05/28/19: Cynopsis Media Tech Update

Cynopsis MEDIA TECH UPDATE

Good morning. It’s Tuesday, May 28, 2019 and this is your first Media Tech Update. Join us next and every Monday morning!

Apple introduced a new technology that allows attribution of advertising clicks, while protecting user privacy. In a blog post, John Wilander, a security and privacy engineer on the WebKit team at Apple, wrote that the approach does not allow the cross-site tracking of users, but does provide a way to measure the effectiveness of online ads. The technology “is built into the browser itself and runs on-device, which means that the browser vendor does not get to see what ads are clicked or which purchases are made,” said Wilander.

Nvidia announced a new line of laptops aimed at creative professionals, to will compete with the 15-inch MacBook Pro. The 17 laptops will be equipped with Quadro RTX 5000, 4000 or 3000 GPUs or GeForce RTX 2080, 2070 and 2060 GPUs, and the company claims they can perform up to seven times faster than the MacBook Pro. Starting price: $1599.

TiVo Corporation announced that its TV Viewership Data is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes, enabling advertisers to supplement anonymous household viewership data with additional insights around demographics, consumer preferences and behaviors, and provides contextual audience insights. The Kantar ad data allows customers to know both the programming viewership as well as the advertising viewership across millions of U.S. households, and the Drawbridge Identity Graph enables customers to link viewership data with associated mobile ad identifiers.

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Nearly one in every 100 ads in 1Q19 was impacted by a malicious or disruptive ad, according to a report by ad security company Confiant, which said some supply-side platforms are 67 times as likely to deliver a malicious or disruptive ad, and more than 60% of in-banner video ads and 60% of security issues came from just three SSPs. Confiant also noted a higher rate of malverting attacks on weekends and holidays.

Best Buy canceled pre-orders for the Samsung Galaxy Fold phone. While the retailer called the device “one of the most beautiful pieces of mobile engineering in a long time” on its customer support page, “a plethora of unforeseen hiccups” led to the cancellation call. The phone’s release date has been delayed since design flaws were noted by early reviewers.

Starting June 25, support for the Xfinity On Demand app will end on TiVo. “The current platform connecting your TiVo to Xfinity On Demand runs on an out-of-date technology that cannot be upgraded or updated,” Comcast told customers. The companies have skirmished over a patent dispute since a licensing deal expired in 2016; TiVo most recently filed a patent complaint against Comcast this month.

In August, YouTube will change the way it displays channel subscriber counts. Currently, YouTubers’ subscriber counts are visible on their page, with real-time updates to the numbers; with the update, only creators will have access to their precise subscriber counts. Third party like social media analytics platform Social Blade will no longer be able to offer live subscriber counts, which have come into play during social media feuds like the recent one between James Charles and Tati Westbrook.

Chinese tech firm Huawei has been cut off from access to the latest versions of the Android mobile phone operating system, announced Google, amid Trump administration concerns that Huawei enabling the Chinese government to use its equipment to spy. “Huawei will only be able to use the public version of Android and will not be able to get access to proprietary apps and services from Google,” said Google. Also cutting ties with Huawei are ARM, Intel, Qualcomm and Broadcom and the SD Association.

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GOING OVER-THE-TOP

As Disney, WarnerMedia and NBCUniversal prepare to launch new streaming services, Hub Research released it Best Bundle survey, in which 24% of respondents said they felt they had too many online TV subscriptions. That’s up from 14% in 2018. But while one third of those surveyed said they would drop at least one subscription before adding a new one, 64% said they’d keep all their subs even if they add a new service.

A recent report by eMarketer estimates that there will be more than 29 million cord cutters in 2019 and more than 27 million cord-nevers. Linear OTT users say they are as satisfied as cable TV subscribers, according to the report. A study by ZypMedia revealed that nearly half of consumers are tuning in to local or free ad-supported streaming services – 47% and 46%, respectively. The study was conducted by The Harris Poll, which surveyed more than 2000 U.S. consumers.

The OTT monitoring and compliance technology market will get a considerable lift from streaming video service growth over the next five years, according to Frost & Sullivan, which predicts the market will expand at a compound annual growth rate of 15.8% – from $62 million to $149.7 million by 2024. The increase will be driven by demand for broadcast-quality streaming video – which opens opportunities for vendors. “OTT/TV Everywhere (TVE) vendors tend to develop M&C solutions in-house during the R&D phase and then seek third-party vendors to scale up for operations,” noted Robert Cavin, industry analyst at Frost & Sullivan. “Companies will also highlight the value of providing high-quality OTT M&C solutions to reduce churn by increasing quality of service. These solutions can be offered both individually and as part of a total OTT solution.”

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SOCIAL MEDIA

YouTube ads are getting longer, according to a report from MediaRadar. Analyzing video ads from January 2018-February 2019, MediaRadar found the percentage of six-second ads dropped by 20%, to 16.5% of all ads, while the number of 30-second ads rose by 19%, to make up 24% of all ads. “It signifies that long-form digital video content still has a crucial role to play; possibly because longer video ads prove more effective, as they allow for more information to be conveyed,” said Todd Krizelman, CEO of MediaRadar.

Facebook drew criticism for not taking down (as YouTube did) a doctored video of House Speaker Nancy Pelosi that made it appear she was slurring her words at an event. Facebook reviewers did acknowledge the video as false, and the social media giant reduced its distribution and added an explanatory article in news feeds where it appeared,

Instagram’s long-form video platform, IGTV, announced it will now support horizontal as well as vertical video. When it launched last June, the platform didn’t allow landscape uploads, but found creators are averse to shooting in a format that’s difficult to reuse. “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015,” said the company. “It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”

Snapchat scrubbed X-rated AR lenses that adult entertainment company Naughty America distributed on the service to promote its business. However, the studio continued to distribute the source files that allow Snapchat users to build X-rated lenses of their own. Naughty America CEO Andreas Hronopoulos told Variety he understood the lenses to be in compliance with Snapchat’s policies – an argument that didn’t hold water with Snapchat, which took down Naughty America’s account.

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MARKETING MGR/CLEAR CHANNEL OUTDOOR/NYC: work closely w/sales team to develop and lead dynamic media presentations to grow our client partnerships across the NE region NY specific. 3-5 yrs mktg and/or Advertising experience. Media experience preferred. Full info and apply HERE (6/11)

WRITER/E! People’s Choice Awards (E!)/Universal City: Write daily articles for PCA’s website on E! Online. Voting preparation in coord w/mktg on categories, celebs selection, voting tool entry & updating nominee’s lists. Min 1yr prior writing and/or editing exp pref an online ent news org. Strong knwldg pop culter ent news. Full info HERE (6/7)

MEDIA MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Responsible for building/managing relationships w/existing & potential media partners that will help us drive impact for Ad Council’s 40+ social impact campaigns. Prospect new business w/a focus on growth areas such as streaming audio, OTT & new video platforms etc. Full info/apply HERE (6/6)

SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Send Resume: HERE (6/6)

SR SYSTEMS ENGINEER/GSN/SM: 8+ yrs. Active Directory, Azure, VMWare, Veeam, Office 365, Power Shell, OS: Server 2012, 2016, Windows 10, Mac OS, Storage Area Networks, telephony, network routing, and switching, OS and network security. Lead and mentor other Engineers and IT staff. Full info and to apply HERE (6/5)

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FREELANCE STRATEGIC PLANNING & OPS COORDINATOR/Nickelodeon Velocity/NY: Support VP in all strategic planning ops, communications & training initiatives for Nick team that dvlps custom mktg campaigns for Advertising partners. Proactive/strategic thinker with excellent comm skills. 2-4 yrs of mktg or strategy plan’g exp. Full info HERE (6/4)

INVENTORY & PLANNING MGR/Katz Networks (Bounce, Court TV, Escape, Grit, Laff, Brown Sugar) /NYC: Support VP, Pricing, Planning and Inventory w/all things related to inventory & managing the day to day business processes & sales assistants & planners. Min 5-7 yrs exp including; sales planner exp and/or Inventory mngmnt and commercial operations. Full info HERE (6/4)

SALES DIRECTORS/VideoAmp/NY/LA/Chicago: Experts needed to identify opportunity, articulate value & close deals that deliver value to clients & VideoAmp a must. Dedication to value-based solution selling & delivering value for clients. Exceptional track rec for breaking into & building major acct relationships. Full info HERE (5/31)

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BRAND DIRECTOR/NBC 7 & TELEMUNDO/San Diego: Ensure all platforms are consistent with the overall voice and tone of our stations’ images. BA deg or equivalent work exp. Min 5 yrs of mktg, brand development, or creative prod exp. Working knowledge of editing platforms, final cut pro. Full info HERE (5/31)

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PROJECT MGR, SHORT FORM, SOCIAL & INTERACTIVE CONTENT/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)

DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/29)

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