CYNOPSISDIGITAL
04.13.15 Good morning. It’s Monday April 13, 2015, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for April 13-17
Murdoch Mysteries: The Infernal Device: online with new episodes every week through May 16.
People Now: People.com, Monday-Friday at 8:30a ET and 11:30a ET online; ft. this week: Blues Traveler, Hanson, Carole Radziwill, Amber Tamblyn.
SI Now: SI.com, Monday-Friday at 1p ET; ft. this week: Christie Rampone, Nelson Figueroa, Paige VanZant, Felice Herrig.
NEW PROGRAMMING + DEALS
Hulu picked up exclusive VOD rights to TNT drama The Last Ship, through a new deal with Turner Broadcasting. Executive produced by Michael Bay and starring Eric Dane, Rhona Mitra and Adam Baldwin, the series will return for a second season on TNT on June 21.
Amazon will start streaming original series in High Dynamic Range display on Prime Instant Video later this year. Shows Transparent, Bosch, Mozart in the Jungle and Alpha House will be the first to be available in the HDR high quality video, which quadruples the screen resolution to 3840 by 2160 pixels. Amazon first launched series in 4K Ultra HD high-resolution video in December. The service did not say if the HDR video on Prime Instant would be available only with specific Ultra HD TV devices.
Global distribution and production company GRB Entertainment will take Camp Takota, a movie starring YouTube celebs Grace Helbig (2.1 million subscribers) Hannah Hart (1.8 million subs) and Mamrie Hart (one million subs), to MIPTV for global distribution. “We have been planning our move into the ‘digital influencer movie world’ for some time… Camp Takota was a huge success with its digital release and now will be available to the International marketplace for the first time outside the digital platform landscape,” GRB President and CEO Gary R. Benz said.
A CYNOPSIS MESSAGE
Top Women in Digital Awards Reception
Thursday, April 23 @ 5PM | Astor Center NYC | Sponsor: TubeMogul Here Are Just A Few of the Companies Being Recognized:
A+E Networks, Collective Digital Studio, espnW, Horizon Media, Maker Studios, Telemundo Media, Univision Communications Inc., OMD, DigitasLBi, & more.
To view the full list of honorees + event info, visit: http://cynopsis.com/event/2015twd Space is limited for the reception. We anticipate tickets will sell out quickly, so don’t delay – register your team today!
ADVERTISING + AD PLATFORMS
Snickers enlisted 13 video bloggers to help the candy brand promote the campaign “You’re Not You When You’re Hungry” with their own take. "Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our campaign,” Snickers brand director Allison Miazga-Bedrick said. The concept was conceived at AMV in London by Alan Wilson & Diccon Driver and globally with BBDO.
As we head into the final stretch before the Cynopsis Digital Business Summit in New York City on Thursday, April 23, we spoke with panelist and Predictable.ly Co-Founder and Chief Marketing Officer Amy Vernon about social TV, Twitter and social media strategy in general. To hear more from Vernon, join us at our conference and at the Top Women in Digital Awards by registering here.
Why is it so critical to have a social TV strategy?
Fans expect it now. It’s one of the few cases where having a branded hashtag makes a big difference – fans want to be a part of the "official" conversation about their favorite TV shows. And from a purely monetary standpoint, getting people involved in your show, watching it in real time means that the chance they’re actually seeing the commercials you’re airing is far, far greater than if they’re time-shifting.
How does data intersect with social TV?
Data has everything to do with social TV. It has helped save shows that might have been on the bubble, due to massive user engagement in real time. All those interactions are little dots of data – data that show-runners can use to adjust plotlines, fight for renewal and do all sorts of things – they weren’t able to do with just weekly statistical sampling.
What platform is best for social TV?
Hands down, Twitter. I believe that Twitter has single-handedly saved real-time TV watching, because of the conversations that go on around it. The speed of the flow, the ability to use platforms such as TweetChat, TweetDeck or Twubs to follow just your hashtag makes it so simple. In addition, many shows have actors, directors, writers and producers live-tweeting along and interacting with the fans.
Why are there more failures than successes with social TV platforms?
There are only so many ways to skin a cat – and many people who are engaging socially while watching don’t want to have to go to a separate platform to do it. TVTag (which started out as GetGlue) did it for a little while, but the ubiquity of Twitter and Facebook simply made those redundant.
Who’s the one speaker you’re looking forward to hearing at the summit?
I’m a pretty big data nerd, so I’m looking forward to "Making Sense of All that Data: What Matters and What Doesn’t.” There’s a great lineup there. Plus, I’ve been teaching Applying Social Media Analytics at NYU, so I need to stay on top of the best practices in many industries. I’m also really looking forward to the Top Women In Digital awards. I’m a presenter and I love seeing other women in the field recognized.
Albert Cheng will leave his position as Disney/ABC Television Group’s Vice President and Chief Product Officer of Digital Media. He had been in the role for the past decade; he was chosen by then-Disney/ABC Group Chief Anne Sweeney to head up digital efforts.
DIGITAL SPOTLIGHT OF THE DAY
Aasif Mandvi (The Daily Show) new web series Halal In The Family debuted last week on Funny or Die. The four-episode show uses humor to discuss myths about Muslims, and was produced with a crowd-funding campaign. “Working on The Daily Show, I saw firsthand the depth of the challenges facing American Muslims,” Mandvi said. “I also saw how effective satire could be to open people up to thinking differently about this issue, while providing a balm to those suffering anti-Muslim bias.” The series also stars Sakina Jaffrey (House of Cards) and special guests Samantha Bee, Triq “Black Thought” Trotter and Jordan Klepper. Check out an episode at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
04.13.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Seeking strategic & energetic Dig AE to sell multiplatform ad across A+E Networks portfolio. Highly motivated must dev/maintain relationship w/new & existing clients. FullInfo/Apply HERE (4/18)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information Full info/apply HERE (4/17)
JOB OPENING: PRICING & INVENTORY SPECIALIST/Discovery/NYC: Support OWN digital sales planning. Execute monetization strategies, oversee Freewheel deal maintenance and changes submitted by sales team, Sales Pipeline and other revenue reporting metrics. Full info/apply HERE (4/17)
JOB OPENING: DIR REVENUE & PLANNING/Discovery/NYC: Lead sales plan’g efforts for OWN Dig. Sales team. Dev. Pckgng+ monetization strategies, mng plan approvals, ensure all opps pitched are executed/delivered. Extensive knwlg Freewheel, Operative or Dart Sales mgr pref. Full info/apply HERE (4/17)
JOB OPENING: AD SALES – Raw Travel TV the Nation’s new #1 ranked Adventure Travel show seeks comm. based new biz ad sales exec to help monetize our rapid growth. Compelling success story needs telling. Intro & resume [email protected] (4/16)
JOB OPENING: CREATIVE SOLUTIONS PRODUCER/SOUTHEAST: The Creative Producer will support the Creative Solutions Director in creating, managing and producing tailored, co-branded multimedia packages. More info/apply HERE (4/16)
JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Production co seeks development exec with track record, excellent writing skills and strong buyer relationships. Digital platform experience and relationships plus. [email protected] (4/16)
JOB OPENING: TEMP ASSOC WRITER-PRODUCER/AMC/NYC: Exceptional writing and production skills wanted for the on-air promotions department. 2-3 yrs production experience at cable or broadcast network required. More info/apply HERE (4/16)
JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: The Executive Assistant performs daily administrative functions and special projects in support of the President of Content Distribution for NBCUniversal. More info/apply HERE (4/16)
JOB OPENING: RESEARCH ANALYTICS/Syfy/Chiller Program Re/NYC: Manage Program Rsch efforts for Syfy & Chiller. 5+ yrs relevant exp. Passion for TV & Excel expert. Nielsen exp a must; digital rsch & estimates a plus. Full info/apply HERE (4/15)
JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (4/15)
JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : [email protected] (4/15)
JOB OPENING: VP OF SCRIPTED DEVELOPMENT/NYC: Oversee scripted development for EMMY-winning NYC-based production co. Cultivate relationships with execs and networks. Strong industry knowledge and extensive contacts a must. 8+ yrs. scripted development exp. Apply HERE (4/14)
JOB OPENING: MGR, MKTG & AFFILIATE PROMOTIONS/TPE/LA: Manage multiple B2B promotions & B2C sweepstakes. Dvlp mktg materials and presentations. Cable industry & project mngt exp pref’d. Resume to: [email protected] Full info HERE (4/14)
JOB OPENING: DIRECTOR, MEDIA PLANNING/NICKELODEON/NYC: Create/maintain quarterly media plans & promotional rollouts for ntwrk priorities. 7 yrs media planning/digi exp at ad-supported network w/at least 3 yrs mngmnt exp. Full info/apply HERE (4/14)
JOB OPENING: AUDIO ENGINEER/CharmTV: Seeking to add a location/post Audio Engineer to its original prod team. Candidates who have their own multirack, wireless recording equipment and are located in the DC, Maryland, and Virginia area should send resume to [email protected] (4/14)
JOB OPENING: VIDEOGRAPHERS/CAMERA CREW/CharmTV: Seeking videographers/camera crew to its original productions unit. Candidates should reside in the DC, Maryland, and Virginia area and should send resume and reel to [email protected] (4/14)
JOB OPENING: SALES PLANNER/PAC-12/SFO: 2-5 yrs of sales planning, advertising agency buying/planning exp. Full posting/apply HERE (4/14)
JOB OPENING: LOCAL SALES MANAGER/WNJU/NYC: seeks a dynamic Local Sales Manager who will develop and execute strategies to achieve local sales goals across multiple platforms as well as manage account executives. Full info/apply HERE (4/14)
JOB OPENING: DIGITAL PROJECT MGR/NBC/Uni. City, CA: Produce marketing materials used to promote NBC brands on digital platforms. 2 yrs exp in digital media; client or agency-based. Full info/apply HERE (4/14)
JOB OPENING: MANAGER, BRAND MARKETING/USA/NYC: Temp mktg mgr for USA Consumer Mktg. Manage & asst in dvlp of mktg prgms & deck creation. 3+ yrs relevant exp. Powerpt expert. Send resume HERE (4/14)
JOB OPENING: DIGITAL SR PRODUCER/BRAVO/NYC: Produce & manage content (blogs, talent intvws, video, etc) for Bravo’s Daily Dish. 5+ yrs related digital editorial exp. Bravo knowledge a must. Full info/apply HERE (4/14)
JOB OPENING: MGR. MEDIA OPERATIONS/Crown Media Family Networks/LA: Manage post-production process, schedule edit times, manage staff. Quality control and manage media workflow. BS/BA req and Min 5 yrs exp.Apply HERE (4/14)
JOB OPENING: VP, PROGRAMMING/Eastern TV/NY: Seasoned creative exec oversee large slate of shows. Strong writing/Mngmnt skills a must. Min 10 yrs exp in TV. Exp @ prod co or ntwrk w/a broad range of Prgrmg – docuseries, formats, live an asset.. Resume [email protected] (4/14)
JOB OPENING: EXEC DIRECTOR PROMOS & INTERSTITIALS/NBCU/LA: Drive development & execution of promos & interstitials for Int. Networks group. Experience in promos required. Full info/apply HERE (4/14)
JOB OPENING: DIRECTOR DIGITAL ANALYTIC/E!/LA: Handle digital analytics for E! and E! Online groups. Min 5 years exp in digitally-focused news org with strong pop culture/ent. content. Full info/apply HERE (4/14)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: PR/Social Media/Marketing Firm/LA: seeks interns with strong writing & pitching skills. Interest in food/fashion/wellness. Work 3 days per wk. PR, advertising, journalism major pref’d. stipend offered for lunch/gas/parking. [email protected] (4/18)
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