CYNOPSISDIGITAL
04.25.14 Good morning. It’s Friday, April 25, 2014, and this is your first early morning digital briefing.
Fandango has bought the largest movie trailer and content YouTube network, ZEFR‘s Movieclips. Movieclips consists of 25 YT channels with seven million subs and averages 200 million monthly views. "The acquisition opens up us to deliver electronic movie ticketing to a larger audience," Paul Yanover told Cynopsis. Fandango is also unfurling a new Twitter Card feature that allows moviegoers to view information about upcoming films and link to ticketing directly in a tweet. The first flicks to use it will be The Amazing Spider-Man 2 and Godzilla. "Mobile is our business, and Twitter is an environment in which movie fans talk about the films they love, and where actors and directors talk about their work," said Yanover. "So Twitter’s a great setting to streamline this activity."
Maker Studios has partnered with Jukin Media to license its viral video clips to TV networks and brands. Mashable reports Maker is developing Jukin’s top network FailArmy (which holds more than 30 viral video channels) into its own website to host videos, while Jukin will be able to utilize Maker’s platform, marketing and talent pool.
Netflix will premiere the final six-episode season of The Killing on August 1. The Killing was originally on AMC for three seasons, but was cancelled and picked up for the fourth season when Netflix bought the rights from Fox Television Studios. The first three seasons are available on the streaming service now.
Hulu released the new remote control feature for mobile devices for the Hulu Plus app. While watching content on iOS, Android, Xbox One, PS3 or PS4, the app will be detected with a "cast" button so users can control the pause/resume, seek or rewind capabilities through the remote.
The Weather Channel revamped its mobile app yesterday. New features like Social Weather allow users to share local weather conditions with others in the area. The newly designed app is available for free on iOS devices.
Google‘s Chromecast added more than 100 channels of free web video, and a navigation guide from MediaMail Technologies’ PlayOn. The $35 device already includes apps from Hulu Plus, Pandora and HBO Go since it launched last July.
A CYNOPSIS MESSAGE
Monetizing the New Generation of Pay TV, OTT and TV Everywhere Webinar Date: May 20, 2014 | Time: 1:30 – 3:00 PM EST | SIGN-UP TODAY! Speakers Include
Laurie Lawrence, Chief Marketing Officer, {Vubiquity}
Dan Sacher, SVP of Connected Content , {VH1}
Ed Lee, VP of Content Acquisition, {Roku}
Brent Gaskamp, SVP, Corporate Development, North America, {Videology}
POPSUGAR and Scripps‘ video network ulive released a study of how lifestyle video impacts purchasing behavior for women 18-49 and how brands can benefit. POPSUGAR and SNI will expand further on the research at their NewFront events on April 30 and May 1. Before then, here are some highlights:
- Women watch video that entertains (74 percent), helps them learn (71 percent) and inspires (60 percent).
- After watching a lifestyle video, 66 percent of women seek more information on a brand and 60 percent share videos with friends and family on social media.
- 50 percent of avid lifestyle video consumers (women streaming 240+ minutes a month) visited a site or store to purchase product they saw advertised.
- 49% of women want to see more videos that provide "how-to instructions" on accomplishing a task, cooking a meal, or learning an exercise. Women want more personalization, including content that’s based on their interests (46%) and is short and high quality (30%)
Music video product placements are working, according to a new Nielsen study. Those who notice brands in music video saw lift in eight percent on average of the viewers’ purchase intent, improved perception and overall awareness of a brand. The brand effect reflects how it’s placed in a music video rather than the number of on-screen seconds it captures. For example, the study found five seconds of exposure created 35 percent brand lift, which is the same as a 35-60 second appearance.
With the Digital Content NewFronts kicking off next week in New York City, Cynopsis caught up with Microsoft General Manager of TV & Video of Microsoft Advertising Scott Ferris about the tech company’s event on April 28.
There are more publishers putting on an official NewFront this year. What do you think this says about the industry as a whole?
It speaks to the proliferation of broadband connections on cable and 4G LTE wireless networks, where consumers are seeking to consume video content on demand, where and when they want.
What part does Microsoft’s Xbox play in TV, online video and gaming?
Xbox takes gaming to a whole new level. Also, our Xbox fans and users want the best games, TV, movies, music and sports all in one place. With the advent of Xbox One, they don’t have to compromise. They can switch instantly from one to another, or enjoy two services at once so they never miss a moment. Furthermore, they can talk with family and friends on Skype while watching TV.
How are you approaching April 28?
Microsoft is looking at this year’s NewFront as the place to reveal our long-term investment in original content and to demonstrate that we’re a leader in premium content. We will differentiate ourselves by showing our unique consumer experiences across multi-screens all in a highly engaging, brand-safe environment.
72andSunny hired Mike Goller as Group Brand Director for Google‘s account. Previous stints included Wieden + Kennedy and Vice.
A CYNOPSIS MESSAGE
Register Now!
Cynopsis Digital VC Roundtable
Thursday, May 1, 2014 | 8:30 AM to 10:00 AM | Hosted at Shareablee
Speakers Include:
Kiran Hebbar, General Partner {Valhalla Partners}
Alex Iskold, Managing Director {Techstars}
Rick Heitzmann, Managing Director {FirstMark Capital}
Joy Marcus, Venture Partner {Gotham Ventures} & CEO {Bloglovin}
Registration: Pete Romas, 203.899.8483 | Sponsorships: Mike Farina, 203.218.6480
Poo-Pourri is back with a new ad for its odor sterilizing spray after its viral video from the fall, called Girls Don’t Poop, racked in 26.5 million views. This time focuses on the male species with an item described as Trap-a-Crap, Royal Flush, Heavy Doody and Poo-Tonium. Check out the charming and silly entry – which has already hit 500,000 views – on an otherwise smelly topic at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
04.25.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: VP MARKETING/SPORTS195.com/NYC: Mktg Exec to join fast growing global sports platform. 10+ yrs, w/global & tech exp. Lead a team of 5-10+. Oversee all branding, mktg, PR, Email, Social & Paid Media. Apply HERE (5/2)
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JOB OPENING: SALES ASSOC/GSN/Chicago: Build plans/sched client meetings/ prep/follow-up, presentations, prospecting leads; client rsrch promotes/sells inv on diff platforms. Min 4 yrs sales plan’g/media buying exp. Res/CL w/sal. History: HERE (4/29)
JOB OPENING: MGR, RSCH/Tennis Channel/Santa Monica: Absorb/analyze data quickly; translate findings into mktg. Great comm & writing skills to present findings internally & promote mktg materials. 3-5 yrs exp media rsch. Res/sal hist/cvr: HERE (4/29)
JOB OPENING: AD SALES MKTG/CNN/NY: Looking for seasoned mkting mgr, 5-8 yrs mkting exp. Build out creative, strategic cross platforms mkting plans for clients, supporting CNN. Resumes HERE (4/29)
JOB OPENING: VP, Off-AIR BRAND CREATIVE/History/NY: Implement creative dir for all off-air creative across all platforms for History & H2. 10+ yrs brand creative/mktg exp in cble/brdcst Strong Illustrator & Photoshop skills. Apply: HERE (4/29)
JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply HERE (4/29)
JOB OPENING: ACCT EXEC FOR SPONSORSHIP & MULTIMEDIA SALES/PAC-12/SFO: Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (4/29)
JOB OPENING: NAT’L ACCT EXEC/NYC: Xplatform ad sales role for top news & entertainment publisher in NYC. 4+ yrs media sales exp, digital req’d. Solid agency/client relationships a must. Resume to: [email protected] (4/26)
SPACE AVAILABLE: Greenwich CT: Up to 1,500 Sq Ft Negotiable Immediately. 1 to 5 yr lease/Join The Brand Gallery and PGM Artists in their fully furnished, private Western Greenwich office building Class A, state of the art digital media office complex & campus. More info/inquire: HERE (4/26)
JOB OPENING: DIR AFFILIATE MARKETING/Sportsman Channel/WI: Oversee/Execute Affiliate Marketing Plans and develop Sales Pitches. Strategic thinker. Excellent writer a must. 5-7 yrs exp. Resume to: [email protected] (4/26)
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