CYNOPSISDIGITAL
04.08.15

Good morning. It’s Wednesday April 8, 2015, and this is your first early morning digital briefing.

 
Arrested Development Executive Producer Brian Grazer made fans happy yesterday. Grazer told The B.S. Report (in an interview with ESPN’s Bill Simmons at SXSW) that the series has been given a 17-episode order for a fifth season on Netflix. In August, AD star Will Arnett confirmed that it would be back, after Netflix’s Ted Sarandos first revealed that new episodes were in the works. AD originally aired on Fox for three seasons from 2003 to 2006, and was revived for 15 more episodes in 2013 on the streaming service.
 
Roku device owners can now tune in to CBS’s SVOD service CBS All Access. For $5.99 a month, the app for Roku player and Roku TV will offer episodes from current CBS seasons, previous seasons and classic shows on demand as well as the ability to stream local CBS TV stations in major networks. The CBS All Access Channel will replace the current CBS Channel, which offers clips.
 
HBO a la carte service HBO Now went live on Apple devices yesterday with an additional perk – a free 30-day trial period. Those who subscribe can watch HBO originals Game of Thrones, The Sopranos, The Wire, Rome, Deadwood, True Detective, Sex and the City, Veep, Silicon Valley, Girls, True Blood and The Leftovers.
 
History kicked off “Civil War Week” with an updated version of The Civil War Today iPad app. Beginning today, History will produce a series of original articles for the app to include with Civil War videos, photo galleries and interactive content for all of its online Civil War platforms. Blood and Glory: The Civil War in color will air April 14 at 9p ET, and additional full History specials will be available online and on the app until April 30.
 
Content creator and distributor Shaftesbury and its digital studio Smokebomb Entertainment teamed up with Banff World Media Festival to launch The AMP (Audience Metrics Partnership) Acceleratora branded entertainment pitch competition. The programming will focus on engaging the female millennial audience, with the top three finalists attending the Banff Media World Festival to pitch their projects during a live session. The winner will score a development deal with Shaftesbury/Smokebomb; submissions will be accepted until April 20. Smokebomb is known for the branded series Carmilla sponsored by U by Kotex and its newest series MsLabelled, which is produced with Shaw Media and the Schick Quattro for Women.
 
SheSpeaks will now utilize its network of women influencers on its new YouTube channel SheSpeaksTV. “The channel grew out of feedback from the company’s influencers who told us there wasn’t enough female-focused content for women ages 30-years-old and older on YouTube,” SheSpeaks CEO Aliza Freud told Cynopsis. New videos will be released on SheSpeaksTV every week that feature influencers dishing on topics such as food, beauty, relationships and parenting.
 
Discovery ain’t what it used to be, according to Facebook Global Head of Entertainment Strategy Jim Underwood. “Discovery has shifted from being about contextual relevance to being about personal relevance,” he says. "In an app-based, mobile-first world, people apply filters and have much greater power to engage with or ignore marketing messages. Messages that feel personally relevant (through targeting, tailored creative, or sequenced story telling) are critical to driving discovery.” Want to hear more from Jim? Then come to the Cynopsis Digital Business Summit on April 23rd in NYC. Register here.
 
 

A CYNOPSIS MESSAGE

Top Women in Digital Awards Reception
Thursday, April 23 @ 5PM | Astor Center NYC | Sponsor: TubeMogul

Here Are Just A Few of the Companies Being Recognized:
A+E Networks, Collective Digital Studio, espnW, Horizon Media, Maker Studios, Telemundo Media, Univision Communications Inc., OMD, DigitasLBi, & more.
To view the full list of honorees + event info, visit: http://cynopsis.com/event/2015twd

Space is limited for the reception. We anticipate tickets will sell out quickly, so don’t delay – register your team today!

Stat Social exclusively tracked Twitter Audience Ratings from the March Madness Championship Game Duke vs. Wisconsin on April 6 for Cynopsis. Key findings:
 
Demographics:
Age: 64% millennials (between the ages 18-34)
Gender: 81% men
Location: 6% lived in Wisconsin
Income: 53% earn less than $50K
Most Popular Sponsors:
Along with tracking who was talking about the championship game, StatSocial also measured the Tweeter’s affinity to each sponsor from most favorite listed first.
1. Bleacher Report
2. Buffalo Wild Wings
3. Samsung
4. Target
5. Coca-Cola
6. McDonalds
7. AT+T
8. Chick-Fil-A
9. Unilever
10. Bing
11. T-Mobile
12. Kindle Fire
13. Ford
14. Burger King
15. Oreo
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
 
So what does it mean? “Brand sponsorships are always a large part of sports tournaments; sponsoring air time, digital, or social campaigns; and of course there are brands that try to capitalize on the social conversation,” Stat Social’s Audrey Hungerman told Cynopsis. “Bleacher Report sponsored Final Four coverage and had the highest affinity, which makes the most sense since they were the only sports brand. They were also the fourth favorite brand overall. Wisconsin fans outnumbered Duke fans on social too, as Wisconsin was the second most popular state and University of Wisconsin was the top college/university based on affinity.” Check out the infographic at www.cynopsis.com.

NIELSEN TWITTER TV TOP TEN for the week of 3/30/15 Program, Date, Unique Audience (000), Tweets (000)
The Comedy Central Roast (Comedy), 3/30, 7420, 1285
WWE Monday Night Raw (USA) 3/30, 3563, 401
Mad Men (AMC), 4/5, 2724, 69
American Idol (FOX), 4/1, 1959, 314
Finding Carter (MTV), 3/31, 1883, 142
Dancing With the Stars (ABC) 3/30, 1504, 57
The Roast of Justin Bieber Pre-Show (Comedy), 3/30, 1486, 47
Scandal (ABC) 4/2, 1405, 102
Keeping Up With the Kardashians (E!) 4/5, 1394, 35
The Flash (CW) 3/31, 1199, 71
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Ad server and ad tech company Flashtalking appointed John Nardone as CEO. He was previously CEO of data management platform [x+1] since 2008, and through its acquisition by Rocket Fuel. He has served as one of the founding board members of the Internet Advertising Bureau (IAB) and on the board of DMG Media.

A CYNOPSIS MESSAGE

Honda and mcgarrybowen London are back with another mind-bending YouTube spot after its first 2013’s gold Cannes’ Lion-winning Illusions ad on Google’s platform. The Endless Road takes a hint from Vine’s looping technology and integrates that trend in a spot that also never ends. To take the ad one step further, it uses real-time data to visually reflect the time of day and weather of your location while the featured car drives in circles. The full spot with the creative elements is available on Honda’s YT channel here. Check out the shorter version at www.cynopsis.com/#video.

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: RESEARCH ANALYTICS/Syfy/Chiller Program Re/NYC: Manage Program Rsch efforts for Syfy & Chiller. 5+ yrs relevant exp. Passion for TV & Excel expert. Nielsen exp a must; digital rsch & estimates a plus. Full info/apply HERE (4/15)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (4/15)

JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : [email protected] (4/15)

JOB OPENING: VP OF SCRIPTED DEVELOPMENT/NYC: Oversee scripted development for EMMY-winning NYC-based production co. Cultivate relationships with execs and networks. Strong industry knowledge and extensive contacts a must. 8+ yrs. scripted development exp. Apply HERE (4/14)
 
JOB OPENING: MGR, MKTG & AFFILIATE PROMOTIONS/TPE/LA: Manage multiple B2B promotions & B2C sweepstakes. Dvlp mktg materials and presentations. Cable industry & project mngt exp pref’d. Resume to: [email protected] Full info HERE (4/14)

JOB OPENING: DIRECTOR, MEDIA PLANNING/NICKELODEON/NYC: Create/maintain quarterly media plans & promotional rollouts for ntwrk priorities. 7 yrs media planning/digi exp at ad-supported network w/at least 3 yrs mngmnt exp. Full info/apply HERE (4/14)

JOB OPENING: AUDIO ENGINEER/CharmTV: Seeking to add a location/post Audio Engineer to its original prod team. Candidates who have their own multirack, wireless recording equipment and are located in the DC, Maryland, and Virginia area should send resume to [email protected] (4/14)

JOB OPENING: VIDEOGRAPHERS/CAMERA CREW/CharmTV: Seeking videographers/camera crew to its original productions unit. Candidates should reside in the DC, Maryland, and Virginia area and should send resume and reel to [email protected] (4/14)

JOB OPENING: SALES PLANNER/PAC-12/SFO: 2-5 yrs of sales planning, advertising agency buying/planning exp. Full posting/apply HERE (4/11) 

JOB OPENING: LOCAL SALES MANAGER/WNJU/NYC: seeks a dynamic Local Sales Manager who will develop and execute strategies to achieve local sales goals across multiple platforms as well as manage account executives. Full info/apply HERE (4/11)

JOB OPENING: DIGITAL PROJECT MGR/NBC/Uni. City, CA: Produce marketing materials used to promote NBC brands on digital platforms. 2 yrs exp in digital media; client or agency-based. Full info/apply HERE (4/11)

JOB OPENING: MANAGER, BRAND MARKETING/USA/NYC: Temp mktg mgr for USA Consumer Mktg. Manage & asst in dvlp of mktg prgms & deck creation. 3+ yrs relevant exp. Powerpt expert. Send resume HERE (4/11) 

JOB OPENING: DIGITAL SR PRODUCER/BRAVO/NYC: Produce & manage content (blogs, talent intvws, video, etc) for Bravo’s Daily Dish. 5+ yrs related digital editorial exp. Bravo knowledge a must. Full info/apply HERE (4/11)

JOB OPENING: MGR. MEDIA OPERATIONS/Crown Media Family Networks/LA: Manage post-production process, schedule edit times, manage staff. Quality control and manage media workflow. BS/BA req and Min 5 yrs exp.Apply HERE (4/10)

JOB OPENING: VP, PROGRAMMING/Eastern TV/NY: Seasoned creative exec oversee large slate of shows. Strong writing/Mngmnt skills a must. Min 10 yrs exp in TV. Exp @ prod co or ntwrk w/a broad range of Prgrmg – docuseries, formats, live an asset.. Resume [email protected] (4/10)

JOB OPENING: EXEC DIRECTOR PROMOS & INTERSTITIALS/NBCU/LA: Drive development & execution of promos & interstitials for Int. Networks group. Experience in promos required. Full info/apply HERE (4/9)

JOB OPENING: DIRECTOR DIGITAL ANALYTIC/E!/LA: Handle digital analytics for E! and E! Online groups. Min 5 years exp in digitally-focused news org with strong pop culture/ent. content. Full info/apply HERE (4/9)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

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