04/08/15: Brian Grazer: Arrested Development will be back with 17 more episodes; Stat Social reveals Twitter Audience Ratings from March Madness Championship; CBS All Access lands on Roku devices


Good morning. It’s Wednesday April 8, 2015, and this is your first early morning digital briefing.


Arrested Development Executive Producer Brian Grazer made fans happy yesterday. Grazer told The B.S. Report (in an interview with ESPN’s Bill Simmons at SXSW) that the series has been given a 17-episode order for a fifth season on Netflix. In August, AD star Will Arnett confirmed that it would be back, after Netflix’s Ted Sarandos first revealed that new episodes were in the works. AD originally aired on Fox for three seasons from 2003 to 2006, and was revived for 15 more episodes in 2013 on the streaming service.
device owners can now tune in to CBS’s SVOD service CBS All Access. For $5.99 a month, the app for Roku player and Roku TV will offer episodes from current CBS seasons, previous seasons and classic shows on demand as well as the ability to stream local CBS TV stations in major networks. The CBS All Access Channel will replace the current CBS Channel, which offers clips.
HBO a la carte service HBO Now went live on Apple devices yesterday with an additional perk – a free 30-day trial period. Those who subscribe can watch HBO originals Game of Thrones, The Sopranos, The Wire, Rome, Deadwood, True Detective, Sex and the City, Veep, Silicon Valley, Girls, True Blood and The Leftovers.
kicked off “Civil War Week” with an updated version of The Civil War Today iPad app. Beginning today, History will produce a series of original articles for the app to include with Civil War videos, photo galleries and interactive content for all of its online Civil War platforms. Blood and Glory: The Civil War in color will air April 14 at 9p ET, and additional full History specials will be available online and on the app until April 30.
Content creator and distributor Shaftesbury and its digital studio Smokebomb Entertainment teamed up with Banff World Media Festival to launch The AMP (Audience Metrics Partnership) Acceleratora branded entertainment pitch competition. The programming will focus on engaging the female millennial audience, with the top three finalists attending the Banff Media World Festival to pitch their projects during a live session. The winner will score a development deal with Shaftesbury/Smokebomb; submissions will be accepted until April 20. Smokebomb is known for the branded series Carmilla sponsored by U by Kotex and its newest series MsLabelled, which is produced with Shaw Media and the Schick Quattro for Women.
will now utilize its network of women influencers on its new YouTube channel SheSpeaksTV. “The channel grew out of feedback from the company’s influencers who told us there wasn’t enough female-focused content for women ages 30-years-old and older on YouTube,” SheSpeaks CEO Aliza Freud told Cynopsis. New videos will be released on SheSpeaksTV every week that feature influencers dishing on topics such as food, beauty, relationships and parenting.
Discovery ain’t what it used to be, according to Facebook Global Head of Entertainment Strategy Jim Underwood. “Discovery has shifted from being about contextual relevance to being about personal relevance,” he says. "In an app-based, mobile-first world, people apply filters and have much greater power to engage with or ignore marketing messages. Messages that feel personally relevant (through targeting, tailored creative, or sequenced story telling) are critical to driving discovery.” Want to hear more from Jim? Then come to the Cynopsis Digital Business Summit on April 23rd in NYC. Register here.


Kia launched a new digital ad campaign with Yahoo and Tumblr yesterday. The Getaway Guide features native ads on Yahoo’s digital magazines including Yahoo Food, Yahoo Health and Yahoo Travel; display and video spots; and sponsored posts on Tumblr. The branded series on Yahoo Screen includes eight videos so far.


Top Women in Digital Awards Reception
Thursday, April 23 @ 5PM | Astor Center NYC | Sponsor: TubeMogul

Here Are Just A Few of the Companies Being Recognized:
A+E Networks, Collective Digital Studio, espnW, Horizon Media, Maker Studios, Telemundo Media, Univision Communications Inc., OMD, DigitasLBi, & more.
To view the full list of honorees + event info, visit:

Space is limited for the reception. We anticipate tickets will sell out quickly, so don’t delay – register your team today!


Stat Social exclusively tracked Twitter Audience Ratings from the March Madness Championship Game Duke vs. Wisconsin on April 6 for Cynopsis. Key findings:
Age: 64% millennials (between the ages 18-34)
Gender: 81% men
Location: 6% lived in Wisconsin
Income: 53% earn less than $50K
Most Popular Sponsors:
Along with tracking who was talking about the championship game, StatSocial also measured the Tweeter’s affinity to each sponsor from most favorite listed first.
Bleacher Report
2. Buffalo Wild Wings
3. Samsung
4. Target
5. Coca-Cola
6. McDonalds
7. AT+T
8. Chick-Fil-A
9. Unilever
10. Bing
11. T-Mobile
12. Kindle Fire
13. Ford
14. Burger King
15. Oreo
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Brand sponsorships are always a large part of sports tournaments; sponsoring air time, digital, or social campaigns; and of course there are brands that try to capitalize on the social conversation,” Stat Social’s Audrey Hungerman told Cynopsis. “Bleacher Report sponsored Final Four coverage and had the highest affinity, which makes the most sense since they were the only sports brand. They were also the fourth favorite brand overall. Wisconsin fans outnumbered Duke fans on social too, as Wisconsin was the second most popular state and University of Wisconsin was the top college/university based on affinity.” Check out the infographic at www.cynopsis.com.

NIELSEN TWITTER TV TOP TEN for the week of 3/30/15 Program, Date, Unique Audience (000), Tweets (000)
The Comedy Central Roast
(Comedy), 3/30, 7420, 1285
WWE Monday Night Raw (USA) 3/30,
3563, 401
Mad Men (AMC), 4/5,
2724, 69
American Idol (FOX), 4/1,
1959, 314
Finding Carter (MTV), 3/31,
1883, 142
Dancing With the Stars (ABC) 3/30,
1504, 57
The Roast of Justin Bieber Pre-Show (Comedy), 3/30,
1486, 47
Scandal (ABC) 4/2,
1405, 102
Keeping Up With the Kardashians (E!) 4/5,
1394, 35
The Flash (CW) 3/31,
1199, 71
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.


Ad server and ad tech company Flashtalking appointed John Nardone as CEO. He was previously CEO of data management platform [x+1] since 2008, and through its acquisition by Rocket Fuel. He has served as one of the founding board members of the Internet Advertising Bureau (IAB) and on the board of DMG Media.

Cinedigm promoted Michelle Nunes to Senior Vice President, Operations. Prior to joining Cinedigm, Nunes was Vice President of Operations at Gaiam Vivendi Entertainment (which Cinedigm acquired in 2014) overseeing development of the physical distribution area as well as leading the integrations after acquisition.


Don’t miss your opportunity to learn from our experts on these highly rated webinars. Register and receive access to the discussions + speaker presentations!

How to Sell Digital Advertising in a Fragmented Media World

What You Need to Know Now About Programmatic Ad Buying

Generation Edge: Catching the New Wave of Viewers

Social Media & Sports: Engagement & Tune-In Strategies.


Honda and mcgarrybowen London are back with another mind-bending YouTube spot after its first 2013’s gold Cannes’ Lion-winning Illusions ad on Google’s platform. The Endless Road takes a hint from Vine’s looping technology and integrates that trend in a spot that also never ends. To take the ad one step further, it uses real-time data to visually reflect the time of day and weather of your location while the featured car drives in circles. The full spot with the creative elements is available on Honda’s YT channel here. Check out the shorter version at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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