05/02/19: Immortals goes next-gen

CynopsisESPORTS

It’s Thursday May 2, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.

Global esports organization Immortals announced the close of its Series B investment, hitting $30 million. Investors in the round include existing Immortals shareholders AEG, Lionsgate, the Milken Family, Steve Kaplan, and Meg Whitman with new investors John Griffin, March Capital Partners and others also participating. The company also announced that it will rebrand its holding company as Immortals Gaming Club and that it had acquired Gamers Club, the leading Brazilian game matchmaking platform. IGC has plans to add future esports, gaming and gaming entertainment-related investments and operations within Gamers Club and IGC Esports as well as through additional operating companies to be announced later this year.

“Bringing together a premier platform in Gamers Club and our core esports team operations is a critical and exciting step in enabling IGC to become a vertically integrated, truly global esports and gaming organization,” said Ari Segal, Immortals Chief Executive Officer, who will hold the same title in the rebranded IGC. “This fundraise is a major milestone in the evolution of this organization and furthers our ambition to build a distinctive, best-in-class esports and gaming organization: a values driven company, focused on promoting and celebrating inclusivity and diversity; a brand-specific approach to team ops, targeting deep engagement with high-affinity audience and community; a strong management team with complementary endemic and non-endemic experience and expertise; and a uniquely positioned, highly strategic investor base.”

COMPETITION AND VENUES

Epic Games

is adding Psyonix to its arsenal. The publisher acquired the Rocket League creator with plans to bring the game to the Epic Games Store by late in 2019. The studio behind Fortnite picked up the company for an undisclosed sum along with its 132 employees with Epic noting that the company will continue to support the game on all platforms.“In the long-term, we expect to bring Rocket League to the Epic Games store and to leverage our new relationship to grow the game in ways we couldn’t do on our own before,” Psyonix posted about the announcement. “We believe that bringing Rocket League to new audiences with more support is a win for everybody.”

ESL is bringing ESL One New York powered by Intel back to Brooklyn’s Barclays Center for the fourth consecutive year on September 28-29. Following three days of competition, the two-day playoff event will feature the world’s top CS:GO teams battling for their share of a $200,000 prize pool, as well as the Season 2 finals for ESL Mobile Open presented by AT&T and the return of the MSI Gaming Arena. “ESL One is a flagship event for ESL, and we are thrilled to be back at Barclays Center for the fourth year in a row,” said Yvette Martinez-Rea, CEO, ESL North America. “Along with the world’s best CS:GO competition, we are bringing mobile gaming to the forefront with the Season Two Mobile Open Finals. ESL One New York promises to be one of North America’s most unforgettable esports events of the year.”

ESL and Intel locked in Intel Extreme Masters to return to Chicago on July 20-21 for the 76th global IEM tournament and taking place at the United Center, featuring Counter-Strike: Global Offensive gameplay. Out of the eight participating teams, six will be invited directly to the group stages of the event, which will kick off on July 18-19. The remaining two spots will be filled with the winners of competitions in Europe and the Americas. In addition to professional gameplay, IEM will feature a wide array of activities at sponsor booths. IEM Chicago 2019 will also be a part of the Intel® Grand Slam, which will award a $1 million USD bonus prize to the first team to win four of the last ten major CS:GO events organized by ESL and DreamHack.

ESPN unveiled all 22 qualifying teams from 20 schools who will be participating in the first-ever ESPN Collegiate Esports Championship being held in Houston from May 10-12. In Overwatch, schools will include Maryville University, Carleton University, New Jersey Institute of Technology, Harrisburg University of Science and Technology, Grand Canyon University, Orange Coast College, Rutgers University and University of Utah. Contending in Street Fighter V: Arcade Edition will be New Jersey Institute of Technology, UNLV, Lambton College and Sheridan College, Playing Hearthstone will be Georgia Tech, Rochester Institute of Technology, University of Minnesota – Twin Cities and University of Oregon. StarCraft II contenders include University of California – Berkeley, University of California – San Diego, University of Chicago, and University of Waterloo. Finally, California State Polytechnic University – Pomona and Rutgers University will square off for Heroes of the Storm.

Blizzard is bringing back the Overwatch World Cup, taking place during the company’s annual convention, BlizzCon, in Anaheim. Year four of the event will see some tweaks – as in a move to open up the chance to see more teams represented at BlizzCon, the tournament structure that will offer opportunities for all eligible countries to form teams to challenge for their right to play in the onsite Group Stage. This year, the entire tournament will take place in Anaheim, all within one week of competitive celebration, which will be broadcast live to platforms around the world with the Group Stage beginning Nov. 1 and the top six teams advancing to a single-elimination playoff bracket to award the Gold, Silver, and Bronze medals in the BlizzCon Arena on Nov 2.

The Le Mans Esports series unveiled the format for its 2019 Super Final as teams and drivers compete in nine races on the Xbox One playing Forza Motorsport 7. Teams will have a predetermined set of cars to choose from which they can use for each race, including cars such as the Ferrari 250LM, Ford GT40 MkII, BMW M1 Procar, the Sauber-Mercedes C9 and the Mazda 787B with champions laying claim to a share of the $100,000 prize pool.

ELEAGUE and sister company Warner Bros. Interactive Entertainment are fueling competition for Mortal Kombat 11, announcing an extended live programming schedule for the ELEAGUE Mortal Kombat 11 Showdown. The streaming competition will see the title’s community influencers broadcast NetherRealm Studios’ newly-released game and try to win as many online matches as possible during a four-hour period, and climb the leaderboard to earn cash prizes. The 13-week competition series launched May 1 at 5p on Twitch and ELEAGUE.com with live episodes running weekly through July 24. Live coverage will continue to be anchored by David “UltraDavid” Graham and Ryan “Mr. Aquaman” Kablik.

Allied Esports announced that it will host the first Tom Clancy’s Rainbow Six Siege Minor event of 2019 starting June 7 at its flagship property, HyperX Esports Arena Las Vegas. The three-day event will feature a $75,000 prize pool and a total of 16 teams participating in the event, with 12 Pro League or Challenger League teams. The remaining minor events in 2019 include: DreamHack Valencia in July, DreamHack Montreal in September, and a final event that has yet to be announced.

Magic: The Gathering is upping the ante on its esports endeavors, announcing the launch of Magic Pro League starting May 11 with action set to be carried on its Twitch channel. MPL features 32 of the best players in the world competing in divisional play across three “splits,” each feeding MTG Arena Mythic Championships with $750,000 in prizes. The first split, titled the Spark Split, will see players competing in four divisions, with top performers in each division earning a guaranteed slot in Day Two of Mythic Championship III, the first Mythic Championship run entirely on MTG Arena.

Supercell unveiled the 12 teams that will compete in the new West region of the Clash Royale League. Teams are set to include Immortals, NRG Esports, complexity Gaming, Tribe Gaming, Team Queso, SK Gaming, Team Liquid, Dignitas, Fnatic, Misfits, paiN Gaming and Cream Esports.

Music group Asking Alexandria announced a partnership with Counter-Strike esports tournament BLAST Pro Series, with the band serving as the official music partner for BLAST Pro Series Los Angeles taking place on July 13 at the USC Galen Centre in Downtown Los Angeles. The partnership will include Asking Alexandria’s take on the BLAST Pro Series signature theme music, special event merchandise, Asking Alexandria’s track “When The Lights Come On” as the official theme tune of the event and more activations to be announced in the coming weeks.

We are officially accepting nominations for The Tempest Awards, the industry’s most prestigious business awards show, honoring the best in marketing, production, technology and more, taking place at the Esports Business Summit on Sept. 11. Click here and get your entry in today!

In other music news, DreamHack Dallas – running May 31-June 2 – announced that the gaming festival will feature EDM sensations Seven Lions, Kurro and Grant on the main stage on May 31 at 8p. Headlining the Saturday “Metal Night” musical lineup will be Trivium, Cane Hill and Hyro the Hero the next evening.

N3rd Street Gamers and Ultimate Media Ventures are teaming up to launch a new venue in southern California, with NSG bringing its branded Localhost Battleground to the region to open inside of UMV’s headquarters in Huntington Beach in June. The venue will host competitive gaming events, including solo tournaments, team-based tournaments, and esports boot camps in the 22,000-square-foot space. Local host Battleground will be the West Coast destination for tournaments in the National Championship Series (NCS), the competitive esports circuit architected by NSG.

TRENDS

The MOBA genre is the bread and butter of traditional esports. Two teams enter a set battle arena and vie for control of strategic locations to destroy the enemy base and claim victory. This week, Stream Hatchet compares the esports impact of League of Legends and Dota 2, two of the world’s most popular esports titles:

On Average, Dota 2 tournaments generate higher Prize Pools: The average Dota 2 tournament generates $1.5M more in prizing than the average League of Legends (LoL) tournament.
Does this translate to viewership?: Not necessarily, the average LoL tournament generates 1.7M more hours watched and an AVG CCV that is 8.8k viewers higher than Dota 2.
The Why Factor: League of Legends might be performing better as an esports due to publisher influence. Tournaments organized by Riot Games generated an average of 5.2M more hours watched and an average audience that was 29.9K viewers greater than other organizers.

For more information how to measure esports viewership and league success. Visit our blog at: Blog.streamhatchet.com.

A CYNOPSIS MESSAGE

Cynopsis Presents: That Big TV Conference

September 9-10 | ThreeSixty, NYC

SESSION SPOTLIGHT > INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

A panel of industry leaders from Discovery, Meredith, and Publicis will present the biggest issues and top trends you need to leverage now and into next year. From programming to measurement and game-changing innovation, this conversation will set the stage for the rest of your BIG TV experience.

VIEW FULL AGENDA

ACTIVATION

DreamHack is rolling with tire brand BFGoodrich for its Dallas stop, signing the company to serve as the “Official Tire Partner” of DreamHack Pro Circuit at DreamHack Dallas. The event will make its debut on May 31 and run 24 hours a day for three days through June 2. DreamHack Pro Circuit showcases top Rocket League teams at four stops during 2019, with a $100,000 prize pool at each event. ($400,000 total). BFGoodrich will now be integrated into the broadcast, studio show, and present custom-highlight segments, including “Top 3 plays of the day,” in addition to presenting the MVP of the tournament to celebrate players and teams on the road to victory. The partnership will feature BFGoodrich branding taking over the set with a complete, custom-built podium designed with BFGoodrich product and brand alignment — using BFGoodrich tires, tire marks, neon lights, and contextual Rocket League themed-aesthetic.

The Overwatch League tied up a deal with AB InBev, making Bud Light the official beer of Overwatch League. The brand will now activate at fan watch parties around the world (excluding China) and will include sponsorship of fan activations when the league hits the road, including last weekend’s events in Dallas, along with Atlanta Bud Light Homestand Weekends and the LA Rivalry Weekend. ABI and Bud Light will also be activating at the Overwatch League’s 2019 Grand Finals. “Our company has a long history of aligning ourselves with great sports partners and Overwatch League certainly fits that bill,” said João Chueiri, SVP of consumer connections marketing at AB InBev. “Bud Light was one of the early adopters of esports with our Bud Light Esports All-Stars program years ago and we are excited to expand our footprint with the premier esports property in Overwatch League. This partnership provides us with an opportunity to engage with a new segment of legal-drinking-age fans and align our brands with one of the most exciting esports properties out there right now.”

Magic Gaming named Full Sail University as the exclusive university partner of the NBA 2K League team, allowing the pair to launch “a unique partnership that enables the two entities to continue to build, support, and engage the esports community’s global audience, while providing educational opportunities for the students and alumni of Full Sail.” Dealpoints will see in-game exposure on Magic Gaming’s home court and opportunities for collaborative digital content to be displayed at the Magic Gaming’s practice studio and “The Fortress” at Full Sail (the university’s new esports facility). The two will also bring additional esports events to the greater Orlando community.

Complexity Gaming and MSI, a leader in gaming hardware, announced the exclusive partnership to outfit Complexity Gaming’s esports teams with gaming gear and serve as the Official Laptop, PC, Motherboard, Graphics Card, and Monitor partner of Complexity Gaming. The two brands will also collaborate to create unique event and trade show activations that showcase the immersive qualities and future of gaming.

Hawks Talon Gaming Club announced their first partnership with The Raynor Group as its Official Gaming Chair Partner. Raynor Group will equip Hawks Talon GC players with club-branded gaming chairs for practice.

PLATFORMS

Twitter returned to the Digital Content NewFronts showcasing an expanded lineup of new partnerships, as well as live and on demand premium video programming for advertisers. Video programming in sports announced on stage include a partnership with Blizzard Entertainment that will spotlight BlizzCon 2019 by delivering a selection of content from the show to Twitter for the first time. Viewers worldwide will be able to enjoy the entirety of the BlizzCon opening ceremony, exclusive behind-the-scenes interviews and live broadcasts, clips and highlights of game-developer panels, esports tournaments, and more.

Last week saw NBA 2K League serve up the first episode of a new content series entitled, “NBA 2K League Locked In powered by AT&T.” The series explores the lives of NBA 2K League players off the virtual court, focusing on the personal stories of the league’s 126 players and 21 teams. The first episode, which fans can view on the NBA 2K League YouTube Channel, is entitled “Building and Rebuilding” and focuses on two teams – NetsGC and Mavs Gaming – at different points in their development but facing the similar challenge of building new identities around a franchise player.

TEAMS

Fnatic, meanwhile, announced that the organization secured $19 million in Series A funding. The investment round was led by tech entrepreneur Lev Leviev of LVL1 Group, who also joins the board, with new and continued support from investors including transatlantic venture capitalist Beringea, BlackPine, Unbound, Raptor Group and Joi Ito. With this investment, Fnatic will enter the next phase of its global expansion, strengthen involvement in tier-one leagues, including the League of Legends European Championships, launch new product categories in its esports equipment subsidiary including a new audio line, as well as scaling up resources to deliver and deploy marketing efforts and reach for brands on an international scale. Former Mercedes AMG F1 Chief Executive Officer (CEO) Nick Fry was named Chairman, Glen Calvert appointed COO and Fnatic’s founder, Sam Mathews, will retake the CEO position. Former CEO Wouter Sleijffers steps down after four years at the helm

Luminosity Gaming saw Canadian rapper and singer Tory Lanez join its ownership group where he will also serve as a global ambassador for the franchise. The new funding will assist the group in its global expansion.

INDUSTRY

Foot Locker is adding esports merchandise to its lineup courtesy of a new product collaboration with Champion Athleticwear and five esports teams. The collection was “designed to reflect each team’s dynamic DNA and heritage, and includes apparel ranging from jerseys, sweatshirts and T-shirts.” Teams featured in the collection include: Optic Gaming, Counter Logic Gaming, Dignitas, Spacestation Gaming and Renegades. To launch the collection, limited quantities of the jerseys were released on NTWRK. Following NTWRK’s limited distribution, the Foot Locker family of brands – including Foot Locker, Champs Sports, Eastbay and Footaction – will launch the full lineup starting today. To celebrate the collection, Champs Sports will host an exclusive in-store tournament at its Times Square Flagship on May 18.

Capcom announced a restructuring of its esports and media licensing business units with the new entity now being known as Capcom Media Ventures. It will manage all of the company’s global esports initiatives outside of Japan including Capcom Pro Tour (CPT) and Street Fighter League (SFL) as well as Capcom’s entertainment licensing efforts. In addition to the pro leagues, Capcom will be rolling out college and amateur leagues later in 2019. “Los Angeles has become a major hub for esports production and it’s one of the global centers of Street Fighter fandom,” said Midori Yuasa, CEO, Capcom Media Ventures. “Our presence in the city gives us intimate access to those resources and community thought leaders. In addition, there are obvious benefits for our media licensing team to be based so close to our Hollywood partners.”

Superdata reports that the XR consumer hardware and software market size will reach $33.9 billion by the end of 2022, with the VR install base hitting 14 million by 2018 and will continuing to grow to 51 million by 2022. Meanwhile, mobile AR games like Pokémon Go and the upcoming Harry Potter: Wizards Unite will bring in multi-billion revenue to AR and MR consumer software market in 2019.

Nintendo reports that nearly a third of Nintendo Switch owners now have a paid subscription to Nintendo Switch Online, with the service now boasting membership topping 9.8 million, not counting free trial accounts.

A CYNOPSIS MESSAGE

Cynopsis Measurement & Data Conference

June 11 | 11:45AM – 5:00PM | CNVS, NYC

SESSION SPOTLIGHT > Advanced Advertising, OTT & Finding the Cross-Platform Solution

Hear from a4, Dentsu Aegis, Hulu, NBCUniversal, and Omnicom, who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays.

VIEW FULL AGENDA

Sponsored by: Videa, Tubular Labs, TVSquared and tunity

ON THIS DAY in 2005: Bandai Co. acquires Namco Ltd. For $1.7 billion.

Trivia: In the Mortal Kombat universe, Cassie is the daughter of which two characters? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which host (current or former) of The Talk made a cameo in the game Watch Dogs? Answer: Aisha Tyler. Kudos: Chris Davies-Virgin/London; Victoria Horsley-NACE/Kansas City; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris

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AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)

ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to [email protected] (5/16)

PUBLICITY MANAGER/Acorn TV/Washington DC area: Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/16)

AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)

AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)

SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team’s creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)

SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)

DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON’s client Discovery Comm. 5+ yrs of digital media exp – incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)

PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)

Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)

DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)

ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)

DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)

DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)

DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)

VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)

SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)

SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)

STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)

MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)

SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)

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