CYNOPSISDIGITAL
06.02.14 Good morning. It’s Monday, June 2, 2014, and this is your first early morning digital briefing.
Amazon will reportedly start offering Prime members a music streaming service in June or July. According to Gigaom, the selection is limited and will only have songs older than six months; major labels Sony and Warner Music have already signed on to provide the tunes. Prime costs $99/year, and includes free two-day shipping in addition to the Prime movie and TV streaming service. Amazon joins an already crowded field, including iTunes, Pandora, Spotify, and Google.
Multi-platform TV search and recommendations engine Think Analytics is now integrated in the Viaplay online pay-TV service. "We realized early on that recommendations help us to showcase our vast library of premium content," Viaplay CEO Rikard Steiber said. "ThinkAnalytics Recommendations Engine allows us to offer a great personalized experience by make it easy for users to find the content they love… on the device of their choice."
Let us know what you think in the Cynopsis poll: Who should win TCA’s Program of the Year Award? Vote on Cynopsis.com.
With the World Cup just a week away, FIFA unveiled its digital efforts on Friday. FIFA debuted a mobile-first section on its website, called Global Stadium, which pulls in any content from the web concerning the 64 matches in real time. Global Stadium will give fans a chance to vote on a Man of the Match contest that will include a Twitter Cards feature from World Cup sponsor Budweiser. Twitter and Facebook will also be key players, asking fans to communicate during the matches with the hash tags #WorldCup and #JoinIn.
Disney’s Maleficent cast a spell on moviegoers over the weekend. The movie raked in 80 percent of all ticket sales through the web ticket seller Fandango. In addition, the latest ep of Fandango’s web series Weekend Ticket features an interview with the star playing the iconic Sleeping Beauty villain, Angelina Jolie. It’s available to watch at Fandango.com/WeekendTicket.
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Esquire Network rolled out a new TV Everywhere app, which will offer live streaming of the network’s programming. Esquire TV NOW is available on iOS devices to authenticated pay-TV customers. The NBC-owned network will make the second season premiere of Brew Dogs available – one week prior to its June 25 broadcast – on the new app as well as on esquiretv.com and YouTube.
Despite subscription streaming services like Netflix and Amazon ramping up its original premium content, people still prefer to watch free video through YouTube. The Wall Street Journal reports YT accounts for 48 percent of the time people spent watching online video, according to a March 2014 survey by nScreenMedia. Netflix scoops up 22 percent, while eight percent uses a combination of Hulu Plus and the free Hulu service. Premium channel sites or app followed at seven percent, and Amazon Prime with six percent.
The Cynopsis BIG Digital Monetization Summit is fast approaching, and to gear up for the June 19 event, Cynopsis is sitting down with panelists for one-on-one conversations. First up is the summit’s morning keynote speaker Kathleen Grace, who’s the Chief Creative Officer of Discovery Communications, Ron Howard and Brian Grazer’s New Form Digital Studios. By the way, you can register for the event at http://www.cyndigitalmonetization.com/.
What digital trend is most interesting to you as the Summit approaches?
The strong growth in mobile traffic and video consumption on mobile is top of mind. It sneaks up on you, and I didn’t believe it until I realized that the first ten minutes of my day are spent in my bed watching videos on my phone. However, I’m ready for the era of "views" as the only metric to be over. We have to get more sophisticated in our measurement of success. It’s not enough for your audience to watch you. They should love you. Then they’re more than eyeballs. They’re fans.
With a nod to Twitter, describe the current digital environment in 140 characters or less.
Infinite channels. Infinite audience. Infinite potential.
What do you see as the biggest obstacles confronting content creators, brands and advertisers?
For content creators, the top challenge is capturing attention in a world with infinite content. When it comes to brands and advertisers, authentically connecting with your audience and building a real sense of community are challenging – but not insurmountable.
Do you expect we will see more branded series, or do you see brand marketing expanding elsewhere?
We’ll probably see a bit of both, but eventually brands will need to find partners to help them tell stories that speak to their audience. Over time, I expect we’ll see fewer "traditional" branded series. Instead, there will be and more story-driven content.
There was a substantial amount of new series presented at the NewFronts this year. Do you see this as the key strategy going forward? Or do you see something else evolving?
I’m excited to see the new series. I’ll be even more excited to see them all return. But the cadence of an annual NewFront feels very old school in the fast-paced world of the Internet; shows and strategy can evolve as quickly as the audience does.
What are you hoping to learn from the Cyn Digital Summit?
To gain a deeper perspective by listening the concerns of media buyers, agencies and brands. I’d love to better understand their biggest obstacles, how they’re trying to tackle them and how we can work together.
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Coca-Cola found a way to help people break the ice with a "friendly twist" in its latest ad-gone-viral. To do so, the soda company designed a new bottle cap that can’t be opened until it’s connected it with another bottle. Coke then introduced the cap to a group of people who desperately needed a conversation starter: incoming college freshman. Check out the charming ad that hit more than 2.5 million views at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
06.02.14
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