CYNOPSISDIGITAL
06.03.14 Good morning. It’s Tuesday, June 3, 2014, and this is your first early morning digital briefing.
Amazon will exclusively stream the kid’s franchise Fireman Sam as of today. The entire franchise from HIT Entertainment, including episodes, apps, games, e-books and toys will be available through Amazon. The product line will launch in October 2014.
British TV streaming site Acorn TV added eight new programs: Murdock Mysteries Season 7, The Field of Blood, LoveJoy Series 2, The saint Set 1, The Death of the Heart, The Broker’s Man Series 2, Republic of Doyle Season 1 and Playing Shakespeare. Acorn TV content can be viewed at www.Acorn.TV and on its Roku channel.
YuMe introduced the Reach Calculator yesterday. The interactive tool allows media buyers and agencies to see examples of multi-screen video planning that demonstrates which strategies will give the largest ROI for a campaign. The calculator was derived from a Nielsen study showing households had on average 4.4 devices, with 87 percent of consumers using devices while the TV is on. In the multi-device lab portion of the research, a better outcome of a campaign came when three or more devices were brought into the mix.
Let us know what you think in the Cynopsis poll: Who should win TCA’s Program of the Year Award? Vote on Cynopsis.com.
The FIFA World Cup will be a multi-screen global event, according to a new YuMe audience survey measuring the event’s viewing habits. Soccer fans will be live streaming matches on computers (33 percent), tablet (22 percent), smartphones (11 percent) and smart TVs (13 percent). The study also found 59 percent agree that being able to watch on multiple devices will let them see more matches, and more than 54 percent will watch an entire match through online video.
OpenSlate Engagement Data for Food/Cooking channels, based on the engagement metric for the week ending 6/1.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
CHOW (9) / 917,760/ 146,346 / 512
ChazzThejazzCooks (8.5) / 446 / 981 / 147
TheOfficialHungry (8.4) / 261,780 / 152,277 / 474
AsianCookingMadeEasy (8.4) / 148,860 / 50,373 / 299
RawfullyOrganic (8.4) / 30,840 / 55,044 / 339
Munchies (8.3) / 2,039,370 / 80,355 / 428
AolOnFood (8.3) / 28,500 / 1,664 / 284
KimsHealthTips (8.3) / 20,250 / 14,037 / 303
FoodForLouis (8.2) / 947,850 / 441,601 / 449
FudeHouse (8.2) / 20,910 / 3,501 / 246
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Marketers understand the importance of TV’s most coveted new demo, Hispanic Millennials – but what are the most effective strategies for connecting with them? A Cynopsis webinar on June 10, How to Reach Younger Hispanics, offers the latest insights and must-have elements for any campaign targeted to these active brand experimenters.
Who was tops on Twitter during the 2013-2014 season? Nielsen released a report naming the top shows on the microblogging service, including top trio Breaking Bad and The Walking Dead on AMC, and Pretty Little Liars on ABC Family. NBC‘s The Voice set a record on May 13 for most number of tweets on one minute, 310,000, as fans responded to #VoiceSave. Univision beauty contest Nuestra Belleza Latina had viewers posting a record average 8.3 tweets each episode.
NIELSEN TWITTER TV TOP TEN for the week of 6/01/14
Program, Date, Unique Audience (000), Tweets (000)
2014 Scripps National Spelling Bee (ESPN), 5/29, 4,250, 111
Game of Thrones (HBO), 6/01, 3,799, 230
The Bachelorette (ABC), 5/26, 2,252, 72
So You Think You Can Dance (Fox), 5/28, 2,175, 99
Catfish: The TV Show (MTV), 5/28, 2,126, 232
Love & Hip Hop: Atlanta (VH1), 5/26, 1,853, 599
The Bachelorette (ABC), 6/01, 1,695, 44
America’s Got Talent (NBC), 5/27, 1,504, 60
WWE Payback (Pay-per-view) 6/01, 1,440, 209
WWE Monday Night RAW (USA) 5/26, 1,409, 163
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
A CYNOPSIS MESSAGE
REGISTER TODAY TO FIND OUT! How to Better Reach Younger Hispanics – TV’s Most Coveted Demo
June 10, 2014 | 2:00-3:30 pm ET
Experts Include:
Michael Teicher, EVP, Media Sales – Twentieth Television
Joel Kliksberg, VP & Chief Strategy Officer Fusion
Donna Murphy, SVP, Strategic Research & Insights – Discovery Communications
Jeffrey Bowman, Sr. Partner & Managing Dir– Ogilvy Group & Founder/ Chairman – CCMCA
Apple held its Worldwide Developers Conference yesterday, but the iPhone 6 or possible Apple TV did not make an appearance. Instead, the tech giant revealed the updated operating system iOS8 and the Mac OS X Yosemite which will be available in the fall. Last week, Apple bought Dr. Dre and Jimmy Lovine‘s Beats Electronics and Beats Music service for $3 billion.
DreamWorks Animation and Fuhu released the new DreamTab HD8 tablet specifically made for kids. The tablet features DreamWorks’ characters like Shrek, How To Train Your Dragon and Kung Fu Panda integrated into games, creative tools and its learning system. "Today’s kids are savvy consumers, so we enlisted the DreamWorks Animation filmmakers and artists to work hand-in-hand with our innovators to ensure that the nabi DreamTab would resonate with kids in a big way," DreamWorks Animation’s Head of Digital Strategy Jim Mainard said. The tablet is available for $266 at Wal-Mart, Target and select retailers nationwide.
Let’s get personal! Send us happy news – weddings, babies, engagements – you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].
Jorge Urrutia has joined Fusion as Vice President of Digital Monetization. He was most recently the Vice President of Operations at The Huffington Post.
Digital Place Based Advertising Association (DPAA) added seven new members: Magna Global‘s Vice President of Advanced TV Matt Bayer, Kinetic Worldwide‘s Group Director of Account Services Maureen McCloskey, Association of National Advertisers‘ (ANA) Group Executive Vice President Bill Duggan, Centro‘s National Strategy and Development Leader for Place-Based Media Tiffani Saxton, The Lakeside Group, LLC’S Founder and Chairman Fred Tarter, 4A‘s EVP Bill Tucker and Calera Capital Operating Partner David Verklin.
MCN Maker Studios, recently acquired by Disney for almost $1 billion, announced it will lay off 10 percent of its 380 employees. "Maker’s business is constantly evolving, and we routinely reassess our internal resources and make strategic adjustments, reducing staff in some areas while actively hiring in others," a Maker rep told Variety.
Hawthorne Direct named Trista Torrez-Laing Senior Vice President of Marketing & New business Development. Prior to joining the company, she was a consultant at d2 Music.
Entertainment brand and marketing agency Troika hired Alejandro Lopez as Executive Creative Director. Previously, Lopez led Publicis and Dentsu JV.
Swirl added Greg Johnson as the newly created position of Executive Vice President, Director of Digital. He has held executive roles at McCann WorldGroup, William Morris Endeavor, Digitas and more.
FremantleMedia North America formed its own digital studio called Tiny Riot! The division is comprised of FMNA’s digital businesses: multiplatform pet destination The Pet Collective and joint ventures with StyleHaul and VICE Media. Former EVP of Digital Content at the company, Gayle Gilman, will lead the studio as the Executive Vice President and General Manager.
Shaftesbury and millennial agency Youth Culture are launching the new digital agency shift2 to manage and market digital content on YouTube. Shift2’s announced clients include Vervegirl, Kimberly-Clark and Geometry Global.
A CYNOPSIS MESSAGE
Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 19 | 10 on the Park, NYC| 8:30am-4:00pm More info + registration: http://www.cyndigitalmonetization.com Registration / Tickets: Pete Romas
Advertising / Sponsorships: Mike Farina SPONSORS: FREEWHEEL, YUME & HIRO MEDIA
Google newest ad is paying homage to the colorful puzzle that’s stumped generations since 1974 – Rubik’s Cube. Google uses the puzzle as a metaphor for promoting problem-solving skills in future generations. From an automatic grilled-cheese maker or a time machine, the ad asks who will invent the next tech that will alter the way we live our lives. Check out the charming spot at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
06.03.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIG DELIVERY TECH/FT/LA: Chrg del of all dig assets, metadata creatn, transcoding dig files, create assets w/prdtn, QC. Have 4 yrs post exp w/2 rec yrs in QC/dig del. More info & apply to: www.shoutfactory.com (6/10)
JOB OPENING: SR DIR, BRAND STRATEGY & MEDIA PLAN’G/NAT GEO/DC: Min 8-10yrs media, promotions, mktg & advrtsng exp, preferably w/in ent industry. Provide strategic leadership to drive best-in-class mktg to drive awareness. Apply: HERE (6/10)
JOB OPENING: VP, VIDEO/SheKnows/Scottsdale, AZ or NYC: Mng all video content & staff. Extensive exp creating/mngng dig video. Dvlp/oversee "uniquely SheKnows" video styles, franchises & features. 8+ yrs exp leadership roll. Res/cvr: HERE (6/10)
JOB OPENING: DIR, BUS. DVLPMNT & MKTG/TPE/NYC: 6-9 yrs sales/mktg exp pref’d. Strong relationships in consumer & affil mrkt with a good knwldg of digital mktg & social media. Full info HERE. Resume to: [email protected] (6/10)
JOB OPENING: ASST, CREATIVE/Crown Media Family Networks/LA: Provide admin support to SVP and VPs of Creative Services Hallmark Channel & Hallmark Movie Channel. Projects, filing, travel, mtgs, etc. Min 3 yrs exp Apply HERE (6/7)
JOB OPENING: SR DIR STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. As brand steward, direct innovative mktg/pro social opportunities. Kids exp a plus. Apply HERE (6/5)
JOB OPENING: COORD, CORP COMM/CROWN MEDIA/NYC: internal and external communications & media relations; degree + 1 year cable/broadcast exp. More info & apply: http://www.hallmarkchannel.com/jobs (6/5)
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery/NY: Talented sales exec to join Discovery Digital Networks sales team. Excellent solution-oriented skills. 5+ yrs ad sales exp, minimum 3 yrs in digital sales pref. APPLY HERE (6/5)
JOB OPENING: TVOne/RESEARCH ANALYST/MD: Strng Nielsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp.Resumes HERE [email protected] (6/5)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIPS CREDIT ONLY: TV PRODUCTION DEVELOPMENT INTERN/SONAR Entertainment NYC: seeks for summer. Organize files/databases; document management; writing coverage; cover Production Assist desk. School credit only. Email [email protected] (6/10)
SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Copyright Cynopsis 2014
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014
