CYNOPSISDIGITAL
03.27.15 Good morning. It’s Friday March 27, 2015, and this is your first early morning digital briefing.
Food Network celeb Duff Goldman (Ace of Cakes) has cooked up a YouTube channel with Collective Digital Studio focusing on food and desserts. The venture starts with two to three weekly shows, including one in which Goldman creates his signature, customized cakes for YouTube’s biggest stars, as well as how-to videos, snack hacks, pranks and baking fails. “Ace of Cakes was a huge success, and with that as a platform, I was able to grow my brand far beyond the television screen,” said Goldman. “As I continue my next chapter, I have that desire to reach new audiences with creative, interactive programming centered around food and cooking, and YouTube was the place I had to be.” CDS will work with Goldman to program and produce content for the channel.
… Another Food Network star’s new digital series launched yesterday. Ownzones premiered 10 Minute Meals With Aarti Sequeira, for $1.99 a month, with chef, host and author Sequeira dishing her cooking in ten original videos. Sequeira, the season six champ of The Next Food Network Star, is currently a judge on FN’s Guy’s Grocery Games.
Twitter officially launched its recently-acquired broadcast-streaming app Periscope yesterday. A direct competitor to Meerkat, the app that blew up at SXSW, Periscope boasts a few key differences: live broadcasts are archived, the broadcast upload and live audience syncs faster and it has the ability to line up a shot before broadcasting. As previously reported, Meerkat recently raised $12 million in a Series B round of funding led by Greylock’s Josh Elman and other unnamed investors.
Vice Media’s expanded deal with HBO, announced yesterday, gives Vice an even bigger presence on upcoming a la cart service HBO Now, with a Vice channel offering access to the company’s produced programming. The pact also calls for a new half-hour newscast to air on HBO 48 weeks per year, and 32 new specials through 2018.
Google’s first mobile game, called Ingress and developed by in-house gaming studio Niantic Labs, is being turned into a television series. Sean Daniel Co. (The Mummy and Syfy’s The Expanse) and Niantic Labs will produce.
Lakeshore Entertainment launched Off The Dock, a new full-service digital studio to finance, produce, acquire and distribute premium digital influencer-led content. The first film under the Off The Dock arm is feature Man Up, from YouTube moguls Justin Chon and Kevin Wu, to be digitally distributed with Supergravity Pictures. Lakeshore is currently in production on The Boy, a psychological thriller starring Lauren Cohan (The Walking Dead), which will be released theatrically in the US through STX Entertainment.
Join us for the annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 from 8:00-10:00am at the NYAC, where we’ll honor four executives who have changed the way their sports entities connect with fans around the country. Gary Bettman, Commissioner of National Hockey League will receive the Vision Award as Sports Executive of the Year; Juan Carlos Rodriguez, President of Univision Deportes at Univision Communications Inc. will receive the Navigator Award as the Sports Network Executive of the Year, Sean McManus, Chairman of CBS Sports is honored with this year’s Legacy Award and Morgan Flatley, Chief Marketing Officer for Gatorade will receive the Gem Award. Register you and your team here.
A CYNOPSIS MESSAGE
EARLY BIRD ENDS TODAY
Join us on Thursday, April 23 for the Cynopsis Digital Business Summit. We are bringing together business leaders, content programmers, advertising and brand partners as well as technology solution providers for an information-packed day of learning, networking and discovery.
Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW
Sponsored by: TubeMogul
Mediaocean announced partnerships with iSpot.tv, an analytics firm that tracks national TV ads and other digital activity in real-time, and social TV and social ad firm never.no. Mediaocean will deliver data from the two deals on its Optica platform to sync digital ads with TV ads in real time. “TV ad buyers deserve to know exactly where ads are running and how they are performing digitally, as the activity happens,” said iSpot.tv’s Vice President of Business Development Robert Bareuther.
Unruly rolled out Unruly Custom Audiences, employing Unruly ShareRank‘s 1.3 trillion tracked views over 250,000 consumer data points to target consumers most likely to experience a strong connection to a specific video. “With the launch of our emotional targeting capability, Unruly advertisers now know how, why, where and with whom their ads are resonating,” Unruly CEO Scott Button said. “And, they can use Unruly’s distribution platform to optimize their digital video distribution on a creative by creative basis to reach and engage the sub-segments of their audience most likely to respond positively to the content.”
AJ Kinter joined DoubleVerify in the new position of Vice President, Strategic and Platform Sales. Kintner joins DV from Adaptly, a technology company focused on paid social media.
MoviePass, the subscription service for movie theatres, hired Erantzeri Corona as its Vice President of Marketing. He was previously the Had of Customer Acquisition at Hulu.
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How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth! Featured Panelists
Bob Maund, West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training Tuesday, March 31, 2015 | 1:30 to 2:45PM
Register your sales team today!
Netflix debuted the first trailer for its one-hour Derek special, starring Ricky Gervais, set to hit the streaming service on April 3. Gervais has been nominated for a Golden Globe and an Emmy for his role as Derek Noakes, a worker in a British retirement home who cares deeply for its residents. The two seasons of Derek is available on Netflix now. Check out the trailer at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
03.27.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: ASSOCIATE PRODUCT MANAGER/NBC/Univ. City, CA: Assist product management team to generate requirements for NBC digital products. 2 yrs digital product exp. required. Full info/apply HERE (4/3)
JOB OPENING: MGR DESIGN SERVICES/AMC/NYC: Participate in ideation, dvlpmnt/implementation of design & mktg solutions. 3-5 yrs. design & art exp, expert level w/After Effects, Photoshop, Illustrator, Indesign, Powerpoint, extreme attention to detail, creative thinker Full info/apply HERE (4/3)
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JOB OPENING: SPECIALIST, COMM (Edu & Children’s Media/Nat Geo/NYC: Resp for publicity outreach for Nat Geo’s Edu & Children’s Media Group. BA degr pref comms. 2-4 yrs PR exp req’d. Exp as consumer publicist dig media & w/family bloggers a +. Full info/apply HERE (4/3)
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JOB OPENING: MKTG ASSOCIATE/MediaCom/NYC: Assist in creation/implementation of mktg activities to enhance image/position of MediaCom. 2-5 year mktg related exp. Exc verbal/written comm skills & ability to mng many projects at once. Full info/apply HERE (4/2)
JOB OPENING: SALES PLANNER/ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (4/1)
JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/1)
JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/1)
CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (3/31)
JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (3/31)
JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (3/31)
JOB OPENING: MARKETING MGR/IFC/NYC: Execute network partnerships, promotions, events, and oversee show campaigns, for this “slightly off” network. 4+ yrs. exp. in marketing/promotions/events. Full info apply HERE (3/31)
JOB OPENING: EXECUTIVE ASST/RECEPTIONIST/NYC: Prolific production company seeks receptionist/executive assistant. Provide administrative and executive support. 1+ years admin and industry experience is a plus. Please send resume: [email protected] (3/31)
JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (3/31)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/31)
JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (3/31)
JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE (3/31)
JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (3/31)
JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/31)
JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/31)
JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (3/31)
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SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: [email protected] (3/28)
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