04/06/15: Snapchat blocks 3rd party apps; a Tanner family reunion for Netflix?; Funny or Die heads to D.C.; RebelMouse exec talks branded content



CYNOPSISDIGITAL
04.06.15

Good morning. It’s Monday April 6, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for March 6-April 12:
Coachella live stream:
YouTube from April 10-April 12
TIME: People Now: People.com, Monday-Friday at 8:30a ET and 11:30a ET online; SI Now: SI.com, Monday-Friday at 1p ET.
 
 
Snapchat
says it’s now blocking third-party apps from accessing the messaging company’s data. The news comes as Snapchat continues to grow its user base­estimated to be more than 100 million­and prepares to release its first transparency report, due in July. Like similar reports released by the likes of Apple and Google, Snapchat says it will reveal details about government requests for users’ account information and demands to remove content, as well as requests to remove content that violates copyright law.
 

 
NEW PROGRAMMING + DEALS
 

Looks like a Tanner family reunion may be on the books. Twenty years after sitcom Full House went off the air, Netflix reportedly wants to reboot the series under the title Fuller House. Although Netflix remains mum, several sources say the remake would star original House mates Candace Cameron Bure, who played eldest daughter D.J. in the original series, and Andrea Barber, as D.J.’s best friend. Guest stints from other original cast members including Dave Coulier, Bob Saget and John Stamos are a possibility; Stamos is said to be a producer on the remake.
 
In other Netflix news, Frank Underwood will continue scheming for a fourth season. After a cliffhanger of an ending to season three, the streaming service will bring back House of Cards with new eps in 2016. Production on the series starring Kevin Spacey and Robin Wright begins this summer.
 
Funny or Die is setting up shop in the nation’s capital. The comedic production house is opening a Washington, D.C., office at the 1776 campus, helmed by former White House staffer Brad Jenkins, who will serve as managing director and executive producer of Funny or Die DC. Jenkins is expected to work with a range of politicos, including those from the private sector, political campaigns and advocacy groups.
 


A CYNOPSIS MESSAGE


Seats are selling out  secure your company’s table today!

Cynopsis Sports Media Awards  Thursday, April 16
New York Athletic Club – 8:00-10:30 a.m.

View the 2015 luminary honorees + phenomenal list of finalists here. Register and mingle with hundreds of sports executives, plus  get a photo taken with the Stanley Cup!

Register: http://www.cynopsis.com/event/sports-media-awards15/
Branding Partner: Troika


 
ADVERTISING + AD PLATFORMS

 
Heading into the big game tonight, CapitalOne is the big winner of the NCAA basketball tournament’s top-tier sponsors, generating 28 percent more views in March than February, according to according to YT ad buying and marketing platform Pixability. By comparison, sponsor AT&T was flat in views, with only a 0.6 percent increase from February to March; Buffalo Wild Wings saw a 21.7 percent increase in views; and Reese’s saw a 12 percent increase in views, according to Pixability.
 
 

5 MINUTES WITH… RebelMouse’s Jarrod Dicker

 
In anticipation of this month’s Cynopsis Digital Business Summit in New York City on Thursday, April 23, we spoke with conference panelist and RebelMouse Head of Commercial Product and Operations Jarrod Dicker about branded content and social networks as content platforms. To hear more from Dicker, you’ll want to join us at our conference, taking place on the eve of Digital NewFronts, by registering here.
 
What are the biggest trends in branded content for the second half of 2015?
Brands as publishers will start to transcend across all platforms, especially as devices evolve. With Snapchat Discover, we’re already seeing branded content threaded through the network, but soon we’ll see this within Snapchat Stories as a way to reach a broader audience. It will evolve from branded content just being injected in publisher platforms to brands truly acting as creators.
 
What social network do you think every brand should include when creating their branded content strategy?
Right now, Snapchat is number one. The way that a brand can tell a story on it is unmatched by any other network; it allows you to translate that voice into art, words and video into an entire story, and not just one message.
 
Should the divide between branded and non-branded content be removed?
It’s important to have church-and-state. The entire idea of branded content is to create content experiences that users actually want to engage with; if done correctly, it shouldn’t matter if it’s labeled.
 
Who’s the one speaker you’re looking forward to hearing at the summit?
LIN Mobile CEO Kevin Wassong! I used to work for him, and he’s an incredible business mind.
 
 

RESEARCH

 
Facebook grabbed 75 percent of the total ad spend on social networks in 2014, according to new research from Strategy Analytics. Facebook drew $11.4 billion of the $15.3 billion market for global social media advertising, a market that grew 41 percent last year, according to the report. Twitter earned $1.2 billion in ad revenue for the year, landing 8 percent of market share. Strategy Analytics predicts the total social ad market will reach $19.8 billion by the end of 2015, and $24.2 billion by the end of 2016. In usage, the report reveals that social network users passed the 2 billion mark in 2014, with Facebook’s 1.4 billion monthly comprising 68 percent of the market. By the end of 2019, social network users will reach 2.72 billion, accounting for 36 percent of the population.
 
Bravo Digital Media delivered its best-ever quarter in total visits and video streams across desktop, tablet, mobile and the Bravo Now app. Average monthly visits to BravoTV.com in Q1 were up 39 percent over Q4 2014, and average monthly video streams were up 29 percent. One reason? An increased focus on shareable content has been a catalyst for Bravo’s rise on social platforms, resulting in a 183 percent increase in social referrals to BravoTV.com since December.
 
 

DIGITAL SPOTLIGHT OF THE DAY

 
Fooling is so passe. Chevrolet turned April 1 into the #BestDayEver by staging a multimedia event that surprised more than 12,000 people with “random acts of awesomeness” including a free Kid Rock show at a military base in Florida, a puppy kissing booth in L.A., and classroom surprises by Alec Baldwin and Olivia Wilde. Check out the fun here.

See you tomorrow,
Jessica Reese  @JMarieReese
04.06.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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