CYNOPSISDIGITAL
04.02.15 Good morning. It’s Thursday April 2, 2015, and this is your first early morning digital briefing.
Dish Network’s Sling TV snagged HBO for its slate of OTT offerings yesterday. After consumers sign up for the $20/month Best of Live TV service, an extra $15 will buy them the ability to watch a live HBO channel and a VOD library similar to what’s on HBO Go and the upcoming HBO Now app. Sling partners include ESPN, Disney Channel and Food Network and programming from networks such as AMC and Epix.
Netflix’s first docu-series Chef’s Table will debut on its menu starting April 26. From filmmaker David Gelb (Jiro Dreams of Sushi), the six-part series focuses on chefs and their kitchens all over the world. Chef’s Table will join other Netflix- acquired documentaries such as Oscar-nominated Virunga, Rashida Jones’ produced Hot Girls Wanted, What Happened, Miss Simone? and E-Team.
…in more Netflix news, the streaming service renewed Bloodline for a second season. The drama is from executive producers Todd A. Kessler, Daniel Zelman and Glenn Kessler and stars Ben Mendelsohn (The Dark Knight), Linda Cardellini (ER), and Sissy Spacek (Big Love).
AOL will distribute Fox Sports game highlights and video as well as shows such as the @TheBuzzer and Garbage Time on its properties. The two companies will co-develop programming along with coverage of major sports including the NFL, Major League Baseball, college football, UFC, NASCAR, EFA Champions League and World Cup soccer. AOL also has a deal with Derek Jeter’s The Players’ Tribune.
Facebook introduced the new app Riff yesterday, which shoots video for up to 20 seconds and invites friends to join forces. “The potential pool of creative collaborators can grow exponentially, so a short video can become an inventive project between circles of friends you can share to Facebook or anywhere on the Internet,” FB Product Manager Josh Miller said in a blog yesterday. Additionally, Miller told TechCrunch that the app is meant to help FB learn more about video and “how people want to share, what kinds of video experiences make it easy to share, how people choose to use video to engage with others and if they want more tools.”
Starz launched its international SVOD service Starz Play Arabia in 17 countries today including Bahrain, the Kingdom of Saudi Arabia, Kuwait, Oman, Qatar and the United Arab Emirates. The company’s first Starz service outside of the U.S. will offer original series such as Black Sails, Power, Survivor’s Remorse and The White Queen. The service will cost $13.99 a month, and be available for PCs, Macs, iOS and Android devices.
The online channel for bilingual kids in North America, Oznoz.com, partnered with children’s programming distributor Splash Entertainment, LLC. The deal will make Oznoz the host of Chloe’s Closet, Dive Olly Dive, Cosmic Quantum, Pet Alien, ToddWorld and The DaVincibles in Castilian Spanish, neutral Spanish, French, Korean, Portuguese and Russian. Splash joins Oznoz along with Nelvana, Sesame Street and HIT Entertainment. The channel is available for free on iOS and Android devices.
Want to network and get some deals done? Then join us on Thursday, April 23 at the Astor Center in NYC for The Cynopsis Digital Business Summit. Speakers from Citi, GroupM, Marriott, Alex and Ani, and the Philadelphia 76ers will be on hand as part of an information-packed day of learning, networking and discovery. Register at http://j.mp/CynDMS
A CYNOPSIS MESSAGE
2015 Top Women in Digital Reception
Sponsor: TubeMogul | April 23 @ 5PM| Astor Center NYC
Here Are Just A Few of the Companies Being Recognized:
A+E Networks, Collective Digital Studio, espnW, Horizon Media, Maker Studios, Telemundo Media, Univision Communications Inc., OMD, DigitasLBi, & more.
To view the full list of honorees and event information, visit: http://cynopsis.com/event/2015twd
Event space is very limited for both the summit + reception. We anticipate tickets will sell out quickly, so don’t delay register yourself and your team today!
ADVERTISING + AD PLATFORMS
Discovery Communications and sell-side tech provider clypd teamed up to launch a new TV sales solution. Discovery will use the clypd platform to streamline the buying process and use audiences in the TV inventory in an automated process. Clypd recently announced the TV solution clypd Optimize, Deal ID and an API for programmatic TV advertising.
RDK Management, LLC announced the availability for app developers to remotely create and test apps on top of the RDK with TV app solutions company Metrological’s RDK App Emulator. “This new developer environment gives app developers of any size the ability to develop and test new RDK applications on their own laptops, which will help extend innovative new app experiences to the TV,” Metrological’s Chief Technology Officer Albert Dahan said.
Marketing analytics software MarketShare acquired DataSong, an analytics company that specializes in retail marketing and consumer targeting. In addition, MarketShare also unveiled its new MarketShare DecisionCloud (MDC) software platform with DataSong technology integrated. MarketShare has partnerships with J.D. Power, Twitter, Salesforce, Turner, SAP, Google, Amazon Web Services and LiveRamp.
Ad management company Sizmek released its Viewability Benchmark Report, Winter 2015. The study, conducted by Sizmek Research, analyzed data from more than 240 billion impressions in 2014 to identify trends and define an ad performance metric. The research drew a similar conclusion to IAB’s “State of Viewability Transaction in 2015,” which recommends using a 70 percent threshold of impressions across the campaign to meet viewability standards. “We encourage ongoing empirical work around viewability, especially as defined by the MRC,” IAB Senior Vice President, Research, Analytics, and Measurement Sherrill Mane said. Other highlights include:
– Viewable rates increase as advertisers adopt more interactive formats
– HTML5 improved viewable rates more than Flash
– Mobile-specific-sized creative was more viewable than desktop-sized creative for both publisher direct and DSPs/exchanges
– Ads served direct to publishers increased viewability over ads served via programmatic
EXEC MOVES
The Fred Rogers Company (FRC) hired Suzanne Masri as Director, Marketing & Communications. She was previously with WETA as the Major Gifts Officer.
A CYNOPSIS MESSAGE
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|| DEADLINE: Monday, April 6th ||| CLICK HERE TO ENTER |||
Netflix released 13 new videos that are urging subscribers to “binge responsibly” and “get off your butt,” “go to sleep,” “walk the dog” or “call your mom.” Each of the 30-second vids features the streaming service’s hottest stars from series such as Orange is the New Black, Bloodline and House of Cards. The entire library can be viewed on Netflix. Check out the PSA with OITNB’s Selenis Leyva at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
04.02.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: EXEC DIRECTOR PROMOS & INTERSTITIALS/NBCU/LA: Drive development & execution of promos & interstitials for Int. Networks group. Experience in promos required. Full info/apply HERE (4/9)
JOB OPENING: DIRECTOR DIGITAL ANALYTIC/E!/LA: Handle digital analytics for E! and E! Online groups. Min 5 years exp in digitally-focused news org with strong pop culture/ent. content. Full info/apply HERE (4/9)
JOB OPENING: TRAFFIC LOG COORDINATOR/OVT/NYC: Detail oriented person to build 7 daily broadcast logs. Working with sales staff to ensure proper Commercial placement. 1 yr experience preferred with Gabriel, VCI, Wide-Orbit. Resume to: [email protected] (4/8)
JOB OPENING: NATIONAL SALES ACCOUNT EXECUTIVE/Adspace Digital Mall Networks/NYC: Experienced sales executive w/agency/client relationships, generate/increase revenue for new/existing accounts. Resumes: [email protected] (4/8)
JOB OPENING: DIR, PRODUCTION ESTIMATING & OPS/AMC/LA: Provide budget & production finance support for AMC Studios/Network. Establish & maintain budgeting & production finance workflows thru dvlpmnt & prod process. Full info/apply HERE (4/8)
JOB OPENING: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate, aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (4/7)
JOB OPENING: TEMP PARTNERSHIP MKTG MGR/NYC: Development & execution of Ad Sales/Media Partnerships and Consumer Events to drive ratings and brand awareness for Food Network & Cooking Channel. 5-7 years mktg experience. Full info/apply HERE (4/7)
JOB OPENING: PRODUCTION COORDINATOR/STUDIO OPS/PAC-12/SFO: Supports all logistical, financial & operational tasks in the TV production all studio sports productions.Full posting/apply HERE (4/7)
JOB OPENING: AD SALES EXEC/Chicago/Dallas/MidWest: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: [email protected] (4/4)
JOB OPENING: AE-DIGITAL/ION Life/qubo/NY or LA: Req’d 2 yrs TV ad sales; Digital &/or DR Sales, strong oral/written skills establish relationships & interact positively w clients, develop new business. Full info apply HERE [email protected] EOE (4/4)
JOB OPENING: PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and marketing assets. Design for multiple print platforms. BS/BA req and Min 3 yrs exp. Full info apply HERE (4/4)
JOB OPENING: COORDINATOR, TRADE MKTG/Crown Media Family Networks/NY: Support ad sales and affiliate marketing depts. Execute trade mktg initiatives. BS req and Min 2 yrs exp. Full info apply HERE (4/4)
JOB OPENING: CONTENT SPECIALIST/Crown Media Family Networks/LA: Manage company content and content-related services for press and publicity. Web content mgmt. Min 7 yrs related exp. Full info apply HERE (4/4)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Discovery insights team is seeking a strategist to manage & continue to innovate Discovery’s online research consumer panel. 4-5 yrs mkt research exp, media/tv exp +. Full info apply HERE (4/4)
JOB OPENING: ASSOCIATE PRODUCT MANAGER/NBC/Univ. City, CA: Assist product management team to generate requirements for NBC digital products. 2 yrs digital product exp. required. Full info/apply HERE (4/3)
JOB OPENING: MGR DESIGN SERVICES/AMC/NYC: Participate in ideation, dvlpmnt/implementation of design & mktg solutions. 3-5 yrs. design & art exp, expert level w/After Effects, Photoshop, Illustrator, Indesign, Powerpoint, extreme attention to detail, creative thinker Full info/apply HERE (4/3)
JOB OPENING: DIRECTOR, ON-AIR PROMOS/PAC-12/SFO: Developing, writing & implementing promotional & marketing concepts and assets for broadcast, digital & mobile use. Previous exp in sports is a must. Full posting/apply HERE (4/3)
JOB OPENING: SPECIALIST, COMM (Edu & Children’s Media/Nat Geo/NYC: Resp for publicity outreach for Nat Geo’s Edu & Children’s Media Group. BA degr pref comms. 2-4 yrs PR exp req’d. Exp as consumer publicist dig media & w/family bloggers a +. Full info/apply HERE (4/3)
JOB OPENING: DIR, AUD ANALYTICS/CNBC/NYC: Establish and analyze KPIs for strategies across CNBC’s digital platforms & develop tools to facilitate biz decision making. Must have 4 yrs Omniture exp Full info/apply HERE (4/3)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Communications Student (JR) looking for summer internship. Interested in the areas of television production, development, programming, and scheduling. Available June-August. Contact [email protected] or610-724-7162 (4/7)
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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