A CYNOPSIS MESSAGE FROM DISNEY CHANNEL

CYNOPSISKIDS!
04.02.14

Good morning. It’s Wednesday, April 2, 2014, and this is your first early morning briefing.

DreamWorks Animation Television has its first marketing chief. Brenda Freeman joins the studio as head of television marketing, after most recently serving as chief marketing officer at Turner Animation and Cartoon Network. She’ll spearhead global marketing efforts for DreamWorks’ TV business, which includes more than 1,100 episodes of original programming based primarily on the DWA film brands and titles from its wholly owned Classic Media library. DWA has large-scale content deals with Netflix’s streaming service as well as international nets Super RTL in Germany and Planeta Junior in Italy, Spain and the Mediterranean. Prior to her stint at Turner, Freeman served as SVP of integrated marketing and promotions for the Nickelodeon and MTVN Kids and Family Group. "Brenda’s vast experience in the branding, marketing and distribution of family and kids programming will be invaluable as we continue to grow our television division," said DreamWorks Animation chief marketing officer Dawn Taubin.

Production is underway on Shutterbugs, an animated preschool series from Canada’s Big Jump Productions, Amberwood Entertainment and Tricon Kids & Family. The series, which offers young viewers an opportunity to understand their world through comedy, exploration and reasoning skills, is being developed in association with TVO, Ontario’s public educational media organization.

 A CYNOPSIS MESSAGE

No foolin’: Cynopsis Media turns 17 today!! Please help us celebrate by taking our Cynopsis Media’s Birthday Poll. One participate will win a $25 Crumbs Bake Shop eCard + the winner will be announced on Monday, April 7. Deadline to submit is Friday, April 4^.: What’s Your Favorite Birthday Dessert?

Nothing says spring like an egg hunt. Through April 26, cherished character Babar and Manhattan’s Hotel Plaza Athenee are partnering to present The Faberge Big Egg Hunt, a fundraising initiative for Elephant Family and Studio in a School. The hunt involves 250 30-inch egg sculptures by renowned artists and designers placed around NY. In addition, this Saturday and again on April 12 from 3-5p, the Hotel will hold a special "Tea Time with Babar" presented in partnership with Nelvana Enterprises and The Clifford Ross Co.

Cartoon Network Enterprises is launching a gem of an online promo for Steven Universe. Together with website WeLoveFine.com, the network debuted the first-ever Steven Universe design contest where fans can submit unique designs inspired by the series for a chance to win one of five prizes–and have their work printed on merchandise. Submissions will be accepted through April 29, and fans rate the designs May 6-June 3 with the winners announced in August. One grand prize winner will receive up to $2,000. Three others, hand-picked by series creator Rebecca Sugar, supervising director Ian Jones-Quartey and background artist/real-life inspiration for the series’ main character Steven Sugar-will take home $300. In addition to the fan-created designs, Steven Universe licensed apparel will debut exclusively at Hot Topic retailers later this month.

Digital storybook site EZTales.com is inviting all kids ages 5-12 to submit an original nursery rhyme for its free writing contest. Elementary school classrooms and library reading groups are also eligible. Four winners will have their stories produced as professional animated interactive books. "In many cases, nursery rhymes are a child’s first introduction to the written and spoken word," said Richard Eaves, co-founder of EZTales.com. "So we thought, why not challenge them to use their imagination and write their very own?"

Matt Hatter Chronicles is powering into Asia with Platinum Films’ new three-season deal with Cartoon Network for India, Pakistan, Sri Lanka and other markets, and a new range of merchandise on the way from global toy company the Simba Dickie Group. The Indian toy launch will be further bolstered by Platinum’s recent appointment of Dream Theatre to execute a multi-category licensing program and cross-media retail campaign.

Answer to yesterday’s Trivia Question: What’s Mr. Magoo’s first name? QUINCY Kudos to: Alison Hill, Turner Broadcasting; Grace Benn, ICT; Pat Brady, CESD, LA; Richard Quan, BSSP, San Francisco; Anand Roy, The Walt Disney Co., Singapore.

Today’s Trivia Question: Gene Rayburn made his TV appearance on one episode of which classic kids series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

PR firm Sayles & Winnikoff Communications is amping up its digital and social media marketing by promoting Michelle Lauren Addo to senior account executive, and appointing Kalli Dionysiou as account executive. The firm represents a number of kids brands.

Disney Junior has some celebrating to do this week. In its first year as a Nielsen-rated network, beginning in April 2013, the channel this past week scored 52 consecutive weeks as No. 1 in against similarly targeted networks in Total Viewers, K2-5 and Boys 2-5. The channel launched in March 2012 and began publicly reporting ratings in April 2013. It is available in 76 million U.S. households. The network launched in March 2012; it is now available in 76 million homes.

Top 10 Basic Cable Ratings for the week of March 24-30, 2014

K2-11 Total Programming Day
Network/Rating/000s
NICK/3.0/963
DSNY/2.5/791
TOON/1.4/443
DSJR/1.4/292
NAN/0.8/263
NKJR/0.8/200
ADSM/0.5/160
DXD/0.5/156
SPRT/0.5/87
NKTN/0.4/94

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.4/1075
DSJR/1.7/368
NAN/1.5/493
NKJR/1.0/263
ADSM/0.7/217
DXD/0.7/194
NKTN/0.6/130
SPRT/0.6/119
FAM/0.5/157
USA/0.4/126

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
NICK/3.0/963
DSNY/2.7/859
DSJR/1.6/347
TOON/1.4/443
NAN/1.2/394
NKJR/1.0/264
DXD/0.6/181
SPRT/0.5/97
TNNK/0.4/100
NKTN/0.4/89

K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.7/525
NICK/2.3/458
TOON/1.5/292
NAN/1.0/187
DXD/0.7/126
ADSM/0.5/100
TNNK/0.5/73
DSJR/0.5/65
NKTN/0.4/62
NKJR/0.3/45

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/4.3/822
NAN/1.8/359
DXD/0.9/163
ADSM/0.7/137
DSJR/0.7/87
TNNK/0.6/97
NKTN/0.6/88
FAM/0.5/98
USA/0.4/86
A&E/0.3/65

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.7/529
NICK/2.3/458
TOON/1.5/292
NAN/1.5/285
DXD/0.8/145
TNNK/0.6/89
DSJR/0.6/75
NKTN/0.4/59
NKJR/0.4/57
FAM/0.3/49

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/2.4/484
NICK/1.5/299
TOON/1.1/231
NAN/0.9/183
ADSM/0.8/161
DXD/0.7/120
TNNK/0.5/84
MTV/0.3/66
FAM/0.3/60
USA/0.3/53

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.8/753
NAN/1.5/304
ADSM/0.9/190
DXD/0.9/152
FAM/0.8/148
USA/0.7/131
TNNK/0.7/114
MTV/0.6/114
TBSC/0.5/101
AMC/0.5/93

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.3/457
NICK/1.5/299
NAN/1.2/249
TOON/1.1/231
DXD/0.7/130
TNNK/0.6/100
MTV/0.3/68
FAM/0.3/65
USA/0.3/60
NKTN/0.2/45

K2-11  Top 10 Programs for the week of March 24-30, 2104
Date/Program/Network/Time/000s
3/29/14/Kids’ Choice Awards 2014/NICK/8-9:35p/2245
3/29/14/SpongeBob/NICK/7:45-8p/2226
3/29/14/Sam & Cat/NICK/7-7:45p/2052
3/29/14/Despicable Me/DSNY/8:45-10:30p/1716
3/30/14/SpongeBob/NICK/10-10:30a/1668
3/28/14/SpongeBob/NICK/5-6:45p/1602
3/29/14/Truth Or Square/NICK/9:30-10:30a/1600
3/28/14/Tangled/DSNY/8-9:45p/1595
3/25/14/SpongeBob/NICK/6:30-7p/1540
3/30/14/SpongeBob/NICK/10:30-11a/1535

K6-11  Top 10 Programs for the week of March 24-30, 2014
Date/Program/Network/Time/000s
3/29/14/Kids’ Choice Awards 2014/NICK/8-9:35p/1740
3/29/14/SpongeBob/NICK/7:45-8p/1718
3/29/14/Sam & Cat/NICK/7-7:45p/1587
3/29/14/Instant Mom/NICK/9:35-10p/1207
3/29/14/Despicable Me/DSNY/8:45-10:30p/1084
3/28/14/Tangled/DSNY/8-9:45p/1007
3/30/14/SpongeBob/NICK/10-10:30a/955
3/29/14/Jessie/DSNY/11-11:30a/945
3/29/14/Truth Or Square/NICK/9:30-10:30a/941
3/28/14/SpongeBob/NICK/5-6:45p/938

"Cynopsis has been an extremely valuable and cost effective recruiting tool for CSI Sports. We have hired several qualified candidates over the years from postings on Cynopsis. It is one stop shopping for media and entertainment employers and candidates."
Declan Daly, SR Director Finance & Operations, CSI Sports

Cheers — Cathy Applefeld Olson
[email protected] for Cynopsis Kids!
04.02.14

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