CYNOPSISDIGITAL
02.18.15 Good morning. It’s Wednesday February 18, 2015, and this is your first early morning digital briefing.
VH1 and What’s Trending introduced the digital show Huge on the Tube with WT host Shira Lazar. The 12-episode series focuses on the story behind video sensations such as Jenna Marbles, Michelle Phan, Grace Helbig, and Mamrie Hart. “It was important to not touch on one-off successes, but on people who had used viral video to build a community around their work,” Lazar told Cynopsis. “A lot of these videos were pivotal in launching these individuals into the public eye.” A new ep will roll out daily on VH1 platforms, starting with choreographer and entertainer Todrick Hall.
A CYNOPSIS MESSAGE
Tuesday, March 3, 2015 – 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to celebrate social responsibility in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. This is the moment to shine a light on good works by brands, networks and digital entities, regardless of platform.
View the Finalists | Purchase Tickets
Industry Partner: The Cable Center
Speaking of talent behind viral videos…WME signed a slew of new digital celebs such as Anthony Quintal (aka Lohanthony with 1.5 million subscribers), YouTuber German Garmendia (21 million subs) and sex-ed vlogger Laci Green (five million subs). Other personalities added to WME’s lineup are Bart Baker (five million subs), Camila Coelho (1.8 million subs), Jordan Maron (eight million subs) and Derek Muller (two million subs).
Comcast added more live streaming networks to Xfinity TV Go in response to the 20 percent year-over-year growth in TV Everywhere users. Thanks to AMC, BBC America, FOX Deportes, MOVIEPLEX, Showtime, Univision Deportes and The Weather Channel, Xfininity TV Go now includes more than 70 nets. Comcast recently released news that the average viewer consumed more than seven hours per month on Xfinity TV Go, up nearly 40 percent from the same time period year. Additionally, the app for Android and Apple devices has been downloaded more than 11 million times.
Access Hollywood is gearing up for the Oscars this Sunday with access to Vanity Fair’s social media club, where influencers, bloggers and YouTube stars cover Oscar Week in Hollywood. Every day this week, AH will chat with 275 social influencers (who have a combined total audience of 167 million+) who stop by the Vanity Fair Social Club (#VFSC). AH will interview web celebs Joey Graceffa, Tyler Oakley, iJustine and others in the #VFSC, which can be followed online.
The International Academy of Television Arts & Sciences announced the nominees for this year’s International Digital Emmy Awards. Winners will be presented with trophies at the ceremony during MIPTV’s opening night festivities on April 12 in Cannes. The nominees include Last Hijack Interactive (Submarine Channel / Razor Film / ZDF / IKON; Netherlands) and Werewolf: Who’s the Liar? Village 05 (Fuji Television Network, Inc.; Japan) in the non-fiction category. Nods in fiction went to Geração Brasil: Filma-E (Now Generation) from Globo TV; Brazil and Are you on the Blacklist? (Secret Location / Sony Pictures Television / NBC Entertainment Digital; Canada).
Online ticketing service Fandango sold 29 percent of the three-day opening weekend ticket sales for Fifty Shades of Grey, which took in $85 million in the domestic box office. 2012’s The Hunger Games held the previous record, when Fandango sold 22 percent of the film’s domestic opening weekend.
A CYNOPSIS MESSAGE FROM THE SHORTY AWARDS
Honor the social media work your team produced for your brand or agency in 2014 by entering them for a Shorty Award!
Categories include Best on Twitter, Best Multi-Platform Campaign and Best Use of Video, among others.
Deadline to register is February 19th, 2015.
More information is available here! http://shortyw.in/shorty7cynopsis
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ADVERTISING + AD PLATFORMS
Facebook unveiled Product Ads, a new format for brands to display more products and better target users. Brands can highlight products that were most recently viewed or those that are selling well. Leading up to yesterday’s launch, Facebook tested the format with partners such as Target and Shutterfly. The new platform is released just as Pinterest announced plans for an e-commerce “buy button” in the next 3-6 months.
Zealot Networks, the digital start-up from former Maker Studios CEO Danny Zappin, purchased creative marketing companies Neighbor Agency and Idea Farmer. “We now have a comprehensive marketing and branded content development business to extend through our network…[they have] executed high-impact, digital-centric campaigns for great brands such as Jamba Juice, CLIF/Luna Bar, California Pizza Kitchen, Whirlpool, and Kitchen Aid,” Zappin said.
Lionsgate teamed up with open ad management company Sizmek for a social media campaign around the home release of The Hunger Games: Mockingjay – Part 1. Viewers can follow code-breaking clues across Facebook, Twitter and partner sites to unlock deleted scenes from the film before it comes out on digital HD.
OpenSlate Engagement Data for Comedy channels, based on the engagement metric for the week ending 2/16.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
BFvsGF (9.7) / 79761510 / 5860153 / 837
SHAYTARDS (9.6) / 75168420 / 3127946 / 804
RomanAtwoodVlogs (9.5) / 40519860 / 1716633 / 751
shane (9.2) / 24538320 / 4511585 / 821
ConnorFranta (9.1) / 11260350 / 4224081 / 735
buzzfeedblue (8.9) / 59760180 / 1694249 / 656
blndsundoll4mj (8.9) / 18386850 / 1417947 / 755
buzzfeedviolet (8.9) / 47572950 / 1103416 / 728
itsJudysLife (8.8) / 14330670 / 1013391 / 754
mr0m5RQoEDXQY3hFBIEK3w (8.8) / 10365570 / 573254 / 644
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of February 18, 2014
Program, Date, Unique Audience (000), Tweets (000)
Saturday Night Live (NBC), 2/15, 9064, 1316
The Daily Show With Jon Stewart (Comedy Central), 2/10, 3959, 134
The Bachelor (ABC), 2/9, 3707, 185
The Walking Dead (AMC), 2/15, 3380, 244
Scandal (The CW), 2/12, 2418, 281
The Vampire Diaries (The CW), 2/12, 2258, 76
Empire (FOX), 2/11, 2067, 366
Better Call Saul (AMC), 2/9, 2056, 57
The Bachelor (ABC), 2/15, 2038, 65
Pretty Little Liars (ABC Family), 2/10, 1844, 111
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Dec. 29-Jan. 4.
Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. Orange Is The New Black (Netflix) / 468,042 / 61 / 7,673 / 4,315,647
2. House of Cards (Netflix) / 160,131 / 13 / 12,318 / 2,094,791
3. Community (Yahoo! Screen) / 80,957 / 45 / 1,799 / 2,056,992
4. Trailer Park Boys (Netflix) / 69,974 / 10 / 6,997/ 1,442,486
5. Arrested Development (Netflix) / 32,848 / 10 / 3,285 / 2,367,842
6. BoJack Horseman (Netflix) / 15,571 / 31 / 503 / 305,406
7. Hemlock Grove (Netflix) / 9,411 / 6 / 1,569 / 424,104
8. Transparent (Amazon) / 7,148 / 25 / 286 / 215,373
9. Marco Polo (Netflix) / 5,921 / 17 / 348 / 218,498
10. Mozart in the Jungle (Amazon) / 5,176 / 24 / 216 / 101,392
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
Supply-side TV platform Videa hired Mary Barnas as Vice President of Platform Adoption and Archia Gianunzio as Vice President of Sales. Barnas was formerly Head of Cox Cross Media, and Gianunzio was previously Vice President and Director of Sales for Cox Reps.
Gaumont International Television, the production studio behind Netflix’s Narcos and F is for Family, promoted Roman Viaris to Chief Financial Officer and Tim Farish to Head of Marketing and Publicity. Viaris was formerly Head of Finance, and Farish was Gaumont’s Head of Marketing.
A CYNOPSIS MESSAGE
Webinar: Social Media & Sports: Engagement and Tune In Strategies
Tuesday, February 24, 2015 – 1:30PM to 3:00PM
Expert Panelists:
Nick Freeman, VP of Sales Integration for Fox Sports Digital
Jeramie McPeek, VP of Digital for the NBA’s Phoenix Suns
Daren Trousdell, Founder and CEO for OneUp Sports
DIGITAL SPOTLIGHT OF THE DAY
Google Japan showed off its singing skills in a Tokyo mall as a way to bring attention to the app Androidify. The tech giant created a digital choir by synchronizing 300 Android devices with unique avatars that flail their arms while they “sing” for the enjoyment of passersby. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
02.18.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIGITAL CONTENT MGR/NBCU/NYC: Manage editorial ops for Syfy digital. Ideate/create content & help build strategy. 3+ yrs digital content mgmt exp. Highly organized pop culture fan. APPLY HERE (2/25)
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JOB OPENING: MGR RESEARCH/(CMT, LOGO, TV Land)/NYC: Channel/Industry/Expertise. Serve as an expert on target audiences to all clients-Sales, Research, co-workers & agencies. 4 yrs+ of media research exp. Ad sales rsch exp a + Full info/apply HERE (2/25)
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JOB OPENING: GSN TV/Santa Monica/SCHEDULING COORDINATOR: BA Degree and 1-2 yrs exp tv industry exp req. Distributing program schedule grids, research, heavy data entry. Excellent communication skills and detail orientation. Send resumes and CL to [email protected] (2/24)
JOB OPENING: FAN STRGY MKT MGR /NFL/NY: Develop, collect, & share best practices in sport, ent & consum mkting field. Mng ptnr datbses; suppt NFL & prtnr strgy, 5-7 yrs Mkt/Agency exp. More info/apply, Fan Strategy & Mktg Manager (2/24)
JOB OPENING: DATABASE MKTG MGR/NBCU/LA: The Database Marketing Manager will manage Email and Mobile marketing channels and lead cross-functional teams towards building the infrastructure needed to fully support CRM. Full info/apply HERE (2/24)
JOB OPENING: SR DIRECTOR, TALENT & CASTING/TV One/LA: Identify/procur talent. Mng all talent-related initiatives for network. BA Deg or 7+ yr’s progressive exp in casting and/or talent relations. Full passion/knwlg TV One aud. Full info/apply HERE (2/24)
JOB OPENING: DIR, PRGRMNG & PROD/SCRIPTED/TV One/LA: Oversee scripted prgrm dvlpmnt & prod mngmnt. Mid to high-level exp w/dvlpng &/or prod’g feature length films &/or scripted comedies & dramas. 5+ yrs exp dvlpmnt/prod of movies or scripted TV prgrms. Full info/apply HERE (2/24)
JOB OPENING: DESIGN DIRECTOR/TV One/Silver Spring: Maint quality/brand control for all elements created by TV One & external partners. BA req’d graphic design, advertising, media or other TV related. 10+ yrs working exp. Full info/apply HERE (2/24)
JOB OPENING: DIR BRAND MKTG/CNBC/East Coast: CNBC seeks strong strategic marketing leader to develop overall network/brand positioning for dayside news programming & drive positioning/promotion for network priorities Full info/apply HERE (2/24)
JOB OPENING: MGR, ACCOUNT SVCS/Sony Pics/LA: 5-7 yrs experience; Develop media plans, sales planning, campaign management (post-sales). Supports Crackle & Playstation. Learn more & apply HERE (2/24)
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JOB OPENING: PARALEGAL/Screenvision/NYC: 5+ yrs certified paralegal exp, entertainment & advertising industry, drafting docs, corp state filings, transactional, intellectual property, trademarks, court proceedings, insurance. Apply HERE (2/21)
JOB OPENING: ANALYST/Viacom Ent Group/NYC: Work on projs assigned by rsrch dept. Collect, analyze & interpret Nielsen data & other TV consumer tracking sources BA Deg. 1yr nat’l Ad Sales rsch exp. Internship acceptable. Full info/apply HERE (2/21)
JOB OPENING: MGR DEVELOPMENT/NYC: NYC based Prod co seeks forward thinking Mgr w/bold ideas & vision for industry trends. 3+ yrs creds & prev exp req’d. Mng devt slate, create content, sizzles, castng tapes, presentn reels, support sales process. Resume HERE (2/21)
JOB OPENING: F/T HOST/QVC: Exp w/hosting TV, web or live events. Candidate must be intelligent, enthusiastic about new products as well as ability to act quick on their feet w/improve & engage. Friendly & sophisticated demeanor & fashion sense. Resume HERE (2/21)
JOB OPENING: VIDEO PRODUCER/NBCU/LA: Description: The Producer will develop and produce original online video, interactive, and static content for Fandango reporting directly into the Head of Video Production. HERE (2/21)
JOB OPENING: SOCIAL MEDIA MGR/NICKELODEON/NY: Create social activation ideas to drive engagement with social content & client campaigns. 3-6 yrs of exp working in social media content dvlpmnt or social media mngmnt. BA degree. Apply here (2/21)
JOB OPENING: SENIOR RESEARCH ANALYST/20th Television/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. Apply here (2/21)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/21)
JOB OPENING: AD SALES COORDINATOR/Estrella TV/NYC: Support sales & planning in all aspects of acct maintenance. Schedule changes, allocations, stewardship. Daily interaction w/traffic dept. Some admin. TV/Ent Media exp a + but not required. Resume HERE (2/21)
JOB OPENING: INTEGRATED AD SALES MARKETING SPECIALIST/Discovery/NYC: Client oriented auto enthusiast to create & support dvlpmnt & execution of mktg & sponsorship initiatives for the Velocity ntwrk. 3-5 yrs mktg exp req’d. sports/auto exp a +. Full info/apply HERE (2/21)
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JOB OPENING: SEGMENT PROD/MSNBC Shift/NYC: Determine and produce for assigned Shift programming, Communicate daily story development with Managing Editor, Participate in control room during live segments: Full info/apply HERE (2/21)
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