agcy looking for 5+ yrs nat’l media buying exp. needed in kids/adult media to steward nat’l TV buys. Strong comm; excel; analytic skills. Resumes to: [email protected] (6/20)
JOB OPENING: PR MGR/WEtv/NYC: create & implement PR strategies, write & edit press releases, manage talent, develop & foster relationships w/media. 5+ years exp. APPLY HERE (6/20)
JOB OPENING: DIR PR/NYC: Drive and oversee PR strategy/campaigns and daily media coverage for truTV. Manage PR team & projects. 7+ yrs publicity exp required. Reality programming publicity experience a plus. Apply: HERE (6/19)
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JOB OPENING: ACCT EXEC: INTEGRATED MARKETING & SALES/PAC-12/SFO: AE for multimedia ad & sponsorship sales 3-5 yrs sales exp. Passion for College sports. Full info/apply HERE (6/19)
JOB OPENING: MKTG & PROMOTIONS MGR/NBCU/NYC: Manage strategic planning & execution of off-air mktg promotions for Sprout. Identify partnership opptys & build relationships. 5+ yrs media mktg exp. Full info/apply HERE (6/19)
JOB OPENING: MGR, AD SALES MKTG/NYC: Manage creation/execution of ad sales mktg opptys at Sprout. Respond to RFPs & create custom solutions. 5+ yrs media ad sales mktg exp. Strong presenter. Full info/apply HERE (6/19)
JOB OPENING: DIRECTOR MEDIA RELATIONS/Cablevision/Bethpage NY: 5+ yrs Corp/Agency exp. Strong interest in Technology/exp w/media across consumer/trade/online/wire services. Full info/apply HERE: http://jobs.cablevision.com/ (6/19) req 23103 BR
JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Leading kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; digital exp a +. Great bnfits. Resumes to: [email protected] (6/19)
JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply to: http://jobvite.com/m?3W8AngwM (6/18)
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JOB OPENING: ASSOC CREATIVE DIR/PBS KIDS/Arlington VA: Work w/creative, prod & strategy teams to conceptualize innovative & creative mktg campaigns that reach across all media. Min 5 yrs TV agency mktg/promo incl tech &creative aspects. Info/apply HERE (6/18)
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