05/07/21: NBC Sports is partnering with Twitch for Olympic content

Friday May 7, 2021

NBC Olympics is tapping Twitch to produce and deliver live content that will live on a new NBC Olympics Twitch channel for the Tokyo Olympics in 2021, delivering “unique programming tailored to the Twitch community,” including highlight studio shows, game-ified pre-Olympic activations, Olympic athlete interviews and Olympic-themed gaming competitions. The first interactive experience on Twitch begins the week leading up to the Olympics before the Opening Ceremony. Twitch creators and their communities will work together to “keep the Torch alive” on the NBC Olympics Twitch channel. Viewers of the torch streams will need to work together to collect items and participate in chat to fan the flame and finally “Light the Cauldron” on the day of the Opening Ceremony.

NBC Olympics and Twitch will also host a pre-Opening Ceremony party featuring Olympic-themed segments from top creators, all taking place in an innovative virtual setting. This event will lead into the Olympics-themed content on the NBC Olympics Channel and offer daily, unique Twitch-produced content such as a daily interactive clip show, daily competition among three teams of Twitch creators, primetime sidecasting and a Live From Tokyo segment.

“We are thrilled to collaborate with Twitch on innovative ways to tell the stories of Team USA’s athletes in Tokyo and build Olympic excitement with their audience,” said Gary Zenkel, President, NBC Olympics. “The Olympic Games are perfectly aligned with Twitch consumers, who are passionate about great competition, personality and storytelling. We can’t wait to bring the unmatched moments and stories of the Olympics to Twitch’s interactive community.”

“The way that people consume traditional sporting events is changing. They no longer want to simply spectate; they want to be as close to the action and athletes as possible. We’ve seen this firsthand with the growth of our sports community on Twitch, as viewers tune in not only to watch their favorite athletes but to also take part in pre and post-game interviews and virtually connect with other fans from around the world,” said Michael Aragon, Chief Content Officer at Twitch. “The Olympics present an opportunity for a global fan base to embrace this new world of live and interactive sports. We are thrilled to partner with NBC to give fans in the United States an intimate, front row seat to this iconic sporting event and connect American athletes and fans in a way that can only happen on Twitch.”

PROGRAMMING

Turner Sports has reportedly selected its faces for its incoming NHL package, tapping the many talents of Kenny Albert and Eddie Olczyk, according to multiple reports. Turner Sports reached a seven-year deal with the NHL for the league’s second TV package valued at $225 million per season NBC is in the final season of a 10-year contract.

Twitter revealed new sports entries (among other content) at its virtual NewFronts presentation that included the WNBA, MLB, NHL, and Riot Games. Notable elements include:
· Twitter and MLB extending their existing relationship to include a two-year content partnership bringing in live content and real-time highlights.
· Twitter and NBC Olympics partnering to amplify NBC Olympics’ coverage of the Tokyo Olympics by creating daily, original NBC programming on Twitter live from the host city, including a daily live show, “Talkin’ Tokyo.”
· Twitter will deliver to US fans live look-ins for every round of the 2021 Stanley Cup Playoffs — voted on by fans on Twitter — and this year, will have a live pregame show before every live look-in in addition to in-game highlights, co-branded content, and other engagement franchises.
· Twitter partnered with the League Championship Series (LCS) and Honda to offer the first-ever Twitter gaming watch party for the LCS Mid-Season Showdown, and will look to continue the party this summer for the LCS Championship.
· Twitter and the WNBA enter the fifth year of their partnership in 2021 as Twitter helps celebrate the league’s historic 25th season with a 12-game slate of live games on #WNBATwitterLive as well as real-time game highlights and postgame interviews.

Superstar Racing Experience revealed the format for its six-race short-track series that will debut this summer on Saturday nights in primetime on CBS and streaming live on Paramount+. Each event will consist of three parts: two 15-minute heat races and a 100-lap feature race, with the heats setting the starting lineup for the feature. Points earned in both heats and the feature will count toward the season-ending championship. The season-opening SRX race is June 12 at Stafford Motor Speedway with the live broadcast starting at 8p.

With The Spring League underway, FOX Sports is tapping a broadcast lineup for the 2021 season that sees FOX Sports lead college football analyst Joel Klatt, FOX NFL and college football analyst Brock Huard, FOX college football analysts Mark Helfrich and Petros Papadakis, and quarterback coach Jordan Palmer serve as TSL game analysts. They are joined in the booth by FOX Sports and Big Ten Network play-by-play announcers Kevin Kugler and Brandon Gaudin, as well as Alex Faust and Noah Eagle.

In other talent news, handicapper Kelly Stewart is joining ESPN as a sports betting analyst. Stewart will serve as an analyst on ESPN’s daily sports betting news and information program Daily Wager along with the Daily Wager podcast and other ESPN sports betting platforms including radio shows, podcasts and specials as well as on SportsCenter and across the network’s other programs. She will begin in June.

Paramount+ announced that the documentary “Sir Alex Ferguson: Never Give In” will exclusively premiere in the US on the streaming service on May 29. The film examines the life of soccer legend and Manchester United manager Sir Alex Ferguson both in and out of the game.

ESPN will once again provide wall-to-wall coverage of the entire NC Women’s Beach Volleyball Championship from Gulf Shores, Ala., starting today. Duals will be televised across ESPN2 and ESPNU with individual court coverage streaming live on ESPN3. The commentating duos of Courtney Lyle and Holly McPeak and Sam Gore and Salima Rockwell will team up to call the action.

The 2021 U.S. Open Polo Championship, the third leg of the Gauntlet of Polo series, has officially closed out polo season in Wellington, Florida. The action of the final game, sponsored by The Palm Beaches and U.S. Polo Assn. will be broadcast on Sunday. CBS Sports Network will also televise an encore of the broadcast on May 15 at 8p.

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SPONSORSHIP & PROMOTION

The Clorox Company inked a deal with the NHL for a new multiyear North American partnership, designating Clorox as the Official Cleaning and Disinfecting Product Partner of the NHL. The multi-year agreement kicks in with the 2021 Stanley Cup Playoffs and includes marketing and product integrations in support of League COVID protocols during the Stanley Cup Playoffs and at outdoor tentpole NHL events, including the NHL Winter Classic, NHL Stadium Series, and NHL Heritage Classic. Clorox and the NHL will collaborate to create content that will “help herald a cleaner and more trusted environment for NHL fans and teams. “This content will be featured across Clorox and NHL-controlled broadcast, digital, and social media platforms.

The BIG3 announced the return of Toyota Motor North America as the league’s Official Vehicle Partner for the upcoming fourth season with the deal also including the return of the RAV4-Point Shot as well as interactive on-site activations for BIG3 fans. “Toyota has been an early and eager supporter of the BIG3, and we couldn’t be happier to welcome them back as a major partner again for season four,” said BIG3 Co-Founders Ice Cube and Jeff Kwatinetz. “The 4-point shot is an iconic part of the BIG3 game, and we are looking forward to seeing more RAV4-Point Shots than ever this season.”

IMG client and Spanish tennis superstar Garbiñe Muguruza picked up two new partnerships this month. The first launched last week with Garbiñe starring in Nivea’s new campaign for their Q10 Plus Vitamin C Firming Body Lotion. She is the first tennis star to be an ambassador for the brand in Spain. In addition, Garbiñe can be seen in Jaguar’s, latest #UnaVidaMasExtraordinaria (A Life More Extraordinary) Campaign. She will be featured in television, print and online ads in Spain, that launch this week, and throughout the year in Europe.

DIGITAL, DATA & TECH

IMPACT Wrestling entered into a landmark agreement with Samsung TV Plus, giving viewers access to IMPACT’s extensive library of premium professional wrestling content through both a dedicated IMPACT Wrestling Channel and on VOD. “This new partnership presents an invaluable opportunity for us to bring IMPACT Wrestling’s exclusive premium content to even more viewers across the country,” said Jaime Pollack, Anthem’s Chief Revenue Officer for its Sports Media Group. “We are excited to share our deep, generation-spanning library with Samsung TV Plus’ audience—giving wrestling fans both old and new a chance to enjoy all of the larger-than-life personas, legendary matches, and gripping story-telling that IMPACT Wrestling is known for.”

SendtoNews changed their name to STN Video, noting that the change “more accurately reflects the company’s evolution into a full-service online video platform offering.” “Everything we do is aimed at helping our publishing and content partners thrive in a digital environment” says STN Video CEO Matthew Watson. “Our mission hasn’t changed, and we will continue to provide unmatched service and leadership in the industry. STN Video now accurately reflects our focus, offering and commitment to our partner’s goals.”

DDSports Inc. (ShotTracker) announced a “first of its kind” partnership with Playfly Sports to deliver real-time analytics via sensors to the participants of this weekend’s New Mexico State High School Basketball Championships in Albuquerque. It will mark the first time for an elite state-run and sanctioned championship where performance data capture will be collected and used to enhance the experience for coaches, scouts and through Playfly’s integration into in-arena video boards.

Buzzer, a new mobile platform for live sports personalized for fans, announced a new agreement to distribute NBA League Pass. As part of the agreement, beginning on May 8 fans will be able to buy multiple NBA League Pass offerings through Buzzer, building upon the platform’s goal of providing purchasing and viewing options to NBA fans in the US.

The National Basketball Retired Players Association launched the “Legends Locker Room” app, where they will have exposure to exclusive content, member-to-member communication, NBRPA programming, event information, commerce opportunities, career development resources and additional benefits to assist in their post-playing careers.

WSC Sports and the Canadian Elite Basketball League announced a partnership to create real-time video highlights using WSC Sports’ machine learning platform and distribute content to CEBL’s website, OTT platform and social channels. The League will be using WSC Sports’ platform to capture video of key plays and players in all CEBL games and automatically create highlights to be shared across digital and social platforms.

ESPORTS

OverActive Media is opening the doors to the Red Bull Gaming Studio, courtesy of a multi-year partnership with the brand. The Red Bull Gaming Studio will be located inside OverActive Media’s headquarters in Toronto, is expected to host gaming events such as tournaments, speaker sessions, artist performances, live events, and broadcasts.

ELEAGUE’s final qualifying round for the EA FIFA 21 North American Online Cup starts Saturday as ELEAGUE hosts the fifth & final of its EA SPORTS FIFA 21 Global Series qualifying events at noon. This weekend’s PS4 matchups will be the first time that no defending champs are in the top six.

Allstar, a technology startup focused on democratizing gaming content, announced a partnership with TikTok to allow Allstar to engage its partner’s international audience, allowing users to directly sign into the gaming platform using their TikTok credentials. “Many gamers lack the resources to produce and share their greatest in-game moments,” said Allstar CEO Nick Cuomo. “What makes the TikTok platform so special is how easy it allows its users to participate as content creators. Together, we aim to empower more of that activity in the gaming space, helping current and prospective creators share and connect with their audiences.”

Hawks Talon Gaming announced the creation of their new Gaming House for the upcoming NBA 2K League regular season. Located on fifth floor of the State Farm Arena and boding floor-to-ceiling windows that overlook downtown Atlanta, Hawks Talon will use this specially designed Gaming House for team practices and remote competition. As part of this announcement, the Hawks have formally shared that Janice Koon, who worked previously as the Vice President of G League Operations overseeing the College Park Skyhawks, has officially added responsibilities to lead Hawks Talon Gaming.

INDUSTRY & ROSTER MOVES

WCPG, a leading, award-winning agency exclusively dedicated to the world of social good, appointed Stephanie Jacobson to the role of Senior Vice President and Head of Global Sales and Partnerships. Jacobson previously held senior leadership roles at Sean John, Relevent Group, Endeavor, and Ironman.

SPORTS BROADCAST JOURNAL w/David J. Halberstam

Ten years ago, the Penn State child molestation scandal took center stage. After eight years of digging deep under the hood, John Ziegler, an investigative reporter with strong credentials, maintains that Jerry Sandusky and Joe Paterno are innocent.
Podcast produces evidence that Penn State’s Sandusky is innocent and Paterno was wrongfully debunked

The ESPN on-air staff did a nice job covering the 2021 NFL Draft. Between highlights and analysis, the Bristolites were well prepared and addressed many angles.
ESPN’s draft team of Mel Kiper Jr., Booger McFarland and Louis Riddick get an A for their coverage

Turner will hire Kenny Albert as its lead NHL announcers. Still, there are lots of positions to be filled at both ESPN and Turner next season after NBC bows out. We list all realistic candidates who merit consideration.
Voices? When the NHL leaves NBC, ESPN and Turner will consider these game and studio announcers

Do terms used by TV analysts go over your head? You’re not alone. Most viewers couldn’t differentiate between a free safety and a strong safety or explain a nickel defense. Yet these same uninitiated bet regularly. Analysts rarely explain the basics. They should!
Ex-athletes and coaches who are now broadcast analysts assume fans know the jargon – They’re wrong

Happy Birthdays:

Bill Cowher, 5/8 CBS Sports
Orestes Destrade, 5/8 Tampa Bay Rays TV
Tom Hammond, 5/10 NBC Sports
Chris Berman, 5/10 ESPN
Matt Underwood, 5/10 Cleveland Indians TV
Mike Lupica, 5/11 NY Daily News
Jason Jackson, 5/12 Miami Heat TV
Maria Taylor, 5/12 ESPN
Sean McDonough, 5/13 ESPN
John Anderson, 5/1 ESPN
Sports Broadcast Journal

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On this Day
1972: The Lakers defeat the New York Knicks 4-1 in the NBA Finals.

IN THE KNOW
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Answer to Our Last Sports Trivia Question
While the NHL’s Western Conference was once known as the Clarence Campbell Conference, what was the Eastern Conference known as? Answer: The (Prince of) Wales Conference. Kudos: Michael Ritz-Lenox Advisors/NY; Brian Ricco-MultiVision Media, Inc./BOXTV/NY; Phyllis McQuillan-MSG Networks/NY; Holli Sarner-Playfly/Home Team Sports/NY; Kathi Gillin-Comcast/Philadelphia; C.J. Bottitta-Big Picture Productions/Apex; Matt Sautter-WideOrbit/Harrisburg; Mike May-R2 Innovative Technologies/Wellington; Bob Ramsey/Merida; Andy Pittman-TAMU/College Station; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

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SENIOR MANAGER, COMPENSATION & BENEFITS, ACCOUNTING
A+E NETWORKS
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SR. SALES PLANNER >>
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JR. SALES PLANNER >>
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