03/20/18: Discovery Family heads into Upfront season with legacy kids brands, Cake Boss spinoff

Good morning. It’s Tuesday March 20, 2018, and this is your your first early morning Kids briefing!

Discovery Family is heralding the return of established kids and family content bolstered by the launch of new series that build on legacy brands- including a primetime Cake Boss spinoff that’ll be exclusive to the network. It’s also continuing to add more programming to the Discovery Family Go app for live and on-demand streaming.
Family co-viewing remains top of mind, Angela Sondon, VP at Discovery Family, tells CynKids. “Our biggest emphasis always is the type of content that targets the kids during the daytime but that parents will sit and watch with their kids,” says Sondon. “And then in primetime, we skew female so shows moms would watch and be perfectly comfortable if their kids came and watched with them.”
Season 8 of My Little Pony: Friendship Is Magic premieres Saturday, March 24 at 11:30a, with two back-to-back episodes. “We’re excited because this season picks up where the movie last year left off, and we have six new characters,” Sondon says. Up next is the newest incarnation of Littlest Pet Shop, A World of Our Own, bows April 14 at noon. Transformers Rescue Bots Academy – which Sondon describes as “the same concept as Transformers Rescue Bots but more skewed to a preschool audience” – is slated to bow in the fall.
In primetime, look for more Buddy Valastro as family competition series Buddy’s Big Bakedown is set to premiere in the fall. “Cake Boss is one of the staples of our Monday night, and based on feedback we’ve gotten we’re co-producing a new series with Buddy where members of his family and others from Carlo’s Bakery rotate being judges,” Sondon says.
Come on down, kids! For the first time in its history, The Price is Right will air “Kids Week,” this week – March 19-23, at 11a on CBS. The Drew Carey-hosted game show will give kids, tweens, teenagers, college students and expecting parents a chance to win. Highlights include Carey hosting a gender reveal, a chance for kids 4-9 to play with their parents for age-appropriate prizes (Tuesday); a “Sweet Sixteen Party” with an audience of 16-year-olds who have the chance to play for a new car (Thursday); and a college student face-off for college tuition (Friday).
N.E.R.D., aka Pharrell Williams and Shay Haley, are in to perform their hit Lemon at the Nickelodeon Kids’ Choice Awards, airing live March 24. Addtionally, Common, Yara Shahidi and Hailee Steinfeld are confirmed as presenters for the awards.


The Mister Rogers’ Neighborhood 50th anniversary celebration includes a Twitch marathon of the series from The Fred Rogers Company beginning today – Fred Rogers’ 90th birthday – at 10a. Twitch is teaming up with PBS to air 90 of the most popular episodes, followed by a complete run of the show’s 856 episodes.
Some recent musical chairs at Walt Disney Co.: Kevin Mayer, Disney’s chief strategy officer, takes on the new role as head of the Direct-to-Consumer and International businesses. Bob Chapek, head of Disney Parks and Resorts, will take on additional responsibility for Disney’s consumer products (including managing the licensing of toys, apparel, home goods and digital apps) and former consumer products head Jimmy Pitaro moves over to oversee ESPN. Under the reorg, the Direct-to-Consumer segment will expand to comprise the planned ESPN+ and Disney branded streaming services, the company’s stake in Hulu and its international media business, including the international Disney Channels. Among other moves, SVP Agnes Chu moves to the Direct-to-Consumer segment, worldwide ad sales for Disney’s media properties – including all Disney Channels – will move from Media Networks group to Mayer’s unit, and ad sales chief Rita Ferro and Edward Erhardt, president of ESPN sales and marketing, will now report to Mayer.
In a sign of solidarity with students staging a walkout to protest lack of sensible gun reform, Nickelodeon and all sister Viacom channels went dark for 17 minutes on March 14. The blackout occurred at 10a one month after 17 students and faculty were murdered at Marjory Stoneman Douglas High School in Parkland, Fla. Instead of regularly scheduled programming, onscreen messaging stated, “Viacom stands with all students as they participate in the national school walkout against gun violence.”
April 12 at the New York Athletic Club in NYC
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We’re ready to celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Click here to view our phenomenal category finalists, as well as recipients of our annual Luminary Awards. See you in April!

Disney Junior ordered a third season of animated series Mickey and the Roadster Racers, the net’s top series among K2-5. Production will continue as season 2 debuts Friday, April 13 at 9:30a. Guillermo del Toro, Alice Cooper, Mario Andretti and Sabrina Carpenter are among season 2 guests.
The Winx Club franchise is headed to Netflix as a live-action young adult series. The streaming service is adapting the Italian franchise and for first time bringing the six fairies to life as real teenagers who hone their magic while living together in boarding school. “The famous fairies will grow up with their audience and will explore complex themes as real-life teenage super heroines in a live action show,” Erik Barmack, Netflix VP of international originals, said in a statement.
Gkids, distributor of 2018 Oscar contender The Breadwinner, acquired North American rights to sci-fi film Fireworks, Should We See It from the Side or the Bottom. The animated feature from directors Akiyuki Shinbo and Nobuyuki Takeuchi debuted last year in Japan. A summer release is planned.
Cake signed a deal with Glee exec producer Adam Anders to distribute teen musical series Kally’s MashUp in the UK and Eire, Northern and Eastern Europe, Asia, Oceania, Middle East and Africa. The show is exec produced by Anders and Powwow 360’s Daniel Gutman. Kally’s MashUp premiered pan-regionally on Nick Latam and became the top rated show on the network.
Kinomind Films and Meta Media Entertainment greenlit new holiday special Hopscotch and the Christmas Tree. The special, based on a book of the same name about a horse and her friends, is slated for broadcast in Q4 2018 and has been presold to the following broadcasters: V-Me (US Hispanic), RTV Slovakia, ERR Estonia, LTV Latvia, and LRT Lithuania. It has also been picked up by French distributor KMBO Films for theatrical, video, TV and VOD rights in French speaking Europe.
Season 2 of animated space-themed series Ready Jet Go! blasts off Monday, April 2 on PBS Kids with a week of girl-empowering episodes featuring the adventures of Boxwood Terrace’s own Mindy Melendez, starting with the half-hour special “Mindy Turns 5”. More new eps will roll out each Wednesday in June and July.
NBC and Litton Entertainment are bolstering NBC’s The More You Know programming block. Health + Happiness with Mayo Clinic, hosted by nutrition expert Joy Bauer and Mayo Clinic News Network’s Vivien Williams, debuts on the three-hour Saturday morning block April 7. New series is produced in partnership with Tremendous! Entertainment, aiming to help teen viewers form healthy habits as they reach an age when they begin to make more of their own lifestyle choices.
Signaling the end of an era, once-dominant toy retailer Toys ‘R’ Us will close its doors after 70 years in business. The company, known for its mascot Geoffrey the Giraffe, will shutter or sell all of its 735 stores in the US, according to court documents filed last week. The move means layoffs for 31,000 workers. The company filed for bankruptcy in September but failed to turn around its financial woes.
Following the success of last year’s “Best Time Ever” tour, Kidz Bop is hitting the road again, beginning June 1 in Toronto. Dates include NY, LA, Boston, and Winterland, FL, where the tour will stage a three-day event at Legoland Florida on November 10-12. In 2016, Legoland Florida Resort named Kidz Bop its official music partner as part of a multi-year alliance.
Look out Black PantherAvengers: Infinity War broke the record for advance ticket sales records on Fandango late last week, making Disney-Marvel’s latest Avengers chapter the top-selling superhero movie ever – in only took six hours.
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Sony PlayStation was the sole sponsor of Sunday’s extended episode of Fox’s Family Guy, which ran commercial-free for the first time ever. Before and after the episode, the network aired a 60-second spot, called “Arrow,” to promote the newest installment of PlayStation’s mythology-focused franchise God of War.
Dog’s Day Out, a new series about finding rescue dogs their forever homes, sealed its first major sponsorships with iHeartDogs, a media and product company, and Michelson Found Animals, at SXSW. Created by and starring Rocky Kanaka, series offers an element of community involvement as it engages the viewer to help Kanaka on his mission.  
The 90-minute conclusion of Disney XD’s Star Wars Rebels on Monday, March 5 at 8:30p soared over the prior week’s one-hour penultimate episode in Total Viewers (+46% – 673,000 vs. 460,000), Boys 2-11 (+47%)  Boys 6-11 (+47%), Tweens 9-14 (+44%), Boys 9-14 (+63%), K6-14 (+42%) and Boys 6-14 (+51%), according to Nielsen data.
Entertainment One selected Alpha Group as master toy partner for its preschool property Peppa Pig in China. A new toy line will launch in in 2018.


Scholastic appointed Stephanie Smirnov as EVP and head of global corporate communications. She’s held leadership roles on both the agency and corporate side, most recently as managing director, brand practice at Edelman New York.

Answer to Our Last Trivia Question: What is Kratt brother Martin’s favorite color? Blue. Kudos to: Andy Pittman-TAMU/College Station, TX; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Today’s Trivia Question: Which TV and radio voice actor was featured in commercials for American Express? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Anagram – Film based on children’s book: A Tender Off Road Drag Sin (Email trivia@cynopsis.com; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
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Mng creation of our online end user documentation & ensure all customers understand & use the new features we are releasing; help prod stellar end-user content. 2+ yrs of translating technical/development specifications.

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JOB OPENING: COORDINATOR, ON-AIR PLANNING/Crown Media Family Networks/LA: Assist in strategic sched of on-air promos for Hallmark Channel, Hallmark Movies & Mysteries, & Hallmark Drama. Provide support for monthly promo plans; track projects for Ad Sales. Strong orgnzt’l skills, BA/BS & 1 yr exp. Req’d. Full info/apply HERE (3/27) 

JOB OPENING: PRODUCER/NBC NEWS/DC: Produce content (live, taped, multimedia) for various NBC platforms and work with correspondents to prepare live reports. minimum of over 4 yrs editorial exp working in production at a network/cable news operation. Full inf/apply HERE (3/27) 

JOB OPENING: RIGHTS SYSTEM REPORTING MANAGER/Viacom/NYC: responsible for all aspects of requirements gathering, rights management system testing, analysis, production roll-out and ongoing support. Min 4 yrs Rights Analysis, and/or Contract Management and rights system management exp. Full info/apply HERE (3/27) 

JOB OPENING: RIGHTS SYSTEM CONTRACT ENTRY MANAGER/Viacom/NYC: responsible for all aspects of Viacom program sales contract analysis and entry into the Viacom Rights Management System (“RMS”), and on-going support. 4 years Rights Analysis, and/or Contract Management and rights system management exp. Full info/apply HERE (3/27) 

JOB OPENING: SR PRODUCER NEWS/Spectrum/El Segundo CA: Ability to produce live or recorded newscasts. Strong broadcast news writing ability. Ability to anticipate situations and meet strict deadlines. Interpersonal skills and excellent collaboration skills Full info/apply HERE (3/27)

TECHNICAL WRITER/WO PROGRAMMATIC/WideOrbit/Seattle: Mng creation of our online end user documentation & ensure all customers understand & use the new features we are releasing; help prod stellar end-user content. 2+ yrs of translating technical/development specifications. Full info/apply HERE (3/24)

BROADCASTING CLIENT SPECIALIST/WIDEORBIT/San Fran or Birmingham AL: Engaging communicator to help launch our groundbreaking local media buying platform. 2+ yrs exp media buying for local TV or ad agencies. Exp using new web-based applications & web or phone based training support. Apply HERE (3/23)

JOB OPENING: VP, BUSINESS DEVELOPMENT & GROWTH INITIATIVES/Fox Deportes/LA: Exp’d Sr exec w/sports & media background to dvlp strategic relationships w/TV media entities, ad agencies, digital streaming services, radio, etc., to drive non-traditional revenue streams. 12 yrs related exp. bilingual: Spanish/English Apply HERE (3/23)

DIGITAL SALES DIRECTOR/Tennis Channel/NYC: Focus on leading all aspects of ad revenue derived from website, other interactive, mobile and emerging digital media properties related to Tennis Channel. 6+yrs exp in a results-driven digital sales/mktg or promotion role. Full info/apply HERE (3/23)

JOB OPENING: ACCOUNT EXECUTIVE, PROGRAMMATIC FOR TV/WideOrbit/NYC: & SFO: Agency Focused acct exec self-starter to Market WO Programmatic offerings to various sized agencies and holding companies, from prospecting to closing. 2+yrs exp @ ad agency. Full info/apply HERE (3/23) 

SR ANALYST, MULTI-PLATFORM ANALYTICS/NYC: responsible for analyzing and reporting of Universal Kids linear and digital performance. BA Degree. 2+ yrs exp in research at a media or advertising organization. Knwlg of Omniture/Adobe Analytics incl tagging conventions. Full info/apply HERE (3/22)

JOB OPENING: MGR, PROGRAM SCHEDULING/Nat Geo Mundo/DC: Create daily schedule. Enter it into the programming database on a quarterly basis. Determine availability of Spanish language versions, contributing to the long term strategy. Bi Lingual w/fluency in Spanish req’d. TV exp & US Hispanic mkt recommended. Full info/apply HERE (3/22)

PRODUCER/MORNING JOE/NYC: Join the Morning Joe team as a Segment Producer and contribute daily to pitching, writing and producing exceptional and impactful political discussion. 3 yrs of exp in live television. Full info/apply HERE (3/22)

JOB OPENING: SEGMENT PRODUCER/AM Joy/NYC: We are looking for a segment producer to write and produce segments with speed and accuracy for MSNBC’ AM Joy weekend team. 3+ yrs experience in live television as well as tape & desktop editing. Full info/apply HERE (3/22)
JOB OPENING: PRODUCER/MSNBC Weekends/NYC: We are looking for a Segment Producer to write and produce segments with speed and accuracy for weekend news programming. 5+ years of experience in live television. 3 years in both tape and desktop editing. Full info/apply HERE (3/21)
JOB OPENING: AD SALES PLANNER/Tennis Channel/Santa Monica: Provide support for all aspects of ad sales process. A team-player mentality & ability to work under pressure meeting deadlines to fulfill client requests. Familiarity w/media sales terminology. 1-2 yrs exp in media sales plann’g or agency buying is req’d. Full info/apply HERE (3/21)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/The First Tee/East Coast: Provide bus & legal counsel in the all bus areas, including tax, charitable solicitation, licensing, COPPA, media, risk mgt, trademarks.  Advise on new initiatives and strat. 10 yrs legal exp and JD required. Apply HERE (3/21)

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