CYNOPSISDIGITAL
03.28.14 Good morning. It’s Friday, March 28, 2014, and this is your first early morning digital briefing.
Aereo is defending its TV-streaming service as the "next technological step," according to its final written argument before the Supreme Court case against broadcasters on April 22. "The evolution of technology from a black-and-white television connected to a rabbit-ear antenna and a Betamax to a high-definition television connected to a digital antenna and DVR had not changed those core principles [of the law]," Aereo wrote in the court paper. The service provides live TV programming to mobile devices, which broadcasters argued infringed copyright laws.
Billboard and Twitter announced the new Billboard Twitter Real-Time Charts yesterday. In the multi-year deal the two have signed a Twitter Amplify partnership to distribute custom in-tweet charts and videos showcasing the top current tracks as well as the most shared songs and acts.
Bravo Media announced new digital initiatives for the upcoming year, including:
- Select a Scene: Viewers can use the Bravo’s Play Live experience to influence on-air broadcasts, and decide what content they want to see most. For example, during The Real Housewives of Atlanta Reunion Pt. 1 on April 27, viewers get to decide what point of view they want to hear from which housewives more through the Play Live site.
- Mobile Pass: Later this year, Bravo is revealing this geo-location experience for fans to tap into exclusive content and previews, interact with local network fans or receive location-based coupons.
- Social Commercials: Bravo is continuing the fan recognition through on-air clips and social interaction, like with #GiggysBFF featuring a weekly fan’s pet.
Starz Digital Media announced a new web series to its YouTube comedy channel, Union Pool, and the continuation of its animated series Tvoovies. A live-action comedy Llama Cop will premiere on April 1., and Popcorn Addicts will premiere on April 15 on Union Pool. Tvoovies will continue to release episodes every Tuesday and Thursday including Zero Dark 30 Rock and The Hangover of Thrones.
Amazon‘s next gig may be an ad-supported streaming service meant for everyone not just Amazon Prime subscribers, according to a Wall Street Journal report. The service will feature original and third-party programming much like Hulu. No release date has been set yet, or word on if it will debut with the over-the-top box Amazon is also working on.
FEARnet acquired the SOS: Save Our Skins TV special, 13 webisodes and 90-minute movie that will be available to stream starting April 1. The show will air during FEARnet’s newest Twisted Comedy block week special on the TV channel and available at FEARNET.com.
You don’t have to be a "bracketologist" for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st.
AOL unveiled plans for a new global programmatic ad platform called One. Marketing Magazine reports the new product is meant to compete with the likes of Google by providing "open ecosystem" for partners, competitors, publishers and markets are all involved in digital advertising. IPG Mediabrands (behind Magna Global and Magna Consortium) is the agency network partner for One.
A CYNOPSIS MESSAGE
Did you miss the Digital Webinar?
Don’t panic you can still access it On-Demand!
~Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar~
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki, Director (CNET en Espanol, CBS Interactive)
MOBILE GAMING + APPS
Turner Broadcasting‘s new digital entertainment brand Upwave announced TrackIt, a new health tracking system to help people make better life choices through entertainment and connectivity. TrackIt collects information from lifestyle apps, social networking sites and personal fitness devices (Fitbit, MyFitnessPal) and allocates the data to a single dashboard analysis. "As a digital content provider, we’re always seeking to connect more tightly with our audience and provide relevant content," Upwave Senior Vice President and General Manager Molly Battin told Cynopsis. "TrackIt is a tool that will increase the frequency and depth of our audience engagement. In turn, that allows us to offer more and better digital content personalized to the individual."
Disney Parks announced its first smart TV app for Samsung Smart TVs, LG Smart TVs and Blu-ray players yesterday. The app, created with TV media company BrightLine, will feature content from the six U.S. Disney Parks including behind-the-scenes, interactive theme park maps and trivia games.
Instagram‘s user base is gaining on Twitter, and has already surpassed Twitter on smartphones with 34.6 million users according to a new eMarketer report. The photo-sharing app jumped 35 percent in the U.S. last year, with 35 million monthly users and expected to hit 40 million by the end of 2014. Twitter recorded 43.2 million users at the end of 2013, with 30.8 million users on smartphones. However, Twitter rolled out two new mobile features (tagging users and share multiple photos in a tweet) to bring photos to front and center and further compete with Instagram.
Cross-channel marketing provider Dedicated Media released a March Madness and digital media info graphic as the Final Four matches quickly approach. Highlights include:
- 181 million viewers tune in across TV, online and mobile platforms.
- 26 percent of fans use mobile as primary game-watching device, and 88 percent use mobile devices for March Madness activities.
- 7.7 million social media comments are made during tournament telecasts.
Digital media software firm Centro hired Doug Thomas as its new Vice President of Sales for the Midwest. Most recently, he led client service operations for Omnicom media agency Novus.
Network Advertising Initiative announced Bruce Morris has been hired as Vice President of Member Services and Business Development and Ryan Cliche as Chief Operating Officer. Morris was most recently EVP Managing Director of SourceMedia. Cliche previously led the association management practice for Plexus Consulting Group.
Matt Smith has joined TV Everywhere platform provider Anvato as its new spokesperson and customer and partner strategist. Smith was most recently Vice President, Technology at Chideo.
A CYNOPSIS MESSAGE
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BuzzFeed released a video showing just how powerful advertising is when convincing a consumer to buy into a product. The video takes on a "retro" educational feel, and features vintage ads, the science behind an ad and highlights some of history’s biggest campaigns and their effects on the bottom line. At the end of the video Buzz Feed asks, "got brainwashed?" Check it out at www.cynopsis.com.
A CYNOPSIS MESSAGE
See you tomorrow,
Jessica Reese @JMarieReese
03.28.14
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: TEMP MGR, ADV PLTFRM SCHED/AMC/NYC: Manage short & long form content scheduling across all adv pltfrms for AMC, such as VOD, TV Everywhere, and mobile. 10-14 week temp assignment. Submit HERE (4/4)
JOB OPENING: VP INSIGHTS & INNOVATION/THE WEATHER CHANNEL/NY: Min 8 yrs in media research, exp in mnging large initiatives with proven ROI & provide cross-platform research leadership for sales team.Resume to: [email protected] (4/4)
JOB OPENING: PROD ACCT/Conde Nast/NYC: Mng finance & maint financial records during prod as a key link between Finance & company’s Creative & Prgrmng teams. 3-5 yrs ent/prod acctng exp; GL exp a + Full info, Apply Here (4/4)
JOB OPENING: DIGITAL DESIGNER/NBC/LA/Universal City: Min 2 years digital design exp; Flash, After Effects, and ActionScript exp required. Apply: www.nbcunicareers.com JOB # 14040BR (4/4)
JOB OPENING: MGR INTEGRATED MKTG TELEMUNDO/NBCU/NYC: Develop & implement integrated mktg strategies and solutions. 5+ yrs. exp. in mktg. Full info/apply HERE: http://bit.ly/1h9TboS (4/3)
JOB OPENING: SR AE/PRESS MANAGER PR/FERENCOMM/NY: Develop and execute consumer & trade campaigns for leading series & specials. Prior TV publicity exp req’d. Resume and cover to: [email protected] (4/3)
JOB OPENING: RESEARCH ANALYST/Travel/GAC/NYC: Respond to data driven research requests, develop tracking reports and support sales research needs. For more detail www.scrippsnetworks.com #4058 (4/3)
JOB OPENING: SHOW PRODUCER/FOX Sports Live/LA: Lead daily content; format rundown/tape/graphic/presentation style. Work w/talent, writers; be creative/flex for brkng news. 7+ yrs exp Live TV/Sports/Line Prod. Full info/ Apply HERE http://bit.ly/1nUsaLn (FNG0003129) (4/2)
JOB OPENING: DIGITAL SALES PLANNER/OWN Digital/Oprah.com/NYC: Team oriented sales professional wanted! Help w/RFPs, ensure campaign’s success & client satisfaction. 2+ yrs media sales exp. Apply at: http://careers.own.tv/ (4/2)
JOB OPENING: HEAD OF CONTENT & MEDIA SALES/ Immersion Corp/San Jose: Launch new tech for mobile video where viewers can not only see & hear video but also feel video as they watch. Advertising or media exp req’d. Apply HERE (4/2)
JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Dvlp/execute media proposals, Monitor Campaigns, Coord btwn Client & Traffic Dept, Need BS + 3-5 yrs plan’g exp, Media math, Exp w/CPM Negotiations, highly orgnzd, strong excel. Apply HERE (4/2)
JOB OPENING: PR/AWARDS CAMPAIGN MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res HERE (4/2)
JOB OPENING: PR/AWARDS CAMPAIGN MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res HERE (4/1)
JOB OPENING: ART DIRECTOR, NCR NICK/Nickelodeon/NYC: Conceptualize/execute/dir design for Nick Live Action initiatives. Exc in animation, typography, layout, design, prod and use of color 7 – 10 yrs design. Full info /apply HERE (4/1)
JOB OPENING: PR DIRECTOR/GSN/Santa Monica: 5-7 yrs exp TV Publicity in a cbl network. BA Degree; strong relations in consumer media. Manage Nat. and Reg. media relations, PR strategy and campaigns. Trvl req. Send res/CL HERE: [email protected] (4/1)
JOB OPENING: SENIOR TV ACCT EXEC/El Rey Network/NY: Resp. for driving TV advertisers to Robert Rodriguez’s newly launched English Language Network. 5+ Years of experience in TV Ad Sales Apply: http://tinyurl.com/oyhcoew (4/1)
JOB OPENING: BBCA/COORDINATOR; COMMERCIAL OPERATIONS/NYC: Build daily broadcast logs and/or manage copy accounts in a fast paced & deadline driven environment; 1-3 yrs exp, Broadway or traffic system exp a +. [email protected] (3/29)
JOB OPENING: DIR GLOBAL SPORTS SALES/NBCU/NY: Sports & Olympics Sales for NBC Sports Group & Telemundo. 5+ yrs exp w/2+ yrs in leadership role. Full info/APPLY: HERE (3/29)
JOB OPENING: DIR, TRADE MKTG/OXYGEN/NYC: Lead trade mktg strategy for Oxygen, incl. Upfronts, eblasts, events & presentations. 6+ years exp req’d in media/agency. Entertainment mktg exp pref’d. Full info/apply HERE (3/29)
JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/Viacom/NYC: focus on dvlpng executing mktg prgrms w/advertising partners across all MTV screens with an emphasis on digital & mobile. 5 yrs mktg exp with major brands. Full info/apply: HERE (3/29)
JOB OPENING: ESPN/PROJECT-DIGITAL PLATFORM ANALYST/Seattle: Act as the ad system and technical integration expert for the Ad Operations, Site Technology and Product teams. Min 2 yrs experience. Project lasts 1 year. http://bit.ly/1djdHnD (3/29)
JOB OPENING: PROJECT MGR/IFC/NYC: Mng all assigned projects, obtain proper approval to ensure timely delivery of material. Project mng all phases of production for on-air integrated marketing promotions projects. Full info. Apply HERE (3/29)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: [email protected] (4/3)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: DEV & PROD COORD/NYC: Exp’d coordinator with agency & reality TV experience searching for a position at a TV Network. Email: [email protected] (3/29)
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