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06.13.14 Good morning. It’s Friday, June 13, 2014, and this is your first early morning digital briefing.
Comcast confirmed that its “YouTube competitor” online video platform will launch by the end of the year. The service, to live on the X1 set-top-box, would include both user-generated content and big-budget programming. It will be available only to select users at first before it opens up to the public.
Sony announced its first original series based on the comic book with the same name, Powers. The show was originally developed for the FX network, and Sony Entertainment CEO Michael Lynton told the Wall Street Journal the production budget and quality would be similar to programs on HBO and Showtime. The series will follow two detectives solving crimes committed by supernatural beings. Microsoft is also creating a TV series based on Halo and produced by Steven Spielberg, due out in the fall.
As expected, Amazon debuted its music service yesterday for Prime members, called Prime Music. The ad-free service includes one million tunes from Universal Music Group, Warner Music Group and Sony Music Entertainment at launch, which incorporates artists like Madonna, Blake Shelton, Daft Punk and more. However, songs only six months old will be available on the new service, which may be a downfall to free (ad-supported) alternatives like Spotify and Pandora.
Entertainment Studios, Inc. is premiering a new 24-hour digital network focused on cars called Automotive.TV. ““Automotive advertising is the largest ad category for most broadcast television stations throughout the country, and having AUTOMOTIVE.TV will give those television stations the competitive advantage to get a greater share and higher CPMs from the automotive category,” Chairman and CEO Byron Allen said. The company also owns digital channels Cars.TV, Comedy.TV, ES.TV, MyDestination.TV, Recipe.TV and Justice Central.TV.
Come hear Christine Dilandro, SVP, Head of Media & Integrated Marketing for Citi, Kerri Vickers, Senior Media Director for Razorfish, and Yahoo! talk digital partnerships on June 19 at 10 on the Park in Manhattan at the Digital Video Monetization Summit. Register for the summit today!
Tel Aviv-based cross-media company Screenz is teaming with Google for Screenz Real Time Platform, enabling real-time voting on TV shows via a mobile app. First to use the cloud-based software system is Keshet global hit format Rising Star, debuting on ABC Sunday, June 22 at 9p.
VH1 took the Make A Band Famous contest to the live stream yesterday, which featured 24 bands competing for a deal with a record label and voted for by fans on social media. Judges included Natasha Bedingfield, Adam Blackstone (musical director for Justin Timberlake, Pharrell and Maroon 5) and Kurt Hugo Schneider (YouTube singer and producer with over 4.2 million subscribers). Mentors were Travie McCoy (Gym Class Heroes lead singer), Chris Daughtry and Bonnie McKee (co-writer for Katy Perry’s “California Girls,” “Teenage Dream” and “Roar”). The 24-hour stream is available at vh1.com/events/makeabandfamous/.
Comcast announced Thursday that all of Nielsen’s top 100 cable and broadcast shows can be accessed via its Xfinity On Demand. Since 2011, hours spent viewing the on demand service’s content increased nearly 75 percent, from 149 million hours to 259 million hours in 2014.
The second-largest YouTube animation channel Simon’s Cat announced it purred past three million subscribers. The channel released a new ep of Pawtrait, which brought in more than a million views in less than a week. The channel originally debuted in 2008 on the Frederator Network (known for Cartoon Hangover and FilmCow).
Let us know what you think in the Cynopsis poll: Who will win the World Cup? Vote on Cynopsis.com.
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Time Inc. launched a My Recipes channel on Roku platforms yesterday. The digital food and recipe destination (MyRecipes.com) from publications Cooking Light, Southern Living, Real Simple and others will feature more than 250 videos across 12 categories. MyRecipes already racks up 15.6 million monthly unique visitors.
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Honda announced a new advertising strategy centralized on Youtube, with the Honda Stage channel. The automotive maker is partnering with major music business players LiveNation, iHeartRadio, Revolt and Vevo, and pumping in $50 million to produce high-quality content for the channel. "TV, [in] many aspects, doesn’t work as well to reach a 28-year old," American Honda Assistant VP-Advertising and Marketing Tom Peyton told AdAge. “This is a quantum leap…and we think it’s more effective than a cable buy.” Honda is hoping the channel will hit two billion views in its first year.
The World Cup kicked off yesterday, but its ads have already scored goals. According to new data from Unruly, the top 20 most shared World Cup commercials have already reeled in a third more shares than the 20 Super Bowl 2014 ads. Highlights from the results include: The top 20 ads have 6.9 million shares across social media or is 31.4 percent more than the SB (total 4.7 million), the top three ads from Activia, Castrol and Nike account for 59.6 percent total number of shares. Additionally, shares dropped for the first time ever by 24.2 percent during this year’s SB.
Internet ad revenue in the U.S. hit $11.6 billion for the first quarter in 2014, or a 19 percent increase from the $9.6 billion the year before, according to the IAB. “Interactive advertising is seeing remarkable gains,” IAB President and CEO Randall Rothenberg said….
….Digital advertising keeps growing, according to a new report from eMarketer, but despite an increase of almost 42 percent this year, it won’t pass growth in TV spending in 2014. eMarketer projects TV will add $2.19 million versus last year, while digital will get a $1.76 million bump. “Time spent with digital video is growing significantly, and it’s taking away some TV time,” said David Hallerman, principal analyst at eMarketer, “but given the diversity of placements and platforms, digital video viewers are more difficult for advertisers to target.”
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Just 66 percent of marketers test their social media content with potential consumers, according to an Association of National Advertisers and Ipsos OTX collaborated study Social Media Content Development. The research polled 151 marketers who completed the survey in April this year, and found: 96 percent create social posts with 27 percent success rate, 87 percent post videos with 19 percent success rate and 84 percent post product/brand information with eight percent success rate. Most brands (84 percent) measure their success based on content (likes, click-throughs, retweets), and not financially-based metrics like ROI (23 percent) and sales (24 percent).
Verizon and women’s video site Makers teamed up to create a campaign to inspire young girls to pursue careers in science, technology, engineering and math (STEM). In the new spot based on research, called Inspire Her Mind, a young girl is pressured by gender norms in society that mold what interests she chooses when older. Check out the ad that asks society to call girls not just “pretty” but “pretty brilliant” at www.cynopsis.com.
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06.13.14
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JOB OPENING: SR MGR CLIENT SOLUTIONS/NYC: 5-7 yrs integrated marketing, digital media experience preferred. Must work well under pressure, mature, passionate. Resume to: [email protected] (6/20)
JOB OPENING: WRITER/PRODUCER, MKTG/NYC: Ideate, produce & edit promotional content & advertising content for Sprout Network. 3+ yrs relevant exp. in TV or agency required. Full info/apply: HERE (6/20)
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JOB OPENING: MGR, AD SALES MKTG/NYC: Manage creation/execution of ad sales mktg opptys at Sprout. Respond to RFPs & create custom solutions. 5+ yrs media ad sales mktg exp. Strong presenter. Full info/apply HERE (6/19)
JOB OPENING: DIRECTOR MEDIA RELATIONS/Cablevision/Bethpage NY: 5+ yrs Corp/Agency exp. Strong interest in Technology/exp w/media across consumer/trade/online/wire services. Full info/apply HERE: http://jobs.cablevision.com/ (6/19) req 23103 BR
JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Leading kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; digital exp a +. Great bnfits. Resumes to: [email protected] (6/19)
JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply to: http://jobvite.com/m?3W8AngwM (6/18)
JOB OPENING: DIRECTOR, PRODUCTION/PBS/Arlington VA: Oversee prod & delivery of all mktg/comm promo & brand creative materials on-air & off, dig, in print, on screen & on radio, out-of-home, in social media, and @ events. 7+ yrs in prod envir. Info/apply HERE (6/18)
JOB OPENING: ASSOC CREATIVE DIR/PBS KIDS/Arlington VA: Work w/creative, prod & strategy teams to conceptualize innovative & creative mktg campaigns that reach across all media. Min 5 yrs TV agency mktg/promo incl tech &creative aspects. Info/apply HERE (6/18)
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JOB OPENING: TVOne/RESEARCH ANALYST/MD: Strng Nielsen knwldge, NPOWER, AdViews, Star Media, Simmons, MRI & Behavior graphics, & Arianna. ADV PP & Excel, Fam w/TV process & concepts. BA & 2+ yrs exp. Resumes HERE (6/14)
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SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship: Production Intern/College credit. Please send resume/cvr to Rose: Send to: [email protected] (6/17)
SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/17)
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