Cynopsis: DIGITAL


Good morning. It’s Friday, February 21, 2014, and this is your first early morning digital briefing.



Cynopsis Exclusive: MIPTV has announced that Maker Studios has signed on to be a founding partner of the MIP Digital Fronts. Maker Executive Chairman Ynon Kreiz will deliver, if I had a correction, it would go here, an address on April 8 as part of MIPTV’s Media Mastermind Keynote series. Produced by Reed MIDEM, MIPTV takes place April 7-10 in Cannes, France, and the MIP Digital Fronts are April 9-10. “Following on from YouTube, Maker joining the new MIP Digital Fronts as a founding partner confirms the international demand for European-based screenings showcase to accelerate the marketplace for original online video,” Director of Reed MIDEM‘s TV division Laurine Garaude said. Twitter also announced yesterday that its Chief Media Scientist Deb Roy will deliver a keynote at MIPTV.

Facebook is dishing up $19 billion for smartphone messaging app WhatsApp, the service that allows its 450 million users to bypass wireless carriers and send texts, pics and clips for free over the Internet. However, even at $19 billion, the app may have been a bargain. Based on market cap price, Business Insider compared the cost Facebook paid for each WhatsApp ($42 a user) to what Facebook would cost ($141.32 a user), LinkedIn ($84.95 a user), and Twitter ($83.53 per user). Google reportedly made an offer for WhatsApp as well, but for $10 billion and without the offer to bring a WhatsApp exec onto its board (which Facebook did).

Time Inc. and MLB are planning a new 24-hour online sports network called 120 Sports. The network will feature two-minute highlights, analysis and interviews (though they won’t be live) from a variety of sports leagues including NBA, NHL, NASCAR, MLB and college sports. The NFL has its own online network, NFL Now, which was announced earlier this month.



In Aereo‘s appeal to a federal judge’s order that it shut down in Utah, New Mexico, Colorado, Oklahoma, Wyoming and Montana, the streamer of broadcast signals warns of “great and permanent harm” to itself, and “great confusion in the minds of the general public.” Not to mention consumers who signed up for the service, “paid fees, and purchased devices” with which to access broadcast TV content with an Aereo antenna. The Supreme Court is scheduled to start hearing arguments in the case of the broadcasters versus Aereo on April 22.

Nickelodeon may bring together YouTube‘s The Fine Bros. and Nick Cannon for a TV adaptation of their React web series. Although Variety reports that the series has not yet been greenlit, Cannon has already created a pilot called ReactToThat through production company Ncredible Entertainment.

Official Comedy and Bedrocket premiered a new scripted comedy web series today called Debbie in LA. The show follows YouTube’s top cat lady Cara Hartmann trying to find love through online dating. The first two episodes are available on officialcomedy.com; two new episodes of the 12-ep series will be available every Friday for the next five weeks. “I’m very excited for the world to see Debbie’s life beyond cats,” Cara Hartmann, aka ‘Debbie’, told Cynopsis.

Univision held the 26th annual Premio Lo Nuestro Latin Music Awards last night, and it featured a feast of social media initiatives. Presenting sponsor T-Mobile USA launched a U.S. Hispanic Vine and Instagram channel to create media during the show, and fellow sponsor Crest 3D Whitestrips had a Twitter Mirror station on the red carpet. Fans submitted questions with #PLNPregunta for artists during Alfombra Premio Lo Nuestro in an Instagram Q&A and on premiolonuestro.com, and Univision created gifs for winners for its Vine feed, and shared exclusive content through its Snapchat handle.

The National Geographic Channel is encouraging Instagram users to upload video questions with #HelloFromEarth to astronauts leading up to its special event Live From Space airing on March 14. NatGeo also created an interactive second-screen experience at LiveFromSpace.com, sponsored by Lexus. The site links features a Social Media Telescope, which links the International Space Station’s current location with the music/movie/topics that are trending in the part of the world below.

Food Network is tempting advertisers with a redesigned web site, with enhanced video features and optimized mobile performers. “We are creating more opportunities for advertisers to integrate their messaging into the site beyond traditional ad units,” said Ann Lundberg, SVP of food and cooking digital sales for Scripps Networks Interactive.





Honoring the Best in Kids Programming & Marketing 

Entry Deadline: 3 WEEKS AWAY! – 3/14/2014 

Late Deadline: Mar. 21, 2014 

Awards Event: June 11, 2014 (NYC) 

Visit ourwebsitefor additional information on: 

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.




The CMT Network unveiled the CMT Artists app, a free music discovery app for country music fans. An expansion of Artists.CMT.com, the app contains an exclusive release of five songs from The Voice season four winner Danielle Bradbery to commemorate its launch. Users can follow artists’ social pages, access retro archive footage and buy songs and tickets through the app.



DigitasLBi hosted the Art, Science, YouTube – Showcasing the Emerging Talent Tracker panel yesterday. Speakers were Outrigger Media’s CEO Mike Henry, Maker Studios Head of East Coast Sales Pauline Malcolm and YouTube hair and makeup stars It’s My Raye Raye, Heyfranhey and TarenGuy. It’s My Raye Raye discussed the relationship between working with a sponsorship brand, selling a product and still being authentic. “They give you a checklist of what to say, and that’s where it kills it.” Raye Raye said. “You have to let me do me… I know how to speak my subscribers, and they follow me for a reason. Trust that if your brand and mine are in line with each other that I can sell it in the best way.” Digitas also announced its new discovery program, which will fund and work with both Vine and YouTube rising stars to connect with brands and networks.



ComScore released its U.S. video metric rankings for January, and Vimeo hit an all time record of 41.6 million viewers, surpassing Amazon, Vevo and Microsoft for the first time. The top ten rankings are listed below:

comScore US Video Metrix Jan. 2014


Google Sites
157,585 Facebook
84,859 AOL, Inc
60,590 NDN
51,353 Yahoo Sites
44,897 Vimeo
41,676 Amazon Sites
38,618 Microsoft Sites
38,459 Vevo
36,805 ZEFR




Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video 

Join Cynopsis Digital at 1:30 PM Thursday, March 27 to gain fresh data  & insights into where the powerful and growing Hispanic market is most active on the second screen, apps, online and mobile video and the digital space in general. 

Register now for this outstanding training session for you & your team!.



PBS Digital Studios released a new weekly web series from John Green (co-founder of YouTube’s Vlogbrothers and author of The Fault in Our Stars) and his wife, curator Sarah Urist Green, called The Art Assignment. The series highlights emerging and established artists across the U.S., and the first episode, Meet in the Middle, explores the concept of the halfway point with artists Christopher Robbins and Douglas Paulson. Each episode will end with an artist creating an assignment to be executed by the public. Artistic responses can consist of photos or video posted on YouTube, PBS.org and other social media platforms with #TheArtAssignment. “I couldn’t be happier that The Art Assignment is finally out in the world and that the larger collaborative project can begin,” Sarah Urist Green told Cynopsis. “I can’t wait to have an open conversation about art and our expectations surrounding it.” Check out the first episode at www.cynopsis.com.





The Exploding World of Kids’ Tablets: The New Way to Build Your Brand 

Date: Thursday, March 20, 2014 |||Time: 1:30 – 3:00pm ET 

Abby Jenkins– Director of Content {PBS KIDS Digital} 

Graham Farrar– Co-Founder {IStoryTime} 

Caroline Fraser – VP, Digital Products & Prod. {Scholastic Media} 

Moderator:Cathy Applefeld Olson Editor{Cynopsis Kids!} 



See you tomorrow,

Jessica Reese  @JMarieReese


Roberta Caploe: Editorial Director @robertacaploe

Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480

Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA 

To subscribe to any Cynopsis edition(s) click here.

To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Cynopsis CLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (2/28)

JOB OPENING:EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (2/28)

JOB OPENING:CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (2/28)

JOB OPENING:ASSOCIATE PRODUCER/Disney ABC Television Group/Burbank: to ensure high quality and timely delivery of EM content. To apply http://bit.ly/1eBYRIo (2/28)

JOB OPENING:SR WRITER/PRODUCER ON-AIR PROMOS/ABC TV Comedy/LA: Write/produce on/off air; Strong writer + visual; supv all prod phases. 5 yrs+ exp w/cable/network/agency. BA in TV/film/creative to Apply – http://bit.ly/1eVicmA (2/28)

JOB OPENING:SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (2/28)

JOB OPENING:ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (2/28)

JOB OPENING:RESEARCH ANALYST/Music Choice: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (2/27)

JOB OPENING:DIR, RETAIL MKTG/Nickelodeon/NY: Resp for dvlpmnt/execution of customized mktg prgrms that drive placement & sell-thru of Nick consumer products at key retail accts. BA deg+ 8yrs exp mktg retail/ent. Full info/apply HERE (2/27)

JOB OPENING:DIGITAL SALES EXEC/NCC/Chicago: Be forward facing to Online Media & Interactive Advrtsng decision-makers at the Digital Agencies. Min 5 yrs dig media sales exp, w/knwlg online & advanced Advrtsng space. Resumes: HERE (2/27)

JOB OPENING: TVONE/ACCOUNT EXEC/NY: Achieve national ad. Revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. Travel. BA+ 8 yrs nat’l advertsing sales exp. strg cable industry knwldg. Resumes: HERE [email protected] (2/27)

JOB OPENING:SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (2/26)

JOB OPENING:MGR, BUSINESS DEV/AMC NETWORKS/NYC: generate business across all networks, ability to build targeted sales presentations for clients. Photoshop, Custom Show, PowerPoint skills. Must be creative. APPLY HERE (2/26)

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Apply: http://www.uptv.com/careers (2/25)

JOB OPENING: SALES PLANNER/Discovery/LA: Team oriented sales professional to support AE/team. Help to deliver proposals, create presentations, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Apply HERE (2/25)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:SUMMER PROD/BRDCST INTERN/NYC: Exp’d & hardworking student concentrating in media, comm & journalism, w/mult prior internships currently searching for summer internship. Ent related prod pref’d. Email: [email protected] (2/26)

SITUATION WANTED: Experienced historian for research, writing, editing, archive & collection development. Harvey Abrams, Olympic Games & Sport Historian, BS, MAT, Ph.D/abd. POB 732, State College, PA 16804. [email protected] (2/26)

SITUATION WANTED:SUMMER INTERN (NYC/West.): Outgoing college student w/strong credentials. Bus/Psych Maj. exp. mktg, promotion, team mgmt. Seeks position w/possible career potential. Resume on request [email protected] (2/25)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014


Related Stories

Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]