03/10/14: Instagram strikes $100 million major ad deal with Omnicom



A CYNOPSIS MESSAGE FROM PROMAXBDA


PromaxBDA 2014 Promotion, Marketing and Design
North America Awards

Enter Now – Final submission deadline is this Thursday, March 13!

The PromaxBDA Awards celebrates excellence in media marketing, design & promotion. 
Your best work should receive the recognition it deserves.

"You know it’s not just you who thinks it’s great  –  other people do too and that’s a good feeling"
 – Guy Slattery, EVP Marketing, A&E Networks/BIO Channel/Crime & Investigation Network
Click here to enter & for more info
.


CYNOPSISDIGITAL
03.10.14

Good morning. It’s Monday, March 10, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Instagram signed a deal with ad agency Omnicom worth up to $100 million, it was confirmed on Friday. Instagram users will see ads in their streams from Omnicom brands Procter & Gamble, GE, Starbucks and HBO, as part of the program Instagram launched last fall. "This doesn’t change our advertising strategy moving forward – people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram," Instagram’s Director of Market Operations Jim Squires told AdAge.

Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27:Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at www.cynopsis.com/webinars/hispanic-connected-audience/.

CONTENT MEDIA

Netflix is giving the Canadian comedy series Trailer Park Boys the Arrested Development treatment, with two new seasons of the show set to stream exclusively on the service beginning this year. TPB, which ended in 2007, will include ten new episodes along with all previous seven seasons, three standalone specials and two films, as of March 31.

In a network first, The CW produced two versions of an episode from Reign; the Thursday broadcast met TV standards, while the version made available online Friday morning included two sex scenes.

Amazon Prime is now streaming the first season of BBC thriller Orphan Black, ahead of its April 19 premiere on BBC America. The series follows a woman who takes the identity of a deceased woman who is her doppelganger, only to find out she is actually a clone. Amazon will have license to stream all following seasons as well.

My Damn Channel announced the fourth season of the filmmakers program Subway Fresh Artists. The comedy network will host and syndicate the three original web series created during the competition along with the past winners at MyDamnChannel.com/Subway, and YouTube.com/subway.

The New York Times and PBS’ documentary series POV will produce an online docu-series with companion articles and interviews. The first documentary, The Men of Atalissa, was made available over the weekend on pbs.org/pov and nytimes.com.

Season four of HBO‘s Game of Thrones will premiere on April 6 at 9 p.m. ET. In the meantime, the extended trailer was released yesterday on HBO Go.

Aereo got bad news Friday: federal court judges denied the service’s emergency motion to overturn the injunction against it in Utah, New Mexico, Colorado, Oklahoma, Wyoming and Montana, declaring, "Aereo has not made a strong showing that it is likely to succeed on the merits of its appeal." See you in the Supreme Court, said Aereo, where it will battle broadcasters starting April 22.


 A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINAR
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Date:
Thursday, March 20, 2014 ||| Time: 1:30 – 3:00pm ET

Talk about a growth spurt. The children’s tablet market is bursting with an array of devices designed specifically for young handlers. Two years ago, only 8% of kids had access to a tablet at home; today that number has swelled to more than 40%.

REGISTER TODAY.


MOBILE GAMING + APPS

Starz launched a new app in anticipation for the second season of Da Vinci’s Demons premiering on March 22 at 9 p.m. ET. The app, Your Portrait by da Vinci, lets users upload a photo and watch as the iconic artist "sketches" a portrait to share on Facebook and Twitter. The network also released an interactive quiz called Dark Side of Genius, which measures a person’s propensity to being a "mad" intellect. The quiz is available on Starz.com and the show’s Facebook page.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.

RESEARCH

A new Pew Research Study on millennial behavior, conducted Feb. 14-23, has been released. Key findings included:

  • Digital Natives: Millennials are the only generation that did not adapt to new technologies, but rather was born into it.
  • Facebook Friends: 81 percent of millennials are on Facebook, with a median friend count of 250. Gen Xer’s have 200 friends, 49-57 year olds have 98, with 58-67 year old clocking in at 50.
  • So Selfie: 55 percent of millennials have posted a selfie on a social media site, while only six out of ten Baby Boomers know the definition of the word.
EXEC MOVES

Univision appointed Amy L. Tenbrink as its Vice President of Business Affairs. Previously, she was Director and Senior Corporate Counsel at DISH Network.


 A CYNOPSIS MESSAGE


CYNOPSIS KIDS !MAGINATION AWARDS
Entry Deadline:
March 14, 2014| Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.

Learn about the Awards Program & Enter.


DIGITAL SPOTLIGHT OF THE DAY

Pepsi released a follow up spot to last year’s massive viral hit, Test Drive, which featured racecar driver Jeff Gordon in disguise taking a car salesman for a test drive. The ad for Pepsi MAX once again made an impression by bringing in more than 9.66 million views since it was released last week. The new Test Drive 2 add features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for a different "ride of his life." Check out the video at www.cynopsis.com.


 A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL’S
Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Date: March 27, 2014 | Time: 1:30 – 3:00 PM EST
 SIGN-UP TODAY!

Featured Speakers:
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)



See you tomorrow,
Jessica Reese  @JMarieReese
03.10.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SALES DIR OLYMPICS & SPORTS SALES/NBCU/Chicago: Sell multi-platform Sports & Olympics. Exceptional presenter & 8+ years sales exp. Apply: HERE (3/15)

JOB OPENING: PROJ MGR RESEARCH/ATL: 5+yrs TV rsrch brdcst/cable.Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: HERE (3/15)

JOB OPENING: VP AD SALES RSRCH/Nickelodeon/NYC: Dvlp innovative/insightful initiatives that competitively position & distinguish us in mktplace. 10+ yrs related media rsrch. Proficiency in media based applications Full info apply HERE (3/15)

JOB OPENING: LICENSING BUS DEV MGR/CHI/MINN/CIN Midwest area: Identify, solicit, negotiate and secure licensed partners, retail/licensee management. Knowledge of licensing and retail, high energy and self-motivated. Resume to: [email protected] (3/15)

JOB OPENING: MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media. Biling Spanish pref. [email protected] (3/15)

JOB OPENING: SR MGR INTEGRATED MARKETING/ABC/NY: Will respond to RFP’s, sponsorships, video execution, campaign mgmt. Must have 5+ yrs digital mkt or sponsorship exp, project mgt. TV exp preferred. SEND RESUME: [email protected] (3/15)

JOB OPENING: MANAGER MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr degree, prefer Marketing. Apply [email protected] EOE (3/14)

JOB OPENING: DIGITAL AD TRAFFICKER/ABC Owned TV/NYC or SEATTLE: Digital Ad Ops exp is a must, FreeWheel or Ad serving systems exp is preferred, will do technical support, monitor campaigns. SEND RESUME: [email protected] (3/14)

JOB OPENING: PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1 yr exp working publicity dept (ent media a +)  Apply to: [email protected] (3/14)

JOB OPENING: DIR, SALES BRAND SOLUTIONS/HIPCRICKET/CHI: Sell best in class mobile advrtsng ntwk to Agencies & Fortune 500 Brands. BA deg & 5 yrs outside advrtsng sales exp w/in Agency, Mobile mktg &/or Mobile Advrtsng worlds. Full info/apply: HERE (3/14)  

JOB OPENING: VICE PRESIDENT ABC/ABC Studios Primetime Research/LA: 10+ yrs media research exp; TV ratings; multiplatform pref; Strong mgmt, analytical, relationship skills. To apply: http://bit.ly/1hx8rev (3/14)

JOB OPENING: AD TRAFFICKER/MLS DIGITAL PROPERTIES/NYC: Resp for daily advrtsng ops. 1-3 yr prior trafficking exp w/a strong understanding of ad systems. Knwlg of Flash, HTML, JavaScript, Photoshop. Strong attention to detail. Resume HERE: [email protected] (3/13)

JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (3/13)

JOB OPENING: DIRECTOR- DEVELOPMENT: Well capitalized and successful non-fiction content creator seeking ratings driven developers with great ideas, great relationships, and great track record. NY or LA. [email protected] (3/13)

JOB OPENING: SVP, ON AIR PROMO/Nickelodeon/NYC: Lead team that creates compelling & best in class promot’l campaigns. BA degree 15 + yrs of relevant media exp & min 10 yrs strategic brand comm exp on-air promos. Full info/apply HERE (3/12)

JOB OPENING: PRODUCER/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply (3/12) 

JOB OPENING: RESEARCH ANALYST/WNBC/NYC: The RA w/b the primary point of rsrch contact team, providing rsrch reports & analytics. Also provide sales positioning support across multiple media including TV & exposure to Digital. Apply HERE (3/12)

JOB OPENING: SALES DEV/AD SALES MKTG MGR/YUME/NYC: partner with sales team to position and sell thru YuMe’s digital video platform. 5-7 years exp. TV/agency exp. a plus. Apply: yume.com/careers (3/12)

JOB OPENING: MANAGER, DIGITAL PUBLICITY CORPORATE PUBLIC RELATIONS/SHOWTIME/NYC: Develop and implement PR campaigns. Establish & maintain online & social media relationships. Manage PR dept social presence Apply: www.sho.com/careers (3/12)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Screenvision has four exciting internships avail. with our Information Technology, Marketing, Research & Exhibitor Relations teams. Apply http://www.screenvision.com/careers/ (3/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEV & PROG ASST/COORD/NYC: Exp’d & highly referred NBC Page with numerous internships including BBC London, Scripps Networks, & PBS. Searching for ent related dev/prog position. Email: [email protected] (3/13)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2014

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