06/12/14: Paula Deen will bring southern cuisine to new digital network, The Weather Company and Twitter team join forces for ‘Promoted Tweets,’ Netflix and Scholastic Media will recreate The Magic School Bus in original series


Good morning. It’s Thursday, June 12, 2014, and this is your first early morning digital briefing.


A year after an admitted racial slur caused her fall from grace and the loss of numerous sponsorships, not to mention her Food Network show, Southern cuisine queen Paula Deen is cooking up a new subscription-based digital destination, called the Paula Deen Network, launching in September. “Guess who’s going digital, y’all!” Deen said. “I’m so excited about my new online Network and can’t wait to show everyone what we’ve been working on.” The new digital shows will include Paula Cooking Light, 20 Minute Meals and One Dish, Three Ways, with episode themes like “Leftover Mondays” or “Taco Tuesdays.” Early registration will begin in July, and pre-registration is available at PaulaDeen.com.

Netflix and Scholastic Media struck a deal to create an animated series based on The Magic School Bus yesterday. The streaming service ordered 26 episodes of the reimagined series, called The Magic School Bus 360 Degrees. The original four seasons have been available on Netflix since last year; other Scholastic classics like Clifford the Big Red Dog and Clifford’s Puppy Days are exclusively available to watch on the platform, too.

SnagFilms will release seven short-form series on June 26 through Thundershorts.com, its YouTube channel and the app. To debut: an American family trying to recapture their YT fame in American Viral, Teachers Lounge, couple counseling sessions with longtime comedians Gabe Delahaye and Max Silvestri in Gabe & Max Need Help and Don’t Walk, which follows adventures on New York City street corners. Timeless Seasons, Augie, Alone and Loo Makes It Big will all highlight up-and-coming comedians.

Join us on June 19 at 10 on the Park in Manhattan to hear all about the Oreo app success story as well as experts from Comcast xfinity, Google, and more at the 2014 Digital Monetization Summit. View the full agenda here and register for summit today. I hope to see you there!


Troika released the third installment of its future-minded brand marketplace series What If yesterday, called Audience Insights. The first two episodes, Entertain Change and Sports Media are also available to view at Vimeo and Troika.tv.


With Microsoft’s recent elimination of the $59 Xbox Live Gold membership fee, Popcornflix announced the app (including Frightpix) is now available on the console. “We’re thrilled to see Microsoft tearing down the Xbox Live Gold paywall, because unlike other channels that will still charge an additional monthly subscription fee, users will have unprecedented access to free of charge Popcornflix’s large library of films,” EVP David Fannon said.


The Weather Company will soon be the first media company to connect with Twitter’s ad network by connecting the WeatherFX to “weather trigger” Promoted Tweets. "We know how closely weather and social go hand-in-hand, and weather is one of the top subjects people tweet about,” The Weather Company Chief Global Revenue Officer Curt Hecht told Cynopsis. “For us, it’s a really natural evolution to extend weather insights and actions from our four screens on to the social graph and the conversation on Twitter." For example, a marketer using Promoted Tweets can push a snack or recipe correlating to geo-located users in experiences cold temperatures. The two companies originally partnered on the Twitter Amplify program a year ago.

A new study from research company MindSwarms suggests you can’t count on brand loyalty from Millennials. Unlike Mom and Dad, the demo says they “were hugely impacted early on by online shopping…instead of developing long-lasting personal ties to stores and brands like their parents, Millennials become temporarily loyal to a brand or company as a tactical decision based on convenience and rewards offered.”


Cynopsis Digital BIG Monetization Summit
June 18 | 10 on the Park, NYC | SPONSORED BY: FreeWheel, YuMe & Hiro

An all-day event about the next generation of video content business models.

Don’t miss the "3D Data Demo: Tubular Labs" live demo and the "Brands and Publishers: Perfect Strangers" discussion!

More info + registration: http://www.cyndigitalmonetization.com.


Bidtellect introduced the Native Marketing Platform advertising exchange yesterday. “We understand that Native is the most efficient, effective, affordable and scalable digital advertising medium since search, but it’s also one of the most challenging to buy, sell and fully comprehend,” CEO Lon Otremba said. “Our DSP tools and real-time bidding platform work together to demystify the medium and allow brands to activate profitable campaigns at scale.”

Let’s get personal! Send us happy news weddings, babies, engagements – you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].


A new study from social marketing platform Crowdtap found 74.2 percent of World Cup viewers plan to use social media while watching games. The research polled more than 850 people to understand how social media relates to the World Cup and advertising, showing: 43.4 percent expect to post to Facebook, 34.1 percent expect to Tweet and 13.1 percent will blog. Additionally, 52.1 percent of viewers are more likely to “like” or “follow” a brand after the World Cup, and 49.1 percent will do the same with a team. When it came to World Cup ads, 55.8 percent of viewers were likely to share a spot from a brand they liked, 49.7 percent would share a new product and 31.7 percent would share a World Cup ad to show they are “in the know” about best ads and products.

… Let us know what you think in the Cynopsis poll: Who will win the World Cup? Vote on Cynopsis.com.

Learn how to better engage the millennial audience from Revolt TV’s exclusive infographic 7 Rules for Marketing to Millennials at Cynopsis.com. “We ran with the hypothesis that social media’s revolution is over, and as the dust settles, how does it all work?” Revolt VP of Audience Insights & Strategy Jake Katz told Cynopsis. “Our mission was to dissolve sweeping generalizations around the millennial audience into actionable insights for marketers and media strategists.”


With a recent $18 million funding round, Yieldbot announced Dorothy McGivney has been hired as the Chief Product Officer. Prior to Yieldbot, she was CEO of Jauntsetter and was formerly an exec at Google.

AMC promoted Melissa Wasserman to Senior Vice President Client Solutions and Integrated Marketing. Wasserman joined AMC in 2007.

Entertainment and content marketing company Trailer Park Inc. appointed Mark Cibort as the newly created role as President of Trailer Park Digital. Most recently, Cibort was with R/GA as Group Managing Director.


Homer Simpson? Philip Banks? Peter Griffin? Tim Taylor? Mike Brady?

Cynopsis wants to know – Who is your favorite TV Dad of all time?
You’ll have a chance to win a $25 HOME DEPOT eGift by answering our poll.



The DigiTour headliner and YouTube boy band sensation Our 2nd Life (O2L), which just boasted more than 100,000 sales in festival tickets, is the subject of a documentary. Mashable reports Michael Goldfine, one of the masterminds behind the film Camp Takota featuring YT stars Grace Helbig and Hannah Hart, is currently capturing the film as they tour around the country. Collectively the six O2L members have more than eight million subscribers, with their main account holding 1.9 million subs. These boys aren’t going anywhere but up, so get to know them better in a video message at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR PR/NYC: Drive and oversee PR strategy/campaigns and daily media coverage for truTV. Manage PR team & projects. 7+ yrs publicity exp required. Reality programming publicity experience a plus. Apply: HERE (6/19)

JOB OPENING: PR/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for truTV. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Apply: HERE (6/19)

JOB OPENING: ACCT EXEC: INTEGRATED MARKETING & SALES/PAC-12/SFO: AE for multimedia ad & sponsorship sales 3-5 yrs sales exp. Passion for College sports. Full info/apply HERE (6/19)
JOB OPENING: MKTG & PROMOTIONS MGR/NBCU/NYC: Manage strategic planning & execution of off-air mktg promotions for Sprout. Identify partnership opptys & build relationships. 5+ yrs media mktg exp. Full info/apply HERE (6/19)

JOB OPENING: MGR, AD SALES MKTG/NYC: Manage creation/execution of ad sales mktg opptys at Sprout. Respond to RFPs & create custom solutions. 5+ yrs media ad sales mktg exp. Strong presenter. Full info/apply HERE (6/19)

JOB OPENING: DIRECTOR MEDIA RELATIONS/Cablevision/Bethpage NY: 5+ yrs Corp/Agency exp. Strong interest in Technology/exp w/media across consumer/trade/online/wire services. Full info/apply HERE: http://jobs.cablevision.com/ (6/19) req 23103 BR

JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Leading kid media buyg/plng agcy looking for media plng assist with 2+ exp; inputter, & day-to-day maint of nat’l buys. EXCEL WIZ A MUST; digital exp a +. Great bnfits. Resumes to: [email protected] (6/19)

JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply to: http://jobvite.com/m?3W8AngwM (6/18)

JOB OPENING: DIRECTOR, PRODUCTION/PBS/NYC: Oversee prod & delivery of all mktg/comm promo & brand creative materials on-air & off, dig, in print, on screen & on radio, out-of-home, in social media, and @ events. 7+ yrs in prod envir. Info/apply HERE (6/18) 

JOB OPENING: ASSOC CREATIVE DIR/PBS KIDS/NYC: Work w/creative, prod & strategy teams to conceptualize innovative & creative mktg campaigns that reach across all media. Min 5 yrs TV agency mktg/promo incl tech &creative aspects. Info/apply HERE (6/18) 

JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/NYC: OOH/Mobile Media Account Exec, 3+ years related sales experience -strong focus on new accounts. High-energy, driven, goal-oriented.  Full info/apply HERE (6/18)

JOB OPENING: TVOne/RESEARCH ANALYST/MD: Strng Nielsen knwldge, NPOWER, AdViews, Star Media, Simmons, MRI & Behavior graphics, & Arianna. ADV PP & Excel, Fam w/TV process & concepts. BA & 2+ yrs exp. Resumes HERE (6/14)

JOB OPENING: DIRECTOR, TALENT & DEVELOPMENT/PAC-12/SFO: Extensive exp as talent mgr on sports programming & nego talent contracts. Full info/apply here: https://hire.jobvite.com/j?cj=owhQYfwl&s=Cynopsis (6/14)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE  (6/14)

JOB OPENING: CHIEF MARKETING OFFICER/LA: Bold new digital TV platform seeks creative, analytical early sr. team member. 10-20 years experience; passion for TV future; launch & entrepreneurial experience valued. [email protected] (6/13)

JOB OPENING: SR DIGITAL ANALYST, DIGITAL RESEARCH/A+E Networks/NY: Support across portfolio brands. Drive growth across platforms & understands the digital media space. FullInfo/Apply: http://www.aenetworks.com/careers (6/13)

JOB OPENING: COORDINATOR, DIRECT RESPONSE/NEWSMAX TV/NY: New cable news network. Order input/maintenance; work closely w/traffic, AE’s & agencies. 1-3 yrs exp media sales plan’g or agency buying. Opp for expanded role. Resume/cvr: HERE (6/13) 

JOB OPENING: SUPERVISING PRODUCER/NBCU/NYC: Oversee, conceptualize & produce multiplatform mktg campaigns & videos for Oxygen. 6+ yrs bcast promo experience. Copywriting & non-linear editing skills req.  Full info/Apply HERE (6/13)

JOB OPENING: OFF-AIR MKTG & PROMOS MGR/NBCU/NYC:  Manage media campaign & promotional event planning/execution for Syfy. Internal dept liason & external vendor mgr. 3+ years mktg & entertainment exp required. Full info/Apply HERE (6/13)

JOB OPENING: WRITER/PRODUCER/Sportsman Channel/NY: Highly creative/innovative thinker. Strong writer with a keen eye. 6+ yrs exp in TV promotions dept or agency. Apply: www.thesportsmanchannel.com (6/13)

JOB OPENING: IMPLEMENTATION SPECIALIST/WIDEORBIT/SF or Denver: Sharp Prgrmng expert to travel to client sites & implement our WO Program software. Exp. working in program dept a must. Knwlg amortization methods & pgrmng contracts is req’d. Apply: HERE (6/13)

JOB OPENING: EAST COAST DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: Hi-energy manager wanted! Min 3 yrs in ad sales, exp in online content and media preferred. Travel required. Apply at: http://careers.own.tv/ (6/13)

JOB OPENING: PR ASSISTANT/OWN: OPRAH WINFREY NETWORK/LA: Team oriented experienced assistant wanted! Agency or Network experience preferred. High level of confidentiality is required. Apply at: http://careers.own.tv/ (6/13)

JOB OPENING: SR. COUNSEL/LA: Handle legal matters for tv production. Draft variety of ent related agmts. Scripted/unscripted experience, JD and active CA Bar membership required. At least 4 yr exp. Res/cvr: HERE (6/13)

JOB OPENING: SALES PLANNER/Adspace Networks/NYC: Work directly w/AEs, agencies & clients; Dvlp proposals, contracts & media sales materials. BS/BA req; 1-3 yrs of exp; Strng kwldg of Excel; Salary 40-45k Apply: http://tinyurl.com/ndla5aw (6/13)

JOB OPENING: SR. RESEARCH ANALYST/FOX SPORTS/NY: Produce recurring analyses of Nielsen Data for Fox Sports Media Group & non FSMG sports netwrks. Min 2 yrs exp media resrch at cable netwrk/syndicator/Nielsen systms. APPLY HERE (6/13)

JOB OPENING: DIR DIGITAL PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Identify & prioritize potential strategic aud dev & distribution partners for CNBC Digital. 5 yrs exp reqd.  Full info/apply HERE (6/13) 

JOB OPENING: QC Technician/A+E Networks/Stamford CT: Tech Eval audio/video Night Shift temp position. Full Info/Apply: http://www.aenetworks.com/careers (6/13)

JOB OPENING: RSRCH & PLANNING MGR/NYC: Build a robust data & analytics platform designed to position Comcast as the essential long term business partner – creates strategies for media planning, optimization and ROI reporting. Apply HERE (6/13) 

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Create strategic media plans & decks to increase sales & drive revenue. 1-3 yrs of exp media sales plan’g or agency buying is req’d. BA req’d. Resume/cvr: [email protected] (6/13)

JOB OPENING: ASSOCIATE ACCOUNT EXEC/GSN TV/NY: Associate Account Exec; 2+ yrs Affiliate mktg/Sales exp. Subscriber Acquisition, retention campaigns, affiliate trainings, distribution analysis. Send res and CL to [email protected] (6/13)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship: Production Intern/College credit. Please send resume/cvr to Rose: Send to: [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

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