CYNOPSISDIGITAL
03.26.14 Good morning. It’s Wednesday, March 26, 2014, and this is your first early morning digital briefing.
TiVo‘s Research and Analytics division and media measurement company Symphony Advanced Media (SymphonyAM) announced a new partnership to record and measure media use across TV, mobile devices and desktops along with social networking and search activity. "Understanding how cross-media exposure is impacting the behavior of our target consumers is more critical than ever for us," Kellogg Company‘s Director of Insights and Analytics Solutions Center Aaron Fetters said. "The collaboration offers us a potential path to greater levels of depth, accuracy and insights into cross media behavior."
Do you know what the four "C’s" are in order to capture the Hispanic audience? If not, then you need to check out the Cynopsis – March 27 webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video.CNET‘s Gabrielle Medeck – and others – will give you the skinny about the four "C"s as well as how to best leverage the Spanish-language YouTube channels that are topping 3.6 billion estimated monthly views, courtesy of Outrigger‘s Carlos Restrepo. Register here.
The Webby Awards announced comedian Patton Oswalt (The Goldbergs) will return as host of the 18th annual ceremony on May 19 at the Cipriani Wall Street. The Webby Awards is known as the "internet’s highest honor" for the best on the web, interactive ads and media, online film and video, mobile apps and social media.
Amazon Prime subscribers will no longer be able to watch Food Network programming after just a year since both companies announced the original licensing agreement. The deal was the first time Food Network’s parent company Scripps would make episodes exclusively available through an online streaming service. No reasoning behind the removal has been reported.
You don’t have to be a "bracketologist" for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st.
BlackBerry’s messaging app BBM will integrate a new ad and virtual sticker format in the update set to launch next week for BB, Android and Apple devices. BB will begin selling sponsored content on brand channels within the app, and brands can buy sponsored positions, called Featured Placements, to promote a channel. Another way brands can tap into its 85 million monthly average users across all devices is through Sponsored Invites, which allows brands to send individualized messages to users (on a limited basis). The stickers are meant for one-to-one conversation, and the brand involved, WWE, will offer customers a free sticker pack to use.
Major League Baseball‘s MLB.tv launched on the Xbox One yesterday. Console owners who have both an Xbox Live Gold and MLB.tv Premium subscription can watch live baseball games or replay games from the archive.
A CYNOPSIS MESSAGE
5 MINUTES WITH…
Cynopsis recently sat down with the founder of DigiTour Media, Meridith Valiando, of the first YouTube music festival founded in 2010. Platinum selling duo Karmin appeared at the first DigiTour, and the 2014 headliner O2L (expected to sell 100,000 tickets between domestic and international dates from February to June) will be assisting Conan O’Brien in hosting the Video Music Awards. DigiTour has since transformed into a media company that not only produces global events, but also a company that collects data on millennial audiences, merchandising, connecting brands to talent and content creation.
How has DigiTour transformed in context of the growth of YouTube, online video and the blur of what a celebrity or rock star means?
Many mainstream celebrities now look to their social stats to further reinforce their star ranking and many cannot compete on YouTube in the way of subscribers with the "YouTube stars" who are natives to the platform. It’s becoming easier to make a social star a mainstream star than ever before, because to the teen audience they’re one in the same. With a group of super Vloggers, O2L, we sold out a national tour and selling out venues that many mainstream artists could not… fans have spoken and if a celebrity is measured in tickets sold or revenue banked, many online stars are giving the "traditional ones" a run for their money.
When you pitch partnerships to brands with the event and the artists, how do you sell the act? Is there ever any difficulty, or do these companies already harness web video and web presence to see the value in DigiTour?
Our brand partners and sponsors over the past four years have been Intel, Google, Sony, Gibson, Monster Electronics and more. Sometimes we pitch an idea to the brand and sometimes they come to us with one. We’ve become a channel between influencer talent and brands for digital sponsorship and brand integration, onsite event activation, and clever wide-reaching campaigns. And, relationships with brands continue to grow as we deliver ROI with organic views, click-throughs, downloads and more. For example, with one 20-minute contest we were able to earn 6,000 downloads for a venture-backed app that integrated with our event in December.
There is a massive push for brands to work with YouTube celebs as "influencers" for their brand. What are your thoughts on this kind of partnership?
We have thought of the artists as influencers, and seen our sponsors as brand partners since we started. It’s a clear concept of integrating into an organic communication between influencer and fan, and if done well we’ve seen amazing results.
What is in store of DigiTour’s future?
DigiTour is going to be launching festivals in new markets, additional tours with key influencer talent, and we are producing a documentary around the O2L tour this spring. Our ability to pair the right talent with brands has also become a major part of our company, and we are doubling in size over the next two months.
Janell Pittman has been promoted to Vice President and General Manager of Better Homes and Gardens and Parents Digital Network. She was most recently General Manager for BHG.com.
Saffron Digital has opened a new office in Los Angeles, and appointed Malachi Bierstein as Senior Vice President Sales and Marketing Americas. He joins Saffron from Rovi Corporation where he was head of worldwide DivX licensing.
BrightRoll announced Andy Mitchell has been appointed to Managing Director of European Operations. Most recently he served as Chief Operating Officer at Rightster.
AOL Canada has hired Alicia Elliott as its Head of Video Sales. Elliott was most recently an account executive at ad platform Brightroll.
A CYNOPSIS MESSAGE
TOMORROW!
CYNOPSIS DIGITAL presents…
Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki, Director (CNET en Espanol, CBS Interactive)
A new ad for a stock footage company, Dissolve, pokes fun at the general video it has to provide, and how most ads use their service in a predictable way. Set to the Timothy McSweeny poem by Kendra Eash, This is a Generic Brand Video, Dissolve was able to prove how many ads these days do actually, "think first of vague words that are synonyms for progress and pair them with footage of a high-speed train." Check out the ad at www.cynopsis.com.
A CYNOPSIS MESSAGE
See you tomorrow,
Jessica Reese @JMarieReese
03.26.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: SHOW PRODUCER/FOX Sports Live/LA: Lead daily content; format rundown/tape/graphic/presentation style. Work w/talent, writers; be creative/flex for brkng news. 7+ yrs exp Live TV/Sports/Line Prod. Full info/ Apply HERE http://bit.ly/1nUsaLn (FNG0003129) (4/2)
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JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Dvlp/execute media proposals, Monitor Campaigns, Coord btwn Client & Traffic Dept, Need BS + 3-5 yrs plan’g exp, Media math, Exp w/CPM Negotiations, highly orgnzd, strong excel. Apply HERE (4/2)
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JOB OPENING: PR DIRECTOR/GSN/Santa Monica: 5-7 yrs exp TV Publicity in a cbl network. BA Degree; strong relations in consumer media. Manage Nat. and Reg. media relations, PR strategy and campaigns. Trvl req. Send res/CL HERE: [email protected] (4/1)
JOB OPENING: SENIOR TV ACCT EXEC/El Rey Network/NY: Resp. for driving TV advertisers to Robert Rodriguez’s newly launched English Language Network. 5+ Years of experience in TV Ad Sales Apply: http://tinyurl.com/oyhcoew (4/1)
JOB OPENING: BBCA/COORDINATOR; COMMERCIAL OPERATIONS/NYC: Build daily broadcast logs and/or manage copy accounts in a fast paced & deadline driven environment; 1-3 yrs exp, Broadway or traffic system exp a +. [email protected] (3/29)
JOB OPENING: DIR GLOBAL SPORTS SALES/NBCU/NY: Sports & Olympics Sales for NBC Sports Group & Telemundo. 5+ yrs exp w/2+ yrs in leadership role. Full info/APPLY: HERE (3/29)
JOB OPENING: DIR, TRADE MKTG/OXYGEN/NYC: Lead trade mktg strategy for Oxygen, incl. Upfronts, eblasts, events & presentations. 6+ years exp req’d in media/agency. Entertainment mktg exp pref’d. Full info/apply HERE (3/29)
JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/Viacom/NYC: focus on dvlpng executing mktg prgrms w/advertising partners across all MTV screens with an emphasis on digital & mobile. 5 yrs mktg exp with major brands. Full info/apply: HERE (3/29)
JOB OPENING: ESPN/PROJECT-DIGITAL PLATFORM ANALYST/Seattle: Act as the ad system and technical integration expert for the Ad Operations, Site Technology and Product teams. Min 2 yrs experience. Project lasts 1 year. http://bit.ly/1djdHnD (3/29)
JOB OPENING: PROJECT MGR/IFC/NYC: Mng all assigned projects, obtain proper approval to ensure timely delivery of material. Project mng all phases of production for on-air integrated marketing promotions projects. Full info. Apply HERE (3/29)
JOB OPENNG: DIR, NTWK & TECHNICAL OPERATIONS/NESN/Watertown MA: Lead/mng network’s brdcst operations incl studio, master control, prod & remote operations, & media assets. 12+ yrs exp TV operations mngmnt. Full info/apply HERE (3/28)
JOB OPENNG: SR MANAGER, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Focus on network’s Primetime daypart. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant media experience. To apply http://www.nbcunicareers.com/view-job?id=207580 (3/28)
JOB OPENING: AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. [email protected] (3/27)
JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp. To Apply: http://bit.ly/1h88sbZ (3/27)
JOB OPENING: AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)
JOB OPENING: RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)
JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)
IN SEARCH OF: PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email [email protected] with credentials & proposal. Deadline 3/28. (3/27)
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EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: [email protected] (4/3)
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SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume [email protected] (3/27)
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