05/30/17: Research: Publishers often fulfill bare minimum of viewability requirements

A CYNOPSIS MESSAGE FROM PHUNWARE

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CynopsisDigital

Good morning. It’s
Tuesday May 30, 2017 and this is your your first early morning
Digital briefing!

TODAY’S CODEBREAKER

Jailbreaking: The phrase jailbreaking refers to removing restrictions imposed by the manufacturer or operator of a smartphone or other electronic device, in order to install unauthorized software. The phrase is most frequently used to refer to Apple devices.

TOP NEWS

No SVOD service can hope to succeed in nearly 200 countries without greenlighting a whole lot of local-language content. Next up for Netflix is a Turkish-language original series, the first in the company’s history. A historical drama set in Istanbul, the series is inspired by the legends and history of the Ottoman Empire, according to a statement from Netflix. The show doesn’t have a title just yet. Netflix originally launched in Turkey in mid-2016.

ADVERTISING

Viewability isn’t always all it’s cracked up to be. According to
data
from Integral Ad Science, 57 percent of display ads were in bire for only one second last month. IAS, a fraud and viewability specialist, also found that the average length that a desktop display impression was in view fell from 9.8 seconds in May 2016 to 7.7 seconds this month. “There is not a ton of incentive for publishers to try and make impressions last longer than the viewability standard,” Travis Lusk, VP of analytics at IAS, told Digiday. “If they achieve one second, they get paid the exact same amount as they would if they deliver eight seconds.”

A CYNOPSIS MESSAGE

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Enter
the Best Places to Work in Media to find out! It’s a great opportunity for organization heads to improve day-to-day operations and workplace environment.

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PROGRAMMING + CONTENT ACQUISITIONS

Youth Tencent
, part of the social media and games division of Chinese tech and media giant Tencent, has been rolling out a new online movie production initiative. One notable bit of news: Fox International Productions – an offshoot of Twentieth Century Fox – is taking part in the project, along with Sina Entertainment and iQIYI. Called the Flying Wings (aka Bi Yi) slate, the project is made up of ten films, 7 of which have already wrapped production. The films, geared toward younger viewers, are all helmed by young filmmakers (average age: 30). All ten movies are slated to be broadcast exclusively on the iQIYI video streaming platform in the second half of this year.

PARTNERSHIPS + DEALS

Snap Inc.
owns more than just Snapchat. As first reported by BuzzFeed, the company has acquired Ctrl Me, a drone startup based in Venice, California. BuzzFeed reports that Snap paid less than $1 million for the company, hiring CEO Simon Nielsen and snatching up the company’s assets and equipment. According to Variety, the acquisition actually took place in late 2016. The trade pub notes that the company wasn’t actually building its own drones; rather, it resold other company’s drones, custom-rigging them to carry high-end cameras.

PLATFORMS, APPS + DEVICES

AccuWeather
is expanding its digital footprint. The weather forecaster has launched a new app for Android TV, Google’s online services and video platform for smart TV and TV-connected devices. The app features a variety of weather videos and forecasting features. AccuWeather had already offered apps for Android phones and tablets.

SOCIAL MEDIA

Facebook
just changed its commercial policy, prohibiting the sale of devices that facilitate piracy. The change was first reported by The Drum. The new policy appears to be primarily aimed at Kodi-based devices that use software allowing unlimited access to piracy-streaming services. Kodi – a free, open-source media player software application – has become particularly popular with pirates, who have taken to modifying the software’s code to allow illegal streaming. It appears that some Kodi-enabled devices are still listed under Facebook’s Marketplace section; in other words, the ban hasn’t been fully enforced just yet. Facebook
confirmed
the policy change, and also said that it’s updated its advertising policy to ban ads for illegal devices and streaming services.

RESEARCH

Traditional TV is still dominating total TV share of screen, according to Nielsen’s fourth quarter comparable metrics report. But a not-insignificant portion of that viewership came through digital devices. According to Nielsen, the total TV share of gross minutes viewed in Q4 was 92.4%. 82.1% of that came from traditional viewing, while 10.3% came via connected TV devices like Apple TV, Roku, gaming consoles and connected DVD players. Nielsen said that adult TV viewers watch TV for an average of 5.6 of 7 days per week. For connected TV, it’s 4.1 out of 7 days.

EXECUTIVE MOVES

Another one bites the dust. Tidal, the music subscription service founded by rapper Jay-Z, has lost its third CEO in the past three years. Jeff Toig, who became CEO eighteen months ago, has left the company, Tidal confirmed. The company says that it will announce a new CEO “in the coming weeks.” Billboard was the first to break the news, noting that Toig actually left the company in March.

UPCOMING

DIGITAL PROGRAMMING

… for the week of Monday,
May 29

, through Sunday,
June 4

– People Now at
People.com
, Monday-Friday at 8:30a ET and 11:30a ET. Guests include chef and TV personality
Marcela Valladolid
(Food Network’s Mexican Made Easy and The Kitchen), rapper Nelly, and actress Susan Sarandon (FX’s Feud: Bette and Joan)

– Acorn TV: Season 2 of Australian drama series 800 Words debuted Monday, May 29

– Netflix: Season 2 of Netflix animated series F Is for Family debuts today, May 30

– Netflix: Season 5 of House of Cards debuts Tuesday, May 30

– Netflix: Sarah Silverman A Speck of Dust, a new comedy special, debuts Tuesday, May 30

– Seeso: Season 3 of Bajillion Dollar Propertie$ debuts Thursday, June 1

– Seeso: The Cyanide and Happiness Show returns Thursday, June 1

– Netflix: Season 2 of Flaked debuts Friday, June 2

– Netflix: Sci-fi/thriller film Lucid Dream debuts Friday, June 2

– Amazon Video: Long Strange Trip, a six-part Martin Scorsese-produced documentary about the history of The Grateful Dead, premieres Friday, June 2

TRIVIA

Actress and comedian Amy Sedaris has had roles in two Netflix original series, as well as one Netflix original film. What are they? (Email
[email protected]
with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Aside from The Get Down, there’s one other series that was canceled by Netflix after airing for only one season. Which show was it? Answer: The Killing. Kudos to Carrie Stern-Hulu/CA, Lorrie Shilling/CA, Dan Haberer-Creo Entertainment/CA, and Susan Roberts-Nickelodeon/NY

A CYNOPSIS MESSAGE

Hear from Hulu, 22squared, Quigley-Simpson, NBC and more at the

Cynopsis Measurement & Data Conference

August 3 |Dream Downtown, NYC |11:30AM – 4:00PM

Despite all the chatter and change about ad loads, undefined currencies, metrics and more, there has yet to be a smart, focused conversation on where we are (and aren’t) and the necessary steps to get there. This conference is that conversation.

Seating is limited, so be sure to
register your team
today

DIGITAL SPOTLIGHT

Netflix
’s House of Cards returns for its fifth season today. Check out the trailer
here
.

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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JOB OPENING:
VP, CREATIVE DIRECTOR/NFL/Culver City CA:
Lead talented group that is charged w/managing Advertising, On-Air Promotions, Graphic Design, Brand/Voice. 12-15 years in exec creative role at a media org, network or creative agency. TV exp a must. Full info/apply
HERE
(6/6)

JOB OPENING:
DIGITAL & SOCIAL PRODUCER/Animal Planet/NYC:
Stellar dig/social producer to execute creative vision for APL websites & social accnts. Create dig orig series & build aud engagement, track analytics & integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST.
Apply.
(6/6)

JOB OPENING:
MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA:
Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply
HERE

(6/6)

JOB OPENING:
AFFILIATE & PARTNERSHIP MARKETING/NYC:
Resp for dvlpmnt/implementation of promos & cross-platform mrktng initiatives that target affiliate’s & partner goals incl multi-platform campaigns that elevate the Music Choice brand. 4+ yrs Affiliate Mrktng, Cable, Cell &/or Proms exp. Direct Job Post:
HERE
(6/6)

JOB OPENING:
SR MGR, LEGAL & BUSINESS AFFAIRS/AMC Networks/NYC:
5+ yrs of legal exp in trademarks & copyrights. Exp w/acquistion/licensing deals for content a +. 3+ yrs exp in a top nat’l or intern’l corp req’d. Strong academic credentials, a J.D. degree is pref’d. Full info/apply
HERE
(6/6)

JOB OPENING: SR ANALYST/A+E Networks/NY:
Engage in audience discovery, data mgmt & data activation to support addressable media strat for A+E brands on dig platforms. Full Info/Apply HERE

(6/6)

JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/Serino Coyne/NYC:
Min 18 months digital media planning/buying and/or paid search exp a must for an individual who is enthusiastic, collaborative and detail-oriented. Google AdWords, Bing Ads, and/or Facebook Ads exp a +. Full info/apply
HERE
(6/6)

JOB OPENING:
SPONSORSHIP SALES esports/NYC:
Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes:
[email protected]
(6/6)

JOB OPENING:
GROUP VP- HUMAN RESOURCES/DISCOVERY/LA:
Strong influencer & coach to drive the dev/implementation of all people strategies for a wide portfolio of Discovery Nets, Biz Affairs, Prod Mgt, Studios & lead HR role for OWN. Strategic member of client leadership teams. 15+ yrs exp, pref media industry.
APPLY
(6/6)

JOB OPENING:
DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY:
Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply
HERE
(6/6)

JOB OPENING:
ACCOUNT EXECUTIVE/WME-IMG/NYC: Responsible for supporting our clients esports portfolio. Assist with daily mngmnt of client’s esports sponsorship initiatives. Min 1-3 yrs of agency or client-based sponsorship acct mngmnt exp (specific to sponsorship mktg, event mktg) Full info/apply
HERE
(6/5)

JOB OPENING:
LEAD ACCOUNTANT/Comedy Central/NYC: Seeking freelance lead accountant versed in PSL to start immediately on The President Show. 3-5 years of Accounting experience req’d. Please send inquires to
[email protected]
(6/5)

JOB OPENING:
DIRECTOR DEVELOPMENT/Investigation Discovery/MD: Powerhouse devel mind to create/conceptualize high caliber ID series/specials/stunts. Comm & coordinate w/internal & external parties. 7+ yrs exp, Some exp in true crime req’d.
Apply.
(6/5)

JOB OPENING:
POWERHOUSE ON-AIR PROMOPRODUCER/WRITER/DIRECTOR/TCM & FILMSTRUCK/ATL:

Seasoned Player/Coach needed for 2 acclaimed movie brands. Min 6-8 yrs promo prod exp in entertainment, brdcst or cable TV w/4-5 yrs conceptualizing/writing/prod promos for multiple platforms. Full info/apply
HERE

(6/5)

JOB OPENING:
AD SALES ASST/FUSE Media/NY:
Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply
HERE
(6/3)

JOB OPENING:
AD SALES ASST/FUSE Media/Chicago:
Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply
HERE
(6/3)

JOB OPENING:
ANALYST, DIGITAL ANALYTICS
/CNBC:
Passionate, motivated candidate for Digital Analytics team. Synthesize user data to provide actionable insights to key stakeholders. Partner w/teams across orgnztn, incl IT, Product, & Edit to understand stakeholder needs, devise measurement plans & report on site & feature performance. Apply
HERE

(6/3)

JOB OPENING:
SALES PLANNER TV/DIGITAL/GSN TV/Santa Monica:
Hybrid role Sales assistant/planner. 2+ yrs’ experience. Advanced training in Powerpoint, Excel, bus writing; Familiar with Wide Orbit; BA Degree. Send res and CL [email protected]
(6/3)

JOB OPENING:
DEVELOPMENT EXEC:
For short-term project w/potential for more. Established NY prodco. Generate ideas, find talent. Proposal writing a plus.
[email protected]
(6/2)

JOB OPENING:
SR PLANNER/Z LIVING cable network/NYC:
Immediate opening. Create/maintain sales plans, assisting AEs & SVP w/ sales presentations & projects as needed. 5 yrs’ exp at a nat’l cable network, w/min 3 yrs in a planner position. Exp w/Wide Orbit creating plans pref’d. Resume/cover: HERE (6/2)

JOB OPENING:
BROADCAST/IT Engineer/NBCU/East Coast:
Support day to day broadcast television, digital and IT/IP operations, Assist with implementation of software upgrades and system expansions, perform periodic maintenance. Full info/apply HERE (6/2)

JOB OPENING:
ANALYST-PRICING & PLANNING/Marathon Ventures/NYC:
Work directly w/heads of sales & pricing to identify key revenue drivers in Direct Response TV AdSales. Must be detail-oriented w/strong data, excel skills. Resumes/Info: HERE (6/2)