05/26/20: FX renews What We Do in the Shadows for season three


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Cynopsis Medias First Morning Read
Tuesday May 26, 2020

Today’s Premieres
ABC: The Genetic Detective at 10p
NBC: America’s Got Talent at 8p, World of Dance at 10p

Today’s Finale
ID: Raw Terror at 10p


FX renewed What We Do in the Shadows for a third season. The vampire comedy’s current second season is averaging 3.2 million total viewers across platforms through the first six episodes, up 25% from season one.

HBO is taking $1 million from funds budgeted for Emmy events to make a donation to the Mayor’s Fund for Los Angeles Emergency COVID-19 Crisis Fund. “We are proud to make this contribution from HBO instead of using it for our traditional Emmy party and FYC events,” said Casey Bloys, President, HBO Programming. Not that the company is is giving up hope for an awards haul. “I am tremendously proud of all of our shows in Emmy contention this year, and I am hopeful they will receive the recognition I believe is richly deserved for all of our talented collaborators, in front of and behind the camera,” said Bloys.

Political comedy Irresistible, directed by Jon Stewart and starring Steve Carell, Rose Byrne and Chris Cooper, will be available for rent at home starting Friday, June 26. Plans for the Focus Features film’s May 29 theatrical release were scuttled due to the coronavirus.

A federal judge dismissed One America News Network’s defamation lawsuit against MSNBC, Rachel Maddow and Comcast. OAN had taken issue over a segment during which Maddow described it as “the most obsequiously pro-Trump right wing news outlet in America” that “literally is paid Russian propaganda.” Despite using the word “literally,” it was clear Maddow was stating an opinion, said the judge, noting the host “inserted her own colorful commentary into and throughout the segment, laughing, expressing her dismay…and calling the segment a ‘sparkly story’ and one we must ‘take in stride.’” For Maddow to exaggerate the facts and call OAN Russian propaganda “was consistent with her tone up to that point, and the Court finds a reasonable viewer would not take the statement as factual given this context,” said the judge.

The NTT Indycar Series Genesys 300 race is jumping from NBC Sports to NBC, on Saturday, June 6. Practice and qualifying rounds remain on NBC Sports starting at 1:30p, with the main event shifting to NBC at 8p. “America has a thirst for live sports, so we’re thrilled to showcase the spectacular racing of the NTT INDYCAR Series in primetime on the broadcast network,” said Jon Miller, President, Programming, NBC Sports and NBCSN.

In two weeks, Cynopsis Sports will guide you through today’s sports climate and how to prepare for success in the months ahead. On Tuesday, June 9, leaders from companies such as USOC, New Balance, Pac-12, Riot Games, NASCAR, NBC Sports Group and more will break down the new ways of doing business and how these methods will shape the risks & rewards that lie ahead for all segments of the sports sector. Register for free!


HBO Max launches nationwide tomorrow, May 27, and plans for its launch campaign, “Where HBO Meets So Much More,” took a turn when the health crisis hit. “Our original vision for our launch week was to excite fans by integrating with their daily lives through physical retail partnerships and activations,” said Jason Mulderig, SVP Brand Marketing, HBO and HBO Max. “Following stay-at-home orders, we quickly pivoted to partners who could create similar experiences in a safe way for consumers to enjoy from home.” Now on offer are curated, complimentary food, drink, fitness classes and family-friendly activities from Blue Apron, obé Fitness, Bluestone Lane, Best Friends Animal Society, FreshDirect, and Van Leeuwen Ice Cream.

Speaking of, HBO Max originals in June include kids’ adventure competition series Karma, the Adventure Time: Distant Lands BMO special, the third season of the comedy Search Party, and the second seasons of Doom Patrol, Esme & Roy and Summer Camp Island. Blockbuster movies will include Ad Astra, Ford V. Ferrari, horror film Doctor Sleep and The Good Liar.

Pluto TV reports its number of active users jumped 55% in March versus a year earlier, to 24 million. Launched in 2014, it took a few years for the AVOD to find its sweet spot, CEO Tom Ryan told Forbes. “While mobile is an important part of what we do and web is something we offer, we only really started to build a compelling business once we moved across to traditional TV. Advertisers have, in many cases, been moving dollars from traditional TV to streaming or the internet,” said Ryan. “Pluto is the best of both worlds. You’ve got the big brand-building 15-second and 30-second blocks on a big screen surrounded by premium content with the addressability and targetability of digital.”

Netflix reports 37.6 million households watched The Willoughbys in its first four weeks of release. Narrated and executive produced by Ricky Gervais, the animated comedy focuses on a family of children, convinced they’d be better off raising themselves, who plot to send their parents off on a vacation.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in with three predictions in Cynsiders.


Video advertising platform SpotX announced the expansion of its comprehensive Measurement and Attribution Suite, aimed at providing advertisers the ability to accurately attribute ad spend across video channels including CTV. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, SpotX says it can help advertisers can more accurately pinpoint the value across all video channels.

Effectv, the advertising sales division of Comcast Cable, hopes to steer car advertisers in a new direction with its Virtual Automotive Showroom. Auto makers impacted by the COVID-19 pandemic can feature their cars on a full-scale, voice-activated virtual showroom for free on Comcast’s Xfinity X1, and customers can explore new vehicles on their television by saying “Auto Showroom.” “The automotive industry is facing challenges they’ve never seen before,” said Melanie Hamilton, Head of Enterprise Sales for Effectv. “We created the Virtual Automotive Showroom as a way to help Tier 1 automotive brands during this difficult time.”

You’ve got 48 hours: Is your team making strides in the adtech community? Cynopsis wants to spotlight the campaigns, strategies and platforms spearheaded by your company for the first ever Cynopsis Adtech Awards. View categories here and be sure to enter your work before Thursday – May 28.

Cynopsis wanted to know: are companies in the media industry doing everything they can to attract + keep talent?

Cynopsis conducted a workplace satisfaction survey earlier this year, and the good news is that employees are generally satisfied with their jobs. That being said, which factors contribute to that satisfaction? Read the report to find out (it’s free)!


Netflix renewed Spanish boarding school drama Elite for season four. Mina El Hammani, Danna Paola, Ester Expósito, Álvaro Rico, and Jorge López will be leaving the show, while Itzan Escamilla, Miguel Bernardeau, Arón Piper, Omar Ayuso, Claudia Salas and Georgina Amorós are reprising their roles.

Tuca & Bertie got a season two pick-up by Adult Swim. The animated comedy about the friendship between a toucan and a songbird was canceled by Netflix last year.


AXS TV’s Final 24 explores the events around 14 notorious deaths, starting Wednesday, June 3 at 9p. Another series makes its debut on the net when 10-part docu-series The 1960s Rediscovered kicks off Sunday, June 7 at 9a.

Fan-favorite couples are back for a new season of TLC’s 90 Day Fiance: Happily Ever After?, launching Sunday, June 14 at 8p.

Nat Geo’s Barkskins, which premiered May 25, follows a group of outcasts and dreamers battling to escape their pasts while navigating the brutal frontier hardships of the New World. Nat Geo’s EVP of Global Scripted Content & Documentary Films Carolyn Bernstein talked to Cynopsis about how the production team ensured a show set in the 1690s would be authentic – and why the story is so relevant today – in Cynsiders.


ABC News and National Geographic will join forces for a two-hour, global live streaming and television event covering NASA and SpaceX’s mission to the International Space Station on Wednesday, May 27. Launch America: Mission to Space Live launches at 3p on ABC News live and Nat Geo, with live coverage continuing on Thursday, May 28 when the spacecraft is expected to dock with the ISS.

TechCrunch’s annual Disrupt event is going virtual for 2020, due to the impact of the coronavirus. Taking place over five days, from September 14-18, Disrupt is aimed at “helping entrepreneurs to understand our new realities in order to build hardy, innovative companies that not only weather this storm but flourish.”

Also virtual is ATX’s Television Festival, taking place June 5-7. The lineup includes sessions on HBO’s Perry Mason reboot; Hulu’s Little Fires Everywhere; HBO Max reality voguing competition Legendary; FX’s Justified, and more.


3 Ball Productions landed US rights to Belgian hit The Container Cup. The competition series testing elite athletic ability comes from Belgium’s Woestijnvis, originator of The Mole.

The Great Sports Disruption: Preparing For Success in a Post-COVID World
Virtual Event: June 9 | 1 – 5PM ET

Cynopsis’ Virtual Event brings together A-list speakers who will break down the new ways of doing business and how these methods will shape the risks and rewards that lie ahead for all segments of the sports sector. Hear from leaders at: Athletes Unlimited, Learfield IMG College, NASCAR, NBCUniversal, New Balance, Pac-12 Conference, Riot Games, United States Olympic Committee SeventySix Capital and more.



TLC’s Before the 90 Days scored a 4.10 for its Sunday, May 16 telecast, marking two consecutive weeks of a 4.0 rating or higher in Live+3 with W25-54 and net’s highest telecast in 11 years in the demo. The show was the #1 telecast across all of TV on Sunday night with W25-54/18-49 for the 6th consecutive week.

For the first time in 24 years, ABC’s World News Tonight was the season’s #1 newscast among total viewers (9.65 million, its most-watched season in 16 years), A25-54 (1.96 million) and A18-49 (1.33 million). 2020-21 was the fourth consecutive season ABC was tops in total viewers, but hadn’t led in the A25-54 demo in 12 years.

The May 15th episode of WE tv’s Mama June: From Not to Hot delivered season-high ratings among W18-49, W25-54. Among total viewers, it was the highest-rated episode since the season two finale, garnering nearly 1.5 million viewers in Nielsen Live+3 ratings. Compared to the previous week, the show was up 22% among W18-49, 19% among W25-54 and 9% among total viewers.

Broadcast Nielsen Ratings for Thursday, May 21
Show, P2+ 000s, (A18-49)
ABC: Who Wants to Be a Millionaire 5.97 (0.8), Holey Moley 4.44. (0.8), To Tell the Truth 3.77 (0.7)
CBS: Young Sheldon 5.46 (0.6), Man With a Plan 5.42 (0.6), Mom 4.84 (0.6), Broke 4.31 (0.5), S.W.A.T. 304 (0.4)
CW: Burden of Truth 0.57 (0.1), In the Dark 0.54 (0.1)
FOX: Celebrity Watch Party 1.37 (0.3), Labor of Love 0.89 (0.2)
NBC: Celebrity Escape Room 3.79 (0.8), Red Nose Day Special 1.90 (0.3)
UNIVISION: Te Doy la Vida 1.71 (0.5), Amor Eterno 2.00 (0.6), Como tu no hay 1.68 (0.6)
TELEMUNDO: Cennet 1.22 (0.3), 100 Dias Enamorarnos 0.89 (0.3), La Reina del Sur 0.68 (0.2)
Source: Nielsen, live + same day time period averages


FaceBank Group, Inc. announced it has appointed Pär-Jörgen Pärson to its Board of Directors. Pärson is an investor in fuboTV through venture capital fund Northzone, where he has been a General Partner since 2004.

This Day in History
1868 – The Senate acquitted President Andrew Johnson, one vote short of the two-thirds majority required to remove him from office.

Answer to Our Last Trivia Question
On which 1980s procedural did the wife of one lead actor and the father of the other have recurring roles? Remington Steele (1982-1987). Kudos to: Andrew Goldman-Fathom Events/NYC, Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which procedural focused on partners in a detective agency, one of whom was a retired bunco cop who had years earlier arrested the other? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Newsmax Media

Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/4)

Passionate, innovative & driven candidate to support planning, development & execution of marketing, brand building & PR initiatives for the company’s Football & Basketball clients. 5+ yrs comms, sales, superior marketing & athletic brand building skills a must. Full info HERE (6/6)

Earth Day Network/DC:
Help support the dvlpmnt/ execution of multi-channel, integrated communications and engagement strategies. 3+ yrs of communications planning and execution exp. Superior communication skills a must. Full info HERE (6/5)

Newsmax Media/NYC:
Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/4)

Newsmax Media/NYC:
Responsible for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the prod of key video & graphic elements w/guidance from the EP. 3+ yrs EP exp or overseeing newscast production. Full info HERE (6/4)

Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for TV & digital platforms. Strong understanding of Newsmax brand and talent. Strong writing & organizational skills req’d as is the ability to produce content under heavy deadline pressure. Full info HERE (6/3)

SNEAKY BIG/Scottsdale AZ:
Prepare/present client presentations. Strong communicator. 10+yrs business development & sales exp in TV and/or film industry with strong ties and relationships with broadcast vendors producers and directors. Full info HERE (6/1)

Shop LC/Austin TX: Resp for launching our Shop LC brand on new and emerging media platforms outside of just cable and DISH television. 3+ yrs of exp in advanced media sales &/or digital advertising incl online media buying, campaign management and performance analysis is a must. Full info HERE (5/30)

(PT) >>
Previous sale asst exp a must! Execute/input all client orders ensuring that they are in approved weekly programming and compliant with all client requirements. Strong customer problem solving skills and highly organized. Full info HERE (5/30)

Playstation/San Mateo CA: Build a strategy and a team of developers to evolve SIE’s marketing data infrastructure to align with and accelerate our marketing strategy for the next generation of gaming 10+yrs mktg tech exp. Full info HERE (5/29)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/28)

A + E/NYC:
Have an aptitude for data and planning as well as a salesperson’s drive? you will learn how to be a team player in a fast-paced, innovative environment. Full info HERE (5/28)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15 yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/28)

Jump 450 Media/NYC:
Dvlp big ideas for our digital mktg campaigns. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams. Full info HERE (5/28)

ABC: The Conners, The Conners, Our New Reality: A Diane Sawyer Special, The Genetic Detective [p]
CBS: NCIS, FBI, FBI: Most Wanted
CW: DC’s Stargirl, DC’s Legends of Tomorrow
FOX: Hell’s Kitchen, Gordon Ramsay’s 24 Hours to Hell and Back
NBC: America’s Got Talent [p], World of Dance [p]
PBS: NOVA, American Experience, Frontline
Telemundo: Cennet, 100 Dias Para Enamorarnos, La Reina del Sur
Univision: Te Doy la Vida, Amor Eterno, Como Tu No Hay Dos


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