CYNOPSISDIGITAL
02.27.15 Good morning. It’s Friday February 27, 2015, and this is your first early morning digital briefing.
The Federal Communications Commission voted in favor of Net Neutrality yesterday, passing by a 3-2 vote for the FCC to implement new rules that support an open Internet. “ No one – whether government or corporate – should control free open access to the Internet,” FCC Chairman Tom Wheeler said about the new policy. Service providers will have to make a neutral gateway, dropping pay levels or various traffic speeds for certain websites.
Sony PicturesDigital fired President Bob Osher yesterday. He oversaw Sony Animation and Imageworks for the past seven years. The exit comes as no surprise, as an email leaked during the Sony hack in December implied that Osher would be dismissed. Prior to Sony, he was Co-President of Production at Miramax Films. Earlier this week, Sony named Tom Rothman Chairman of the Motion Picture Group to succeed Amy Pascal.
NEW PROGRAMMING + DEALS
Nickelodeon introduced a new SVOD service for preschoolers, Noggin, at its Upfront event this week. The $5.99 per month service will be available for Apple devices starting on March 5, and will feature series Blues Clues, Franklin and Friends and Little Bear as well as preschool music videos sans ads. Noggin was previously a cable channel, but rebranded to Nick Jr. in 2009.
iHeartMedia will present the Foo Fighters On The Honda Stage at the iHeartRadio Theatre Los Angeles hour-long event, broadcasted on iHeartMedia stations, online and on YouTube. Hosted by Chelsea Handler, she will interview the Foo Fighters before they perform their singles “Something For Nothing” and “Congregation.” It will air on March 17 at 10p ET.
Comedian Mark Malkoff, known for his stunts “Big Wheel vs. Bus” and “Apple Store Challenge,” launched a new comedy series on YouTube. The show, 2 Juice Minimum with Mark Malkoff, will feature sketches geared toward children ages 4-9. New episodes will premiere every Thursday. Malkoff recently appeared at the Cynopsis Model D Digital Awards in November.
Join us on Wednesday, March 18, 2015 from 1:30-3p ET for the Cynopsis webinar What You Need to Know Now About Programmatic Ad Buying. You’ll learn the essential terms and trends, plus be ahead of the curve in implementing a programmatic program for your brand. Register Now: http://www.cynopsis.com/webinar/need-know-now-programmatic-ad-buying
YouTube may be missing the bottom line for Google. YT accounts for six percent of Google’s sales last year but did not contribute to earnings, according to the Wall Street Journal. The video platform produced $4 billion in revenue in 2014, a hefty increase from $3 billion the year prior, likely due to big brands getting on board last year. In contrast, rival Facebook made $12 billion in revenue and $3 billion in profit from its 1.3 billion users in 2014. The Google-owned site launched YouTube Original Channels Initiative to combat the problem in 2012, but the channels lacked viewers. Current CEO Susan Wojcicki introduced an advertiser demand inventory for its top channels with Google Preferred last year, which made up about 6% of overall sales for Google, and leaves YouTube ”roughly breaking even.”
…In other G-news, Google will allow app developers to pay to promote their apps in the Google Play store for the first time, the tech giant outlined in a blog yesterday. Sponsored search ads will promote apps and services to users based on their search queries, and create a new ad revenue path for Google. The Wall Street Journal reports that Google’s largest non-advertising business is in app sales, estimating that it makes more than $10 billion from the store. Competitor Apple said that its App Store sales increased 50 percent last year compared to its 2013 $10 billion revenue, or an implied $15 billion in total sales in 2014.
A CYNOPSIS MESSAGE
Wednesday, March 18, 2015 1:30PM to 3:00PM MEET OUR EXECUTIVE PANEL:
– Jason Lopatecki, Chief Strategy Officer for Tubemogul
– Lon Otremba, CEO for Bidtellect
– Brendan Condon, CEO for Media Properties Holdings
– JoAnna Foyle, SVP of Client Services & Operations at Adap.tv (a division of AOL Platforms)
REGISTER NOW.
ADVERTISING + AD PLATFORMS
Delivery Agent partnered with Toyota and its latest campaign, which allows viewers to interact with the new commercials on the Shop TV platform. Through a menu triggered to appear when the ad runs, viewers can explore a Toyota Camry’s design, new features and performance stats with the use of their remote control. In addition, DA also announced findings from a study conducted by Nielsen that revealed consumer intent to shop on connected televisions. Highlights from the research include:
– Consumers ages 18-34 had a slightly higher propensity to engage in a variety of television commerce (t-commerce), followed closely by respondents ages 35 – 49.
– Those exposed interactive version of a commercial were more likely to correctly identify the product featured in the ad: 75 percent who saw the interactive ad versus 57 percent who saw the non-interactive ad.
– The interactive version of the commercial proved to be more effective at communicating the product’s benefits: 42 percent strongly/somewhat agreed among those who saw the interactive ad versus 34 percent who saw the non-interactive ad.
DA has done t-commerce campaigns with Reebok and Overstock.com in the past.
TECHNOLOGY
Apple prepped everyone to “Spring Forward” for a “special event” on March 9, a likely debut of the Apple Watch. The event will start at 10a at the Yerba Buena Center for the Arts Theatre in San Francisco, the day before daylight savings. Apple originally revealed the smartwatch in September, but the new presentation will dish on more details before it goes on sale in April.
EXEC MOVES
Artist Will.i.am’s wearable device startup i.am+ hired Phil Molyneux as President and Chief Operations Officer. He was formerly the President of Sony Electronics.
Fox Networks Group appointed Joe Marchese as the new President of Advanced Advertising Products. He will continue to oversee Fox’s TrueX, which he founded and sold to the company for $200 million last December.
A CYNOPSIS MESSAGE
Search hundreds of new jobs on our Classifieds Page.
.DIGITAL SPOTLIGHT OF THE DAY
Facebook has been pushing advertising for the past six months, but the latest batch of videos are by the most charming yet. The three new 60-second spots put a spotlight on what makes the social network social: friends. Of course, beyond the friendship vignettes the ads use the familiar Facebook lingo, such as “friend requests,” “likes” and “shares.” Check out one of the three at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
02.27.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: FULFILLMENT MGR/A+E Networks/NY: oversee foreign language dubbing, online screener, liaison client needs-Temp assignment- Full Info/Apply HERE (3/6)
JOB OPENING: (3) CUSTOM RESEARCH MGR 15-0013/RESEARCH ANALYST (15-0017/NATIONAL RESEARCH ANALYST (15-0024)/NCM Media Networks/NYC: For full info on each job and to apply visit: HERE (3/6)
JOB OPENING: SALES DEVELOPMENT MGR/About.com/NYC: Strategize, package & create custom mktg solutions to address advertiser needs. 4+ yrs integrated mktg exp required. Brainstorm the “Big Idea” and “Out-of-the-Box” solutions & being creative a must. Apply HERE (3/6)
JOB OPENING: MGR OF CONTENT ACQUISITIONS/DC: DC based new media company XiveTV seeks Mgr of Content Acq. Focus on contract execution, supplier relations. Min college degree and 2 years TV biz experience. Send resume to [email protected] (3/6)
JOB OPENING: MGR AUDIENCE RESEARCH & ANALYSIS/NBCU/Univ. City, CA: Provide strategic insights to TV Distribution and LATAM channels teams. Min 3 years media research exp required. Full info/apply HERE (3/5)
JOB OPENING: WRITER/RESEARCHER/VULCAN INC/Seattle: Support dev/prod on writing, research, fact-checking, story dev. 6+ yrs exp. & Bach Deg. Knowledge of prod process from script to screen. Great comm skills & professional manner a must. Full info/apply HERE (3/5)
JOB OPENING: SENIOR DESIGN MANAGER/NBC/Univ. City, CA: Create from concept to production print consumer & trade advertising for NBC. 7 years print design exp. req. Full info/apply HERE (3/5)
JOB OPENING: SR GRAPHIC DESIGNER/YES Network/CT: conceptualize, design & animate all broadcast designs for the regional network, highly skilled & experienced sr. creative motion graphics artist. Full info/apply HERE (3/5)
JOB OPENING: MARKETING MANAGER/LA: Responsibilities include, but are not limited to. Driving Fandango Family strategy and initiatives including, but no limited to: Fandango influencer network, national screen Full info/apply HERE (3/5)
JOB OPENING: DIRECTOR CONSUMER INSIGHTS/E! & Esquire/LA, CA: Oversee consumer research for both networks. Minimum 10 years entertainment research experience required. Full info/apply HERE (3/5)
JOB OPENING: SALES MARKETING DIR/MLS Media Ad Sales/NYC: Dvp/execute advrtsng solutions for our partners across our Spanish Language ntwrks. BA deg. 5+ yrs of TV, dig, mktg &/or sponsorship exp. Exc comm skills a must. Span speaking & sports knwlg a + Res HERE (3/5)
JOB OPENING: AD TRAFFICKING MGR/MLS Media Ad Sales/NYC: responsible for leading the day to day advrtsng ops of MLS Dig Properties, enabling successful rev recognition of all dig advrtsng campaigns. 4+ yrs dig ad ops or acct mngmnt exp. Res HERE (3/5)
JOB OPENING: MGR, AUDIENCE PERFORMANCE & INDUSTRY ANALYSIS/Viacom/NYC: Asst rsch team maximize its potential. 4+ yrs media w/concentration aud rsch. BA deg. Proficient knwlg of Nielsen data. Nat’l TV Ratings exp/synd & digital is a +! Full info/apply HERE (3/5)
JOB OPENING: DIR DIG MARKETING/Discovery/NYC: Proactive marketer to ensure Discovery Digital Media grows and engages traffic that consumes/shares/returns to our content by understanding audience. 10+ yrs dig mktg exp incl. SEO. Full info/apply HERE (3/5)
JOB OPENING: COMMERCIAL OPS COORD/Discovery/NYC: Maximize revenue through accurate analysis and execution of client supplied creative instructions and effective sequencing of commercials. 1+ yrs media indstry exp w/strong attention to detail. Full info/apply HERE (3/5)
JOB OPENING: DIGITAL RESEARCH ANALYST/BBC.com/NYC: support digital ad sales & product dev/editorial team for BBC digital properties. Knowledge of ComScore, Omniture, Telmar, digital & basic research metrics. [email protected] (3/4)
JOB OPENING: PUBLICITY DIRECTOR/USA/LA: Lead show campaigns and drive press strategy for USA Network. 7+ yrs publicity exp required. Strong writing skills & tv/studio exp needed. Full info/apply HERE (3/4)
JOB OPENING: ADVERTISING PUBLISHER OPERATIONS COORD/GSN/Santa Monica: Resp for all aspects of digital ad initiatives, inventory & campaign mgmt. and billing. Min 2 yrs of ad ops/trafficking exp. Degree or equivalent work exp. Send res and CL to www.gsn.com (3/4)
JOB OPENING: SR MGR, PROD OPERATIONS/Viacom/NYC: Oversee prod area, online sys, servers, processes & workflows of print & dig projects from approval/delivery. 7+ yr exp working in creative srvcs corp dept, ent &/or agency w/in a print & dig prod envir. Apply HERE (3/4)
JOB OPENING: SR PRODUCER/TV ONE/Silver Spring: Resp for hands-on leadership of the PM or AM staff as assigned by the Exec Prod for live brdcst of Daily News Show. Min 8rs exp TV (5 yrs producing. Exp nat’l or major mkt envir. pref’d or deg TV prod. Full info/apply HERE (3/4)
JOB OPENING: BOOKER/(Eve Shift-12pm-10pm)/TV One/Silver Spring: Seek/book relevant guests for in-studio interviews & field stories. Mng calendar of regular segments and themes; 5+ yrs exp TV (2 yrs producing/booking exp). Full info/apply HERE (3/4)
JOB OPENING: PRODUCER (1) (12PM-10PM)TV One/Silver Spring: Evening Prod conceptualizes/prod compelling segments for the Daily News Show, suggesting guests, gathering video, graphic etc. Min 5 yrs (2 yrs prod)exp TV Full info/apply HERE (3/4)
JOB OPENING: PRODUCER (2) (12pm-10pm)TV One/Silver Spring: Evening Prod conceptualizes/prod compelling segments for the Daily News Show, suggesting guests, gathering video, graphic etc. Min 5 yrs (2 yrs prod)exp TV. Full info/apply HERE (3/4)
JOB OPENING: AP (3)/ (2 AM & 1 PM)/TV ONE/Silver Spring: Assist w/conceptualize/prod compelling segments for the Daily News Show, incl asst w/booking guests, gathering video, graphic etc. Exp nat’l or major mkt envir. pref’d or deg TV prod. Full info/apply HERE (3/4)
JOB OPENING: PRODUCTION ASSISTANT (2 EVENING)/TV ONE/Silver Spring: for The Daily News Show 1+ yr exp TV (i.e. news, public affairs, morning shows, cable shows, broadcast TV, etc.). Exp nat’l or major mkt envir. pref’d or deg TV prod. Full info/apply HERE (3/4)
JOB OPENING: PRODUCTION COORDINATOR/TV One/Silver Spring: For The Daily News Show. supports the work of the Prod team across the board. Min 1 yr exp TV prod. Exp nat’l or major mkt envir. strongly pref’d or deg in TV prod. Full nfo/apply HERE (3/4)
JOB OPENING: FIELD PRODUCER/TV One/Silver Spring: Conceptualizes/produce compelling field-produced segments for The Daily News Show. 5 yrs exp TV (i.e. news, public affairs, morning shows, cable shows, broadcast TV, etc.) or deg in journalism or TV prod. Full info/apply HERE (3/4)
JOB OPENING: MGR AUDIENCE RESEARCH & ANALYSIS/NBCU/Univ. City, CA: Provide strategic insights to TV Distribution and LATAM channels teams. Min 3 years media research exp required. Full info/apply HERE (3/4)
JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/REELZChannel/Albuquerque: Write, produce & edit high impact promo spots for national cable network series & documentaries. Exc opp for fresh, talented On-Air Promo “Preditor” on the rise. Relocation pkg. TV exp. Full info/apply HERE (3/3)
JOB OPENING: VP DIGI STRATEGY/MSNBC/NYC: Partner with VP/Executive Editor to identify and benchmark short and long term business goals and objectives for msnbc digital. Full info/apply HERE (3/3)
JOB OPENING: DIR SOCIAL MEDIA MKTG/AMC/NYC: Serve as liaison to AMC social comms & dvlpmnt of social mktg initiatives to engage & est social presence.Find new social opps in mkt. Dvlp partnerships & foster relationships w/all social media platforms. Info/Apply here (3/3)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Veteran analyst looking for next big adventure. 15+ years TV experience in research/programming. Expert in Nielsen myEVNTs and other research products. Hard worker and quick learner looking for full-time position. Please email [email protected] (3/5)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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