CYNOPSISDIGITAL
05.27.14 Good morning. It’s Tuesday, May 27, 2014, and this is your first early morning digital briefing.
Fullscreen is developing its own version of Hulu and Netflix, according to TubeFilter. The new subscription-based video service would enlist both YouTube and other creators as well as content within and out of the Fullscreen network. There is no word yet on when the service will go live, but the company’s Head of Content Ashley Kaplan says they are currently securing comedy programming for the service. Fullscreen has 3.2 billion monthly views across its channels, and is known for YT celebs The Fine Bros and Grace Helbig.
Dish Network will now offer free six-month Netflix subscriptions to new customers that choose to include the Hopper video recording with its pay-TV service. Other cable providers like Suddenlink Communications, RCN Telecom Services, Atlantic Broadband and Grande Communications, have already signed deals with the streaming service to include it in TiVo DVRs. Dish is rumored to release its own web video streaming service by the end of the summer.
A CYNOPSIS MESSAGE
June 19 | 10 on the Park, NYC | Sponsors: FreeWhee, YuMe & Hiro A sampling of the powerful line-up of speakers:
Carolyn Johnson, Head of Media Solutions [Google]
Steve Kraus, SVP & Chief Insights Officer [Ipsos MediaCT]
Paul Kontonis, SVP, Strategy, [Collective Digital Studio]
James Rooke, General Manager, Business Solutions [FreeWheel] View the complete list of speakers & register: http://www.cyndigitalmonetization.com/.
CONTENT MEDIA
Netflix may adapt the 2001 cult classic Wet Hot American Summer into a 10-ep series. Variety reports that the movie’s original creators, David Wain and Michael Showalter, would executive produce and also bring back some of its original stars such as Bradley Cooper, Amy Poehler and Paul Rudd.
VH1 launched its first scripted web series, Inside the Arena, as a companion series to its scripted drama Hit the Floor. Kicking off yesterday, the HTF cast took over Instagram leading up to its second season premiere on VH1.com and the VH1 app. The Wrap reports Hit the Floor was the top scripted cable series among the 18-48 demographic last summer, with 1.9 million viewers.
Multi-channel network Machinima launched 12 episodes of the live-action adaptation of Street Fighter: Assassin’s First on Friday. The show is based on the Capcom video game, and is the first major production for the network since bringing on its new CEO, Chad Gutstein, in March. Honda is sponsoring the series.
As announced at this year’s Digital NewFronts, Vice is officially launching Vice Sports in June. New, however, is the info that Vice Sports will take over YouTube‘s sports channel The NOC, initially created under YouTube’s Original Channels Initiative before being shut down. The NOC will transfer its 266,000 subs to Vice Sports.
In time for the French Open, the Tennis Channel is serving up a new app that not only offers pay-TV subs TV Everywhere access, but also a subscription based video-on-demand service open to anyone. "This new hybrid model allows TV networks to offer additional programming that can’t be accessed elsewhere in a way that doesn’t ask distribution partners to go out of pocket or commit valuable linear channel capacity," Tennis Channel’s SVP and Head of Digital Adam Ware told Cynopsis. "It allows brand-passionate consumers to choose whether or not they want to pay for upgraded content that is available via digital subscription alongside a TV Everywhere platform." The new offering includes 300 live matches not shown on the channel, archived episodes from programs Tour Guide and Tennis Channel Academy, live highlight clips and more.
Let us know what you think in the Cynopsis poll: Which canceled comedy should have been saved? Vote on Cynopsis.com.
BrightRoll is ramping up its ability to target mobile audiences through a partnership with eXelate and Precision Market Insights from Verizon. BrightRoll will now have access to eXelate’s 800 million consumers, and Verizon will provide data on audience segments through its 4G LTE wireless network. The deal is similar to the previously reported one made with BlueKai.
Viacom released a study on Friday showing that TV Everywhere use increases TV viewing overall by 64 percent. The results of TV Here, There, (Not Quite) Everywhere came from online surveys of more than 1,300 Viacom viewers ages 13-49, and 600 viewers from ages 2-12. Other major takeaways: 93 percent say they are more likely to stay with pay-TV provider due to TV Everywhere services, and the top issues with a TVE service is loading/buffering (24 percent) and crashing/freezing (23 percent).
What’s behind the incredible resurgence of the historical miniseries? Find out here.
A CYNOPSIS MESSAGE
How to Maximize Tune In, Brand Engagement & Revenue Through Licensing
Thursday, May 29, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now Speakers Include:
Erin Dippold – VP, Consumer Products {DHX Media}
Kirk Bloomgarden – SVP, Global Consumer Products {Saban Brands}
Greg Economos – SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein – SVP Industry Relations and Information {LIMA}
Manuel Torres – SVP Global Toys and Publishing {Nickelodeon}
YouTube previewed some updates and new features on its YouTube Creators channel last week. The video highlights a new app for creators to help manage channels from mobile devices, a platform for crowdfunding campaigns, and a service to create video captions. Check it out at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
05.27.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits & gen finance ops. Res/cvr: HERE (6/3) [email protected]
JOB OPENING: DIR, PARTNERSHIPS/CNBC/East Coast: Identify and prioritize potential strategic audience development and distribution partners for CNBC Digital Apply HERE (6/3)
JOB OPENING: SALES DIR/NEULION/NY: Create/mng sales pipeline to mng customer lead intake/outbound activity. Media/ Ent/Sports dig media req’s knwlg a must. 5-7 yrs increased resp Sales – delivering video publishing & dist solutions. Resume: HERE (6/3)
JOB OPENING: DR AD SALES ASST/UP TV/NY: Recent college grad to asst DR ad sales dept. Previous ad sales/adv internship exp +. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: [email protected] (6/3)
JOB OPENING: MGR, STRATEGIC MARKETING/NBCU/NY: Develop proposals in response to RFPs & manage multiplatform campaigns for USA. 5+ yrs integrated mktg exp in broadcast media/agency. Digital exp a must. http://bit.ly/1iEAsDW (6/3)
JOB OPENING: RESEARCH DIRECTOR/NYC: Lead research for Sprout. Rsch systems expert & strong presenter. Exp with Nielsen required. 8+ yrs exp in media rsch a must. Exp w/kids tv a plus. APPLY: HERE (6/3)
JOB OPENING: VP CREATIVE/CREATIVE SERVICES/BET Networks/NY: Work w/creative team to dvlp effective high level creative within brand/budget. 10-15 yrs creative svc, on-air promo & prod exp cble/brdcst envir. More info/apply HERE (6/3)
JOB OPENING: DIR PRGM SCHED/UP TV/ATL: Dev & implement prgrm sched. Use rsrch data, big picture thinking. Attn to details. 7+ yrs exp. in prgrm planning & sched. Exp. w/prgrm mgt systems a +. Self-starter & strong org skills. Res: HERE [email protected] (6/3)
JOB OPENING: STAFF ANALYST/CROWN MEDIA FAMILY/LA: Provide analytical support to Finance, Bus Dev and HR. Develop financial and business forecasts. BS req and Min 3 yrs exp. Apply HERE (6/3)
JOB OPENING: DIR MEDIA PLANNING/FX Networks/LA: Mng media metrics; track/analyze linear ntwrks/non-linear platforms. Dvlp/present on-air & digital media strat. 7+ yrs exp plan’g & placement of broadcast/cable/digital media. Apply HERE (5/31)
JOB OPENING: PROGRAMMING RSRCH/Discovery/MD: Develop performance tracking, topline reports, primary rsrch planning & reporting, work w/Dir. to dev strategies.Exp w/Nielsen, StarTrak, Npower. Sr. Analyst/Mgr level 3+ yrs exp. Apply HERE (5/31)
JOB OPENING: ASSOCIATE ACCOUNT EXEC/GSN TV NY: Associate Account Exec; 2+ yrs sales/affil.mktg exp. Sales support, affiliate trainings, subscriber acquisition and retention campaigns. Send res & CL to: [email protected] (5/31)
JOB OPENING: DIR MKTG/FX Networks/LA: Proven creative strategist to oversee development and execution of marketing and media campaigns. 7+ yrs exp mktg/TV/theatrical/ad agency. Apply here: http://bit.ly/1oSSB3C (5/31)
JOB OPENING: DIR, DVLPMNT & ORIG PRGRMNG IFC/NYC: Oversee creative dvlpmnt show execution, casting, showrunners, script dvlpmnt, notes process, pre & post production, final show delivery. Cable network & exp in comedy/alternative Prgrmng space highly desired. Submit res HERE (5/30)
JOB OPENING: KID SERIES MKTG LEAD/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution. 10+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency. Full info apply HERE (5/30)
JOB OPENING: KID SERIES MKTG SPECIALIST/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution 3+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency Full info apply HERE (5/30)
JOB OPENING: DIGITAL SALES PLANNER/OWN Digital/Oprah.com/NYC: Team oriented sales professional wanted! Help w/RFPs, ensure campaign’s success & client satisfaction. 2+ yrs media sales exp. Apply at: http://careers.own.tv/ (5/30)
JOB OPENING: NON-SCRIPTED REALITY TV ATTORNEY/VH1/Santa Monica: Draft/negotiate complex deals/agreements involving dvlpmnt & prod of TV programs. 5+ yrs exp. as lawyer. Full info/apply HERE (5/29)
JOB OPENING: IT RELATIONSHIP MGR/AMC/NYC: Participate in execution of all IT projects to ensure the deliverables meet the bus. criteria. Provide single point of contact between IT & business for IT related issues. Full info/apply HERE (5/29)
JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/MTV/NYC: Conceptualize digital & convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands, either as clients or partners. Full info/apply HERE (5/28)
JOB OPENING: INTERACTIVE CREATIVE DIR/NBC NEWS MKTG/NYC: Execute multi platform mktg campaigns. Min 7 yrs interactive creative & copywriting exp needed. Apply HERE (5/28)
JOB OPENING: DIGITAL ASR/Discovery/NYC: Consultative sales professional to support Director/AEs. Help drive revenue+ native advertising solutions for Discovery’s Digital Networks. 3+ yrs ad sales exp. Apply HERE (5/28)
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