CYNOPSISDIGITAL
02.26.14 Good morning. It’s Wednesday, February 26, 2014, and this is your first early morning digital briefing.
Vevo and American Idol are teaming up for the first time to create a digital series called Idol Insider. YouTube musician Sam Tsui will host the series and preview the upcoming episode of this season’s American Idol every Monday, as well as feature exclusive interviews with mentors and judges. The show will be available on Vevo’s free apps for mobile devices, on Vevo.com and through partner networks like AOL, Yahoo And YT.
Sony’s entertainment network Crackle is now available on the PlayStation Vita handheld game console. PS Vita users can watch Crackle’s movies, TV and original series for free, including its Jerry Seinfeld’s hit, Comedians in Cars Getting Coffee.
Disney launched the new Disney Movies Anywhere iOS app yesterday, which allows users to watch Disney, Marvel and Pixar films on the go. The integrated iTunes service offers more than 400 titles, and gives parents the ability to filter movies by MPAA ratings for their children’s use. Disney is currently in a multi-year deal with Netflix as the only streaming service to offer new films from the company.
The Xbox One will finally have the game-play streaming app Twitch on March 11, with new features to live stream video games and join other broadcaster’s games. This updated version of the app differs from the PlayStation 4 version that only allows Twitch users to observe another person’s game. The app recently hit one million users broadcasting each month during prime time hours, according to a DeepDield study.
Blackberry is apparently wishing for a $19 billion buyout for its messaging service BlackBerry Messenger, too, according to a recent statement from CEO John Chen about the Facebook and WhatsApp deal. Chen also mentioned to Bloomberg that BBM needed to build its user base and "innovation model" before they could consider selling in general. BlackBerry rolled out a new heightened security encrypted version of BBM at the Mobile World Congress yesterday.
Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.
Dannon is using a text-to-win campaign for the first time via a mobile campaign with The Lego Movie that specifically targets Hispanic families. The brand is offering consumers a chance to win a tour of the Warner Bros. studio with its line of Danimals Greek Yogurt Superstars, and is specifically being promoted in Southern California.
By the way, you can learn more about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at www.cynopsis.com/webinars/hispanic-connected-audience/.
Twitter will now feature Promoted Accounts at the top of its search results as another way to reel in advertisers and marketers. "We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability," Twitter’s product manager Nipoon Malhotra said in a blog post yesterday about the change, which also presents recommended people to follow with the search results. Twitter revealed 90 percent of its revenue comes from advertising in its earnings call earlier this month.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL Presents…
Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development (Outrigger Media)
March 21, 2014 |1:30 3:00 PM EST | REGISTER NOW!.
TiVo founders Mike Ramsay and James Barton reinvented how TV was watched with its recording device, and now they are trying to find a solution for web TV services with Qplay. The new TV box and cloud service turns an iPad into a remote to pick out what video to watch from playlists called Qs, which are based on chosen topics and streaming services, selections made by Qplay staff and what videos Facebook and Twitter friends are sharing, according the Wall Street Journal. Currently, Qplay only features content from YouTube, Vimeo, Twitter and Facebook. Qplay will need to add the likes of Netflix, Hulu and Amazon to the mix to truly become a competitor with other set-top-boxes.
Defy Media released the Acumen Report: Brand New Man, which studied 2,000 men as consumers and what drives them to initiate a new "brand relationship." Some of the key takeaways include:
- 27 percent of men get information from a mobile device while at a store, and 31 percent read online reviews and 26 percent watch a YouTube video while researching a product.
- On average, 41 percent of men 18-34 used online reviews to research a new brand compared to the 21 percent in the 35-49 age bracket.
- 26 percent said they have shared opinions or recommendations on Facebook and Instagram, and 19 percent used Twitter to do so.
EXEC MOVES
APCO Worldwide has hired Danielle Leach as its new Senior Director for Corporate Communications. Previously, Leach was head of communications for mobile commerce at Ericsson and former head of corporate communications and public affairs for emerging markets at Google.
Dstillery announced it has created new roles and hired Cole Boyle as Director of the Southeast, Catherine Mietek as Product Marketing Director and Danielle Tate as Senior Account Executive.
A CYNOPSIS MESSAGE
CYNOPSIS KIDS WEBINAR
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Date: Thursday, March 20, 2014 ||| Time: 1:30 – 3:00pm ET
Talk about a growth spurt. The children’s tablet market is bursting with an array of devices designed specifically for young handlers. Two years ago, only 8% of kids had access to a tablet at home; today that number has swelled to more than 40%.
Netflix got a bit tongue-and-cheek with Amazon yesterday, after releasing a video making fun of the Amazon Prime Air drone delivery service for the (comparable but fake) Done2Home. In the parody, the Netflix boasts the Drone2Home will deliver a DVD within minutes to anywhere a park bench, a parking lot, the bathroom… check out the hilarious take on the delivery service at www.cynopsis.com, and let’s hope it works out the "bugs" in the robot sooner rather than later.
A CYNOPSIS MESSAGE
Entry Deadline: March 14, 2014 | Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing. Learn about the Awards Program & Enter.
See you tomorrow,
Jessica Reese @JMarieReese
02.26.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: TEMP-DIRECTOR MULTI-PLATFORM INTERSTITIAL STRATEGY & PLANNING/SHOWTIME/NYC: Direct the content strategy & media plans of all networks & alternative platforms; maintain media post-analysis reviews. Apply www.sho.com/careers (3/5)
JOB OPENING: ON-AIR PROMOTIONS WRITER/PRODUCER/TWC/ATL: Conceive, write & produce on-air promotion & brand communication. Strong creative skills. 5+ yrs exp w/cable Co., local news, ad agency, etc. Apply: [email protected] (3/5)
JOB OPENING: RESEARCH MANAGER/LA: Produce analysis & presentations. 3 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (3/1)
JOB OPENING: SYNDICATION AD SALES INDY PRODUCER/DISTRIB/Philadelphia PA: seeks exp’d broadcast, cable, or syndication ad sales specialist w/strong marketing relationships for sponsorship/general ad sales. Send resumes to [email protected] (3/1)
JOB OPENING: SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (2/28)
JOB OPENING: EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (2/28)
JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (2/28)
JOB OPENING: ASSOCIATE PRODUCER/Disney ABC Television Group/Burbank: to ensure high quality and timely delivery of EM content. To apply http://bit.ly/1eBYRIo (2/28)
JOB OPENING: SR WRITER/PRODUCER ON-AIR PROMOS/ABC TV Comedy/LA: Write/produce on/off air; Strong writer + visual; supv all prod phases. 5 yrs+ exp w/cable/network/agency. BA in TV/film/creative to Apply – http://bit.ly/1eVicmA (2/28)
JOB OPENING: SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (2/28)
JOB OPENING: ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (2/28)
JOB OPENING: RESEARCH ANALYST/Music Choice: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (2/28)
JOB OPENING: DIR, RETAIL MKTG/Nickelodeon/NY: Resp for dvlpmnt/execution of customized mktg prgrms that drive placement & sell-thru of Nick consumer products at key retail accts. BA deg+ 8yrs exp mktg retail/ent. Full info/apply HERE (2/28)
JOB OPENING: DIGITAL SALES EXEC/NCC/Chicago: Be forward facing to Online Media & Interactive Advrtsng decision-makers at the Digital Agencies. Min 5 yrs dig media sales exp, w/knwlg online & advanced Advrtsng space. Resumes: HERE (2/28)
JOB OPENING: TVONE/ACCOUNT EXEC/NY: Achieve national ad. Revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. Travel. BA+ 8 yrs nat’l advertsing sales exp. strg cable industry knwldg. Resumes: HERE [email protected] (2/28)
JOB OPENING: SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (2/28)
JOB OPENING: MGR, BUSINESS DEV/AMC NETWORKS/NYC: generate business across all networks, ability to build targeted sales presentations for clients. Photoshop, Custom Show, PowerPoint skills. Must be creative. APPLY HERE (2/28)
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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SITUATION WANTED: BROADCAST MEDIA PRO w/10+ yrs exp in Tech Operations & Prod/Admin support seeks F/T or P/T position in NYC. From Behind the Camera to On-Camera & Voice Over. Plz contact: [email protected] (3/1)
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