02/24/14

CYNOPSISDIGITAL

02.24.14

Good morning. It’s Monday, February 24, 2014, and this is your first early morning digital briefing.

 

NEW PROGRAMMING + DEALS 

Netflix has agreed to a deal in which it will pay Comcast to make sure that its movies and TV shows stream more quickly. In exchange, Netflix will have direct access to Comcast’s broadband network, according to the Wall Street Journal. Specific terms of the deal were not disclosed. The announcement signifies the shift in importance of Internet services and is likely to set a precedent for Netflix dealings with other broadband networks.

 

Amazon is ramping up the competition with Netflix in Europe, and announced it is merging its two streaming services Amazon Prime and Lovefilm Instant on Feb. 26. Lovefilm Instant includes more than 15,000 movies and TV episodes, and will be known as Amazon Prime in the U.K. and offered for around $132 a year (compared to Netflix’s $120 a year). A similar move is also being made in Germany, which will launch in September to cost $67.20 a year.

PopSugar and Core Media Group are teaming up to develop digital and traditional scripted and non-scripted for women between ages 18 and 40. PopSugar will manage the online efforts, and Core Media Group will be in charge of the TV programming. PopSugar is presenting at the digital publisher’s NewFronts in New York City at the end of April.

Hispanic multi-channel-network MiTu and the most popular Spanish comedy YouTube channel from Touche Films, Enchufe.TV (5.1 million subs) will be creating comedy programming for Hispanic millennials. MiTu currently boasts 65 million unique visitors a month within its channels.

… and by the way, you can learn more about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at www.cynopsis.com/webinars/hispanic-connected-audience/

Online anime streaming site Crunchyroll is launching a new service called KDrama to specifically stream Korean TV series. Crunchyroll sealed deals with Korean networks like KBS, MBC, SBS and CJ E&M to offer shows and episodes on KDrama the same day they air with English subtitles. The service, which will include an ad-supported free version and a subscription-based version, will be available on desktops, and apps for Android and iOS devices in the coming weeks.

 

CONTENT MEDIA 

Media Rights Capital is playing hard ball with the state of Maryland, halting production plans for season three of Netflix drama House of Cards, pending approval of tax credits. In a letter to the Governor posted by the Washington Post, the production company warned, “In the event sufficient incentives do not become available, we will have to break down our stage, sets and offices and set up in another state.” For Cards’ first season Maryland reimbursed MRC over $11 million in tax credits, and up to $15 million for season two.

Cox customers who receive beIN SPORTS USA can now access the net’s live streaming platform at www.beinsportsplay.tv for soccer and other international sports featured on the net’s linear programming, as well as other live events.

 

SOCIAL MEDIA 

Social Guide named Univision’s award ceremonies Premio Lo Nuestro and the Noche de Estrellas the most socially engaging award and red carpet shows for the network. Measured by tweets per unique, Noche de Estrellas was topped most socially-engaged red carpet show in 2014, and Premio Lo Nuestro award show had a more engaged social audience on Twitter than the People’s Choice Awards, Golden Globe Awards, Screen Actors Guild Awards and the Critics Choice Movie Awards. Univision’s site also had more than 24.2 million digital page views during the ceremony, which is 26 percent more than during last year’s show. Mobile page views drove the most traffic to Univision during Premio Lo Nuestro, clocking in at with 74 percent of page views coming in through these devices.

 


 A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINAR

The Exploding World of Kids’ Tablets: The New Way to Build Your Brand

Date: Thursday, March 20, 2014 ||| Time: 1:30 – 3:00pm ET

Talk about a growth spurt. The children’s tablet market is bursting with an array of devices designed specifically for young handlers. Two years ago, only 8% of kids had access to a tablet at home; today that number has swelled to more than 40%.

REGISTER TODAY.


 

ADVERTISING

Amazon is now including preroll ads ahead of Amazon Prime Instant Video “pilot season” programs (Amazon users help decide which pilots make it to series), starting with Geico. As the presenting sponsor, the car insurance giant has a banner on the landing page and 15-second ads before non-children’s shows. “We’re testing and learning,” Amazon VP, global advertising sales Lisa Utzschnieder told AdAge. “It’s pretty early days, and we’re looking at all video formats. We’re focused on creating a great experience for our customers.”

Tide took another swing at advertising via Vine videos and tweets, but this time with an Olympics theme. The six-second videos feature the iconic detergent bottle spoofing ice-skating and the intense rivalries between U.S., Canada and Russia. So far, the most popular of these Vines on Twitter have been the ice skating videos, which pulled in 200-500 retweets and favorites. Previously, Tide created a Vince campaign for Halloween.

 

RESEARCH 

Two percent of Netflix U.S. subscribers binge-watched the entire House of Cards season two over the weekend it was released, according to Procera Networks. The first episode had six to ten percent of U.S. subscribers watching in the three-day period; only one percent of European subscribers finished the entire season. However, Europeans consumed an average of five episodes compared to the average three in the U.S.

 

TECHNOLOGY 

Amazon is finally about to launch its over-the-top box, which has been on and off rumored to be released since last year. The web TV box would compete with the likes of Apple TV and Roku devices, and according to Recode, it will hit shelves in March.

 

EXECUTIVE MOVES 

Charley Shoemaker was appointed Managing Director of Digital Analytics at Social Consulting. Shoemaker was most recently the Vice President of Product Leadership at Nielsen.

Legendary Entertainment has hired Greg Siegel to produce digital content for Legendary Digital Media according to The Video Ink. Siegel was previously with Defy Media.

Audrey Diehl was promoted to Vice President of Animation Development at Nickelodeon on Friday. Previously, Diehl was the Executive Director of Development with Nick.

 


 A CYNOPSIS MESSAGE


 

CYNOPSISKIDS!MAGINATION AWARDS 

Entry Deadline: March 14, 2014  Late Deadline: March 21, 2014 

Awards Ceremony: June 11, 2014 

From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.Learn about the Awards Program & Enter.


 

 

DIGITAL SPOTLIGHT OF THE DAY 

Mayonnaise alternative Miracle Whip is ditching its “mom knows best” image for a more sexy and edgier take in its new ads and logo: “Miracle Whip and proud of it.” The condiment maker released two new spots on Friday, and unveiled a new Tumblr site, a slew of banner ads, posts on Twitter, Pinterest, Facebook and Instagram along with integration campaigns with BuzzFeed and SayMedia today. Check out one of the new spots at www.cynopsis.com.

 


 A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL Presents…

Reaching Today’s U.S. Hispanic Connected Audience Through

Digital, Social Media and Web Video Webinar

Daniel Eilemberg, Chief Digital Officer (Fusion)

Virginia Lennon, SVP, Client Partnerships(Ipsos MediaCT)

Carlos Restrepo, VP, Business Development(Outrigger Media)

March 21, 2014 |1:30 – 3:00 PM EST | REGISTER NOW!.


 

See you tomorrow,

Jessica Reese  @JMarieReese

02.24.14

Roberta Caploe: Editorial Director @robertacaploe

Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480

Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA 

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Cynopsis CLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.


JOB OPENING:RESEARCH MANAGER/LA: Produce analysis & presentations. 3 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (3/1)

JOB OPENING:SYNDICATION AD SALES INDY PRODUCER/DISTRIB/Philadelphia PA: seeks exp’d broadcast, cable, or syndication ad sales specialist w/strong marketing relationships for sponsorship/general ad sales. Send resumes to [email protected] (3/1)

JOB OPENING:SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (2/28)

JOB OPENING:EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (2/28)

JOB OPENING:CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (2/28)

JOB OPENING:ASSOCIATE PRODUCER/Disney ABC Television Group/Burbank: to ensure high quality and timely delivery of EM content. To apply http://bit.ly/1eBYRIo (2/28)

JOB OPENING:SR WRITER/PRODUCER ON-AIR PROMOS/ABC TV Comedy/LA: Write/produce on/off air; Strong writer + visual; supv all prod phases. 5 yrs+ exp w/cable/network/agency. BA in TV/film/creative to Apply – http://bit.ly/1eVicmA (2/28)

JOB OPENING:SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (2/28)

JOB OPENING:ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (2/28)

JOB OPENING:RESEARCH ANALYST/Music Choice: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (2/27)

JOB OPENING:DIR, RETAIL MKTG/Nickelodeon/NY: Resp for dvlpmnt/execution of customized mktg prgrms that drive placement & sell-thru of Nick consumer products at key retail accts. BA deg+ 8yrs exp mktg retail/ent. Full info/apply HERE (2/27)

JOB OPENING:DIGITAL SALES EXEC/NCC/Chicago: Be forward facing to Online Media & Interactive Advrtsng decision-makers at the Digital Agencies. Min 5 yrs dig media sales exp, w/knwlg online & advanced Advrtsng space. Resumes: HERE (2/27)

JOB OPENING: TVONE/ACCOUNT EXEC/NY: Achieve national ad. Revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. Travel. BA+ 8 yrs nat’l advertsing sales exp. strg cable industry knwldg. Resumes: HERE [email protected] (2/27)

JOB OPENING:SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (2/26)

JOB OPENING:MGR, BUSINESS DEV/AMC NETWORKS/NYC: generate business across all networks, ability to build targeted sales presentations for clients. Photoshop, Custom Show, PowerPoint skills. Must be creative. APPLY HERE (2/26)

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Apply: http://www.uptv.com/careers (2/25)

JOB OPENING: SALES PLANNER/Discovery/LA: Team oriented sales professional to support AE/team. Help to deliver proposals, create presentations, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Apply HERE (2/25)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:BROADCAST MEDIA PRO w/10+ yrs exp in Tech Operations & Prod/Admin support seeks F/T or P/T position in NYC. From Behind the Camera to On-Camera & Voice Over. Plz contact:[email protected] (3/1)

SITUATION WANTED:SUMMER PROD/BRDCST INTERN/NYC: Exp’d & hardworking student concentrating in media, comm & journalism, w/mult prior internships currently searching for summer internship. Ent related prod pref’d. Email: [email protected] (2/26)

SITUATION WANTED: Experienced historian for research, writing, editing, archive & collection development. Harvey Abrams, Olympic Games & Sport Historian, BS, MAT, Ph.D/abd. POB 732, State College, PA 16804. [email protected] (2/26)

SITUATION WANTED:SUMMER INTERN (NYC/West.): Outgoing college student w/strong credentials. Bus/Psych Maj. exp. mktg, promotion, team mgmt. Seeks position w/possible career potential. Resume on request [email protected] (2/25)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2014

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