CYNOPSISDIGITAL
03.08.17 Good morning. It’s Wednesday March 8, 2017 and this is your first early morning digital briefing.
Niobium: IBM says the next wave of computing technology will be quantum computers. At the heart of such atom-focused machines will be Niobium, a chemical element with the symbol Nb. In order to function, the insides of quantum computers must be kept colder than outer space.
A+E Networks will be expanding its use of audience targeting following the initial test last year of its A+E Precision offering with select advertisers. The company says it will expand Precision to include programming on Viceland and will use it for multiplatform campaigns across linear, digital VOD and over-the-top delivery.
MGM Television and Jukin Media announced that they will collaborate on a number of unscripted original series for network, cable and premium SVOD. Jukin, which is best known for building up a massive library of licensed video clips, is owner and operator of social video franchises such as FailArmy, People Are Awesome, The Pet Collective, and JukinVideo. MGM Television’s franchises include Survivor, Shark Tank and The Voice.
A CYNOPSIS MESSAGE
ADVERTISING
Predictive branding platform AffinityAnswers announced a partnership with omnichannel identity resolution provider LiveRamp. AffinityAnswers will make its social media audience data actionable across the digital ecosystem, including in premium and mobile publishers, demand-side platforms (DSPs), and other media platforms.
According to a new analysis from Wall Street equities form Pivotal Research Group, there’s been a “significant acceleration” when it comes to advertisers bringing moving media buying in-house. According to the report, 15 of the top 200 advertisers have already taken buying away from their agencies. There’s one main reason: Programmatic buying makes it easy for advertisers to handle a lot of the work themselves.
Speaking of programmatic advertising, it’s more important now than ever that you master the space. On March 15, AOL, The Weather Company, and Assembly will be on-hand to help you do just that. Be sure to register your team for the new Cynopsis Webinar, Programmatic Data & Measurement: New Solutions for TV and Digital. Just go here.
Time Warner’s Turner and Warner Bros. are partnering on a new standalone domestic premium video subscription service called Boomerang, featuring the Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles. The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month or $39.99 annually.
Say hello to BritBox, a newly-launched digital streaming service from U.K. programming powerhouses BBC Worldwide and ITV. Fans of British television, including those in the U.S., will have access to several of their favorite current series a day or so after they first air across the pond.
Welcome to the world of immersive journalism. CNN has begun adding 360-degree videos to its Android and iOS apps, as well as to its website. On top of that, the news net officially announced the launch of its new CNNVR unit. At launch, CNNVR already has correspondents in 12 cities around the globe.
RESEARCH
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (2/27/17 – 3/6/17)
![[]](https://www.cynopsis.com/wp-content/uploads/2017/03/ListenFirst-TVI-Streaming-3.6.17.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the high-profile series premiere of Time After Time, developed for ABC by Kevin Williamson.
“Time After Time saw brand after brand advertise during the book/movie-inspired show on March 5, but it was Delta that won the night in terms of top digital share of voice. The airline collected 16.9% of all online activity prompted by ads during the premiere. Its “4 a.m.” spot was soundtracked with the classic Snow White tune “Heigh Ho,” as Delta showed appreciation for the world’s early-rising work travelers. Apple (for its iPad), Paramount Pictures, State Farm and Honey Bunches of Oats rounded out the top five.” – iSpot.tv
![[]](https://www.cynopsis.com/wp-content/uploads/2017/03/iSpot.TV-3-8.png)
Virtual reality studio Here Be Dragons has made a new hire. John Maloney, formerly the President of Tumblr, will serve as the company’s new networks producer. He’ll be tasked with expanding the company’s business to reach new media platforms, creators, and brands.
Defy Media is losing one of its top execs. Barry Blumberg, the digital media company’s Chief Content Officer, announced that he’s leaving the company. In his time at Defy, Blumberg was responsible for creating and expanding content such as the Smosh comedy brand. In a memo to staff, Blumberg said he’ll continue to work with Defy through a first-look production deal.
The Advertising Research Foundation appointed Scott McDonald as President and CEO, replacing Gayle Fuguitt, who left last October. McDonald most recently led his own agency, NOMOS Research, having previously been SVP, Research & Insights at Conde Nast.
Julie Fleischer, Managing Director of OMD Chicago, has joined data and analytics provider Neustar as VP of Product Marketing for Marketing Solutions. Her background includes nearly six years at Kraft Foods Group in a variety of executive positions.
British agency veterans Jo Cresswell and Sian Coole have joined Goodby Silverstein & Partners as Copywriter and Art Director, respectively, after spending approximately seven years with adam&eveDDB in London.
Dario Spina was named Chief Marketing Officer of Viacom Velocity, Viacom’s full-service partner marketing and creative content group. He most recently was EVP Marketing, Viacom Velocity.
Laura Adams, VP of Corporate Communications & Development at News Corp’s News America Marketing, joins mobile ad company Kargo as VP, Corporate Communications.
Outcomes-based video marketing provider Eyeview announced the appointment of Brian Katz as Vice President, Advanced TV Insights & Strategy. He was Senior Vice President of Audience & Purchaser Insights at TiVo.
One episode of Netflix’s Black Mirror takes place in a near future in which people are constantly rating everything, and everyone, on social media. (Actually, this sounds a lot like the present.) It’s called Nosedive. Which actress plays the lead character? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Chelsea wasn’t actually the first bit of Netflix original content that Chelsea Handler appeared in. She also starred in a four-part Netflix docu-series, which premiered about five months before her talk show. What’s the series called? Answer: “Chelsea Does.” Kudos to Christine Salomon-Freelancer/CA, Faye Kulik-Fox Networks Group/NY, Andrew Bellamy-Producers Guild of America/NY, Louis Lewow-Lewow Media Group/GA, Mathew Tombers-Intermat Inc./NY, Christopher Hall-Comcast Spotlight/FL, Anjali Desai-Departure Films/NY, Lorrie Shilling/CA, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA and Daniel Haberer-Creo Entertainment/CA.
If you lived through the 1990’s, you may recall the many controversial advertising campaigns thrust upon the world by clothier Benetton. Whether the topic was AIDS or homosexuality, world hunger or capital punishment, Benetton didn’t need social media to keep it at the center of public discourse. Now, as The Drum explains, the company today launches a new global gender equality campaign to coincide with International Women’s Day. It’s part of Benetton’s Women Empowerment Program, which address issues such as equal opportunities, quality education, healthcare and violence against women. Watch it here.
A CYNOPSIS MESSAGE
Maximize & Monetize the World of Competitive Gaming
Hear from (and network with) 40+ eSport experts from companies such as AEG, Bruin Sports Capital, ESL, eSports Ad Bureau, Gameslice, Go To Team, Intel, Intersport, Machinima, Magid, NGE, Pepsi, rEvXP, SuperData, Turner/ELeague, Twitch, WESA, World Gaming, Whistle Sports and competitive gaming teams: OpTic, Dignities, and more!
Space is limited. Register before 3/22 to save on the
East Coast’s premiere eSports Summit!
See you tomorrow,
David Teich
03.08.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: RESEARCH ANALYST/CBS TELEVISION STATIONS/NYC: Station specialist for assigned CTS Owned mkts. Track daily ratings & analysis. At least 1-2 yrs of local brdcst rsrch exp. Knwldg of Nielsen, Scarborough Prime Lingo and more. Strong MS & orgnztl skills a must. Full info/apply HERE job id 27618 (3/15)
JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations.Strong organizational skills and attn to detail. Send res: HERE (3/15)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (3/14)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (3/14)
JOB OPENING: MANAGING EDITOR/WRNN-TV, FIOS1 News/Rye Brook NY: The Managing Editor will gather news, allocate assignments, handle logistics and the internal coordination of news stories for on-air and online news for Fios1 News. Must be exp’d w/managing staff. Full info/apply HERE (3/14)
JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Responsible for the creation of compelling information and analyses in support of Sales, News and Digital strategies. 7+ yrs in the media or market research field with expertise in Nielsen ratings. Full info/apply HERE (3/14)
JOB OPENING: CLIENT SOLUTIONS DIR/UP & ASPIRE/NYC: Create & execute 360 partnerships; oversee upfront strategy/events, ad trade; digital exp + : out of the box thinker. 6+ yrs cable exp in brdcst/cable mkt req’d. Send res: HERE [email protected] (3/14)
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/EAST COAST: Lead the digital sales effort for our product portfolio which provides solutions for businesses to reach an audience with strong buying power in the Connecticut Marketplace Full info/apply HERE (3/14)
JOB OPENING: MARKETING MGR/AMC and SundanceTV Global/NY: 5+ yrs industry exp. Excellent project mgmt & org skills. Proficient in social media & digital platform mgmt & analytics. Passion & solid exp in entertainment/tv space. Strong comm & writing skills second language is a plus. Full info/apply HERE (3/14)
JOB OPENING: FINANCIAL BUSINESS OPERATIONS ANALYST/AT&T/NYC: Financial & business operations analysis & forecasting of all AdWorks revenue. Build dynamic models to analyze/evaluate revenue potential for new business initiatives and product strategies. 5-7 yrs’ exp financial, acctng, etc. Full info/apply HERE (3/10)
JOB OPENING: SR MGR, DIGITAL SALES OPERATIONS/AT&T/NYC: Leverage knwldg of digital ad tech & programmatic landscape to maximize ad sales revenue. Utilize intelligence & business expertise in digital sectors. Knwlg of Freewheel & DFP a +. Full info/apply HERE (3/10)
JOB OPENING: MGR, CONTENT/BLUE 449/NYC: Mng, develop, execute cross-platform content solutions for key accounts. 4+ yrs integrated mtkg/branded content experience. Resume HERE (3/10)
JOB OPENING: DIR, PARTNERSHIPS & SOCIAL BUS DEV/Social Media/NY: Develop & implement data-driven growth strategies to drive bus initiatives & innovation. 8+ yrs exp in SM & aud dev for a media or entertainment co. Apply: http://www.aenetworks.com/careers (3/10)
JOB OPENING: MGR, BRAND MARKETING/Syfy/NYC: Responsible for conception, developing & executing promotional mktg campaigns for Syfy’s original series & brand initiatives. Focus on consumer marketing & events. Full info/apply HERE (3/10)
JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, log reconciliation, and execute agency traffic instructions. Maintains commercial inventory for Hallmark Channel and Hallmark Movies & Mysteries. 2yrs Ad Sales Traffic exp. Full info/apply HERE (3/10)
JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)
JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/FUSION MEDIA GROUP/MIAMI/NYC: Build/present comprehensive program scheduling plans to achieve Fusion’s content goals. Min 3yrs prgrmmng & scheduling exp, strategic thinker, collaborative & detailed-oriented, strong comm skills & BA Deg. Resume/cvr HERE (3/10)
JOB OPENING: MGR, PROGRAMMING ANALYTICS/CHARTER COMMUNICATIONS/Stamford: Answer/assess complex quantitative questions & business challenges using a wide variety of predictive modeling and analytical techniques. 5+ yrs related media exp data analysis & data modeling. Full info/apply HERE (3/9)
JOB OPENING: TAXONOMY & METADATA MGR/AMC/NY: Devlp & implmt effective Taxonomy & Metadata solutions thru content search functionality and discoverability, ensure program data is systematically maintained, protected and available to be leveraged, MUST have 3-5 yrs broadcast or cable network exp. Full info/apply HERE (3/9)
JOB OPENING: COMPLIANCE MGR/AMC/NY: Ensure network prog is compliant with broadcast regulations, enforce FCC requirements for all content across linear & adv pltform, analytical and metric savvy, prod/post prod exp req., paralegal exp. Full info/apply HERE (3/9)
JOB OPENING: IMPLEMENTATION SPECIALIST/WO NETWORK/TELECOMMUTE: Educate/train our new users on WO Network. 2+ yrs exp Cable Network Sales or at a software co. for cable ntwrk prods. Strong knwldg cable network business practices. Travel up to 20% required. Full info/apply HERE (3/9)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
