03/08/17: Turner and Warner Bros. partner on new SVOD service


Good morning. It’s Wednesday March 8, 2017 and this is your first early morning digital briefing.


Niobium: IBM says the next wave of computing technology will be quantum computers. At the heart of such atom-focused machines will be Niobium, a chemical element with the symbol Nb. In order to function, the insides of quantum computers must be kept colder than outer space.


A+E Networks will be expanding its use of audience targeting following the initial test last year of its A+E Precision offering with select advertisers. The company says it will expand Precision to include programming on Viceland and will use it for multiplatform campaigns across linear, digital VOD and over-the-top delivery.
MGM Television and Jukin Media announced that they will collaborate on a number of unscripted original series for network, cable and premium SVOD. Jukin, which is best known for building up a massive library of licensed video clips, is owner and operator of social video franchises such as FailArmy, People Are Awesome, The Pet Collective, and JukinVideo. MGM Television’s franchises include Survivor, Shark Tank and The Voice.


WEBINAR: What You Need to Know Now About the Hottest Social Media Platforms

The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge. Music Choice and Octagon will offer insights on new platforms and features programmers and advertisers should be exploring, as well as what social media skills your team should focus on updating.



Predictive branding platform AffinityAnswers announced a partnership with omnichannel identity resolution provider LiveRamp. AffinityAnswers will make its social media audience data actionable across the digital ecosystem, including in premium and mobile publishers, demand-side platforms (DSPs), and other media platforms.
According to a new analysis from Wall Street equities form Pivotal Research Group, there’s been a “significant acceleration” when it comes to advertisers bringing moving media buying in-house. According to the report, 15 of the top 200 advertisers have already taken buying away from their agencies. There’s one main reason: Programmatic buying makes it easy for advertisers to handle a lot of the work themselves.
Speaking of programmatic advertising, it’s more important now than ever that you master the space. On March 15, AOL, The Weather Company, and Assembly will be on-hand to help you do just that. Be sure to register your team for the new Cynopsis Webinar, Programmatic Data & Measurement: New Solutions for TV and Digital. Just go here.


Time Warner’s Turner
and Warner Bros. are partnering on a new standalone domestic premium video subscription service called Boomerang, featuring the Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles. The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month or $39.99 annually.
Say hello to BritBox, a newly-launched digital streaming service from U.K. programming powerhouses BBC Worldwide and ITV. Fans of British television, including those in the U.S., will have access to several of their favorite current series a day or so after they first air across the pond. 


Welcome to the world of immersive journalism. CNN has begun adding 360-degree videos to its Android and iOS apps, as well as to its website. On top of that, the news net officially announced the launch of its new CNNVR unit. At launch, CNNVR already has correspondents in 12 cities around the globe.


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (2/27/17 – 3/6/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the high-profile series premiere of Time After Time, developed for ABC by Kevin Williamson.
“Time After Time saw brand after brand advertise during the book/movie-inspired show on March 5, but it was Delta that won the night in terms of top digital share of voice. The airline collected 16.9% of all online activity prompted by ads during the premiere. Its “4 a.m.” spot was soundtracked with the classic Snow White tune “Heigh Ho,” as Delta showed appreciation for the world’s early-rising work travelers. Apple (for its iPad), Paramount Pictures, State Farm and Honey Bunches of Oats rounded out the top five.” – iSpot.tv


Virtual reality studio Here Be Dragons has made a new hire. John Maloney, formerly the President of Tumblr, will serve as the company’s new networks producer. He’ll be tasked with expanding the company’s business to reach new media platforms, creators, and brands.
Defy Media is losing one of its top execs. Barry Blumberg, the digital media company’s Chief Content Officer, announced that he’s leaving the company. In his time at Defy, Blumberg was responsible for creating and expanding content such as the Smosh comedy brand. In a memo to staff, Blumberg said he’ll continue to work with Defy through a first-look production deal. 


The Advertising Research Foundation appointed Scott McDonald as President and CEO, replacing Gayle Fuguitt, who left last October. McDonald most recently led his own agency, NOMOS Research, having previously been SVP, Research & Insights at Conde Nast.
Julie Fleischer, Managing Director of OMD Chicago, has joined data and analytics provider Neustar as VP of Product Marketing for Marketing Solutions. Her background includes nearly six years at Kraft Foods Group in a variety of executive positions.
British agency veterans Jo Cresswell and Sian Coole have joined Goodby Silverstein & Partners as Copywriter and Art Director, respectively, after spending approximately seven years with adam&eveDDB in London.
Dario Spina was named Chief Marketing Officer of Viacom Velocity, Viacom’s full-service partner marketing and creative content group. He most recently was EVP Marketing, Viacom Velocity.
Laura Adams, VP of Corporate Communications & Development at News Corp’s News America Marketing, joins mobile ad company Kargo as VP, Corporate Communications.
Outcomes-based video marketing provider Eyeview announced the appointment of Brian Katz as Vice President, Advanced TV Insights & Strategy. He was Senior Vice President of Audience & Purchaser Insights at TiVo.


One episode of Netflix’s Black Mirror takes place in a near future in which people are constantly rating everything, and everyone, on social media. (Actually, this sounds a lot like the present.) It’s called Nosedive. Which actress plays the lead character? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Chelsea wasn’t actually the first bit of Netflix original content that Chelsea Handler appeared in. She also starred in a four-part Netflix docu-series, which premiered about five months before her talk show. What’s the series called? Answer: “Chelsea Does.” Kudos to Christine Salomon-Freelancer/CA, Faye Kulik-Fox Networks Group/NY, Andrew Bellamy-Producers Guild of America/NY, Louis Lewow-Lewow Media Group/GA, Mathew Tombers-Intermat Inc./NY, Christopher Hall-Comcast Spotlight/FL, Anjali Desai-Departure Films/NY, Lorrie Shilling/CA, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA and Daniel Haberer-Creo Entertainment/CA.


If you lived through the 1990’s, you may recall the many controversial advertising campaigns thrust upon the world by clothier Benetton. Whether the topic was AIDS or homosexuality, world hunger or capital punishment, Benetton didn’t need social media to keep it at the center of public discourse. Now, as The Drum explains, the company today launches a new global gender equality campaign to coincide with International Women’s Day. It’s part of Benetton’s Women Empowerment Program, which address issues such as equal opportunities, quality education, healthcare and violence against women. Watch it here.


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See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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