02/12/15: Orange Is the New Black’s Laverne Cox cast in transgender role on CBS procedural; Jon Stewart for president (or maybe Batman); Discovery Family goes pre-historic






Good morning. It’s Thursday, February 12, 2015, and this is your first early morning briefing.

Tonight’s Premiere:
NBC: The Slap at 8p

Tonight’s Finales:
CMT: Party Down South 2 at 9p
Cooking: Donut Showdown at 9p
ID: Unraveled at 9p
Lifetime: Project Runway All Stars at 9p
SundanceTV: Babylon at 10p
We TV: Love Thy Sister at 10p


Friday Nights On Discovery. Finally Something Men & Women Agree On.

Gold Rush #1 in ALL OF TV Among Men and #1 in Cable Among Women!
Alaskan Bush People #1 in Its Cable Time Slot Among Men & Women!

Gold Rush Sets Season Record with Over 6.12M Viewers!
 Alaskan Bush People Grabs Series High of Over 4.88M Viewers!

Don’t Miss All New Episodes Tomorrow Starting at 9/8c


Transgender actress Laverne Cox has been cast in CBS procedural pilot Doubt as a transgender Ivy League-educated attorney. Cox was nominated for an Emmy last year for her portrayal of a transgender character on Netflix’s Orange Is the New Black.


Sounds like the idea of having a woman fill Jon Stewart’s seat at Comedy Central’s The Daily Show is being floated at Viacom. Doug Herzog, president of the Viacom Entertainment Group, told Adweek, “All good ideas are being considered. We’re happy to have anybody that we believe is going to be funny enough and smart enough to sit behind that desk.” Jon Stewart announced on Tuesday he’s ending his 17-year run on the satire news/talk show later this year.

Though Stewart said that post-Comedy Central, “I’m going to have a dinner, on a school night, with my family who, I have heard from multiple sources, are lovely people,” the Twitterverse clearly has other ideas. Among the suggestions for #JobsForJonStewart: President of the U.S. and Batman.

There’s no doubt Jon Stewart leaves big shoes to fill. Who do you think could replace him as Daily Show host? Cast your vote in the new Cynopsis poll.

The six-months-without-pay suspension of NBC News anchor Brian Williams, for embellishing reports about a helicopter ride during the 2003 invasion of Iraq, was “severe and appropriate,” said NBCUniversal CEO Steve Burke on Tuesday night. Burke also said Williams “deserves a second chance, and we are rooting for him.”

Count David Letterman among the Williams supporters. Before running a top 10 list of “Other Things Brian Williams Said That May Or May Not Be True” (sample: “Have you met my sisters, Venus and Serena Williams?”), Letterman called Williams smart and “fabulously entertaining.” As for misremembering? “Not that big a deal, I don’t care,” said the talk show host, headed out of late himself on May 20. Williams was scheduled to appear on Letterman’s Late Show tonight, but canceled last Sunday amid the widening scandal.

The gang’s all here: Howie Mandel, Mel B and Heidi Klum are all back for the tenth season of NBC’s America’s Got Talent. The judges join previously announced returning judge Howard Stern and host Nick Cannon. The competition series from FremantleMedia North America and Syco Entertainment has been the top summer show for nine consecutive years, reports the net.

John Malone, the chairman of Liberty Media, is joining the board of Lionsgate as part of a stock swap deal with Starz. Lionsgate will issue shares to Malone representing 3.4 percent of its outstanding stock, and receive 4.5 percent of Starz’ stock. “Lionsgate has emerged as a leader in developing global content, and this transaction created the potential for a number of strategic opportunities,” said Malone, Starz’ largest voting shareholder. Lionsgate and Starz are hardly strangers, having collaborated before on projects including TV’s Boss and Crash.

Hope Nick Jonas looks good in green slime. The former boy bander is set to host the 2015 Nickelodeon Kids Choice Awards, airing Saturday, March 28 at 8p.

Check out the 4 reasons why it’s more important than ever to know your audience numbers, according to YuMe co-founder and CEO Jayant Kadambi in the newest Cynsiders.


2015 Cynopsis’ Top Women in Digital

This is your last chance to submit a nomination for the Top Woman Awards – enter by Tomorrow, Friday, February 13, at 11:59 p.m. EST


Need Help? Please contact Awards Coordinator, Pete Romas at 203.899.8483


Dr. Ken, developed in 2013 at NBC, got a pilot order from ABC. Comedy starring Ken Jeong (Community) as an overwhelmed doctor comes from writer Jared Stern (The Internship), ABC Studios and Sony Pictures Television.


Discovery Family Channel
is going big with “Dino Madness.” The event starts Monday, March 2 at 8p with back-to-back network premieres of Walking with Dinosaurs, featuring CGI and special effects that recreate what life was like in pre-historic times. Dino programming continues every Monday at 8p through March.

Arts net Ovation shines a light on culture in three cities, in American Canvas. First up: San Francisco on Wednesday, March 11 at 10p.

What happens when celebs go head-to-head in the same style? New half-hour E! series Who Wore It Better? weighs in starting Thursday, February 19 at 8:30p.


Destination America’s Mountain Monsters is back for season three Saturday, March 7 at 10p. In the premiere, Trapper and his Appalachian Investigators of Mysterious Sightings are hot on the trail of the ape-like Midnight Whistler. 

The Red Road returns for a sophomore run on Sundance TV Thursday, April 2 at 10p. Season kicks off with the fallout from a gun battle involving local cop Harold and Philip, the dangerous member of a local Native American tribe.

Ice Cold Gold’s miners return for season three to find government restrictions have cut them off from the $13 million ruby deposit they’ve been working, sending them to an area more remote than they’ve ever faced before. Season premieres Thursday, March 5 at 10p on Animal Planet.

Keyshia Cole: All In documents the R&B singer’s career and family challenges, starting Tuesday, February 24 at 9:30p. The show is the third in a series, after The Way It Is and Family First.

Season four of Cartoon Network’s NINJAGO:Masters of Spinjitzu returns Monday, February 23 at 6:30p. Last January’s special episode ranked as the top telecast of the year on basic cable with boys 2-11 and boys 6-11.

Score with social media! Cynopsis Sports’ latest webinar, Monetizing and Maximizing Your Sports Content on Social Media on Tuesday, February 24, 2015 will show you the best practices and strategies to turn a mere following into a powerful revenue channel and help your partners and fans alike connect across multiple platforms, from mobile to tablet. For details, go here.


Marketers continue to pony up for big-event live telecasts in an otherwise generally so-so market. After this year’s 30-second Super Bowl spots commanded an average $4.5 million a pop, ABC has sold all its Academy Awards ads for an average $2 million, up from $1.8 last year. Oscars air Sunday, February 22.


Ray Santiago (Touch) and Dana DeLorenzo (A Very Harold & Kumar 3D Christmas) landed roles in StarzAsh Vs Evil Dead, starring Bruce Campbell as a monster hunter.


Warner Bros. gave the formal go-ahead for a second season of The Real. The talk show, which hit a series high 1.54 million viewers and 1.2HH rating the week of January 26, had been cleared in two-year deals with most of its stations.


Discovery Communications renewed its long-term distribution agreement with Cablevision in a multi-platform deal including its 13 U.S. networks and incorporates TV Everywhere rights through subscriber authentication. The renewal “truly speaks to the value of our investment in world-class content that satisfies viewers’ curiosity,” Eric Phillips, president, domestic distribution for Discovery, tells Cynopsis.

Through its co-production partnership with betty and Bear Grylls Ventures, Electus will handle global distribution of ITV’s Bear Grylls: Mission Survive. The six-ep series premieres in the UK on February 20.


It was smooth sailing for Fresh Off the Boat on Tuesday, with back-to-back eps building on the half-hour among A18-49 (1.7/6 to 1.8/6) from 8-9p. That’s down from the 2.5/8 the new ABC series drew Wednesday for a premiere sandwiched between The Middle and Modern Family, but it was Tuesday’s top comedy. And based on Nielsen’s Upscale ratings for its debut, Boat is the season’s number one freshman series with high-income A18-49, ahead of the net’s own How to Get Away with Murder and black-ish. “ABC is incredibly pleased to see its key new series resonating with these advertiser-prized viewers,” Jeffrey S. Lindsey, VP, communications for Disney-ABC TV Group, tells Cynopsis.

Food Network’s Kids Baking Championship earned a .6 rating among A25-54 (600,000 imp), up 30 percent versus year ago, and ranked fourth in its 8p timeslot. Median age was 42 years (3 years younger versus year ago), and up 200 percent in the P2-17 demo (.6).

Tuesday A18-49 Analysis: CBS won the most A18-49 viewers Tuesday with 2.2/7, according to final primetime national ratings from Nielsen. CBS topped 8p with 2.9/9 for NCIS, followed by a 1.8/6 average for a ABC’s back-to-back Fresh Off the Boats. CBS’s NCIS: New Orleans drew 2.3/7 for first at 9p, versus 1.4/4 for ABC’s Marvel’s Agent Carter. CBS kept the lead at 10p with 1.6/5 for Person of Interet; NBC’s Chicago Fire was second with 1.4/5.

A18-49:CBS 2.2/7, ABC 1.4/5, FOX 1.3/4, UNI 1.2/4, NBC 1.1/4, CW 1.1/4, TELE .6/2, ION .4/1

Live + Same Day Household Ratings: Tuesday, February 10, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 9.3/16
NCIS 11.6/19, NCIS: New Orleans 10.1/16, Person of Interest 6.2/11
ABC: 3.2/5
Fresh Off the Boat 3.9/7, Fresh Off the Boat 3.8/6, Marvel’s Agent Carter 2.7/4, Forever 3.1/5
NBC: 2.5/4      
Parks and Recreation 2.0/3, Parks and Recreation 1.6/3, Marry Me 1.4/2, About a Boy 1.8/3, Chicago Fire 4.2/7
FOX 2.2/4
MasterChef Junior 2.8/4, New Girl 1.8/3, Mindy Project 1.6/3
Mi Corazon es Tuyo 1.8/3, Hasta Fin del Mundo 1.8/3, Que te Perdone Dios…Yo No 1.5/3
CW: 1.7/3
Flash  2.2/4, Supernatural 1.2/2
ION: 1.0/2
Criminal Minds .8/1, Criminal Minds 1.0/2, Criminal Minds 1.1/2
Telemundo: .9/1
Los Miserables .9/1, Tierra de Reyes .7/1, Duenos del Paraiso 1.0/2


CNN Worldwide promoted Jim Murphy Early to Vice President of Morning Programming for the U.S. Previously, Murphy was Senior Executive Producer for Start and New Day.


2015 Cynopsis Media Boot Camp

Thank you to everyone who attended our event yesterday.

Also, a special Thank you to our sponsor:


This Day in History: 1999 – The Senate voted to acquit President Bill Clinton on perjury and obstruction of justice charges.

Answer to Our Last Trivia Question: Which 1980s sitcom featured nosy neighbors, The Brindles? Small Wonder (1985-1989). Kudos to: Amy Horowitz-MODCo Media/NYC, David Woolfson-Screenvision/NYC, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Asher Levine-OMG/NYC, Larry Glazer-WTTW/Chicago, Sam Brandl-FX Networks/LA, Paul Blutter-Walk and Talk Productions/Burbank, Damon Parry-MediaVest/LA, Lindsay Garber-Smash Entertainment/Woodland Hills, CA.

Today’s Trivia: In a week Brian Williams is suspended without pay and Jon Stewart announces he’s leaving The Daily Show, we have to ask: Why was former Daily Show host Craig Kilborn suspended without pay in 1997? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: MGR DEVELOPMENT/NYC: NYC based Prod co seeks forward thinking Mgr w/bold ideas & vision for industry trends. 3+ yrs creds & prev exp req’d. Mng devt slate, create content, sizzles, castng tapes, presentn reels, support sales process. Resume HERE (2/20)

JOB OPENING: F/T HOST/QVC: Exp w/hosting TV, web or live events. Candidate must be intelligent, enthusiastic about new products as well as ability to act quick on their feet w/improve & engage. Friendly & sophisticated demeanor & fashion sense. Resume HERE (2/19)

JOB OPENING: VIDEO PRODUCER/NBCU/LA: Description: The Producer will develop and produce original online video, interactive, and static content for Fandango reporting directly into the Head of Video Production. HERE (2/19)

JOB OPENING: SOCIAL MEDIA MGR/NICKELODEON/NY: Create social activation ideas to drive engagement with social content & client campaigns. 3-6 yrs of exp working in social media content dvlpmnt or social media mngmnt. BA degree. Apply here (2/17) 

JOB OPENING: SENIOR RESEARCH ANALYST/20th Television/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. Apply here (2/17)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/14)

JOB OPENING: AD SALES COORDINATOR/Estrella TV/NYC: Support sales & planning in all aspects of acct maintenance. Schedule changes, allocations, stewardship. Daily interaction w/traffic dept. Some admin. TV/Ent Media exp a + but not required. Resume HERE (2/14) 

JOB OPENING: INTEGRATED AD SALES MARKETING SPECIALIST/Discovery/NYC: Client oriented auto enthusiast to create & support dvlpmnt & execution of mktg & sponsorship initiatives for the Velocity ntwrk. 3-5 yrs mktg exp req’d. sports/auto exp a +. Full info/apply HERE (2/14)

JOB OPENING: ASSOC MGR, ON-AIR MEDIA STRAT/NAT GEO Channel/DC: point person for all On-Air promo initiatives for NGC & WILD. Manage strategic planning & execution of on-air. Full info/apply HERE (2/14)

JOB OPENING: SEGMENT PROD/MSNBC Shift/NYC: Determine and produce for assigned Shift programming, Communicate daily story development with Managing Editor, Participate in control room during live segments: Full info/apply HERE (2/14)

JOB OPENING: MANAGER CASTING/UNIVERSAL CABLE PRODUCTIONS/Universal City, CA: Cast on-air talent for NBCU production group. Min. 5 years scripted casting experience required. Full info/apply HERE (2/14)

JOB OPENING: PRODUCER-EDITOR, CREATIVE SVCS/A+E Networks/NY: Edit & produce video deliverables and create broadcast graphics, to support marketing & promotional campaigns for Int’l division for both channels & program sales. Full Info/Apply: HERE (2/14)

JOB OPENING: EXEC ASST TO JOINT CEO’S/DC: Sched mtgs, travel & event planning, maintain key company records, wkly & mthly reports. 3 yrs EA exp in TV, Organized, quick thinker, positive attitude. Resume to [email protected] (2/14)

JOB OPENING: ASSOC WRITER PRODUCER/IFC/NYC: assist w/concepting, writing & producing IFC promos, stunts, show launches, digital/social content & integrated marketing campaigns. Must be plugged into comedy world & have strong copy writing. 2 yrs. exp. More info/Apply HERE (2/14)

JOB OPENING: SR DIRECTOR, PROJECT LEADERSHIP/Scratch/NYC: Lead projects for external/internal partners. 10+ yrs. in consulting, strategy, rsrch, mktg/advertising (account mngmnt or account plan’g), brand mngmnt, media and/or tech pref’d. Full info/apply HERE (2/14)

JOB OPENING: DIGITAL RESEARCH MGR/AZTECA AMERICA/NYC: Understand & present rsrch insights from ComScore, Google Analytics & other measures of dig. Traffic/consumption. 1+ yr exp in media co, brdcst station, rep. firm or advrtsng agency pref’d. Resume HERE (2/14)

JOB OPENING: COORD, AD SALES MARKETING/Pivot TV/NYC: Support Director and work across depts & with external clients to develop mktg programs & produce on-air content to promote advertisers on Pivot. BA & 1-2 yrs exp rq’d. Full info/apply HERE (2/14)

JOB OPENING: GSN/NY/AD SALES ASST: 1-2 yrs admin and/or advertising exp. Daily coord with GSN Traffic, admin duties, communicating changes in schedules. Strong written & oral comm skills/detail-orientation. Please send res and CL to [email protected] (2/14)

JOB OPENING: ON-AIR PROMOTIONS PLANNER/NBCU/Southeast/Southwest: Serve as promo liaison between on-air promotions and marketing, programming, traffic and sales. Manage on-air promotions inventory, assign and communicate traffic instructions Full info/apply HERE (2/14)

JOB OPENING: PRODUCER/SNI/KNOXVILLE: Produce content for top Lifestyle Networks. 7+ yrs brdcst producing a must. Strong field/writing skills. Lifestyle show exp, mgmt skills a plus. F/T w/benefits. Resume to: [email protected] (2/14)

JOB OPENING: INTEGRATED AD SALES MKTG MGR/Discovery/NYC: Client focused creative marketer to manage development & execution of ad sales on-air and online mktg opps. 5-7 yrs intgrtd mktg exp req’d. Full info apply HERE (2/14)

JOB OPENING: DIR MKTG/BBCA/NYC: Create/implement consumer promo strategies for BBCA channel. Dvlp/execute promos & off-channel mktg cmpgns w/focus on strategic media plan’g & brand strat. Lev cross-plat digital/social mktng initiatives. Full info/apply HERE (2/14)

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ABC: Grey’s Anatomy, Scandal, How to Get Away with Murder
CBS: The Big Bang Theory [r], Mom, Two and a Half Men, The Big Bang Theory [r], Elementary
CW: The Vampire Diaries, Reign
American Idol, Backstrom
NBC: The Slap [p], The Blacklist, Allegiance
PBS: The This Old House Hour, Masterpiece Mystery [r], Antiques Road Show [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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