Good morning. It’s Tuesday, February 25, 2014, and this is your first early morning digital briefing.


Just a day after Comcast revealed it had signed a network connection deal with Netflix, AT&T confirmed to Mashable and Verizon confirmed to CNBC they are also in similar talks with the streaming service. "In order to keep the Internet vibrant, we have to make the investments," Verizon CEO Lowell McAdams told CNBC. "And if you see someone come in with a lot of load on the Internet, the video, you have got to get that in an efficient place."

Aereo plans to launch to 1.25 million customers in its 13th operating market: Austin, Texas, on March 3. If the Supreme Court lets streamer-of-broadcast signals Aereo stay in business, ABC warned in a brief filed Monday, networks would be forced to "reconsider the quality and quantity of the programs they broadcast for free." Court case begins April 22.

MSNBC has partnered with social media startup Vocativ to "connect with fresh voices and perspectives from around the world" for news stories on network and digital properties, said MSNBC president Phil Griffin. Vocativ makes the claim that its proprietary technology analyzes the 80 percent of the Internet that search engines don’t reach.


NBC fan favorite Heroes (2006-2010), will return to the network as Heroes: Reborn in 2015; in the meantime, fans will get their fix with a recently announced companion web program. The series will introduce Reborn’s characters and new storylines, and will be available at some point before the new show’s release along with a social media campaign.

ABC.com launched a short-form video series, Bar-Cabulary, that’s a companion to upcoming new comedy Mixology (sample: Bargument, an argument that’s only important because you’re drunk). Mixology, from ABC Studios and Ryan Seacrest Productions, premieres Wednesday, February 26 at 9:30p on ABC.

The final eight episodes of Breaking Bad were added to Netflix yesterday; now all five seasons are available on the streaming site. A follow-up series centering on character Saul Goodman called Better Call Saul will air on AMC and then become available exclusively on Netflix.

The launch of WWE Network got off to a rocky start Monday, when demand "that exceeded anything we have seen in 14 years of doing e-commerce," according to tech partner Major League Baseball Advanced Media, rendered the video net unable to process orders for most of the morning. By early afternoon, the site was ready and able to sign up $9.99/month subscribers.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.


The mobile messaging app recently acquired by Facebook for $19 billion, WhatsApp, will add voice calling during Q2 2014, it was revealed at the Mobile World Congress in Barcelona yesterday. WhatsApp has 330 million daily and 465 monthly active users, according to founder Jan Koum.

The infamous movie listing service parodied in Seinfeld and Saturday Night Live, Moviefone, will no longer take calls but will instead operate as a free app. At one point the service was hitting three million calls a week when it was founded in 1999, but parent company AOL is looking to rebrand the service with a more modern take, according to Mashable.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand

Thursday, March 20, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now

Speakers Include:
Moderator: Cathy Applefeld Olson  Editor {Cynopsis Kids!}
Abby Jenkins
– Director of Content {PBS KIDS Digital}
Graham Farrar
– Co-Founder {IStoryTime}
Caroline Fraser
– VP, Digital Products & Production
{Scholastic Media}


ComScore released its monthly video charts, and dubbed SpotXchange as the new reigning champ in U.S. online video advertising, trumping AOL and Google. "Programmatic revenue in January was approximately 6x larger than January 2013, while auctions more than doubled from December 2013 to January 2014," SpotXchange CEO Mike Shehan said. "We also credit new ad server and platform clients, and a huge increase in programmatic direct, with many large brands shifting budgets to buy directly from our platform customers." See the full list below:

Top U.S. Online Video Ad Properties ranked by video ads viewed for Jan. 2014
Video Ads (000), Total Ad Minutes (MM), Frequency (ads per viewer)

01) SpotXchange, 3,461,166, 1,113, 26.9
02) AOL (including Adap.tv), 2,916,947,
1,316, 19.0
03) Google, 2,903,087,
286, 27.3
04) Live Rail, 2,418,272,
1,023, 16.4
05) BrightRoll, 2,298,960,
1,098, 14.1
06) TubeMogul, 1,825,644,
587, 17.3
07) Specific Media, 1,354,872,
513, 9.6
08) Hulu, 1,173,975,
466, 80.8
09) Tremor Video, 887,532,
418, 8.5
10) Videology, 518,542,
245, 7.1

NBCUniversal and Xerox announced a cross-portfolio partnership for 30 Seconds to Know, a video series that explains complicated subjects ("Are black holes dangerous?") in a simple format. Each network hub will link to the program’s other participating brands’ content. "We were impressed with NBCUniversal’s integrated approach to media sponsorship across their various platforms," said Barbara Basney, VP, global advertising and media for Xerox. "We’re able to ensure brand consistency across the key networks we advertise on most – news and sports."

Twitter‘s Amplify ad program just got a new silver screen, thanks to its new partnership with cinema network NCM Media Networks to create branded entertainment series. The segment will run a minute prior to every movie in NCM’s network, which will feature insights on the movies and stars that Twitter users are tweeting about. "We see it leveraging the discovery elements of Twitter in interesting and out-of-the-way highlights and tidbits," NCM’s SVP of Marketing Steve Ochs told AdWeek. Until now, Twitter had teamed up only with major TV networks (ESPN, Fox, CBS, BBC) and sports leagues (NBA and NFL).

Marissa Mayer is looking to make Yahoo ads further integrated within the news and information visitors seek on the site and app, according to the New York Times. The native and stream advertising Mayer’s pushing is a clear attempt to get a piece of the pie that Facebook, Twitter and Google are already sharing, which is one of the reasons that Yahoo released its new native and mobile search advertising platform, Yahoo Gemini, last week. The next step for Mayer? To continue the mobile push too, in order to recover some of Yahoo’s six percent revenue decline last year.


NIELSEN TWITTER TV TOP TEN for the week of 2/17/14-2/23/2014
Program, Date, Unique Audience (000), Tweets (000)

The Walking Dead (AMC), 2/23, 4513.7, 353.5
Pretty Little Liars (ABC Family), 2/18,
4430.4, 654.1
The Bachelor (ABC), 2/17,
3087.4, 119.8
Teen Wolf (MTV), 2/17,
2916.2, 425.4
The Tonight Show Starring Jimmy Fallon (NBC), 2/17,
2830.7, 157.6
The 45th NAACP Image Awards (TV One), 2/22,
2197.4, 76.6
The Tonight Show Starring Jimmy Fallon (NBC), 2/17,
1844.9, 58.0
Premio Lo Nuestro (Univision), 2/20,
1810.6, 546.4
American Idol (Fox), 2/19,
1720.2, 78.3
American Idol (Fox), 2/18,
1712.2, 863.

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks


Facebook hired Sibyl Goldman as its new Head of Entertainment Partnerships. Goldman was most recently Executive Vice President of New Media at Ryan Seacrest Productions.

ThinkAnalytics named Rich Soucie as Vice President of Business Development. Previously, Soucie served as Director of Global Telecom Operations at ARRIS (involved with Google).

Kevin McCabe has joined iSocket as its new Vice President of Business Devlopment. McCabe was with Microsoft for the past seven years and was most recently the Director of Ad Exchange Product Management with the company.


Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?


Entry Deadline: March 14, 2014
Late Submissions: March 21, 2014
Awards Event: June 11, 2014 (NYC)

Visit our website for additional information


Mark Zuckerberg gave the keynote speech at this year’s Mobile World Congress in Barcelona yesterday, and spoke about passing a billion Facebook users, his charity project internet.org, WhatsApp and the NSA. Zuckerberg said the WhatsApp acquisition was about building a service that has global reach. He admitted that FB had made a bid for SnapChat, but "after buying a company for $16 million, you’re probably done for a while." Check out highlights of the talk at www.cynopsis.com.


Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Date: March 27, 2014 | Time: 1:30 – 3:00 PM EST

Featured Speakers:
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: RESEARCH MANAGER/LA: Produce analysis & presentations. 3 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (3/1)

JOB OPENING: SYNDICATION AD SALES INDY PRODUCER/DISTRIB/Philadelphia PA: seeks exp’d broadcast, cable, or syndication ad sales specialist w/strong marketing relationships for sponsorship/general ad sales. Send resumes to [email protected] (3/1)

JOB OPENING: SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (2/28)

JOB OPENING: EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (2/28)

JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (2/28) 

JOB OPENING: ASSOCIATE PRODUCER/Disney ABC Television Group/Burbank: to ensure high quality and timely delivery of EM content. To apply http://bit.ly/1eBYRIo (2/28)

JOB OPENING: SR WRITER/PRODUCER ON-AIR PROMOS/ABC TV Comedy/LA: Write/produce on/off air; Strong writer + visual; supv all prod phases. 5 yrs+ exp w/cable/network/agency. BA in TV/film/creative to Apply – http://bit.ly/1eVicmA (2/28)

JOB OPENING: SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (2/28)
JOB OPENING: ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (2/28)

JOB OPENING: RESEARCH ANALYST/Music Choice: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (2/27)

JOB OPENING: DIR, RETAIL MKTG/Nickelodeon/NY: Resp for dvlpmnt/execution of customized mktg prgrms that drive placement & sell-thru of Nick consumer products at key retail accts. BA deg+ 8yrs exp mktg retail/ent. Full info/apply HERE (2/27)

JOB OPENING: DIGITAL SALES EXEC/NCC/Chicago: Be forward facing to Online Media & Interactive Advrtsng decision-makers at the Digital Agencies. Min 5 yrs dig media sales exp, w/knwlg online & advanced Advrtsng space. Resumes: HERE (2/27)

JOB OPENING: TVONE/ACCOUNT EXEC/NY: Achieve national ad. Revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. Travel. BA+ 8 yrs nat’l advertsing sales exp. strg cable industry knwldg. Resumes: HERE [email protected] (2/27)

JOB OPENING: SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (2/26)

JOB OPENING: MGR, BUSINESS DEV/AMC NETWORKS/NYC: generate business across all networks, ability to build targeted sales presentations for clients. Photoshop, Custom Show, PowerPoint skills. Must be creative. APPLY HERE (2/26) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: BROADCAST MEDIA PRO w/10+ yrs exp in Tech Operations & Prod/Admin support seeks F/T or P/T position in NYC. From Behind the Camera to On-Camera & Voice Over. Plz contact: [email protected] (3/1)

SITUATION WANTED: SUMMER PROD/BRDCST INTERN/NYC: Exp’d & hardworking student concentrating in media, comm & journalism, w/mult prior internships currently searching for summer internship. Ent related prod pref’d. Email: [email protected] (2/26)

SITUATION WANTED: Experienced historian for research, writing, editing, archive & collection development. Harvey Abrams, Olympic Games & Sport Historian, BS, MAT, Ph.D/abd. POB 732, State College, PA 16804. [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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