RATINGS
NBC’s telecast of the Super Bowl delivered 103.4 million viewers, down 7% from the 2017 game and the lowest since 2009. That’s still enough to rank it as the 10th most-watched program in U.S. history, and add the NBC Sports app, NBCSports.com, etc., and the number rises to viewership of 106 million.
With 27 million viewers on Super Bowl night, NBC’s This Is Us was the most-watched post-game telecast in 6 years, up 9.4 million from last year’s 24: Legacy. Jimmy Fallon’s Tonight Show grabbed 8.4 million viewers, up 5.8 million versus the show’s season average and its fourth most-watched telecast ever.
Animal Planet’s Super Bowl counterprogramming, Puppy Bowl XIV, was the highest rated Puppy Bowl ever with a 1.46 rating on Sunday among A25-54 in L+SD, up +32% from last year’s event, and the network’s third highest-rated telecast of all time among A25-54.
Velocity earned its most-watched month ever in January during Primetime and Total Day among P/M25-54, P/M18+, and P/M2+. Primetime ratings rose +12% M25-54, +17% M18+, +11% P25-54 and +12% in both Households and P2+ versus January 2017. Among Total Day, ratings grew +19% M18+, +11% P2+ and +17% HH accompanied by delivery gains +20% M18+ and +18% HH.
ID had its best month ever, cracking the top 10 in prime among ad-supported cable networks this January for delivery of W25-54 (#5), HH (#7), P2+ (#9) and P25-54 (#10). In total day delivery, ID ranked #1 for W25-54 and #2 for P25-54 (behind only ESPN). The net averaged nearly 1.4 million total viewers in prime for the month.
TLC finished January with the best monthly performance in four years with W25-54 and saw single to double-digit increases year-over-year in Prime on five nights of the week among W25-54. TLC also ranked as the #1 cable network on Wednesday night among W18-49 (welcome back, My 600lb Life).
During January, average HH ratings for INSP’s commercial content were up +22.4% from its December 2017 average, and up +33.6% from January of 2017. Among all cable networks measured by Nielsen, INSP ranked 34th overall in 24/7 HH rating and 33rd in primetime; in terms of Year-Over-Year C3 growth, INSP ranked 3rd. The first 4 weeks of January were the top 4 highest-rated weeks in network history, with the network also setting several single day ratings milestones in terms of total households.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of January 29, 2018
Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.) 18255, 134, 136, 156594
E! News (E!) 13744, 998, 14, 32128
Riverdale (CW) 4414, 69, 64, 5636
Grey’s Anatomy (ABC) 2795, 128, 22, 31470
The Four (Fox) 2441, 217, 22, 604
Today Show (NBC) 1853, 673, 3, 12552
Fox & Friends (Fox News) 1611, 449, 4, 3813
TMZ (Warner Bros./synd.) 1325, 1209, 1, 14020
This Is Us (NBC) 1099, 64, 17, 4494
Saturday Night Live (NBC) 1067, 89, 12, 11014
Based on Total Actions (reactions, comments, shares and retweets)
Portent.IO’s TV Appetite Score: Top 10 for the week of January 28, 2018
Altered Carbon (Netflix) 99.3 +13.7
Vikings (History) 99.2 +0.6
Black Mirror (Netflix) 98.7 +0.0
Star Trek: Discovery (CBS All Access) 98.4 +7.5
Riverdale (The CW) 98.2 -0.7
Criminal Minds (CBS) 97.7 +0.5
Black Lightning (The CW) 97.4 +2.0
The Good Doctor (ABC) 97.3 +0.7
The Good Place (NBC) 97.1 +4.2
This is Us (NBC) 96.8 -2.1
Portent.IO tracks search and Wikipedia volume, social media, torrent peers/downloads to see the digital buzz for every major TV show across 13 territories. This culmination of data is then aggregated into a score between 0 and 100 to compare all streaming and aired shows
Top 13 Live+7 Playback Rankers by actual gain for the week of January 15, 2018
Live+SD/Live+7/+7 Actual Gain
This Is Us (NBC) 2.5/5.0/+2.5
The Good Doctor (ABC) 1.7/3.5/+1.8
Big Bang Theory (CBS) 2.9/4.5/+1.6
Grey’s Anatomy (ABC) 2.3/3.6/+1.3
Modern Family (ABC) 2.3/3.6/+1/3
Young Sheldon (CBS) 2.4/3.6/+1.2
9-1-1 (Fox) 1.8/3.0/+1.2
Criminal Minds (CBS) 1.0/2.1/+1.1
Will & Grace (NBC) 1.3/2.4/+1.1
How to Get Away With Murder (ABC) 1.0/2.0/+1/0
Chicago Fire (NBC) 1.0/2.0/+10
Chicago PD (NBC) 1.4/2.4/+1.0
Law & Order: SVU (NBC) 1.4/2.4/+1/0
Based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).
Live + Same Day Viewers AA (millions) Friday, February 2, 2018 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 8.31 million
MacGyver 7.21, Hawaii Five=0 8.5, Blue Bloods 9.22
FOX: 3.32 million
Hell’s Kitchen 3,32
NBC: 3.26 million
Blindspot 3.29, Taken 2.52, Dateline 3.96
ABC: 3.16 million
Child Support 3.93, Agents of S.H.I.E.L.D. 2.19, 20/20 3.35
UNI: 1.04 million
El Rico y Lazaro 1.14, Papa a toda madre 1.05, Caer en Tentacion 0.96
TELE: 0.75 million
Jose, Jose Principe de la cancion 0.62, Sangre de mi Tierra 0.79, Senora Acero 4: La Cayote 0.80
CW: 0.67 million
Crazy Ex-Girlfriend 0.66, Jane the Virgin 0.67
Monday A18-49 Analysis: CBS .9/3, FOX .9/3, ABC .7/3, NBC .6/3, UNI .5/2, TELE .4/2, CW .3/1
EXECUTIVE MOVES
Turner promoted Marie Hughes to Senior Vice President, Strategic Media Planning, and Michael Tatum to Senior Vice President, Turner Brand Experience. Both executives are based in Atlanta and will continue to report to Molly Battin, EVP, Global Chief Communications and Corporate Marketing Officer for Turner.
Production studio The Company elevated Tony Testa to President. Testa, the former SVP of Production and Business Affairs, has been overseeing all aspects of The Company’s production, development and network agreements for the past seven years.
Gil Barzilay has joined Eyeota as Vice President, Global Platforms. Barzilay was previously Director of Agency and Trading Desk Development at Datalogix.
UK-based Woodcut Media appointed Matthew Gordon as Executive Producer, Popular Factual. Previously, Gordon was Head of Features & Daytime at Avalon Factual Television.
Laura Swanson has joined Warner Bros. Records as Executive Vice President, Media & Strategic Development. Swanson was most recently EVP, Media & Strategic Development at Epic Records.
Marketing agency Wild Card tapped Tim Heindl to serve as Head of Audience Insight and Strategy. Heindl joins Wild Card from Sony Pictures Entertainment, where he was SVP Strategic Marketing and Research.
Dianne Wilson has been named Vice President, Human Resources for Raycom Media. Wilson joined the company in 2001 as Benefits Director and was later promoted to Director of Human Resources and Employee Benefits.
This Day in History: 1952 – Queen Elizabeth II succeeded King George VI to the British throne.
Answer to Our Last Trivia Question: What was the name of the Chief’s assistant on Get Smart (1965-1970)? Larrabee. Kudos to: Kevin Moran-Blarney Productions/Pasadena, CA, John Ferlazzo/London, Andy Pittman-TAMU/College Station, TX, Gerry Bixenspan-TV Marketing Inc./NYC, Marc Mondry-MSG Networks/NYC, John Kukla-KDFW/Dallas, Claire Hambrick-A+E Networks/NYC, David Garber-Loyola Marymount University/Playa Vista, CA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Eric Litt-Tribune Broadcasting/Chicago, Lorrie Shilling/El Segundo, CA, Karen Yaldoo-Comcast Spotlight/Bingham Farms, MI
Today’s Trivia Question: Liz Torres took over for a character on which sitcom when the actress who originated the role was murdered? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.)
Answer to Our Last Anagram: A Real Hoof Brims = Floribama Shore. Kudos to: Paul Blutter-Walk and Talk Production Rentals/Burbank, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Tom Moore-Kalt Productions/LA
Family Series Anagram: He Lie Prostitution Healer (Email [email protected] with your answer; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)