A CYNOPSIS MESSAGE FROM NAB SHOW |
Register today for NAB Show 2019
April 6–11, 2019 — Las Vegas
Tap into the esports phenomenon at NAB Show! Thought leaders and acclaimed innovators will be leading panel discussions and power sessions on how esports has evolved, todays big trends, and what the future holds. Don’t miss the new Esports Experience on the Show Floor, featuring a live gaming area, interactive demos, exciting exhibits and skill building sessions.
Register now at NABShow.com and use code BA13 for a Free Exhibits Pass!
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A CYNOPSIS MESSAGE |
The ultimate resource for media’s jobs seekers & hiring managers
Are you looking for a media job within the TV, Digital or Sports industries OR are you looking to hire a media professional? The Cynopsis Jobs site offers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors.
Check out our new Cynopsis Jobs site, here for a complete look on what’s out there.
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For sponsors, victorious sports franchises are logical choices for branded integrations. In the realm of esports, the ability for gamers to connect on a one-to-one level with fans adds a new element to the sponsorship ROI equation. This week, Stream Hatchet explores whether winning LCS franchises generate higher stream team viewership and engagement. Here are the insights:
- Victory in the Rift and on Twitch: The top five ranked LCS franchises drove 2.4 times as many hours watched as the bottom five ranked teams.
- Placing first in LCS doesn’t make you #1 on Twitch: Although Team Liquid has put together an LCS roster worthy of winning a world championship, Team SoloMid generated nearly 5M more hours watched and 21k more mentions in LCS Twitch Chat.
- Last place doesn’t mean dead last: The 100 Thieves franchise may be ranked #10 in LCS standings, however their stream team generated the 5th most hours watched, and the 4th most mentions in LCS Chat.
For more information on esports, Twitch Chat, and gaming video content, visit our blog at: blog.streamhatchet.com
This weekend Samsung is connecting gamers to play alongside Ninja and members of K-Pop band iKON at the Level Up Fortnite tournament, powered by Samsung s10+ Galaxy devices and the Super League platform. The event will be live streamed exclusively on Super League TV (twitch.tv/superleague), and Ninja and iKon will be playing in the finals alongside top players from the Qualifiers. The finals will also be played in a never-before-seen Fortnite Creative Island – which will be revealed for the first time in the live steam.
DreamHack announced that SAP will make its DreamHack debut during CORSAIR DreamLeague Season 11 in Stockholm. The deal will see SAP provide assessments and statistics through its SAP HANA system. “Providing DreamHack viewers with in-depth data and interesting facts has for a long time been a staple of our broadcasting. Partnering with SAP, and using the SAP HANA© platform, will enable us to tap into a treasure trove of interesting analytics, enhancing our broadcasts and allowing for further innovation. CORSAIR DreamLeague Season 11 will be the first time we make use of the SAP HANA© platform”, said Michael Van Driel, Chief Product Officer at DreamHack.
Riot Games‘ European League of Legends competition LEC inked Red Bull to serve as the org’s official energy drink supplier for the 2019 Spring and Summer Splits in addition to developing “grassroots League of Legends competitive events across Europe”.
Cloud9 continues to add new sponsors, this time announcing a partnership with BMW to serve as its automotive sponsor. The deal marks BMW’s first team sponsorship in the space. Jack Etienne, Founder and CEO of Cloud9, announced that the team filmed a slate of advertisements with the auto brand featuring personalities and professional players that include Tristan “Zeyzal” Stidam, Zachary “Sneaky” Scuderi, and Becca “Aspen” Rukavina.
Gaming industry management firm Loaded announced that it had re-signed Tyler “Ninja” Blevins to an exclusive multi-year management deal. In addition, the company signed key talent Jack “CouRage” Dunlop and Ben “DrLupo” Lupo. In total, the trio represents more than 2 billion combined views across Twitch and YouTube in 2018. Under the agreement, Loaded will continue to manage the key areas of Ninja’s career, including entertainment opportunities, digital distribution, partnerships, endorsements, personal appearances and touring, book publishing and more. Armed with names such as Shroud, TimTheTatman, LIRIK and more, Loaded created a list of brand and digital marketing campaigns for its talent, including Gillette, The Hershey Company, Capitol Records, Coca-Cola, Samsung, Activision, and Red Bull.
Wizards of the Coast, the Magic Pro League announced that OMEN by HP bought in to sponsor the upcoming Magic: The Gathering Arena Mythic Invitational at PAX East March 28–31. The event will see 64 top streamers, gamers, and professional Magic players compete for $1 million in prizes on top-of-the-line OMEN 880 desktop computers. The invitational will be held during the annual PAX East convention in Boston, MA from March 28–31, 2019, and broadcast live on twitch.tv/magic.
Panini S announced a new partnership with Epic Games to create a range of Fortnite collectables. The new Fortnite-branded collection will include trading cards and sticker albums, which will be regularly updated and feature characters from Fortnite, as well as various backgrounds, screen grabs and items (including weaponry) that are featured in the game. Product will launch this year.
In a Twitter post, PUBG’s “PlayerUnknown” aka Brendan Greene announced that he is transitioning to a new division of PUBG Corp, PUBG Special Projects to run the department and focusing on research and game development. He noted that “We are tasked with exploring, experimenting, and creating new technologies, tools, pipelines, and gameplay.” He will remain a consulting director on PUBG.
With ESPN Events opening the doors to the ESPN Collegiate Esports Championship in May, Cynopsis Esports asked John Lasker, vice president of Digital Media Programming for ESPN and Clint Overby, vice president of ESPN Events, about the new endeavor, its role in ESPN’s relationship with esports, and what we can expect.
Lasker on what ESPN has learned from esports: Less a learning, but more a validation that esports and more broadly gaming, like traditional sports, brings with it a passionate and engaged audience that has an insatiable appetite to engage, consume and commune around the games, leagues, titles, teams and players they care about. Although we are still in early stages, we believe the passion and an engagement will continue to grow and that ESPN is uniquely positioned to serve that audience.
On the launch of the ESPN Collegiate Esports Championship: ESPN has a deep and rich history and unparalleled position in the college sports space. As well, we currently own and operate some of the most impactful collegiate sports events in the country through our ESPN Events team. The combined position of strength and expertise in these areas naturally led us to the creation of the Collegiate Esports Championship. – John Lasker
Overby on picking titles: There are so many great games out there, and while we certainly did not want to exclude any one, we recognized we needed to work with groups that had an interest in the concept and build out from that point. Blizzard and Capcom have been excellent partners to us over the years so we are excited to build on that.
On measuring success: We feel like there are multiple levels of success. First and foremost, we want a first class experience for our participants which includes having great games in a great venue in a great city. We feel confident we can deliver on that level of success, and beyond that, we want to monitor how the event performs from an attendance standpoint and well as how fans interact with the content from a cross platform perspective.
On sponsorship opportunities: The event will feature a wide variety of on-site and media centric options. Most importantly, we are open to the needs of the potential partner in developing something that works specifically for their needs. Currently we are looking to secure a title or presenting sponsor for the event to give them the first crack at customizing a package that maximizes their assets in the space.
704Games, NASCAR’s esports licensee on Xbox One and PlayStation 4, announced new personnel and an organizational restructuring as the company poises for future growth and realigns to further focus on esports, development, and competitor and fan engagement. Colin Smith was named President at 704Games, while Ed Martin has been named Managing Director of Esports & Partnerships. Martin’s first task as Managing Director was leading the inaugural eNASCAR Heat Pro League Draft that took place Sunday, March 10 at ISM Raceway.
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A CYNOPSIS MESSAGE |
Announcing the Top Women in Sports Honorees!
The Cynopsis Top Women in Sports Awards shine a light on female trailblazers who are pushing the industry forward, while empowering and inspiring others with their drive for innovation and inclusion. We’re thrilled to honoree these women in the areas of Esports, Marketing, On-AIr Talent, Operations, Production, Social, Sports-Centric Brands and Technology. Honorees will be celebrated at the Top Women in Media Awards, taking place this August in NYC.
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ON THIS DAY in 2010: Nintendo releases Pokémon SoulSilver and Pokémon HeartGold for the Nintendo DS.
Trivia: Sanctuary is the name of the physical world for which game franchise? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Nolan Bushnell, who founded Atari in 1972, is also the founder of what national pizza chain? Answer: Chuck E. Cheese’s. Kudos: Chris Davies-Virgin/London; Luke Watson-Essential TV/NY; Dan Araque/NY; Joe Olson-Lowes/DC; Brad Stern/Carbondale; Andy Pittman-TAMU/College Station; Jason Morrow-Toyota/Houston; Andy Babb-Super League Gaming/Santa Monica; Greg Dudsic-RCI/Venice; David Westberg-SAG-AFTR Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA.
Later — Chris
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
ACCOUNT EXECUTIVE /NBC/TELEMUNDO/PHILADELPHIA: Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales. Full info HERE (3/28) MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as digital/social marketing resource and thought leader in the sales department, managing latest digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (3/27)
DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/27)
DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/26)
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)
DIRECTOR, BUSINESS & LEGAL AFFAIRS/GSN/Santa Monica: 2-4 yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)
ACCOUNT EXEC/SR ACCOUNT EXEC/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/23)
DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/23)
ANALYST, INFLUENCER MKTG GROUP/ starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/23)
DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/23) SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels. Full info HERE (3/23) CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/23)
DIR, LEGAL AFF/GSN/Santa Monica: 2-4 yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)
PRODUCERS (2)/9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp. Full info HERE (3/21)
SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/21)
DIGITAL MEDIA DIRECTOR/Discovery Inc/NYC: Lead dvlment/execution/analysis of Motor Trend, GOLFTV & TV Everywhere paid acquisition campaigns that primarily run across SEM, paid social & programmatic. 6+ yrs exp relevant field (dig media buying, performance media/mkt, DR). Digital media agency exp strongly pref’d. Full info HERE (3/21)
MEDIA STRATEGIST, PAID DIGITAL/Discovery Inc/NYC: Asst in dvlpmt of digital media plans that are strategic & data-driven, with the goal of efficiently acquiring subscribers/users to GOLFTV, Motor Trend, and Discovery’s TV Everywhere platforms. 2+ yrs of paid digital media exp; media agency exp strongly pref’d. Full info HERE (3/21)
ANALYST, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Resp for reg reporting of TV aud metrics to internal stakeholders including Prgrmng/Scheduling, Mktg, Public Relations & Finance. 2+ yrs exp (includes internships) in audience research for a media company or advertising agency. Full info HERE (3/21)
ANALYTICS MGR/Spectrum Networks/NYC: Resp for the dvlpmnt of application &/or reporting solutions to address business needs. Knowledge of SQL Server, Python, Tableau, Qlikview, VBA, Business Objects. 4-6 yrs of Data analysis and reporting or related exp. Full info HERE (3/20)
MGR, MEDIA RESEARCH & STRATEGY/Spectrum Networks/NYC: Resp for providing support with Media Rsrch, Plan’g & Strategy functions within the Audience Insights Dept across traditional and digital media. 3-5 yrs of Media rsrch exp, agency, publisher and/or client side. Full info HERE (3/20)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)
DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)
VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)
SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)
MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)
SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)
SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
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Has experience developing desktop and/or web applications, and has a serious passion for technology and product development.
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Manage licensee’s support issues to completion in a timely manner.
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