Taco Bell’s NBA Finals promotion, “Steal a Game, Steal a Taco,” is officially locked and loaded for a payout, courtesy of the Warriors. The marketing tactic, which promises US residents a free taco if a road team steals a game during the NBA Finals, kicked in with the Warriors win, and restaurants will now provide one free Doritos Locos Taco tomorrow from 2-6p.
Game 5 of the Stanley Cup Final between the Predators/Penguins pushed live streaming for the 2017 Stanley Cup Playoffs to 2 million unique devices and more than a half-billion live minutes (hitting 507.8 million). Both numbers mark all-time records.
With E3 announcements off and running, Electronic Arts unveiled the launch of the largest EA SPORTS FIFA competition ever for this fall, as players from around the world will compete as part of a major expansion on EA’s existing partnership with FIFA. The competitive ecosystem will offer players the opportunity to represent their favorite real-life club through official league competitions, the FIFA Ultimate Team Champions Cups as well as a new FIFA Interactive Club World Cup, serving as an All-Star tournament featuring players signed to clubs. More info will be shared later this summer.
Speaking of FIFA, the Portuguese Football Federation is set to become the newest org to offer a new FIFA esports league. Competition will be known as the Allianz Challenge, according to Dot Esports, and dangle a €20,000 prize pool to its competitors. “This joint initiative with FPF Esports, the Allianz Challenge, will bring together players who have the same interests, the same passion, and the same desire to win like any other athlete in another sport,” Teresa Brantuas, CEO of Allianz Portugal, told the site. The league will also be sponsored by the likes of HP, Red Bull, and Moche.
MediaMation is debuting its esports “theater-to-arena” concept at E3 this week, with the MX4D Esports Gaming Theatre being showcased at the expo. The venue is described as a first of its kind, combining MX4D motion EFX seats and new pro modular gaming desk technology that allows spectators to feel the action on screen, as well as enjoy a fully immersive 4D movie-going experience at night. The MX4D Esports Gaming Theatre is slated to open at the TCL Hollywood Chinese Theatre in Q3 of this year.
ePlay Digital announced plans for a new fantasy esports app called ePlay Now!, covering leagues that include League of Legends, Counter Strike and Dota2. The apps will launch this summer and feature athletes, tournaments, and real-time scores, where users can pick winners, choose eSports athletes for their fantasy team, and predict real-time results.
Game 5 Cavaliers/Warriors on ABC at 9p.