03/15/21: Kaley Cuoco set to play Doris Day




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Cynopsis Medias First Morning Read


Monday March 15, 2021

Today’s Premieres
A&E: “Intervention” at 9p
Acorn TV: “Bloodlands”
CW: “Bulletproof” at 8p
discovery+: “Expedition: Back to the Future”
Fox: “America’s Most Wanted” at 9p
Fox Nation: “America’s Most Wanted Overtime” at 10p
Netflx: “The Lost Pirate Kingdom,” “Zero Chili”

Today’s Finale
ABC: “The Bachelor” at 8p


HBO Max and HBO will count 120-150 million subscribers by 2025, up from a target of 75-90 million projected in 2019, said AT&T on its investor day. An ad-supported tier of HBO Max will launch in June – the same month the platform launches globally – and already has $80 million in upfront advertising commitments. HBO original series in the ad-supported offering will not have advertising, and theatrical day-and-date premieres from Warner Bros. will not be part of the package.

“We believe we are already the No. 1 revenue-generating stand-alone subscription video-on-demand service in the US,” said Jason Kilar, CEO of WarnerMedia. “We earn 90% in margin from each retail subscriber that we add.” Kilar added he anticipates HBO Max/ HBO to more than double revenue over the next five years, and break even in 2025.

Discovery Inc. notified employees the company’s back-to-the-office date is September 1, moved from June. In a memo to employees, Chief People and Culture Officer Adria Alpert-Romm said a survey indicated people weren’t sure about returning to the office yet. While some offices could open sooner “where it makes sense,” she added, employees can choose to WFH until September 1.

Roku acquired Quibi’s library in January; now it’s picking up some of the shuttered short-form service’s former content executives. Colin Davis, Quibi’s comedy head, and Brian Tannenbaum, who will lead alternative content, are both onboard. “Quibi built a talented team to support the development of really fantastic programming,” said a Roku spokesman. “We were thrilled to welcome a number of them to the Roku team in recent weeks and their deep expertise will help ensure the successful launch and growth of the Quibi content on The Roku Channel.”

Chris Harrison is being replaced in the next installment of “The Bachelorette” by former Bachelorettes Tayshia Adams and Kaitlyn Bristowe. Harrison stepped aside from his duties after defending a contestant accused of racist behavior in the past; he admitted it was a mistake and apologized. “As we continue the dialogue around achieving greater equity and inclusion with ‘The Bachelor’ franchise, we are dedicated to improving BIPOC representation of our crew, including among the executive producer ranks,” said Warner Horizon and ABC Entertainment.

Last Wednesday’s episode of CBS’ “The Talk” is “under internal review,” said the network. During the show, co-host Sharon Osbourne was accused by Sheryl Underwood of appearing to give “validation or safe haven” to racist comments by Piers Morgan. “We are committed to a diverse, inclusive and respectful workplace,” said CBS. After the broadcast, Osbourne tweeted an apology; Morgan demanded an apology from “The Talk” for “their disgraceful slurs against ME” for slamming Meghan Markle.

Vetting the most proficient resources for your business is time consuming, but it doesn’t have to be. Cynopsis’ resource center lists the latest technology, streaming, network offerings, and more tools to help media executives stay on their A-game more quickly.

Non-profit marketing education organization Marketing EDGE is expanding its diversity and inclusion efforts by aligning with American Advertising Federation and its Mosaic Center for Multiculturalism, The LAGRANT Foundation, and Pi Sigma Epsilon. Programs which will enable students exploring careers in marketing and advertising to develop stronger skills and have broader opportunities in the business industry.

CNBC Business News made some changes to its Washington DC bureau: Eamon Javers will move into the role of Senior Washington Correspondent; Kayla Tausche will serve as the network’s Senior White House Correspondent covering the new administration; and Ylan Mui will continue her work reporting on Capitol Hill and economic policy as Senior Congressional Correspondent. “For more than three decades, CNBC has had a unique place in covering the nation’s political landscape – our audience demands we expose and explain connections between policy, the markets and business,” said Dan Colarusso, SVP of CNBC Business News. “Now we have a dual mandate to drive deep, original reporting on economic issues for Business Day and attack sharp, new angles on the day’s critical politics stories for ‘The News with Shepard Smith.’”

Cynopsis’ Measurement & Data

Virtual Conference CYN June 15-16

Over the course of two days, our team and panel of experts will present the freshest thinking on buying and selling for the holistic video marketplace.

Attribution, Addressable TV, CTV, OTT, Privacy, Data, and Ad Fraud.

Sponsored by: Kochava – Matrix – Vevo


HBO Max is reviving game show “Tattletales,”

hosted and executive produced by author Ayesha Curry and husband, NBA star Stephan Curry. The Fremantle production will feature celebrity couples competing for charity. “Ayesha and Stephen put a fresh new spin on a classic game show to really shake things up for these competing couples,” said HBO Max Non-Fiction EVP Jennifer O’Connell.

Whatever will be, will be: Kaley Cuoco’s Yes, Norman Productions (“The Flight Attendant”), Berlanti Productions and Warner Bros. Television are developing a limited series about Doris Day, based on the 1976 biography, Doris Day: Her Own Story. Cuoco will play the “Pillow Talk” star. She could have some schedule shuffling ahead – Cuoco’s “The Flight Attendant” was renewed for season two, set to launch in spring 2022.

Will Forte will star in and produce “Expiration Date,” a “dark suburban soap” in development at Peacock. The project from Harry and Jack Williams (“The Missing”) follows a grief-stricken man who finds a life insurance policy that covers suicide as long as the person doesn’t carry it out within one year.

Apple ordered “The Jet,” about Pepsi’s 1990s “Drink Pepsi, Get Stuff” campaign that led to a lawsuit from someone who tried to cash in their game points for a fighter jet. The docu-series comes from James Lee Hernandez and Brian Lazarte (“McMillions”), who will direct and produce through their Fun Meter Productions.

MRC Television and Civic Center Media have entered into an overall deal with writer Liz Hannah (“The Post”). Under the deal, Hannah will develop and produce television projects through her newly formed company, Happy Friday Productions.

Lucy Hale (“Pretty Little Liars”) will star in crime drama “Ragdoll,” slated to premiere on AMC in the US and Alibi in the UK later this year.

US Hispanics will be “a challenging and diverse audience to reach,” says ONCE México general manager Carlos Brito. He offers insights on a post-pandemic world in Cynsiders.


Baking competition “Baketopia” premieres on HBO Max Thursday, March 25. Hosted by social media star Rosanna Pansino, the 12-episode series has bakers fill their carts with unique ingredients to create delectable desserts.

The fifth and final season of Syfy’s “Van Helsing” launches Friday, April 16 at 10p. The fantasy drama’s remaining 13 episodes lead to “an epic final showdown between the Van Helsings and the Dark One.”

The season premiere of “Running Wild With Bear Grylls” airs Monday, March 29 at 9p on Nat Geo, followed by the series premiere of reality competition “Race to the Center of the Earth” at 10p.


A+E Networks is celebrating Women’s History Month with on-air creative campaigns across the portfolio. Rooted in the theme “What if?”, Lifetime features the legacies of influential women, while History focuses on the courage and bravery of trailblazing women, demonstrating that there’s “more to women’s history.”

Discovery+ has acquired documentary “Introducing, Selma Blair,” ahead of its world premiere at the 2021 SXSW Film Festival. Directed by Rachel Fleit and set to air on the streaming service later this year, the film follows actress Selma Blair (“Hellboy”) after she is diagnosed with Multiple Sclerosis.

PBS Kids shows,”Daniel Tiger’s Neighborhood,” “Xavier Riddle and the Secret Museum” and “Hero Elementary” will premiere stories that shine a spotlight on characters with Autism Spectrum Disorder during April, Autism Awareness Month.


Japan’s Nippon TV will produce and globally distribute the Joe Hisaishi & World Dream Orchestra 2021 concert, to be held in Japan on April 27th at the Tokyo Metropolitan Theater.

ShortsTV has acquired worldwide exclusive rights to “The Kicksled Choir.” Directed by Torfinn Iversen, the Norwegian short film touches on issues surrounding xenophobia and Europe’s influx of refugees, through the story of a 10-year-old.

Presented by: Cynopsis Sports & Esports Business Summit
Wednesday, April 21 – Thursday, April 22

The event is back by popular demand & expanded to 2 days to feature sports and esports companies! If you’re from a Fortune1000 company or an agency which supports a Fortune1000 brand, join us for a virtual experience on how to activate your brand with the highly-prized fanbase watching and engaging in sports & esports.


The 2021 presentation line-up will be announced soon!


President Joe Biden’s first primetime national address on Thursday delivered 18.7 million viewers across ABC, CBS and NBC. ABC (6.48 million total viewers) and CBS (5.82 million) had ratings of 0.85 and 0.77 among A18-49, respectively, while NBC (4.19 million total viewers) and Fox (2.18 million) each scored 0.52 and 0.47 in the demo. Former president Trump drew 17.7 million for his first address.

Fox News was the highest-rated among cable news nets during Biden’s speech, delivering 4.08 million total viewers and 670,000 among A25-54. CNN drew 2.588 million viewers and 650,000 in the news demo, while MSNBC landed 2.87 million/389,000.

Comedy Central reports its “South Parq Vaccination Special” was the #1 cable telecast of 2021 in P18-34 Live+SD, with 1.74 million total viewers for the premiere and 3.47 million across the night.

The week of March 1 in Prime, the Discovery portfolio had 4 of the top 8 non-news cable networks among P2+ (HGTV #2, Discovery #5, TLC #6, Food Network #8) in Live+3 Nielsens, as well as the #1 cable network (no exclusions) among W25-54 (TLC). In Total Day, ID, Food Network, and HGTV were the top 3 cable nets among W25-54 (no exclusions).

Sunday night’s premiere of “Tournament of Champions” on Food Network posted a .9 P25-54/1.0 W25-54 L3 rating, up +52% from season one last March. The premiere of “The Great Food Truck Race Alaska” posted a .6 P25-54/.7 W25-54 L3 rating, nearly doubling prior six-weeks’ timeslot benchmarks (+93%).

Broadcast Nielsen Ratings for Thursday, March 11
Show, P2+ millions, (A18-49)
ABC: Presidential Address 6.48 (0.9), “”Station 19” 5.40 (0.9), “Grey’s Anatomy” 5.11 (0.9), “Million LittleThings” 2.90 (0.4)
CBS: Presidential Address 5.82 (0.8), Young Sheldon” 6.49 (0.7), “B Positive” 4.95 (0.6), “Mom” 4.67 (0.5), “Clarice” 3.01 (0.4)
CW: “Walker” 1.33 (0.3), “Legacies” 0.49 (0.1)
FOX: Presidential Address 2.18 (0.5), “Hell’s Kitchen” 2.44 (0.6), “Call Me Kat” 1.76 (0.4), “Last Man Standing” 2.42 (0.4)
ION: “Chicago PD” 1.11 (0.2), “Chicago PD” 1.12 (0.2), “Chicago PD” 1.17 (0.2)
NBC: Presidential Address 4.19 (0.5), “Superstore” 1.87 (0.4), “Law & Order: SVU” 2.08 (0.3), “Dateline” 1.87 (0.3)
Telemundo: Presidential Address 0.97 (0.3), “La Suerte de Loli” 0.99 (0.3), “Buscando Frida” 1.05 (0.3)
Univision: Presidential Address 1.28 (0.4), “Te Acuerdas de Mi” 1.41 (0.4), “Hija del Embajador” 1.44 (0.4)
Source: Nielsen live + same day time period averages


Danny Stick has joined CMNTY Culture as a Senior Advisor. Stick was previously Co-President of Sony/ATV.

Cheryl Odoardi has been named SVP of Finance and Accounting at Cinedigm. Odoardi has held financial leadership positions at NBCUniversal, Biogen and RB Media where shewas CFO.

This Day in History
1892 – The first escalator was patented.

Answer to Our Last Trivia Question
Aside from Dan Rowan and Dick Martin, which cast members of “Rowan & Martin’s Laugh-In” (1968-73) were part of the cast every season? Ruth Buzzi and Gary Owens. Kudos to: Andy Pittman-TAMU/College Station, TX, Gerry Bixenspan-TV Marketing Inc./NYC, Mark Selby-Melbar Entertainment Group/Toronto, Susan Nessanbaum-Goldberg- M and S Entertainment/LA, David Garber-Loyola Marymount University/Playa Vista, CA, Tom Moore-Kalt Productions/LA, Davide Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
No Googing Week!
Which actress was nominated for Supporting Actress in a comedy and a drama in 1975? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

PBS DISTRIBUTION/ARLINGTON VA: Lead PBSd’s digital scheduling function to support our growing distribution business across VOD, streaming and educational platforms by ensuring accurate, on-time content launches. Direct day-to-day activities of the scheduling team and execute on content release plans. 7-10 years’ experience in Content Scheduling/Programming required. Full info HERE (3/29)

SAG-AFTRA/NY or LA: Conduct financial statement and operating analyses of publicly-held companies. Research, analyze and identify the implications for internal clients. Comprehensive understanding of micro- and macro-economics principles and have an understanding and awareness of worker rights impacting SAG-AFTRA members. Full info HERE (3/26)

ViacomCBS/NY/CA/REMOTE: Lead and track multiple creative projects and timelines simultaneously, work with agencies and marketing teams to assess initial requests for information, project parameters and priority scheduling. Significant experience working in production management/digital marketing/creative agency and/or professional services/consulting required. Full in HERE (3/24)

: 1+ yrs. w/ traffic exp. is a plus, communicating, scheduling, data entry, hands on coordination, log changes/revised promo scheduling/run logs and reports/ensure correct promo elements etc. Team player with strong attention to detail and strong time management. Full info HERE (3/24)

Add the current date – Ctrl + ; (Windows & Mac). Add the current time – Ctrl + Shift + ; (Windows) or Command + ; (Mac). Want to learn more shortcuts? MST offers three levels of real-time training in a safe, supportive environment. Use promo code CYNOPSIS20 to unlock a 20% savings. Full info HERE. (3/24)

APM STUDIOS/ST PAUL MN: Develop and create innovative, high quality content. Set editorial vision and brand voice for APM Studios’ new podcasts and their product development across platforms and formats. Lead collaborations with external media and distribution partners. 10+ years’ experience in media, 4+ years management experience required. Full info HERE (3/23)

Striking partnerships with DSPs, agencies, brands, and agency trading desks to integrate with Origin’s programmatic solutions. Sourcing and managing PMP/PG business and adopt existing clients and grow their relationships. 5+ years of programmatic advertising video sales experience. CTV experience is a plus. Full info HERE (3/22)

ORIGIN MEDIA/REMOTE: Oversee administrative tasks, work with Sales to assist in the production, maintenance, and delivery of sales materials and RFPs from advertisers. Manage contracts with in-house legal counsel and organize and manage all company contracts and documents. 1-3 years of experience in sales or operations and familiarity with the Google Suite of products. Full info HERE (3/22)

NEP GROUP/EASTERN US-LONDON: Establish a global purchasing community and build procurement capability to ensure a consistent approach to negotiations with key suppliers. Design and implement a global procurement strategy to add value and efficiency to the organization. and Understand global needs and lead negotiations. Fifteen years of industry-related experience in procurement required. Full info HERE (3/22)

MARATHON VENTURE/NYC: Serve as the primary point of contact for our media partners, responsible for exceeding expectations by effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies. 2-3 years related experience and strong organizational skills and attention to detail required. Full info HERE (3/19)

ITVS/San Francisco: Optimize project management processes to create sustainable, scalable standards and best practices that improve cross-functional collaboration and long-range planning. Set, manage, and execute our audience development workflows. Identify, plan, and execute effective, “right-size” workflows. 5-7 years of professional experience in project management and communications required. Full info HERE (3/19)

Manage clients for various emerging OTT verticals including but not limited to US Hispanic and Latin American/Brazilian platforms. Coordinate delivery of new content and looking for new ways to optimize revenue. Experience working in international digital content programming/ sales; familiarity with various platforms and Spanish language fluency required. Full info HERE (3/19)

Managing branded content projects, ensuring the flawless execution of sold concepts through to delivery across media platforms. Tracks projects through all phases; from requests through approvals and distribution. 3+ years in creative/digital project manager role at a related production house/agency. Full info HERE (3/18)

Managing sales and co-production activity with designated clients across both television and digital. Keep in constant contact with all key US buyers pitching upcoming programmes –for both TV and SVOD sales. 7+ years of experience at executive level within programming and/or distribution. In-depth understanding of the UK television industry, in particular the BBC. Full info HERE (3/18)

Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department, and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (3/18)

Strong knowledge and understanding of legal and business issues related to media, strong negotiation and drafting skills and a solid understanding of business issues. Draft and/or negotiate a wide variety of agreements and contract summary/tracking/management. A minimum of two years of legal experience in a media and/or entertainment transactional environment either in-house or with a law firm is required. Full info HERE (3/17)

NEXSTAR INC., KRON4-MYNETWORK/SAN FRANCISCO: Leading broadcast operational teams with sales-driven organizations, developing locally originated content, and commitment to community service. Track record of high performance in developing revenue across multiple platforms. Minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (3/17)

Set overall community strategy as it relates to supporting brand initiatives, structure implementation of community-facing strategy across FailArmy, communicate on behalf of the brand across multiple channels. Min 3 yrs experience in brand communications, strong expertise in and a passion for current and emerging social and OTT platforms. Full info HERE (3/17)

Responsible for overseeing, guiding and elevating all programming for each of the Streaming TV channels, Works with VP Streaming to establish long-term creative programming strategy to achieve business unit KPIs. Plan and budget to help develop, help commission, and acquire programming for Jukin streaming channels. 7+ years in creative production for digital/streaming/television required. Full info HERE (3/17)

Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE (3/17)

Actively and consistently support all efforts to simplify and enhance the customer experience, ability to oversee production of Live Newscasts. Drive integration and collaboration with other managers to achieve station goals. Work closely with other managers to determine daily scope of coverage. Full info HERE (3/17)

Creates schedules/rollout plans for series/films, live news, and special events on CNN & HLN. Manages inventory and evaluates performance to optimize usage. TV Programming exp, 5+ yrs. Can project manage/multi-task. Must know current events. Full info/apply HERE (3/17)

THE JIM HENSON COMPANY/ HOLLYWOOD: Responsible for building out relationships with writers, directors, agents, managers, and talent in the prime-time arena, identifying new projects and talent in both comedy and drama for live-action and animation, and will oversee development of series to pitch A background in prime time television required and demonstrated knowledge of television development and production processes a must. Full info HERE (3/17)

Gravity Road is a creative company bringing together marketing, entertainment, and technology to create things people want to spend time with. We are looking for someone that is a commercially minded gamer, a strategic thinker and a proactive doer to join as our VP Gaming and Esports. Full info HERE (3/17)

ABC: “The Bachelor” [f], “The Bachelor”
CBS: “The Neighborhood,” “Bob Hearts Abishola,” “All Rise,” “Bull”
CW: “Bulletproof” [p],“Black Lightning”
FOX: “9-11,” “America’s Most Wanted” [f]
NBC: “The Voice,” “Debris”
PBS: “Antiques Roadshow,” “Antiques Roadshow,” “Independent Lens”
Telemundo: “Exatlon Estados Unidos,” “La Suerte de Loli,” “Busdandoa Frida”
Univision: “Vencer el Desamor,” “Te Acuerdas de Mi,” “La Hija del Embajador”



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