CYNOPSISDIGITAL
04.09.15

Good morning. It’s Thursday April 9, 2015, and this is your first early morning digital briefing.

 
Maker Studios signed lifestyle expert Kate Albrecht, aka Mr. Kate, to its multi-channel network. Maker and Mr. K will work together on original content initiatives across platforms. Albrecht is known for content such as Kate’s Take and OMG We Bought a House series; a lifestyle blog covering home, fashion and beauty; a Mr. Kate e-commerce platform; licensing deals with major retailers such as Lamps Plus; and guest appearances on The TODAY Show and The Nate Berkus Show.
 
PBS Digital Studios and NOVA are digging into the latest and most disgusting in its series Gross Science, which launched yesterday. In two-to-three minute videos, the 40-episode YouTube series will include topics that range from the smell of diseases to the death of the Dragon Worms. “This is one of the grossest shows we’ve ever encountered, and we couldn’t be more delighted!” PBS Digital Vice President Don Wilcox said.
 
CBS and Shaftesbury digital studio Smokebomb Entertainment unveiled the online interactive series Murdoch Mysteries: The Infernal Device. New chapters of the mystery will come out weekly through May 16. The TV series, Murdoch Mysteries, boasts 64,000 likes on Facebook and more than 60,000 followers for the series and its cast on Twitter.
 
Join us on Thursday, April 23 at Astor Center in NYC as we honor those who excel in digital content, marketing, advertising, social media, and online at the Top Women in Digital reception. These dynamos have helped clear a path in what is still a relatively young industry and Cynopsis Digital is proud to shine a spotlight on them! View the honorees and register at: http://cynopsis.com/event/2015twd/ 
 
 

A CYNOPSIS MESSAGE

 
Yahoo added a feature for advertisers to target native and search mobile ads based on app activity within its Gemini platform. Called Personas, the new feature works with the app analytics tracker Flurry. "If a developer uses tags to track when someone searches for shows in their app, they can create a custom targeting feature," Flurry Vice President, Analytics and Marketing Jarah Euston said.
 
 

 
Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for the tech giant’s Prime Instant Video, according to a new study from Strategy Analytics. The research showed that 63 percent of U.S. Prime subscribers use Netflix compared to 59 percent who used Amazon’s SVOD service. “Amazon is needlessly ‘losing’ users to Netflix when, in fact, it should be eating into their user base,” Strategy Analytics’ Digital Media Analyst Leika Kawasaki said. “One avenue [to correct that] is to entice more people to use Amazon devices, such as the Kindle and Fire TV, as these owners are 10% more likely to use Prime Instant Video regularly. However, this won’t be easy; Amazon has not had the same level of success as Apple in creating a unified ecosystem of device and services.” Other key highlights include:
 
–      40 percent of U.S. Amazon Prime subs use Netflix only, 36 percent use Prime Instant Video only and 23 percent use both.
–      Less than half (44%) of Amazon Prime subscribers in the U.S. use Prime Instant Video at least once a week, compared to 55% in Germany and 54% in the U.K.
–      Among online U.S. adults not currently subscribing to Amazon Prime, 12 percent are “somewhat likely” to subscribe in the next year, while 4 percent are “very likely” to subscribe. The main reason people won’t subscribe (cited by 53 percent of respondents) is the price is too high.
 
Social media analytics firm Unruly released the Top Social Video Brands in March 2015, and the results are:
1) Ad Council: 2,637,256 shares; notable campaign A bunch of skeletons kiss, hug, and dance in front of a crowd with 2,637,256; Not listed in top 100 last month.
2) The Collective Project: 2,025,499 shares; notable campaign was Had
the absolute privilege of presenting a brand spanking new 3D-printed bionic Iron Man arm to Alex, the most dapper 7-year-old I’ve ever met with 2,025,499 shares; not listed in top 100 last month.
3) United Healthcare: 367,685 shares; notable campaign was Our Song Commercial | UnitedHealthcare :60 with 349,579 shares; not listed in top 100 last month.
4) Adidas: 319,899 shares; notable campaign was adidas: Take It with 272,177 shares; ranked #8 in top 100 last month.
5) Disney: 213,876 shares; notable campaign was Oh, boy! with 213,876 shares; ranked #4 in top 100 last month.
6) Castrol: 147,842 shares; notable campaign was Castrol Footkhana: Neymar Jr. v Ken Block with 147,842 shares; not listed in top 100 last month.
7) Android: 145,509 shares; notable campaign was Android: Friends Furever with 139,903 shares; ranked #2 last in top 100 last month.
8) Samsung: 139,858 shares; notable campaign was Samsung Galaxy S6 and S6 edge – Official Introduction with 85,562 shares; ranked #53 in top 100 last month.
9) Durex: 131,276 shares; notable campaign was DUREX – #Connect with 113,375 shares; ranked #68 in top 100 last month.
10) Levi’s: 130,553 shares; notable campaign was Introducing Levi’s® 501 CT Jeans (Customised & Tapered) with 130,553 shares; not ranked in top 100 last month.
 
 

 
The HBO Now stand-alone service may have just come out this week, but the idea first made waves when Twitter user Jake Caputo started floating the concept in 2012. To promote HBO Now, the premium cable network revisited those three-year-old tweets, #takemymoneyHBO and Caputo in a video stunt. The vid features some of HBO’s most well-known characters from The Sopranos demanding that Caputo pay up the money he originally offered to HBO. Check it out at www.cynopsis.com/#video.

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: AD SALES – Raw Travel TV the Nation’s new #1 ranked Adventure Travel show seeks comm. based new biz ad sales exec to help monetize our rapid growth. Compelling success story needs telling. Intro & resume [email protected] (4/16)

JOB OPENING: CREATIVE SOLUTIONS PRODUCER/SOUTHEAST: The Creative Producer will support the Creative Solutions Director in creating, managing and producing tailored, co-branded multimedia packages. More info/apply HERE (4/16)

JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Production co seeks development exec with track record, excellent writing skills and strong buyer relationships. Digital platform experience and relationships plus. [email protected] (4/16)

JOB OPENING: TEMP ASSOC WRITER-PRODUCER/AMC/NYC: Exceptional writing and production skills wanted for the on-air promotions department. 2-3 yrs production experience at cable or broadcast network required. More info/apply HERE (4/16)

JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: The Executive Assistant performs daily administrative functions and special projects in support of the President of Content Distribution for NBCUniversal. More info/apply HERE (4/16)

JOB OPENING: RESEARCH ANALYTICS/Syfy/Chiller Program Re/NYC: Manage Program Rsch efforts for Syfy & Chiller. 5+ yrs relevant exp. Passion for TV & Excel expert. Nielsen exp a must; digital rsch & estimates a plus. Full info/apply HERE (4/15)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (4/15)

JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : [email protected] (4/15)

JOB OPENING: VP OF SCRIPTED DEVELOPMENT/NYC: Oversee scripted development for EMMY-winning NYC-based production co. Cultivate relationships with execs and networks. Strong industry knowledge and extensive contacts a must. 8+ yrs. scripted development exp. Apply HERE (4/14)
 
JOB OPENING: MGR, MKTG & AFFILIATE PROMOTIONS/TPE/LA: Manage multiple B2B promotions & B2C sweepstakes. Dvlp mktg materials and presentations. Cable industry & project mngt exp pref’d. Resume to: [email protected] Full info HERE (4/14)

JOB OPENING: DIRECTOR, MEDIA PLANNING/NICKELODEON/NYC: Create/maintain quarterly media plans & promotional rollouts for ntwrk priorities. 7 yrs media planning/digi exp at ad-supported network w/at least 3 yrs mngmnt exp. Full info/apply HERE (4/14)

JOB OPENING: AUDIO ENGINEER/CharmTV: Seeking to add a location/post Audio Engineer to its original prod team. Candidates who have their own multirack, wireless recording equipment and are located in the DC, Maryland, and Virginia area should send resume to [email protected] (4/14)

JOB OPENING: VIDEOGRAPHERS/CAMERA CREW/CharmTV: Seeking videographers/camera crew to its original productions unit. Candidates should reside in the DC, Maryland, and Virginia area and should send resume and reel to [email protected] (4/14)

JOB OPENING: SALES PLANNER/PAC-12/SFO: 2-5 yrs of sales planning, advertising agency buying/planning exp. Full posting/apply HERE (4/11) 

JOB OPENING: LOCAL SALES MANAGER/WNJU/NYC: seeks a dynamic Local Sales Manager who will develop and execute strategies to achieve local sales goals across multiple platforms as well as manage account executives. Full info/apply HERE (4/11)

JOB OPENING: DIGITAL PROJECT MGR/NBC/Uni. City, CA: Produce marketing materials used to promote NBC brands on digital platforms. 2 yrs exp in digital media; client or agency-based. Full info/apply HERE (4/11)

JOB OPENING: MANAGER, BRAND MARKETING/USA/NYC: Temp mktg mgr for USA Consumer Mktg. Manage & asst in dvlp of mktg prgms & deck creation. 3+ yrs relevant exp. Powerpt expert. Send resume HERE (4/11) 

JOB OPENING: DIGITAL SR PRODUCER/BRAVO/NYC: Produce & manage content (blogs, talent intvws, video, etc) for Bravo’s Daily Dish. 5+ yrs related digital editorial exp. Bravo knowledge a must. Full info/apply HERE (4/11)

JOB OPENING: MGR. MEDIA OPERATIONS/Crown Media Family Networks/LA: Manage post-production process, schedule edit times, manage staff. Quality control and manage media workflow. BS/BA req and Min 5 yrs exp.Apply HERE (4/11)

JOB OPENING: VP, PROGRAMMING/Eastern TV/NY: Seasoned creative exec oversee large slate of shows. Strong writing/Mngmnt skills a must. Min 10 yrs exp in TV. Exp @ prod co or ntwrk w/a broad range of Prgrmg – docuseries, formats, live an asset.. Resume [email protected] (4/11)

JOB OPENING: EXEC DIRECTOR PROMOS & INTERSTITIALS/NBCU/LA: Drive development & execution of promos & interstitials for Int. Networks group. Experience in promos required. Full info/apply HERE (4/11)

JOB OPENING: DIRECTOR DIGITAL ANALYTIC/E!/LA: Handle digital analytics for E! and E! Online groups. Min 5 years exp in digitally-focused news org with strong pop culture/ent. content. Full info/apply HERE (4/11)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

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