CYNOPSISDIGITAL
03.20.17 Good morning. It’s Monday March 20, 2017 and this is your first early morning digital briefing.
Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, March 20, through Sunday, March 26.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include rapper/actor Ice Cube, actresses Emily and Haley Ferguson (Freeform’s The Twins: Happily Ever After), and actress Rebecca Ferguson (Columbia Pictures’ ‘Life’)
– Netflix: Two Dave Chapelle comedy specials – The Age of Spin and Deep in the Heart of Texas – debut Tuesday, March 21.
– Netflix: Ingobernable, an original Mexican drama series, debut Thursday, March 23
– Amazon: An American Girl Story – Ivy & Julie 1976: A Happy Balance, a new family movie, debuts Friday, March 24.
– Netflix: Season 3 of Grace and Frankie debuts Friday, Mach 24
– Netflix: The Most Hated Woman in America, a new original drama film, debuts Friday, March 24
Metadata: Metadata refers to information including titles, descriptions, tags and captions that describes a media item such as a video, photo or blog post. One example: When you select a Netflix title, all of the descriptions you see on-screen – from the plot summary to the cast-members – qualify as metadata. Just think about the word itself: It’s data about data.
YouTube may be an unstoppable ad behemoth, but the company just lost a fairly well-known ad client: The British government. The U.K. has suspended ads from running on the Google-owned video platform, citing concerns that its spots have been running alongside content from extremists and hate groups. (The U.K.’s BBC, The Guardian, and Channel 4 have pulled ads for the same reason.) The U.K.’s move may not be permanent – in fact, the Cabinet Office explicitly called the move “temporary” in a statement – but the government is seeking assurances from Google that its ads will only be displayed “in a safe and appropriate way” in the future.
Not surprisingly, Google’s European division has now announced new plans to help advertisers keep their ads away from “gory or offensive content.” “We’ve begun a thorough review of our ads policies and brand controls,” the company wrote in a post, “and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.” For the moment, the company hasn’t offered too many details about what those changes might entail.
A CYNOPSIS MESSAGE
"These fans are very smart people where it’s hard to get access to them these days. Traditional ads just don’t reach these guys because they have ad blocks and other things." -George Woo, global eSports marketing manager-Intel (Source: Event Marketer)
That’s why the smart marketers, brands & agencies will be joining us on 4/12 in NYC to learn how to understand and leverage this market.
REGISTER BEFORE 3/22
Partners/Sponsors: Go To Team, PromaxGAMES, Polygon, Bruin Sports Capital, theScore, eSports Ad Bureau, rEvolution, rEvXP.
The Association of National Advertisers wants “walled gardens” – i.e., ad-supported environments that restrict user access to outside platforms and content – to be more transparent. Explicitly citing Amazon, Foursquare, Snapchat, Twitter, LinkedIn, and Pinterest, the advertiser trade group called on walled gardens to submit to independent audits by the Media Rating Council. Google and Facebook have already agreed to such audits. Speaking of which, the ANA’s call comes after the trade org surveyed 113 of its member organizations, finding that 89 percent of them supported Facebook and Google’s commitments to an independent audit.
“Cynopsis’s Top Women in Digital Awards is a celebration of diversity of thought in a world that desperately needs our uniqueness, our weirdness, our perspective,” says Maria Ruiz, Mobile Product Manager at GolfNow. “It means seeking the ultimate glory of impacting people’s lives through media and knowing that this is bigger than either of us individually. I am proud and incredibly honored to be among this group.” There are still a few spots left to attend tomorrow’s Top Women In Digital Awards. Register here.
The sports- and media-focused consulting firm Omnigon announced a new exclusive partnership with Shareablee, a company that measures brand performance data across social platforms. Under the new pact, clients of both companies will have access to the service portfolio that the other offers. To kick off the partnership, the companies launched a new bracket encouraging users to vote on which college basketball team they think has the best social media presence. You can find that here.
PLATFORMS, APPS + DEVICES
YouTube is phasing out annotations, a longtime feature allowing uploaders to superimpose text over videos. The decision was a bit of a no-brainer: The Google-owned video giant says that use of annotations has dropped by over 70 percent. Instead, YouTube is encouraging users to make use of its Cards and End Screens. The ability to add new annotations – or edit old ones – will be halted on May 2.
Brown Sugar, a streaming service specializing in African American and Blaxploitation cinema, is now available for Google’s Chromecast. The service initially launched last November.
Machinima is losing its CEO. Chad Gutstein is leaving the gaming-oriented digital media company “to pursue entrepreneurial projects.” Warner Bros., which has owned Machinima since last year, has named Russell Arons, previously the SVP of Worldwide Marketing at Warner Bros Interactive Entertainment, to serve as Machinima’s GM. Warner Bros. says that Gutstein will stay with the company a little while longer, working on a “multiweek transition plan” alongside Arons.
MediaBrix, a digital advertising company with a focus on programmatic, announced that it has rebranded as Receptiv. The company also announced the launch of Receptive Video Marketplace, a new platform for programmatic buying, and Receptiv Solutions, a platform for managed services. Receptiv has named Derek Weingarten, formerly of OwnerIQ, to head up programmatic demand. His title will be VP of Programmatic Sales.
Lola Kirke, the main character of Amazon’s Mozart in the Jungle, spends the series pursuing a career in what field? Answer: She’s an oboist, pursuing a career as a classical musician. The show’s title is kind of a giveaway. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg M and S Entertainment-NY, Christine Allen-McGee Media/NY, David Westberg-SAG-AFTRA Federal Credit Union, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Andy Bellamy-Producers Guild of America/NY, Brienne Chance-G/O Digital/AZ, Zoë Wilschinsky-Madison Wells Media/CA, and Maria Shuckahosee-Audible/CA
Tough follow-up: Lola Kirke is based on a real person. Who wrote the memoir that Mozart in the Jungle is based on? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
A lot of movies have been made about inspirational religious figures over the years. Too many to count, really. Netflix went another route. This Friday, the service is out with The Most Hated Woman in America, an original bio-pic about atheist leader Madalyn Murray O’Hair. Check out the trailer here.
See you tomorrow,
David Teich
03.20.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR DIR, LICENSE MARKETING/Scholastic Trade/NYC: Create smart and strategic mktg campaigns & programs that drive sales for licensed titles. Min 10 yrs exp in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands. Full info/apply HERE (3/25)
JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Execute creative vision for APL websites & social accts. Create dig orig series & build aud engagement, track analytics & seamlessly integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Full info/apply HERE (3/25)
JOB OPENING: PRODUCTION LEADER/EDGE NET/Orlando FL: Creative/self starter to mng all aspects of prod (studio and remote), content creation and delivery worldwide. Experience with kids and/or sports content a plus. Lead US based team. Mentor & mange staff. 7-10 years of increasingly responsible experience. Resume to: [email protected] (3/25)
JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/23)
JOB OPENING: DEVELOPMENT MANAGER/Oriental DreamWorks/LA or NYC: Finding, evaluating and developing ideas for feature animation projects. Min 2 yrs executive level exp in creative development. Strong knwlg of global entertainment mktg. Mandarin Proficient a +. Full info/apply HERE (3/23)
JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/23)
JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/23)
JOB OPENING: SR ANALYST, AD SALES RSRCH/NBCU/NYC: Description: NBCU/NYC: Produce insightful reports for national ad sales & mrktng. Analyze trends, position NBC Entertainment in the marketplace & measure effectiveness of client campaigns. Ful info/apply HERE (3/22)
JOB OPENING: EXECUTIVE ASSISTANT, PROGRAMMING/NYC: Support 3 sr progrmng exec. Generate presentations and spreadsheets for meetings. Coord travel, meetings, exp reports. 5-7 yrs of work exp & BA degree req’d. Flexible hours. Full info/apply HERE (3/22)
JOB OPENING: SR MGR ON AIR PROMO PLANNING/Lifetime/NYC: Dvlp/implement on-air media plan’g strategies that support network. Min 5 yrs exp exp planning and executing on-air promotional logs for brdcst or cable. Ability to mng a team of individual’s resp for scheduling mult networks. Full info/apply HERE (3/22)
JOB OPENING: SENIOR WRITER/PRODUCER/EDITOR/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years’ experience. Submit resume and reel link HERE (3/22)
JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/22)
JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/22)
JOB OPENING: SR ANALYST, STRATEGIC INSIGHTS/The Weather Channel/Atlanta: Provide analysis and data-driven insights to inform strategy for television and OTT media properties. Occasional travel to ad markets. 2 yrs TV/video research exp. Full info/Apply HERE (3/21)
JOB OPENING: MGR, BRAND MKTG/PROMOTIONS/SYFY/NYC: Ideate & execute on ground consumer promotions, stunts, events & partnerships for Syfy’s original series & brand initiatives. 3-5 year’s experience. Full info/apply HERE (3/21)
JOB OPENING: ENGAGEMENT EDITOR/Consumer Reports/Yonkers NY: Resp for editorial & site copy content that engages & responds to members. Work w/content dvlpmnt team to prod a strategy for dvlpg/integrating interactive content. BA deg w/3+ yrs writer @ fast-paced, news-oriented enviro. Full info/apply HERE (3/21)
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