05/03/21: Cynopsis Media Tech Update

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Monday May 3, 2021

Apple’s App Tracking Transparency feature became available to iPhone and iPad users last week with the release of iOS 14.5. Once the update is downloaded, unless an app asks for and receives permission to track a user’s out-of-app activities, it cannot track activities across other companies’ apps and websites. If users turn off the “request to track” option, apps’ requests will automatically be denied. The impact on developers and advertisers will depend on how many people decide to opt out of tracking; early data from mobile attribution company AppsFlyer says opt-out rates could hit 39%.

In more Apple news, the tech behemoth is being charged with anticompetitive behavior by the EU, which issued a “statement of objections” regarding Apple’s app store rules. “The Commission takes issue with the mandatory use of Apple’s own in-app purchase mechanism imposed on music streaming app developers to distribute their apps via Apple’s App Store,” wrote the regulators. “The Commission is also concerned that Apple applies certain restrictions on app developers preventing them from informing iPhone and iPad users of alternative, cheaper purchasing possibilities.”

With a bewildering array of content available to stream, Netflix has launched a “Play Something” feature, aimed at helping the indecisive find something to watch. “There are times when we just don’t want to make decisions,” wrote Cameron Johnson, Netflix Director, Product Innovation, in a blog post. The feature is available on Netflix TV apps, and will soon be available on mobile for Android devices.

ATX Networks introduced the GigaWave Digital Link Amplifier-HUB, a field-hardened, gain-flattened EDFA platform optimized for digital optical transport in long-distance multi-wavelength applications. The newest addition to the company’s GigaWave Digital Optical Transport portfolio is optimized to enable cable operators and other service providers to reduce the cost and complexity of extending broadband services to residents and businesses in remote regions, and is also optimized to assist service providers in targeting communities identified as unserved or underserved by recent publicly funded broadband initiatives.

Synamedia announced Synamedia Gravity, a managed service that makes it easier for operators and service providers to offer a richer suite of advanced broadband and video capabilities to their SMB and residential customers. With it, operators can bundle new value-added services such 4K/UHD/HDR, Wi-Fi mesh, self-service portals, etc. to create a more compelling package for their SMB market.

Dating app S’More has launched S’More TV, a feature intended to engage users with dating advice, tips, and dating stories from celebrities. Daters can comment on videos and reply to comments from other users. Celebrity videos from their S’More Live on IGTV have been integrated in-app. “Daters want more than a superficial headshot out of their dating apps, especially post COVID,” said Adam Cohen Aslatei, CEO of S’More. “The majority of singles we talk to want new ways to connect on-app that go beyond awkward icebreakers and surface-level niceties. That’s why we launched S’More TV, our first community feature that drives more organic and substantive conversations.”

On the heels of the announcement that Apple is letting podcasters sell subscriptions, Spotify is planning to follow suit – with one big difference. While Apple charges podcasters $20/year for access and takes a 30% cut of subscription revenue for the first year of a subscription (and 15% of revenue thereafter), Spotify users will only be charged for payment processing. The company plans to start taking a 5% cut of subscriptions in 2023. Spotify subscribers are also now able to stream music tracks within the Facebook app.

Google and Univision struck a new, multi-year, strategic partnership. Google will help Univision consolidate its multiple digital distribution platforms, modernize its production systems, create a new customer data warehouse, and migrate key enterprise applications to Google Cloud. The move allows Univision to apply artificial intelligence and machine learning across content libraries for personalized recommendations, and forge stronger advertising relationships with its audiences via insights derived from data.

Apple announced it expects to add 20,000 new domestic jobs over the next five years and bankroll Apple TV+ productions across 20 states, as part of a $430 billion investment in the US. “At this moment of recovery and rebuilding, Apple is doubling down on our commitment to US innovation and manufacturing with a generational investment reaching communities across all 50 states,” said CEO Tim Cook. “We’re creating jobs in cutting-edge fields — from 5G to silicon engineering to artificial intelligence — investing in the next generation of innovative new businesses, and in all our work, building toward a greener and more equitable future.” Expansions include Apple campuses in San Diego and Culver City, and a new engineering hub in North Carolina.

Comscore renewed and expanded its deal to provide ViacomCBS with national TV measurement, an agreement that enables the media company to guarantee its traditional linear advertising campaigns on Comscore’s national TV currency. “Under its new ownership structure, Comscore is making meaningful strides in investment, engineering, and product innovation to support the industry’s evolving needs as a cornerstone measurement provider,” said John Halley, ViacomCBS COO of Advertising Revenue.

TikTok made some C-suite swaps. Shouzi Chew, CFO of TikTok parent ByteDance, will also become CEO, while Vanessa Pappas, interim CEO after Kevin Mayer exited last summer, moves to the role of COO.

A CYNOPSIS MESSAGE FROM PREMION

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD
Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

FINANCIALS

Alphabet aced its first quarter results. Total ad revenue at the company rose to $44.7 billion in 1Q21 from $33.7 billion the year prior, crushing forecasts. Total sales including Google Cloud hit $55.3 billion, while YouTube ad revenue soared 48%, topping $6 billion in 1Q20.

Facebook also handily topped analyst projections, with 2.85 billion monthly active users in the last quarter, up 10%, and ad-driven revenue jumping 48%, to $26.2 billion. At $3.30, earning per share were up 93%.

Apple, too, exceeded expectations, posting a March quarter record revenue of $89.6 billion, up 54% year-over-year. “This quarter reflects both the enduring ways our products have helped our users meet this moment in their own lives, as well as the optimism consumers seem to feel about better days ahead for all of us,” said Tim Cook.

Spotify total revenue for 1Q21 was up 16%, with a 46% rise in ad sales. Growth in active users was 24%, to 356 million, “modestly below” internal expectations. “Reported revenue was toward the top end of our guidance range due to subscriber outperformance, slightly lower headwinds from foreign exchange rates,” said the company.

ADVERTISING

Vizio and Verizon Media entered a partnership to deliver new cross-platform and connected TV advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Through the deal, Verizon Media gains demand-side platform access to Vizio’s Inscape viewership data from more than 18 million opted-in Vizio Smart TVs.

People-based advertising software company Viant Technology announced an expanded partnership with DoubleVerify. As two newly public companies, they have integrated DoubleVerify’s Inventory Quality Management into Viant’s DSP, Adelphic, providing an additional layer of data transparency, quality assurance, fraud prevention, and brand safety controls on top of those offered by the Adelphic platform.

Magnite closed its previously-announced acquisition of SpotX from RTL Group. The combined company’s clients now include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV and Vizio. “Scale and reaching the largest possible audience is the name of the game when attracting the demand our CTV and video clients need,” said Michael Barrett, President & CEO of Magnite. “Acquiring SpotX positions us to become the world’s largest, independent source of highly-coveted CTV and video inventory.”

Programmatic research technology company Lucid has partnered with demand side platform The Trade Desk for new offering Brand Lift. Brand marketers and advertisers can ask core branding questions to measure awareness, ad recall, consideration, purchase intent, recommendations, and favorability for their cross-channel campaigns; Lucid then leverages its marketplace to gather survey responses from test and control groups.

Out-of-home specialists Talon and Buntin Out-of-Home Media have struck a strategic partnership, creating a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding set of US client brands, the entity will also support OOH media needs for The Buntin Group, a Nashville-based brand communications firm.

TVSquared has integrated with SpotX to power real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV campaigns. Connecting ad exposure to real-world outcomes, TVSquared’s ADvantage platform delivers proof of performance and analytics that inform programmatic TV buying, including audience planning and targeting. SpotX clients can find optimal reach and frequency, quantify incremental reach beyond linear, understand performance across publishers and inventory levels, and measure response by weekday, daypart, device type, creative, and campaign.

Streaming ads saw a nice pop in 1Q21, with ad attempts up 4%, ad impressions up 13% and missed-ad opportunities dropping 16% quarter-over-quarter, according to Conviva’s Q1 State of Streaming report. Big screens had a 73% share of global streaming viewing.

A CYNOPSIS MESSAGE FROM PREMION

STREAMING

In addition to its library titles, Fox AVOD Tubi will feature 140 hours of original “premium independent-minded titles across the Black Cinema, thriller, horror, sci-fi, romance and western genres” starting this fall. Fox made the announcement ahead of the streamer’s NewFront presentation today, saying Fox divisions like Bento Box and Fox Alternative Entertainment will be key suppliers. Fox also reported viewing time for Tubi rose 54% in 1Q21, with a median age of 37 – 20 years lower than the linear audience, with 39% of its audience identifying as multicultural.

Pluto TV is expanding their dedicated category for US Hispanics with Pluto TV en español. With the expansion, the streamer’s US Hispanic offerings will double, offering nearly 50 Spanish-speaking channels across the platform, totaling over one-fifth of Pluto TV’s overall channel line-up.

Allen Media Group streaming platform Local Now is available for all Verizon Fios TV customers with the newest set top-box models. Customers are able to watch Local Now on Fios Channel 601 and through the Fios TV “Widgets” menu on Verizon Fios TV One, Fios TV One Mini, VMS1100 and the IPC1100 platforms.

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Job of the day

SALES PLANNER
E.W. SCRIPPS COMPANY
NYC
Build, revise and maintain sales proposals, compile proposal requests and reweights and liaise with Sales, Pricing & Planning and Commercial Operations. 2+ years of industry related advertising experience required; college degree preferred. Full info HERE (5/14)

AVP SENIOR COUNSEL – CONTENT >>
AT&T/EL SEGUNDO, CA: Partner with content distribution business clients to develop strategy, deal structure, desired rights and protections. Critically evaluate complex agreements. Clearly identify issues and opportunities to optimize DIRECTV’s position. Strong academic credentials from a highly recognized law school required. Full info HERE (5/14)

ASSOCIATE MANAGER, INTEGRATED MARKETING >>
INTERACTIVE ONE/NYC, NY: Concept and formulate both large- and small-scale ideas into innovative, marketable programs. Champion and help implement the vision and go-to-market strategy and digital sales positioning. Minimum 2-years of digital advertising sales marketing experience required. Full info HERE (5/14)

ASSOCIATE MANAGER, INTEGRATED MARKETING >>
INTERACTIVE ONE/NYC, NY: Lead and implement the strategic and creative development as well as management of revenue-generating marketing. Oversee the day-to-day management of all digital pre-sales and post-sales responsibilities. Minimum 8-years of digital advertising sales marketing experience required. Full info HERE (5/14)

MANAGER, INTEGRATED MARKETING >>
INTERACTIVE ONE/NYC, NY: help craft sales strategies and creative solutions in response to RFPs as well as help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. Minimum 6-years of digital advertising sales marketing experience required. Full info HERE (5/14)

LEGAL OR BUSINESS AFFAIRS >>
BROADWAY VIDEO ENTERTAINMENT/NYC, NY: Negotiating, reviewing and drafting production and distribution agreements. Traffic outside counsel workflow including maintaining overall counsel budget and shepherding invoices. Law degree or paralegal or business affairs experience with demonstrated interest in Entertainment industry. Full info HERE (5/12)

ASSOCIATE PROGRAM PRODUCER >>
HEARST TELEVISION/WASHINGTON DC: Ideation, researching, booking, writing, field producing, script editing, studio producing, control room supervision, rights clearance, digital development and travel planning. Exceptional story-telling, conceptualization and visualization skills required. 7+ years of experience as a show or line producer. Full info HERE (5/12)

MANAGER, PRODUCT MARKETING & MARKETING SOLUTIONS >>
CLEAR CHANNEL OUTDOOR/NYC, NY: Translate technical product details into customer benefits in collaboration with the CCO RADAR and Programmatic teams. Achieve on-going fluency in the details and nuances of CCO Radar and Programmatic products and develop product marketing strategies. Deep understanding of Programmatic Buying & Planning, Product Marketing required Full info HERE (5/12)

SENIOR MANAGER, COMPENSATION & BENEFITS, ACCOUNTING
A+E NETWORKS
NYC
Develop and maintain a detailed compensation budget file and fringe expense budget. Responsible for determining and recording all comp & benefit accruals/entries for the monthly close cycle. 6 or more years in accounting and or compensation/benefits with strong knowledge of the balance sheet and the income statement required. Full info HERE (5/11)

SR. SALES PLANNER >>
REELZ/NYC, New York: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Experienced candidate will have opportunity to carry an agency list. Should be comfortable presenting and cultivating agency relationships. A min. 5 years ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, Excel, Outlook, PowerPoint. Apply HERE. (5/11)

JR. SALES PLANNER >>
REELZ/NY, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Deal maintenance of small list of accounts: order entry, flighting, allocations, revisions. A min. 2 years ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, Excel, Outlook, PowerPoint. Apply HERE. (5/11)

SR PRODUCER/DIRECTOR >>
GRACE CHAPEL/LEXINGTON, MA: Creatively plan, execute, and produce content that meets the strategic goals of our Digital Ministry. Supervise and provide hands-on execution of videography, photography, and post-production processes. Strong proficiency with digital video cameras, audio recorder and computer editing on Premiere Pro required. Full info HERE (5/10)

BROADCAST VIDEO EDITOR/PRODUCER
ROCKBOT
DETROIT/REMOTE
Cutting trailers, TV campaigns, digital spots and campaigns, special content and in-house reels. Make producer decisions with creativity and decisiveness while paying special attention to sensitive content. Min 3 years of professional video editing experience; detailed working knowledge of Adobe Premier and Adobe After Effects required. Full info HERE (5/10)

DIRECTOR OF AD OPERATIONS
ROCKBOT
REMOTE
Structure the optimal workflow between different platforms and systems in the ad serving ecosystem. Ownership of all supply related set up, configuration, trafficking and troubleshooting. 7+ years’ experience in digital advertising including video, CTV, OTT and Bachelor’s Degree or equivalent required. Full info HERE (5/10)

COMMERCIAL OPERATIONS COORDINATOR
TV ONE
NYC, NY
Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs. Serve as the main point of contact for the promotions department and programming department. 2+ years of experience in Broadcast Cable Log Operations required. Full info HERE (5/9)

DIRECTOR, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Strategizes and implements publicity plans that generate positive trade press and consumer coverage of the network and its assets. Generate publicity for network programming and branding in consumer, business, and trade press specifically. Minimum of 8 years related experience required. Full info HERE (5/9)

SALES PLANNER
TV ONE
CHICAGO
Create Upfront/Scatter media plans and prepare Pre & Post Analysis. Monitor performance of media schedule and assign ADU, update/Maintain/Validate internal reporting and develop professional client presentations. Strong written and verbal communication skills and Media Math skills required. Full info HERE (5/9)

RESEARCH COORDINATOR
TV ONE
NYC, NY
Produce various tracking, trending, and competitive performance reports. Support strategies in the form of analyses and presentation materials from various syndicated and custom research resources. Maintain program databases including Nielsen systems. Experience working with audience measurement tools a plus. Full info HERE (5/9)

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, NY
Utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies and TV One to resolve discrepancies, schedule changes and distribute post and pre-logs. Bachelor’s degree preferred or 2 years of experience in advertising sales. Full info HERE (5/9)

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV ONE
NYC, NY
Carry out the entire sales process from initial contact to deal close. Build and maintain exceptional relationships with advertisers and agencies by communicating TV One and CLEO TV Network’s values and brand strength. Strong knowledge of the cable industry and in particular as it relates to African-American demographics required. Full info HERE (5/9)

VICE PRESIDENT, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Conceives, plans, and directs the full scope of communications and public relations strategies and works with senior management to develop positive messaging priorities about the company and its activity. Provides strategic direction, guidance, and input. Minimum 12 years of experience including senior-level PR required. Full info HERE (5/9)

SENIOR MANAGER, NEWS & CONTENT
SPECTRUM
NYC, NY
Provide leadership for the daily editorial process working closely with Senior Executive Producers and planning managers in developing coverage plans. Assist and approve coverage plans and help decide which stories are newsworthy. Bachelor’s degree in journalism, Master’s Degree preferred, 3 + years Management experience required. Full info HERE (5/8)

PUBLICITY, FREELANCE >>
LITTON ENTERTAINMENT/BURBANK CA: Develop, plan and execute strategic integrated media campaigns including pitching story ideas to trade and consumer media outlets. Draft and distribute internal and external announcements and coordinate photo, print and broadcast media requests. 7+ years of progressive entertainment industry experience within communications required. Full info HERE (5/8)

TECHNICAL DIRECTOR >>
NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (5/7)

VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY: Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (5/7)

FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (5/7)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (5/7)

AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (5/7)

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA/NY, NY: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (5/7)

ASSOCIATE PRODUCER >>
NEWSMAX MEDIA/NY, NY: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (5/7)

SENIOR LINE PRODUCER >>
NEWSMAX MEDIA/NY, NY: Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (5/7)

PRODUCER >>
NEWSMAX MEDIA/NY, NY: Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (5/7)

DIRECTOR, CORPORATE PARTNERSHIPS >>
THE PALEY CENTER FOR MEDIA/NYC: Research and identify companies to solicit for sponsorship. Communicate mission and programs with enthusiasm and make compelling cases for support to attract and secure corporate funders/sponsors and develop and create attractive sponsorship and marketing presentations. 8+ years of senior-level sponsorship and development experience required. Full info HERE (5/6)

DIRECTOR, GROWTH MARKETING >>
CRACKLE PLUS/LOS ANGELES: Lead Marketing team: Paid, BI analysis, analytics. Secondary: CRM & partner marketing. Manage day to day efforts, including paid programs w/ partners including Amazon, Vizio, etc. Identify new opportunities. College grad in relevant quantitative disciplines w/analytical leaning degree. Digital advertising experience or related fields-exposure to data science and predictive modelling required. Full info HERE (5/6)

SR RESEARCH ANALYST
NEXSTAR MEDIA GROUP
NY
Development of Pacing report for Digital & Linear Ad Sales. Assist in maintaining & developing day to day Digital Reports/statistics. Assist/development Custom Digital Ad Sales Decks and/or materials. BA in business, marketing, communications/media or related field, or equivalent education and experience. Min. 24 months related experience in Digital Research. Full info HERE (5/6)

ANALYST, BUSINESS INTELLIGENCE >>
CRACKLE PLUS/LOS ANGELES: Oversee BI analytics for customer acquisition, Manage day-to-day BI output, Track and analyze historical KPIs. B.S. in Statistics, Math, Economics, Engineering or Finance (or relevant disciplines). Digital advertising experience or related fields (exposure to data science and predictive modelling). Full info HERE (5/5)

DIRECTOR, LEGAL & BUSINESS AFFAIRS, DIGITAL MEDIA
A+E NETWORKS
NYC
Will provide guidance to A+E business divisions on global privacy matters, data collection, security and use issues. Support the Digital Media business group, Global Content Licensing business group and Privacy and Data Security matters. Requires 5-7 years legal experience, transactional work and digital media and distribution. Full info HERE (5/5)

DIRECTOR, STREAMING TV PROGRAM STRATEGY AND SCHEDULING
JUKIN MEDIA
LOS ANGELES
Develop and implement programming and on-air promo schedules, analyze and maintain viewing data and manage Streaming TV program strategy and scheduling team. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (5/5)