CYNOPSISDIGITAL
03.03.15

Good morning. It’s Tuesday March 3, 2015, and this is your first early morning digital briefing.

 
Netflix released the premiere dates for its upcoming slate of originals yesterday, including the anticipated third season of Orange is the New Black and the follow-up to Wet Hot American Summer. Also in the pipeline:
Original Series:
– Between May
– Sense8 June 5
– Orange is the New Black  June 12
– Wet Hot American Summer: First Day of Camp July 17
Original Stand-up Comedy Specials:
– Chris D’Elia: Incorrigible April 17
– Jen Kirkman: I’m Gonna Die Alone (And I Feel Fine) May 22
– What Happened, Miss Simone June 26
Coming Soon:
– Narcos
– Club de Cuervos
 
AOL will premiere its first long-form series Connected on March 31. An adaptation of an Israeli factual show and sponsored by Sprint, the docu-drama will capture American life through six New Yorkers. Four episodes will roll out every two weeks until May 25, for a total of 20. AOL Originals’ Dermot McCormack, Koda Communications’ Ram Landes and Ami Teer as well as Morgan Spurlock of Warrior Poets serve as executive producers on the show. FremantleMedia International will distribute the show in the international market; AOL Canada maintains an exclusive premiere window across Canada.
 
The site that diagnoses it all, WebMD, and Good Morning America anchor Robin Roberts debuted a new health series yesterday. Produced by Robert’s Rock’n Robin company, The Future of Health with Robin Roberts highlights medical marvels ranging from the bionic eye to the creation of robotic limbs through 3D printing. The five-part series will include five-minute installments available at webMD.com.
 
British TV streaming service Acorn TV added several new shows, including detective series JO, starring Jean Reno (Mission: Impossible) in his first TV lead; crime drama REBUS, Series 1; and the U.S. premiere of the docu-series Small Animal Hospital. Acorn TV also premiered the third episode of New Worlds yesterday. The service is available at Acorn.TV, Roku, iTunes app and more.
 
Pundits were left wringing their hands about the state of the news industry after the recent debacle with NBC‘s Brian Williams, but they shouldn’t have been so surprised, writes Jim McKairnes in the newest Cynsiders.

 
From Beyonce capturing the superselfie to OK Go’s trippy visuals, YouTube honored the artists that created the best music experiences from song to video with the 2015 YouTube Music Awards. Chosen by fans, the winning artists had the biggest growth in views, subscribers and engagement over the last six months on YT. Additionally, on March 23 at 10p PT, YT will drop a collection of exclusive new music videos from emerging artists. To create them, VICE and YT selected top directors including Cahoots, Charli XCX, Ed Sheeran, Martin Garrix, Max Schneider, Migos, Megan Nicole, Nicky Jam and Shamir.
 
Since debuting last April, Fox Sports daily web series @TheBuzzer has become a social hit: 37 million views across platforms, with 93 percent of the show’s views coming from Facebook. According to Fox Sports, social media referrals are 44% of FoxSports.com’s traffic, with Facebook reeling in 15 million visits to the site as of Dec. 2014. Entertainment Tonight and The Insider alum Nicole Dabeau hosts the show, and videos are posted to the network’s Facebook channel, YT channel, and at FoxSports.com. The breaking news series will arrive next on Snapchat.
 

A CYNOPSIS MESSAGE

OpenSlate Engagement Data for gaming channels, based on the engagement metric for the week ending 3/2.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
eeoneguy (9.8) / 79923420 / 2220835 / 721
SkyDoesMinecraft (9.8) / 50373420 / 10868891 / 857
rezendeevil (9.8) / 75529530 / 1842855 / 791
GameGrumps (9.8) / 59268990 / 2130464 / 804
popularmmos (9.8) / 236558400 / 3524817 / 762
jacksepticeye (9.8) / 206588190 / 3418046 / 781
CaptainSparklez (9.8) / 46518210 / 8433230 / 851
IGNentertainment (9.8) / 94424580 / 5647148 / 860
juegagerman (9.8) / 118709820 / 6691347 / 774
markiplierGAME (9.8) / 188127930 / 6269450 / 795
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of February 23  March 1 2015
Program, Date, Unique Audience (000), Tweets (000)
Parks and Recreation (NBC), 2/24, 4,630, 346
The Walking Dead (AMC), 3/1, 3,619, 314
The Voice (NBC), 2/24, 3,169, 130
The Bachelor (ABC), 2/23, 2,919, 108
The Voice (NBC), 2/23, 2,775, 158
Empire (FOX), 2/25, 2,765, 715
How to Get Away With Murder (ABC), 2/26, 2,443, 269
BET Honors 2015 (BET), 2/23, 2,231, 135
WWE Monday Night RAW (USA), 2/23, 1,812, 185
Catfish: The TV Show (MTV), 2/25, 1,801, 180
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Sony/ATV Music Publishing appointed Rick Krim as Co-President, U.S. He most recently held the role of Executive Vice President, Artist Development at Republic Records.

A CYNOPSIS MESSAGE

We’re no longer in a “digital” world. We’re beyond it, in a confusing moment of media history where content lives everywhere and is generated by everyone… where the line between viewers and producers has blurred away. Where exciting revenue models can gain and lose traction in a moment, sometimes leaving more questions than answers in their wake.

EARLY BIRD ENDS: March 27 | AGENDA | SPEAKERS | BENEFITS |

Turner Sports and NCAA Digital unveiled a March Madness YouTube channel yesterday. It will feature game highlights, recaps and more video content from the 67 games in the tournament. Oreo, AT+T, UPS and other brands will sponsor some of the videos and playlists, including Reese’s daily update of “five things fans need to know” about the day’s games. To get basketball fans excited, the channel released videos of some of the biggest moments from last year’s tournament. Check it out at www.cynopsis.com/#video.

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